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Think outside
the books.
HENRIËTTE SAGVOLDEN MARKI
SYSTEMS ORIENTED DESIGN 2014
“CHANGE THE WORKING VISION OF THE LIBRARY.”
Henriette Sagvolden Marki
INNHOLD
Index 3
First maps 5
First workshop 7
First design 9
First visit 11
Rich design space 15
Directions 17
Scale 19
Common vision 21
Time 23
“What if” game 25
Library co-ideation 29
Prototype 33
Redefine problem area 37
Vision tool 41
Changing role 43
Hybrid vision 47
Sources 50
Systems oriented design 2014 3
INDEX
Stages of the project
As a group of four we have worked
together through most of the
research process in “rethinking
the library” to create new concept
ideas for Furuset library. My report
therefor contains material collected
as a group as well as reflections
and material on an individual level.
The process can be divided into
three stages and with combining
focus areas, where the first two are
completed mostly through group
work.
The spatial based stage contains
initial research on a directly
connected level. It evolves around
the mapping of key actors and
demographical and geographical
elements on different stages. The
spatial stage presents a result of a
landscape with opportunities and
implementation areas.
Spatial Time Working vision
A turning point came with the
second stage of the process. Time
moves the perspective of the
project from the library to the user.
The use of our time in relevance
and the motivations behind usage.
The time stage involves research
and prototyping to determine
human behavior connected to
space.
The last stage of the process is
the individually chosen design
direction. Evolving from human
experience and perception to
giving the library- platform and
librarians a new vision. The vision
reevaluates the corevalues in order
to meet the user with relevance in
content, service and space.
Henriette Sagvolden Marki
FOLKEBIBLIOTEKET
NORWAY’S BIGGEST
”FOLKEBIBLIOTEK”
NASJONALBIBLIOTEKET
NATIONAL
-OWNED BY THE STATE
COUNTY
- REGIONAL
”THE NATIONS MEMORY”
COLLECT, PRESERVE &
COMMUNICATE NORWEGIAN
INFORMATION/HISTORY
FYLKESBIBLIOTEKET
FOLKEBIBLITOEKET
PROVIDES PROFESSIONAL
LIBRARY GUIDANCE TO THE
PEOPLES- AND SCHOOL
LIBRARIES.
”PEOPLE’S LIBRARY”
MUNCIPALITY
PRESERVES COLLABORATION
AND COHERENCE BETWEEN
LIBRARIES.
FURUSET
OSLO
22 DEPARTEMENTS
”ALL MUNCIPALITIES
SHOULD HAVE A LIBRARY
THAT OFFERS INFORMATION
ON ALL SUBJECTS TO DIFFE-
RENT PEOPLE”
INFORMATION, EDUCATION
AND CULTURE
FAG OG
FORSKNINGSBIBLIOTEK
SKOLEBIBLIOTEK
SUBJECT AND RESEARCH
DEP. OF PUBLIC AND
PRIVATE INSTITUTIONS
SCHOOL LIBRARIES
RESEARCH INSTITUTES , MEDI-
CAL, COMPANIES O.L.
COLLABORATES WITH THE
NATIONAL LIBRARY
MORE DIGITAL
OWNED AND RUN BY THE
SCHOOLS
EDUCATIONAL PURPOSE
NEW MAIN LIBRARY IN
BJØRVIKA 2018
DIVERSITY
HISTORY
EDUCATION
GUIDANCE
BRANCH IN
”FOLKEBIBLIOTEKET”
FREESPACE
INTERLIBRARY
LIBRARY 2.0
DIGITAL & INTERACTIVE
SERVICES
USERS AS PARTICIPANTS IN
ORGANIZING THEIR OWN
RESOUCES
LESS HIERARKI AND CONTROL
AND MORE NETWORK,
PROJECT AND USER
SOURCES:
BBC.CO.UK, CITYLAB.COM, TRAVEL.CNN.COM, MENTALFLOSS.
COM, FASTCOEXIST.COM, INFOTODAY.COM, ONLINE.WSJ.COM
INNOVATIVE
LIBRARIES
PUBLIC
SERVICE
TICKET-
PURCHASING
OUTLET
POP-UP
LIBRARY
IN THE
CITY
PUBLIC
PARK
BOOK-
MOBILES
HOST
WEDDINGS
INFO. FOR
STRANGERS
BUSINESS
START UP
SPACE
GIFT
SHOP
BIRMINGHAM
(UK)
WEST
AYTON
(UK)
KANSAS
STATE
(USA)
KENYA,
TANZANIA,
UGANDA
THETFORD
(UK)
OVERLAND
PARK
(USA)
SAN DIEGO
(USA)
NEPAL
WORCESTER
(UK)
CHATTA-
NOOGA
(USA)
SEATTLE
(USA)
VERIA
(GRE)
CHESHIRE
(UK)
BOSTON
(USA)
WASHINGTON
(USA)
AMSTERDAM
(NED)
DELFT
(NED)
ROTTERDAM
(USA)
DOMINICAN
REPUBLIC
NORTH
CAROLINA
YOGA
CLASS
HEALTH
WALKS
LAUGHTER
WORKSHOP
HEALTH
HEALTH
INFO.
INFO.
ABOUT
CROPS
ADULT
LITERACY
CLASS
INFO.
ABOUT
PESTS
EDUCATION
DINNER
IN THE
LIBRARY
RESTAURANT
EROTIC
BOOK
READING
WRITABLE
SURFACES
KNITTING
GROUP
RADIO
STATION
BABY
YOGA
BAR
BREAST-
FEEDING
GROUP
CRAFT
GROUP
SOCIAL
LASER
CUTTER
3D
PRINTER
FREE
DOWNLOAD
OF BOOKS
TECH.
PETTING
ZOO
HIGH-TECH.
BOOK-
BINDING
MACHINE
PIANOS
ART
EXHIBIT.
OBJECT
STORY-
TELLING
SELF-
GUIDED
TOURS
BOOK
SIGNINGS
THEATRE
CULTURE
LIVE FEED
FROM HAIR
DRESSERS
HOG
BUTCHERING
SEMINAR
PARTNER-
SHIP WITH
A MUSIC
STORE
WEIRD
STUFF
Systems oriented design 2014 5
FIRST MAPPING
Pre- workshop
Before having the first workshop
with the library we each made our
own minimaps of different areas
to gain insight into the concept
of libraries. We mapped out
user journey, hierarchy, different
services in modern libraries,
community and history. Libraries
themself have unique role as an
institution that has survived in
all different kinds of societies
for hundreds of years. However
a change in need and modern
society has put their role and
content up for questioning.
Its still important to remember that
the library on its own has evolved
in meeting peoples new needs,
however they no longer exclusivity
in knowledge preservation. An
important aspect of this project
is the size of it. Furuset library is
not located in a big city and its
not considered a main library, but
is one of the branches of the main
library. community based and
smaller in size.
Henriette Sagvolden Marki
Systems oriented design 2014 7
FIRST WORKSHOP
Initial mapping
Toghether with Mari and Kristin
from Deichmanske library we
started our process with a
workshop. The project as first
presented was very open in area.
They already have a detailed plan
for rebuilding the library space,
but they were looking for a way to
connect to users, create relevance
and communicate an identity.
We started with an exploratory
mapping of the library.
This contained the basis of
physicality, values and offerings of
a library, the connected space and
services to the community outside,
and hierarchy of actors. Our main
findings is the library space in
change, from being a place that
preserves books to social platform.
We made timeline maps of the
user journey to identify relevant
problem and opportunity areas
in content and communication.
Requirements for for example
use,intent, recognizion or
ratification needs attention and
the map gave an overview over the
affecting elements to the journey.
We created in the end an
icebergmodel to concretize
patterns of behavior and
structures for change, and a
concept breakdown as a basis for
continuing the project.
The overall vision we landed on
was: Making the library become
more than a library.
And the directions were:
Connecting service units in
Furuset, Rethink the definition of
the library, Visual communication,
inside/outside relation, active
content and creating selforganizing
platform.
Henriette Sagvolden Marki
Systems oriented design 2014 9
FIRST DESIGN
Users as participants
The first design concept we
presented was based on the
material from the workshop and
initial research. One of the biggest
challenges between the library
and the user is access. A change
in needs from the user, demands
a library with more flexibility. The
library has also changed in its
vision to become more of a social
platform were people come to
meet and create their own grounds
for learning and experiencing.
The concept presented is a
transformation of the library
card to a more visible ID card.
Colorcoded between librarian
and user, giving the user more
ownership in the platform. The ID
card can create a more seamless
use of touchpoints through the
library experience, from accessing,
loaning, and usage of space,
content and services. Both physical
and digital. The ID identification
will connect on a longterm level by
being an intermediate in accessing
all changing and new services.
It can create synergy effects in
simplifying organizational logistics
in service offerings, and trust and
liability in connecting stakeholders.
The concept can also expand to
different user groups. An example
will be children on their first
encounter with the library and
learning to read. parameters and
access for the card can be different
for the groups, following their
needs and contact points.
Henriette Sagvolden Marki
Systems oriented design 2014 11
FIRST VISIT
Field work
Our first visit to Furuset
library gave us insight in to the
community based demographics
of the library space. The library
itself is located on the first floor
of a building housing both health
and social services, signage and
information of content is low.
The building is located centrally,
just next to the subway and the
shopping mall and attracts a wide
representation of the population.
We got a tour of the suburb of
furuset, and could relate the
connecting insitutions, youth
club, and elderly senter both
geographicly and demographical.
An important fact about Furuset
is that more than half of the
inhabitants are immigrants, and
between 70% and 90% of pupils
in the schools are in language
minority. This has an direct effect
on the culture of the library and
the usage, making it one of the
most used “folkebibliotek” in
Norway.
The library creates a middleground
between users private and public
ecosystems.
We also got a chance to observe
the internal disposition of the
library and the plans for rebuilding
and opening up the second floor to
expand the offering of the library.
The disposition is traditional and
and the shelves are the only thing
that divides the sections of the
library. The sections divides the
content and space according
to target groups of children,
youth, and adults, as well as
subcatergories of content genres.
Henriette Sagvolden Marki
Systems oriented design 2014 13
Henriette Sagvolden Marki
Geographic
Overview
Calendar
Research
mini-mapping
Map of the
Library
Reference
Pictures
Notes on Library Plan
Notes on Surroundings
Mapping
Potential areas
after visit
Material
from
worckshops
PREVIOUS
RESEARCH
Related to
the structure
Related to
the people
Related to
building /
Activities
Related to
Space
REASERCH RELATED
TO SURROUNDINGS
REASERCH RELATED
TO SPACE IN
FURUSET LIBRARY
GROUP PROCESS.
DIRECTIONS
Systems oriented design 2014 15
RICH DESIGN SPACE
Visualising research
In our research and mapping of
relations between elements and
actors we created a richness in our
design space to compliment the
material. This made it easier for us
to access and relate all information
through lower barriers.
Visualizing our work has been a
big part of the project as there
were no frames for final result and
the possibilities and opportunities
were many, all with relations to
each other and different value
for different people. What makes
the Library so unique is that its
a free and neutral platform for
everyone. Off course the different
users follow certain demographics
but the intent of the library is to
meet a variety of individuals with a
common ground.
Having this privilege of not
demanding and requiring from a
user is another strength that needs
to be preserved and evolved.
The lack of a defined task from
Furuset library also opened our
opportunities for scale in terms
of connectedness to the physical
library at Furuset.
Meaning the project result could
drive away from the direct
approach and focus for example
on human desires for knowledge,
or creation of new social services,
with a ripple effect towards library
services and the free platform.
Henriette Sagvolden Marki
Space Utilize the library as a platform for different services Space Connect services based on local needs
Space Redefine the physical boundaries of the library
2
1
Space Organize the internal disposition according to use
Space. Utilize the library as a platform for different services Space. Connect services based on local needs
Space. Organize the internal disposition according to use Space. Redefine the physical bounderies of the library
COMMUNICATION SPACEMANAGING
STRUCTURE
Systems oriented design 2014 17
DIRECTIONS
Areas of opportunity
Synthesizing the research resulted
in categorizing and evaluating
opportunities. The project opens
up for many different areas of
improvement and we stated three
main categories with subareas, 11 in
total.
Communication involves the
communicated library between
user and platform. Its about visual
profile and identification. The
visual and direct information of the
physical space, usage and services
and communicating the library
outside the boundaries of the
library walls as well as improving
the practicalities of a complex
logistics.
Managing structure points
to redefining the role of the
personnel, their working vision and
task. The structure also involves
creating new values of the library.
New values in content and services
offered. A way of improving a
managing structure is opening
the management and making the
user active in evolving the library
platform.
The space creates opportunities
in merging community services
and being a neutral platform for
the inhabitants. There’s defined
improvements for organizing
internal disposition, as well as
expanding the physical boundaries
of the library.
Henriette Sagvolden Marki
GEOGRAPHICALLY STRUCTURED
Scales of the project
People involved
Burocratic structure
People’s needs
Systems oriented design 2014 19
SCALE MAP
Relations
The result of all our initial work
resulted in a spatial gigamap
showing possible implementation
areas.
It also gave us frames for the scale
of the project.
The intent of the map was to
test implementation of different
directions to establish effect and
systemic impact.
From internal disposition to
community and the nation, to
hierarchy in bureaucracy, the map
gives a landscape to connect ideas
and people.
We added people through
demographic variation and
characteristics. Working with
see-through paper we added the
different directions and linked
stakeholders to implementation
areas and level to see the possible
effects and systemic impact.
It was hard to establish the value of
impact as the different directions
had very many and very different
spaces and people affected.
This again confirmed the
complexity of the platform and
users individual needs.
Henriette Sagvolden Marki
Systems oriented design 2014 21
COMMON VISION
Knowledge and experience
FREE ACCESS TO INFORMATION
PROVIDE GROUND FOR EXPERIENCE
After the exploratory research
period and determining the
many directions of possible
implementation we all had different
views on our visions of the project.
We continued to work together,
but decided different paths of
perspective.
I choose to work with experience
and human perception and
motivation. I found it interesting
to research what triggers to use a
service or physical space to fulfil
needs. If the library platform is
up to date on offering sufficient
content, Is the problem in how
the content is communicated
and offered? Is it possible to
make the experience relevant and
persuasive?
The result of our research had
also shown a complex project of
possibilities and low threshold
improvement opportunities,
however the long term effect on
these might not be complete.
Creating experience and relating
to common psychological grounds
for physical content eliminates,
or at least revalues individual
preferences and needs.
Henriette Sagvolden Marki
Systems oriented design 2014 23
TIME
Connecting to private
Working as a group, we found a
common ground of TIME. I was
looking to connect the personal
and private perception to the
library space, and found it useful to
see what effected our perception
in daily life. How do we choose
to spend our time and where is it
possible to implement the library in
our daily routines.
The experience of the library could
start outside the library, so in
which areas is it likely to affect our
perception?
We found and mapped out the
statistics and categorized time
consumption of people, where we
do what we do and through what
media or what tools we use.
One of the findings told us about
the difference between digital
and physical. Most of what we
have to do we do the easiest way,
Paying bills, gaining information or
communicate with others, internet
has grown to be a big portion of
time consumption. However there
is still a big part of our time we
spend in connection to physical
elements. One of the strongest is
cultural and sport activities- the
common here is the active gesture
of learning and gaining experience.
This gesture is affecting our senses
directly and creates more validity
in our memory.
The result of this mapping for
me was to add to the strength of
physicality through senses in order
to affect perception and intellect.
Henriette Sagvolden Marki
WHAT DO YOU DO IF...
go to contact do (physically) do (digitally)
Systems oriented design 2014 25
“WHAT IF” GAME
Research prototype
In order to concretize our research
we decided to prototype time
to get an understanding of how
people choose to spend their time
and the intent of their actions.
The What if game gives
participants scenarios such as
“What do you do if you cant
sleep?” And they were suppose
to choose from a selection of
actions, to contact, to go to,
or to do, digitally or physically.
The cards cover all actions like
“playing a game” or “follow the
crowd” and cards with people from
professionals to family.
The participants were not told
about the project theme to stop
from affecting their decision.
We filmed the participants and
their discussions around the
scenarios and found patterns
in their answer. - Searching for
information online had a high
number. As well as contacting or
communicating with people. This
was another strength in physicality.
The social communication
and validity of information
communicated between people.
Another important discovery was
the lack of the library in peoples
imagination and awareness. Only
one person said she would choose
the library when they wanted
to gain information around a
subject (only when she didn’t have
internet). However more people
would use the library when they
needed to print something.
Henriette Sagvolden Marki
...thebusiscoming
in30minutes?
...bussenikkekommer
førom30minutter?
...youcan’tsleep?
...duikkefårsove?
...youwanttogetto
knownewpeople?
...duønskeråmøte
nyemennesker?
...youaretravelling
forthreehours?
...youhavetofind
anunknownplace?
...duskalfinneetsted
duikkevethvorer?
...youonlygetcold
waterinyourhome?
...youstrugglewith
yourhomework?
...dutrengerhjelp
medleksene?
...youneedtoprint
something?
...itstartstorainand
youareoutside?
...detstarteråregne
ogduerutendørs?
Internetdisappears.
Youdon’thaveyourphone/
tabletwithyou.
Duharikkemeddeg
mobilellernettbrett.
...youforgotthe
computer’spassword?
...youwanttomakea
newdishfordinner?
...duønskerålage
noenytttilmiddag?
Systems oriented design 2014 27
QUESTION FORM:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å
1 1
4
2
3
11
5
9
2 9
5
11
3
2
4
1
3 1
4
2
3
11
5
9
4 8
6
7
10
5 10
6
7
8
6 8
7
6
10
7 10
6
7
8
8 8
7
6
10
9 5
9
11
3
2
4
1
10 1
2
3
11
9
5
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å
... you can’t
sleep?
... you want to
make a new dish
for dinner?
... you need to
print something?
... you want to
get to know new
people?
... you only get
could water in
your home?
... you struggle
with your
homework?
... the bus is
coming in 30
minutes?
... you have to
find an unknown
place?
... you forgot the
computer’s pass-
word?
... you are travel-
ling for three
hours?
Henriette Sagvolden Marki
Systems oriented design 2014 29
LIBRARY CO- IDEATION
Research workshop
We took the information we got
and the game back to furuset and
had a workshop with the librarians
to create opportunities for the
library to connect to people.
This was a way of making the
librarians see where people could
use library services and through
what channels and elements in
their life they could meet them.
I created cards to represent tools
and channels, ( see next page)
and together we went through
the scenarios. We were able to
generate many minor ideas for
content and offerings and other
low threshold interventions in a
library routine.
This was also a good tool to see
what physical services, events,
actions and social interventions are
already in use, and if its possible
to build on these concepts to
strengthen them.
The most important thing was
however to open up the relations
for the librarians to see the
opportunities and for us to ideate
ideas and get direct feedback
on concepts and their validity of
implementation.
The workshop produced a lot
of tweeks and ideas however it
lacked concepts with longterm
effects that could impact bigger
systemically.
Henriette Sagvolden Marki
PERSONAL
BELONGINGS
COMMUNITY
SERVICES
INTERACTION
PUBLIC SPACE IN PEOPLES
HOME
SOCIAL
INCENTIVES STAFF TRANSPORTATION
WALLET, JACKET, KEYS, MOBILE-
PHONE, CAR, SHOES, DESK,
COMPUTER +++
ELDERLY SENTER, YOUTH
SENTER, SHOPPING MALL,
SPORT ARENA, MOSQUE +++
TOUCH SCREEN, CALLING,
PRESSING BUTTONS,
RESPOND, SOCIAL +++
PARK, MOUNTAIN, PLAYGROUND,
STREETS, HIGHWAY,
TRAINSTATION +++
TV, COOKING, COMPUTER,
BOOKSHELF, SOFA, BATHTUB,
CLOTHES, FAMILY, RADIO ++
CAFE, FRIENDS, SOCIAL MEDIA,
PARTY, DANCING, HOBBY, CON-
CERT, COMMON POLITICAL VIEWS
++
GIFTS, MONEY, EDUCATION,
SOCIAL LIFE, EXPERIENCE,
KNOWLEDGE, HELP, PSYCOLOGI-
CAL, WORK +++
EDUCATION, LOGISTIC, INFOR-
MATION, WORKPLACE,
UNIFORM +++
BUS, SUBWAY, TRAIN, CAR,
AIRPLANE, ROADS, BICYCLE,
WALKING +++
Systems oriented design 2014 31
DIGITAL GRAPHIC PUBLIC
INSTITUTION
SELF SERVICE WORD OF MOUTH INSIDE THE
LIBRARY
EVENT
WEBSITE, FACEBOOK, NATIONAL
LIBRARY COLLECTION, ORGA-
NIZE, INFORMATION, GOOGLE,
COMMERCIAL +++
SIGN, DIRECTIONS, AWARENESS,
FUNCTIONALITY, LOGISTICS,
IDENTITY +++
NAV, HEALTH, IMMIGRATION,
POLICE, SCHOOLS, KUNDERGAR-
TEN, POLITICAL +++
ENTRANCE, PAY, WORK, HELPING,
BUILDING, LOANING, SELF HELP
+++
EXHIBITION, POSTER, TREND,
HIP, STYLE, CELEBRITY, EVENT,
MARKETING,
SHELVES, BOOKS, NEWSPAPER,
FURNITURE, INFORMATION,
EVENTS, SERVICES, ACTIVITY
+++
COLLABORATORS
SPONSORS, VOLUNTEERS,
POLITICIANS, CULTURE
INSTITUTIONS, BUSINESSES
+++
PUBLIC/PRIVATE, FESTIVAL,
CONCERT, THEATER, VISITS,
FOUNDRAISERS, TRIPS, CELEB-
RITY, SOCIAL, NICHE +++
Henriette Sagvolden Marki
Library/platform
Peoples everyday life and
influences
The difference and
distance between the
ecosystems
Perception and
subjective experience
Active change
Adding value
to intellect
Enlarge effect of
experience using
more senses
Return on
investment
Maslow
Connection between human experience and physical space and object.
Self actualisation
and experience purpose
Esteem
need
Love ang belonging
Security need
Physiological need
Different people
Different need
Different perspective
and associations
Systems oriented design 2014 33
PROTOTYPE
Connecting platforms
As the symposium came we were
suppose to present and prototype
our ideas. We all split again and
presented our individual ideas
from the common research and
prototype material.
I continued with the experience
based thought of meeting users
perception and interaction with the
library space. The library should
draw connections to peoples
positive perception of things they
encounter in their everyday life.
I came to a list of requirements for
affecting these areas in content,
internal disposition or services of
the library.
The ideas should;
-Add value to the self actualizing
intellect of the user, basing content
on wants of the user rather than
needs. If basic needs are met in
an easier way, the library can be
a place for enhancing cultural,
creative and experienced intellect.
-Enlarge effect of experiences by
encourage use of more senses.
Implement more sensory
experiences in the physical
space and elements to enhance
experience.
- Be relevant, change and
create to keep motivation and
connection to a changing human
and society.
The prototype I made was more
a representation of tweaking
in peoples perception and
interest rather than it gave me
valuable data. I printed small
representations of text from
books to place randomly at the
symposium.
Henriette Sagvolden Marki
Systems oriented design 2014 35
“Holmes tells Watson everything
-something that occurs with
great regularity throughout the
Holmes canon (and you thought
it was just a clever expository
device!). As he tells the doctor
before he delves into the
pertinent observations, ‘nothing
clears up a case so much as
stating to another person.’ It’s
the exact same principle we’ve
seen in operation before: stating
mindfulness. It forces you to
consider each premise on its
logical merits and allows you to
slow down your thinking so that
you do not blunder. It ensures
that you do not let something
that is of real significance go by
simply because it didn’t catch
your attention enough or fit
with the causal story that you
have (subconsciously, no doubt)
already created in your head. It
allows you to confirm that you’ve
actually understood, not just
thought you understood.”
MASTERMIND: HOW TO
THINK LIKE SHERLOCK
HOLMES
MARIA KONNIKOVA
PLASS: HF. 435. 23S
#biblove
Attention Relevance Ratification
ATTRACT
WORD OF MOUTH
MARKETING
COLLABORATORS
EXISTING NEEDS
POWER OF PERSUATION
TRIGGER TO CHANGE BEHAVIOR
CONNECT SYSTEMS
EXPERIENCE
SELF FULLFILMENT
PRIVILEGE
EXCLUSIVITY
SELF INVOLVEMENT
DRIVING BEHAVIOR
RETURN ON INVESTMENT
ACCESSABILITY
DESIRE TO STAY
FULL ACCESS
AUTHORITY
INCENTIVE
FAMILIARITY
CULTIVATE
INTELLECT
PERCEPTION
Henriette Sagvolden Marki
Systems oriented design 2014 37
RE-DEFINE AREA
Effect of implementation
After prototyping with the intent
of getting the users attention
to create motivation I reframed
the area of focus based on the
systemic impact over time.
From implementing in everyday
life to changing the present
perception of space and services
and barriers for use. I started
to work directly with the library
platform and mapped out the
key elements to understand their
relations.
Learning from the research,
awareness of the library is present,
but the content people think they
get from the library they can get
easier through other channels.
This makes books irrelevant, at
least when working towards needs.
The strongest asset of the library
when eliminating books is the
physical space.
The library has a uniqueness in
not demanding of the user. As a
town square, the library is a free
and neutral space open to connect
people of different demographics.
The experience and perception of
the space is essential to attract
people and create wants for
preferred location for executing
already fulfilled needs.
The perception also starts outside
the library, this is where our
research on time spending will be
valuable.
Henriette Sagvolden Marki
Systems oriented design 2014 39
FROM BOOKS TO PEOPLE
Changing the working perspective
“The library exist to improve the
wellbeing of society as a whole.”
R. Stanley
The first step in changing the expe-
rience of the library is changing the
actual working perspective- from
books to people. The focus point
for the library has been to provide
and preserve content, in books
and later digital services. In order
to connect to the user they have to
provide intent for experience.
Bigger libraries has for years been
evolving, their focus has been the
same social and performative plat-
forms. However they all have made
big investments in the physical
experience. Through architecture
they have rebuild with the focus of
experience.
The smaller libraries however don’t
have this option. They are the ones
in small communities, often in the
same building as other services,
and with a budget of 20 000 NOK
a year. This is the type of library
Furuset is.
These libraries work on a more
direct connection to its users,
through a smaller scale they have
a higher connection to the private
arena.
Through observation inside Furuset
library I could see this in different
occasions.
The librarians help the users with
all kinds of challenges, as taxes
or map directions, or they collect
used plastic bags to give to their
users for free rather than forcing
them to buy one.
Henriette Sagvolden Marki
VISION TOOL
LIBRARIAN
SPACE
USER
COMMUNITY
NATIONAL
COMMUNICATE
COMMUNICATE
COMMUNICATE
OUTSIDE
USE
CONTENT
Systems oriented design 2014 41
The job of facilitating the platform
goes to the Librarian. The already
very skilled librarian is the key
actor for executing the new vision
and designing their own role in
evolving and changing for the
future.
I stated the two key elements
the librarian is to work with as
space and user and with that
the elements requirements to
each other, the barriers and
opportunities for relation and
communication. When it comes to
communication with and towards
user you can also differentiate
the different implementation area
levels, from inside the library,
directly, to national awareness in
public space.
The vision tool aims to give the
librarian measurable and stated
insight for improving, testing and
creating ideas for full effect.
When putting these elements in
relation an important factor is also
to establish their relevance in time
to make foundation for long term
change.
VISION TOOL
Librarian as key
Henriette Sagvolden Marki
SPACE PLATFORM LIBRARIAN CONDUCTOR USER PARTICIPANT
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
TIMECONSUMPTION
COMMUNICATEDCONTENT
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
Sig
Intell
Mem
Perce
Psycologic
or requirem
physical int
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network Public S
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Information
Intuitive use
eamless use
Organic system
Communication
service
Human centered service
15
Calendar
tribute content and
ormation outside.
Access to o
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
LIBRARY
Cultural content
nsory elements
Niche preserver
ntermediary for
collaborators,
services and events
Systems oriented design 2014 43
Not only do we need to establish
a new role for the librarian, as
conductor, but the user needs
to be seen as a participant and
the space as a hybrid platform.
Starting with these determined
perspectives the model highlights
the foundational relations between
the communicating key elements.
It communicates the levelled
areas for implementation and
states the physical platform as an
intermediate between private and
public.
Time adds relevance to the future
platform.
Zooming out from the foundational
elements gives a more detailed
visualization of direct channels,
content or experiences.
(See next page illustration.)
Rather than giving one direct
solution to solve or improve
an area the model creates
opportunities across levels and
scale.
The visual model aims to be
implemented as a source for
educational/profession purposes, a
testing tool, or directly in field for
facilitating and creating.
(This actual model is specific for
Furuset, as the community insight
is implemented on the lowest part
of the map.)
CHANGING ROLE
Affecting relations
Henriette Sagvolden Marki
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Direct target
Market identity
VISIBLE IN PUBLIC PLA
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
Systems oriented design 2014 45
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Public WorkSchool
Access to ownership
ATFORMS
HENRIËTTE SAGVOLDEN MARKI
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
SYSTEMS ORIENTED DESIGN 2014
Changing the working service vision of the library platform.
Henriette Sagvolden Marki
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Access to ownership
Direct target
Market identity
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
HENRIËTTE SAGVOLDEN MARKI
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
SYSTEMS ORIENTED DESIGN 2014
Changing the working service vision of the library platform.
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Access to ownership
Direct target
Market identity
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
HENRIËTTE SAGVOLDEN MARKI
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
SYSTEMS ORIENTED DESIGN 2014
Changing the working service vision of the library platform.
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
25
Juli
27
Juli
29
Juli
31
Juli
FURUSET GRORUD NYDALEN BØLER
Deichmanske
Bibliotek
Outdoor movienights:
RAIDERS
OF THE LOST ARK
30 th. ANNIVERSITY PRESENTATION
DIGITALLY REMASTERED-
Directed by : JB. Winston
Deichmanske
Bibliotek
LYSFEST
20
14 BIBLIOTEK
KALENDER
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Access to ownership
Direct target
Market identity
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
HENRIËTTE SAGVOLDEN MARKI
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
SYSTEMS ORIENTED DESIGN 2014
Changing the working service vision of the library platform.
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Access to ownership
Direct target
Market identity
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
HENRIËTTE SAGVOLDEN MARKI
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
SYSTEMS ORIENTED DESIGN 2014
Changing the working service vision of the library platform.
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
Deichmanske
Bibliotek
FURUSET
Mari
Deichmanske
Bibliotek
Mari Gudim Torp
ANSATT
Lånenummer: 2300 540
Deichmanske
Bibliotek
Anne Hansen
BRUKER
Lånenummer: 2300 540
Anne
Deichmanske
Bibliotek
FURUSET
Systems oriented design 2014 47
HYBRID VISION
“Could be”- situations
The model is hybrid in use.
Either its for insight, testing
ideas, creating events, organising
information, or improving existing
elements, the model provides
the area of requirements and
opportunities.
By implementing as many as
possible requirements in to
the change/event the librarian
secures a larger synergy effect
organisational.
The model it self has low threshold
in implementation, it serves to
give the librarians control over
economical, cultural or technical
aspects of further interventions.
The examplified scenarios
presented are;
The improvement of the library
card- giving access, ownership and
seamless use of library services.
Creation of performative events
created from relevance in time,
human wants and need for
communicated information.
Systemic digital logistic made to
give librarians controlled structure
of collaborating and requiring
services.
Henriette Sagvolden Marki
Anne
DeichmanskeBibliotek
FURUSET
aver
age
6
7-74
yo
4
5-66yo
25
-44yo
16-
24
yo
T
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
Human centered service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Access to ownership
Direct target
Market identity
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness
1
2
3
4
5
6
7
8
9
10
U����n� !
Working vision as an in field tool
Improving elements
Systems oriented design 2014 49
25
Juli
27
Juli
29
Juli
31
Juli
FURUSET GRORUD NYDALEN BØLER
Deichmanske
Bibliotek
Outdoor movienights:
RAIDERS
OF THE LOST ARK
30 th. ANNIVERSITY PRESENTATION
DIGITALLY REMASTERED-
Directed by : JB. Winston
Deichmanske
Bibliotek
LYSFEST
20
14 BIBLIOTEK
KALENDER
WHAT:
WHO: TYPE: TOOLS: CHANNEL:
Make new event:
PRINT
Deichmanske
Bibliotek
Logistic organizational
Creating and communicating
Henriette Sagvolden Marki
KILDER:
1. M Mäkinen, R Stanley -Helsinki re-
thinks a 150-year-old service concept-
http://www.service-design-network.
org/products-page/article/tp05-
2p55/#sthash.RdGuBInd.dpuf
2. Mari Gudim Torp
3. Bilde- Deichmanske Bjørvika
Blogg.deichmann.no
In collaboration with:
Caterina Forno Rios
Edvin Claesson
Alexander Kondrup

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Conceptual Library project S.O.D. sod2014

  • 1. Think outside the books. HENRIËTTE SAGVOLDEN MARKI SYSTEMS ORIENTED DESIGN 2014 “CHANGE THE WORKING VISION OF THE LIBRARY.”
  • 2. Henriette Sagvolden Marki INNHOLD Index 3 First maps 5 First workshop 7 First design 9 First visit 11 Rich design space 15 Directions 17 Scale 19 Common vision 21 Time 23 “What if” game 25 Library co-ideation 29 Prototype 33 Redefine problem area 37 Vision tool 41 Changing role 43 Hybrid vision 47 Sources 50
  • 3. Systems oriented design 2014 3 INDEX Stages of the project As a group of four we have worked together through most of the research process in “rethinking the library” to create new concept ideas for Furuset library. My report therefor contains material collected as a group as well as reflections and material on an individual level. The process can be divided into three stages and with combining focus areas, where the first two are completed mostly through group work. The spatial based stage contains initial research on a directly connected level. It evolves around the mapping of key actors and demographical and geographical elements on different stages. The spatial stage presents a result of a landscape with opportunities and implementation areas. Spatial Time Working vision A turning point came with the second stage of the process. Time moves the perspective of the project from the library to the user. The use of our time in relevance and the motivations behind usage. The time stage involves research and prototyping to determine human behavior connected to space. The last stage of the process is the individually chosen design direction. Evolving from human experience and perception to giving the library- platform and librarians a new vision. The vision reevaluates the corevalues in order to meet the user with relevance in content, service and space.
  • 4. Henriette Sagvolden Marki FOLKEBIBLIOTEKET NORWAY’S BIGGEST ”FOLKEBIBLIOTEK” NASJONALBIBLIOTEKET NATIONAL -OWNED BY THE STATE COUNTY - REGIONAL ”THE NATIONS MEMORY” COLLECT, PRESERVE & COMMUNICATE NORWEGIAN INFORMATION/HISTORY FYLKESBIBLIOTEKET FOLKEBIBLITOEKET PROVIDES PROFESSIONAL LIBRARY GUIDANCE TO THE PEOPLES- AND SCHOOL LIBRARIES. ”PEOPLE’S LIBRARY” MUNCIPALITY PRESERVES COLLABORATION AND COHERENCE BETWEEN LIBRARIES. FURUSET OSLO 22 DEPARTEMENTS ”ALL MUNCIPALITIES SHOULD HAVE A LIBRARY THAT OFFERS INFORMATION ON ALL SUBJECTS TO DIFFE- RENT PEOPLE” INFORMATION, EDUCATION AND CULTURE FAG OG FORSKNINGSBIBLIOTEK SKOLEBIBLIOTEK SUBJECT AND RESEARCH DEP. OF PUBLIC AND PRIVATE INSTITUTIONS SCHOOL LIBRARIES RESEARCH INSTITUTES , MEDI- CAL, COMPANIES O.L. COLLABORATES WITH THE NATIONAL LIBRARY MORE DIGITAL OWNED AND RUN BY THE SCHOOLS EDUCATIONAL PURPOSE NEW MAIN LIBRARY IN BJØRVIKA 2018 DIVERSITY HISTORY EDUCATION GUIDANCE BRANCH IN ”FOLKEBIBLIOTEKET” FREESPACE INTERLIBRARY LIBRARY 2.0 DIGITAL & INTERACTIVE SERVICES USERS AS PARTICIPANTS IN ORGANIZING THEIR OWN RESOUCES LESS HIERARKI AND CONTROL AND MORE NETWORK, PROJECT AND USER SOURCES: BBC.CO.UK, CITYLAB.COM, TRAVEL.CNN.COM, MENTALFLOSS. COM, FASTCOEXIST.COM, INFOTODAY.COM, ONLINE.WSJ.COM INNOVATIVE LIBRARIES PUBLIC SERVICE TICKET- PURCHASING OUTLET POP-UP LIBRARY IN THE CITY PUBLIC PARK BOOK- MOBILES HOST WEDDINGS INFO. FOR STRANGERS BUSINESS START UP SPACE GIFT SHOP BIRMINGHAM (UK) WEST AYTON (UK) KANSAS STATE (USA) KENYA, TANZANIA, UGANDA THETFORD (UK) OVERLAND PARK (USA) SAN DIEGO (USA) NEPAL WORCESTER (UK) CHATTA- NOOGA (USA) SEATTLE (USA) VERIA (GRE) CHESHIRE (UK) BOSTON (USA) WASHINGTON (USA) AMSTERDAM (NED) DELFT (NED) ROTTERDAM (USA) DOMINICAN REPUBLIC NORTH CAROLINA YOGA CLASS HEALTH WALKS LAUGHTER WORKSHOP HEALTH HEALTH INFO. INFO. ABOUT CROPS ADULT LITERACY CLASS INFO. ABOUT PESTS EDUCATION DINNER IN THE LIBRARY RESTAURANT EROTIC BOOK READING WRITABLE SURFACES KNITTING GROUP RADIO STATION BABY YOGA BAR BREAST- FEEDING GROUP CRAFT GROUP SOCIAL LASER CUTTER 3D PRINTER FREE DOWNLOAD OF BOOKS TECH. PETTING ZOO HIGH-TECH. BOOK- BINDING MACHINE PIANOS ART EXHIBIT. OBJECT STORY- TELLING SELF- GUIDED TOURS BOOK SIGNINGS THEATRE CULTURE LIVE FEED FROM HAIR DRESSERS HOG BUTCHERING SEMINAR PARTNER- SHIP WITH A MUSIC STORE WEIRD STUFF
  • 5. Systems oriented design 2014 5 FIRST MAPPING Pre- workshop Before having the first workshop with the library we each made our own minimaps of different areas to gain insight into the concept of libraries. We mapped out user journey, hierarchy, different services in modern libraries, community and history. Libraries themself have unique role as an institution that has survived in all different kinds of societies for hundreds of years. However a change in need and modern society has put their role and content up for questioning. Its still important to remember that the library on its own has evolved in meeting peoples new needs, however they no longer exclusivity in knowledge preservation. An important aspect of this project is the size of it. Furuset library is not located in a big city and its not considered a main library, but is one of the branches of the main library. community based and smaller in size.
  • 7. Systems oriented design 2014 7 FIRST WORKSHOP Initial mapping Toghether with Mari and Kristin from Deichmanske library we started our process with a workshop. The project as first presented was very open in area. They already have a detailed plan for rebuilding the library space, but they were looking for a way to connect to users, create relevance and communicate an identity. We started with an exploratory mapping of the library. This contained the basis of physicality, values and offerings of a library, the connected space and services to the community outside, and hierarchy of actors. Our main findings is the library space in change, from being a place that preserves books to social platform. We made timeline maps of the user journey to identify relevant problem and opportunity areas in content and communication. Requirements for for example use,intent, recognizion or ratification needs attention and the map gave an overview over the affecting elements to the journey. We created in the end an icebergmodel to concretize patterns of behavior and structures for change, and a concept breakdown as a basis for continuing the project. The overall vision we landed on was: Making the library become more than a library. And the directions were: Connecting service units in Furuset, Rethink the definition of the library, Visual communication, inside/outside relation, active content and creating selforganizing platform.
  • 9. Systems oriented design 2014 9 FIRST DESIGN Users as participants The first design concept we presented was based on the material from the workshop and initial research. One of the biggest challenges between the library and the user is access. A change in needs from the user, demands a library with more flexibility. The library has also changed in its vision to become more of a social platform were people come to meet and create their own grounds for learning and experiencing. The concept presented is a transformation of the library card to a more visible ID card. Colorcoded between librarian and user, giving the user more ownership in the platform. The ID card can create a more seamless use of touchpoints through the library experience, from accessing, loaning, and usage of space, content and services. Both physical and digital. The ID identification will connect on a longterm level by being an intermediate in accessing all changing and new services. It can create synergy effects in simplifying organizational logistics in service offerings, and trust and liability in connecting stakeholders. The concept can also expand to different user groups. An example will be children on their first encounter with the library and learning to read. parameters and access for the card can be different for the groups, following their needs and contact points.
  • 11. Systems oriented design 2014 11 FIRST VISIT Field work Our first visit to Furuset library gave us insight in to the community based demographics of the library space. The library itself is located on the first floor of a building housing both health and social services, signage and information of content is low. The building is located centrally, just next to the subway and the shopping mall and attracts a wide representation of the population. We got a tour of the suburb of furuset, and could relate the connecting insitutions, youth club, and elderly senter both geographicly and demographical. An important fact about Furuset is that more than half of the inhabitants are immigrants, and between 70% and 90% of pupils in the schools are in language minority. This has an direct effect on the culture of the library and the usage, making it one of the most used “folkebibliotek” in Norway. The library creates a middleground between users private and public ecosystems. We also got a chance to observe the internal disposition of the library and the plans for rebuilding and opening up the second floor to expand the offering of the library. The disposition is traditional and and the shelves are the only thing that divides the sections of the library. The sections divides the content and space according to target groups of children, youth, and adults, as well as subcatergories of content genres.
  • 14. Henriette Sagvolden Marki Geographic Overview Calendar Research mini-mapping Map of the Library Reference Pictures Notes on Library Plan Notes on Surroundings Mapping Potential areas after visit Material from worckshops PREVIOUS RESEARCH Related to the structure Related to the people Related to building / Activities Related to Space REASERCH RELATED TO SURROUNDINGS REASERCH RELATED TO SPACE IN FURUSET LIBRARY GROUP PROCESS. DIRECTIONS
  • 15. Systems oriented design 2014 15 RICH DESIGN SPACE Visualising research In our research and mapping of relations between elements and actors we created a richness in our design space to compliment the material. This made it easier for us to access and relate all information through lower barriers. Visualizing our work has been a big part of the project as there were no frames for final result and the possibilities and opportunities were many, all with relations to each other and different value for different people. What makes the Library so unique is that its a free and neutral platform for everyone. Off course the different users follow certain demographics but the intent of the library is to meet a variety of individuals with a common ground. Having this privilege of not demanding and requiring from a user is another strength that needs to be preserved and evolved. The lack of a defined task from Furuset library also opened our opportunities for scale in terms of connectedness to the physical library at Furuset. Meaning the project result could drive away from the direct approach and focus for example on human desires for knowledge, or creation of new social services, with a ripple effect towards library services and the free platform.
  • 16. Henriette Sagvolden Marki Space Utilize the library as a platform for different services Space Connect services based on local needs Space Redefine the physical boundaries of the library 2 1 Space Organize the internal disposition according to use Space. Utilize the library as a platform for different services Space. Connect services based on local needs Space. Organize the internal disposition according to use Space. Redefine the physical bounderies of the library COMMUNICATION SPACEMANAGING STRUCTURE
  • 17. Systems oriented design 2014 17 DIRECTIONS Areas of opportunity Synthesizing the research resulted in categorizing and evaluating opportunities. The project opens up for many different areas of improvement and we stated three main categories with subareas, 11 in total. Communication involves the communicated library between user and platform. Its about visual profile and identification. The visual and direct information of the physical space, usage and services and communicating the library outside the boundaries of the library walls as well as improving the practicalities of a complex logistics. Managing structure points to redefining the role of the personnel, their working vision and task. The structure also involves creating new values of the library. New values in content and services offered. A way of improving a managing structure is opening the management and making the user active in evolving the library platform. The space creates opportunities in merging community services and being a neutral platform for the inhabitants. There’s defined improvements for organizing internal disposition, as well as expanding the physical boundaries of the library.
  • 18. Henriette Sagvolden Marki GEOGRAPHICALLY STRUCTURED Scales of the project People involved Burocratic structure People’s needs
  • 19. Systems oriented design 2014 19 SCALE MAP Relations The result of all our initial work resulted in a spatial gigamap showing possible implementation areas. It also gave us frames for the scale of the project. The intent of the map was to test implementation of different directions to establish effect and systemic impact. From internal disposition to community and the nation, to hierarchy in bureaucracy, the map gives a landscape to connect ideas and people. We added people through demographic variation and characteristics. Working with see-through paper we added the different directions and linked stakeholders to implementation areas and level to see the possible effects and systemic impact. It was hard to establish the value of impact as the different directions had very many and very different spaces and people affected. This again confirmed the complexity of the platform and users individual needs.
  • 21. Systems oriented design 2014 21 COMMON VISION Knowledge and experience FREE ACCESS TO INFORMATION PROVIDE GROUND FOR EXPERIENCE After the exploratory research period and determining the many directions of possible implementation we all had different views on our visions of the project. We continued to work together, but decided different paths of perspective. I choose to work with experience and human perception and motivation. I found it interesting to research what triggers to use a service or physical space to fulfil needs. If the library platform is up to date on offering sufficient content, Is the problem in how the content is communicated and offered? Is it possible to make the experience relevant and persuasive? The result of our research had also shown a complex project of possibilities and low threshold improvement opportunities, however the long term effect on these might not be complete. Creating experience and relating to common psychological grounds for physical content eliminates, or at least revalues individual preferences and needs.
  • 23. Systems oriented design 2014 23 TIME Connecting to private Working as a group, we found a common ground of TIME. I was looking to connect the personal and private perception to the library space, and found it useful to see what effected our perception in daily life. How do we choose to spend our time and where is it possible to implement the library in our daily routines. The experience of the library could start outside the library, so in which areas is it likely to affect our perception? We found and mapped out the statistics and categorized time consumption of people, where we do what we do and through what media or what tools we use. One of the findings told us about the difference between digital and physical. Most of what we have to do we do the easiest way, Paying bills, gaining information or communicate with others, internet has grown to be a big portion of time consumption. However there is still a big part of our time we spend in connection to physical elements. One of the strongest is cultural and sport activities- the common here is the active gesture of learning and gaining experience. This gesture is affecting our senses directly and creates more validity in our memory. The result of this mapping for me was to add to the strength of physicality through senses in order to affect perception and intellect.
  • 24. Henriette Sagvolden Marki WHAT DO YOU DO IF... go to contact do (physically) do (digitally)
  • 25. Systems oriented design 2014 25 “WHAT IF” GAME Research prototype In order to concretize our research we decided to prototype time to get an understanding of how people choose to spend their time and the intent of their actions. The What if game gives participants scenarios such as “What do you do if you cant sleep?” And they were suppose to choose from a selection of actions, to contact, to go to, or to do, digitally or physically. The cards cover all actions like “playing a game” or “follow the crowd” and cards with people from professionals to family. The participants were not told about the project theme to stop from affecting their decision. We filmed the participants and their discussions around the scenarios and found patterns in their answer. - Searching for information online had a high number. As well as contacting or communicating with people. This was another strength in physicality. The social communication and validity of information communicated between people. Another important discovery was the lack of the library in peoples imagination and awareness. Only one person said she would choose the library when they wanted to gain information around a subject (only when she didn’t have internet). However more people would use the library when they needed to print something.
  • 27. Systems oriented design 2014 27 QUESTION FORM: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å 1 1 4 2 3 11 5 9 2 9 5 11 3 2 4 1 3 1 4 2 3 11 5 9 4 8 6 7 10 5 10 6 7 8 6 8 7 6 10 7 10 6 7 8 8 8 7 6 10 9 5 9 11 3 2 4 1 10 1 2 3 11 9 5 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å ... you can’t sleep? ... you want to make a new dish for dinner? ... you need to print something? ... you want to get to know new people? ... you only get could water in your home? ... you struggle with your homework? ... the bus is coming in 30 minutes? ... you have to find an unknown place? ... you forgot the computer’s pass- word? ... you are travel- ling for three hours?
  • 29. Systems oriented design 2014 29 LIBRARY CO- IDEATION Research workshop We took the information we got and the game back to furuset and had a workshop with the librarians to create opportunities for the library to connect to people. This was a way of making the librarians see where people could use library services and through what channels and elements in their life they could meet them. I created cards to represent tools and channels, ( see next page) and together we went through the scenarios. We were able to generate many minor ideas for content and offerings and other low threshold interventions in a library routine. This was also a good tool to see what physical services, events, actions and social interventions are already in use, and if its possible to build on these concepts to strengthen them. The most important thing was however to open up the relations for the librarians to see the opportunities and for us to ideate ideas and get direct feedback on concepts and their validity of implementation. The workshop produced a lot of tweeks and ideas however it lacked concepts with longterm effects that could impact bigger systemically.
  • 30. Henriette Sagvolden Marki PERSONAL BELONGINGS COMMUNITY SERVICES INTERACTION PUBLIC SPACE IN PEOPLES HOME SOCIAL INCENTIVES STAFF TRANSPORTATION WALLET, JACKET, KEYS, MOBILE- PHONE, CAR, SHOES, DESK, COMPUTER +++ ELDERLY SENTER, YOUTH SENTER, SHOPPING MALL, SPORT ARENA, MOSQUE +++ TOUCH SCREEN, CALLING, PRESSING BUTTONS, RESPOND, SOCIAL +++ PARK, MOUNTAIN, PLAYGROUND, STREETS, HIGHWAY, TRAINSTATION +++ TV, COOKING, COMPUTER, BOOKSHELF, SOFA, BATHTUB, CLOTHES, FAMILY, RADIO ++ CAFE, FRIENDS, SOCIAL MEDIA, PARTY, DANCING, HOBBY, CON- CERT, COMMON POLITICAL VIEWS ++ GIFTS, MONEY, EDUCATION, SOCIAL LIFE, EXPERIENCE, KNOWLEDGE, HELP, PSYCOLOGI- CAL, WORK +++ EDUCATION, LOGISTIC, INFOR- MATION, WORKPLACE, UNIFORM +++ BUS, SUBWAY, TRAIN, CAR, AIRPLANE, ROADS, BICYCLE, WALKING +++
  • 31. Systems oriented design 2014 31 DIGITAL GRAPHIC PUBLIC INSTITUTION SELF SERVICE WORD OF MOUTH INSIDE THE LIBRARY EVENT WEBSITE, FACEBOOK, NATIONAL LIBRARY COLLECTION, ORGA- NIZE, INFORMATION, GOOGLE, COMMERCIAL +++ SIGN, DIRECTIONS, AWARENESS, FUNCTIONALITY, LOGISTICS, IDENTITY +++ NAV, HEALTH, IMMIGRATION, POLICE, SCHOOLS, KUNDERGAR- TEN, POLITICAL +++ ENTRANCE, PAY, WORK, HELPING, BUILDING, LOANING, SELF HELP +++ EXHIBITION, POSTER, TREND, HIP, STYLE, CELEBRITY, EVENT, MARKETING, SHELVES, BOOKS, NEWSPAPER, FURNITURE, INFORMATION, EVENTS, SERVICES, ACTIVITY +++ COLLABORATORS SPONSORS, VOLUNTEERS, POLITICIANS, CULTURE INSTITUTIONS, BUSINESSES +++ PUBLIC/PRIVATE, FESTIVAL, CONCERT, THEATER, VISITS, FOUNDRAISERS, TRIPS, CELEB- RITY, SOCIAL, NICHE +++
  • 32. Henriette Sagvolden Marki Library/platform Peoples everyday life and influences The difference and distance between the ecosystems Perception and subjective experience Active change Adding value to intellect Enlarge effect of experience using more senses Return on investment Maslow Connection between human experience and physical space and object. Self actualisation and experience purpose Esteem need Love ang belonging Security need Physiological need Different people Different need Different perspective and associations
  • 33. Systems oriented design 2014 33 PROTOTYPE Connecting platforms As the symposium came we were suppose to present and prototype our ideas. We all split again and presented our individual ideas from the common research and prototype material. I continued with the experience based thought of meeting users perception and interaction with the library space. The library should draw connections to peoples positive perception of things they encounter in their everyday life. I came to a list of requirements for affecting these areas in content, internal disposition or services of the library. The ideas should; -Add value to the self actualizing intellect of the user, basing content on wants of the user rather than needs. If basic needs are met in an easier way, the library can be a place for enhancing cultural, creative and experienced intellect. -Enlarge effect of experiences by encourage use of more senses. Implement more sensory experiences in the physical space and elements to enhance experience. - Be relevant, change and create to keep motivation and connection to a changing human and society. The prototype I made was more a representation of tweaking in peoples perception and interest rather than it gave me valuable data. I printed small representations of text from books to place randomly at the symposium.
  • 35. Systems oriented design 2014 35 “Holmes tells Watson everything -something that occurs with great regularity throughout the Holmes canon (and you thought it was just a clever expository device!). As he tells the doctor before he delves into the pertinent observations, ‘nothing clears up a case so much as stating to another person.’ It’s the exact same principle we’ve seen in operation before: stating mindfulness. It forces you to consider each premise on its logical merits and allows you to slow down your thinking so that you do not blunder. It ensures that you do not let something that is of real significance go by simply because it didn’t catch your attention enough or fit with the causal story that you have (subconsciously, no doubt) already created in your head. It allows you to confirm that you’ve actually understood, not just thought you understood.” MASTERMIND: HOW TO THINK LIKE SHERLOCK HOLMES MARIA KONNIKOVA PLASS: HF. 435. 23S #biblove Attention Relevance Ratification ATTRACT WORD OF MOUTH MARKETING COLLABORATORS EXISTING NEEDS POWER OF PERSUATION TRIGGER TO CHANGE BEHAVIOR CONNECT SYSTEMS EXPERIENCE SELF FULLFILMENT PRIVILEGE EXCLUSIVITY SELF INVOLVEMENT DRIVING BEHAVIOR RETURN ON INVESTMENT ACCESSABILITY DESIRE TO STAY FULL ACCESS AUTHORITY INCENTIVE FAMILIARITY CULTIVATE INTELLECT PERCEPTION
  • 37. Systems oriented design 2014 37 RE-DEFINE AREA Effect of implementation After prototyping with the intent of getting the users attention to create motivation I reframed the area of focus based on the systemic impact over time. From implementing in everyday life to changing the present perception of space and services and barriers for use. I started to work directly with the library platform and mapped out the key elements to understand their relations. Learning from the research, awareness of the library is present, but the content people think they get from the library they can get easier through other channels. This makes books irrelevant, at least when working towards needs. The strongest asset of the library when eliminating books is the physical space. The library has a uniqueness in not demanding of the user. As a town square, the library is a free and neutral space open to connect people of different demographics. The experience and perception of the space is essential to attract people and create wants for preferred location for executing already fulfilled needs. The perception also starts outside the library, this is where our research on time spending will be valuable.
  • 39. Systems oriented design 2014 39 FROM BOOKS TO PEOPLE Changing the working perspective “The library exist to improve the wellbeing of society as a whole.” R. Stanley The first step in changing the expe- rience of the library is changing the actual working perspective- from books to people. The focus point for the library has been to provide and preserve content, in books and later digital services. In order to connect to the user they have to provide intent for experience. Bigger libraries has for years been evolving, their focus has been the same social and performative plat- forms. However they all have made big investments in the physical experience. Through architecture they have rebuild with the focus of experience. The smaller libraries however don’t have this option. They are the ones in small communities, often in the same building as other services, and with a budget of 20 000 NOK a year. This is the type of library Furuset is. These libraries work on a more direct connection to its users, through a smaller scale they have a higher connection to the private arena. Through observation inside Furuset library I could see this in different occasions. The librarians help the users with all kinds of challenges, as taxes or map directions, or they collect used plastic bags to give to their users for free rather than forcing them to buy one.
  • 40. Henriette Sagvolden Marki VISION TOOL LIBRARIAN SPACE USER COMMUNITY NATIONAL COMMUNICATE COMMUNICATE COMMUNICATE OUTSIDE USE CONTENT
  • 41. Systems oriented design 2014 41 The job of facilitating the platform goes to the Librarian. The already very skilled librarian is the key actor for executing the new vision and designing their own role in evolving and changing for the future. I stated the two key elements the librarian is to work with as space and user and with that the elements requirements to each other, the barriers and opportunities for relation and communication. When it comes to communication with and towards user you can also differentiate the different implementation area levels, from inside the library, directly, to national awareness in public space. The vision tool aims to give the librarian measurable and stated insight for improving, testing and creating ideas for full effect. When putting these elements in relation an important factor is also to establish their relevance in time to make foundation for long term change. VISION TOOL Librarian as key
  • 42. Henriette Sagvolden Marki SPACE PLATFORM LIBRARIAN CONDUCTOR USER PARTICIPANT CHANNELS OF RELEVANCE COMMUNICATION SKILLS TIMECONSUMPTION COMMUNICATEDCONTENT PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY Sig Intell Mem Perce Psycologic or requirem physical int Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public S CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Information Intuitive use eamless use Organic system Communication service Human centered service 15 Calendar tribute content and ormation outside. Access to o VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform LIBRARY Cultural content nsory elements Niche preserver ntermediary for collaborators, services and events
  • 43. Systems oriented design 2014 43 Not only do we need to establish a new role for the librarian, as conductor, but the user needs to be seen as a participant and the space as a hybrid platform. Starting with these determined perspectives the model highlights the foundational relations between the communicating key elements. It communicates the levelled areas for implementation and states the physical platform as an intermediate between private and public. Time adds relevance to the future platform. Zooming out from the foundational elements gives a more detailed visualization of direct channels, content or experiences. (See next page illustration.) Rather than giving one direct solution to solve or improve an area the model creates opportunities across levels and scale. The visual model aims to be implemented as a source for educational/profession purposes, a testing tool, or directly in field for facilitating and creating. (This actual model is specific for Furuset, as the community insight is implemented on the lowest part of the map.) CHANGING ROLE Affecting relations
  • 44. Henriette Sagvolden Marki T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Direct target Market identity VISIBLE IN PUBLIC PLA Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness
  • 45. Systems oriented design 2014 45 aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. USERPERCIEVES CHANGINGUSER TIMECONSUMPTION CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Public WorkSchool Access to ownership ATFORMS HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform.
  • 46. Henriette Sagvolden Marki aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness 25 Juli 27 Juli 29 Juli 31 Juli FURUSET GRORUD NYDALEN BØLER Deichmanske Bibliotek Outdoor movienights: RAIDERS OF THE LOST ARK 30 th. ANNIVERSITY PRESENTATION DIGITALLY REMASTERED- Directed by : JB. Winston Deichmanske Bibliotek LYSFEST 20 14 BIBLIOTEK KALENDER aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness Deichmanske Bibliotek FURUSET Mari Deichmanske Bibliotek Mari Gudim Torp ANSATT Lånenummer: 2300 540 Deichmanske Bibliotek Anne Hansen BRUKER Lånenummer: 2300 540 Anne Deichmanske Bibliotek FURUSET
  • 47. Systems oriented design 2014 47 HYBRID VISION “Could be”- situations The model is hybrid in use. Either its for insight, testing ideas, creating events, organising information, or improving existing elements, the model provides the area of requirements and opportunities. By implementing as many as possible requirements in to the change/event the librarian secures a larger synergy effect organisational. The model it self has low threshold in implementation, it serves to give the librarians control over economical, cultural or technical aspects of further interventions. The examplified scenarios presented are; The improvement of the library card- giving access, ownership and seamless use of library services. Creation of performative events created from relevance in time, human wants and need for communicated information. Systemic digital logistic made to give librarians controlled structure of collaborating and requiring services.
  • 48. Henriette Sagvolden Marki Anne DeichmanskeBibliotek FURUSET aver age 6 7-74 yo 4 5-66yo 25 -44yo 16- 24 yo T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness 1 2 3 4 5 6 7 8 9 10 U����n� ! Working vision as an in field tool Improving elements
  • 49. Systems oriented design 2014 49 25 Juli 27 Juli 29 Juli 31 Juli FURUSET GRORUD NYDALEN BØLER Deichmanske Bibliotek Outdoor movienights: RAIDERS OF THE LOST ARK 30 th. ANNIVERSITY PRESENTATION DIGITALLY REMASTERED- Directed by : JB. Winston Deichmanske Bibliotek LYSFEST 20 14 BIBLIOTEK KALENDER WHAT: WHO: TYPE: TOOLS: CHANNEL: Make new event: PRINT Deichmanske Bibliotek Logistic organizational Creating and communicating
  • 50. Henriette Sagvolden Marki KILDER: 1. M Mäkinen, R Stanley -Helsinki re- thinks a 150-year-old service concept- http://www.service-design-network. org/products-page/article/tp05- 2p55/#sthash.RdGuBInd.dpuf 2. Mari Gudim Torp 3. Bilde- Deichmanske Bjørvika Blogg.deichmann.no In collaboration with: Caterina Forno Rios Edvin Claesson Alexander Kondrup