Presentation appetizer about the innovation of the library service and the use of the building in Aarhus Public Libraries on the way to the Urban Mediaspace.

1. Sketching Library TransformationOctober 2011 1 16.500/27.000 m2 8.500 m2

2. Knud Schulz Manager of the Main Library in Aarhus more than 20 years Librarian and a Master degree of Public Management Member of the clientgroup Daily work focus – transforming the Main Library to “Urban Mediaspace” ksc@aarhus.dk www.slideshare.net Knud Schulz Citizens' and Library Services Aarhus

3. Key factors in the development of the future society The Libraries offers: Knowledge Innovation Inclusion/or cohesion of the society Knud Schulz Citizens' and Library Services Aarhus

4. Modern library practice and strategies – means that roles constantly change

5. Knud Schulz Citizens' and Library Services Aarhus Rethinking Do we need to disintegrate the library before reconstructing it? The change in society and the way of living are creating new premises for the need of the library The identity of the human beings are related to and depending on new ways of communication The digitalization means informations are in your pocket everywhere

6. Knud Schulz Citizens' and Library Services Aarhus The strategy for changing The need for rethinking the library The need for a fusion between physical – virtual Focus on development Bringing new skills into the library Promoting learning in the organization Force users to dismiss the book as library brand

7. Knud Schulz Citizens' and Library Services Aarhus The library as a space – in the future? The building supports the needs of the users The building interacts with the surroundings and environment The building acts adaptively

8. Knud Schulz Citizens' and Library Services Aarhus The Change From Transactions – loans, search etc. Virtuel Physical Relations – new services based on facilitating relational communication

9. Knud Schulz Citizens' and Library Services Aarhus Prototyping the Future

10. Knud Schulz Citizens' and Library Services Aarhus Transformation Lab The entrance – the former place for controlling the users 2-300 m2 New projects every 5-6 month Bringing the traditional work fields of the library into the LAB Developing new support of the users – depending on the room, the media, the connectivity and the competencies

11. Knud Schulz Citizens' and Library Services Aarhus FictionLAB NewsLAB MusicLAB ExhibitionLAB DemocracyLAB The Square

12. Knud Schulz Citizens' and Library Services Aarhus LiteratureLAB

13. Knud Schulz Citizens' and Library Services Aarhus iFloor – interactivity between people Social interactivity in the library space User to user to staff Interactivity depends on the body communication through Mobile SMS PC Informal - Competition Funny

14. Knud Schulz Citizens' and Library Services Aarhus Why the Children’s Interactive Library?? The Children’slibrary 2005

15. Children’sInteractiveLibrary Focusonusing the body as tool Interaction people/media/technology Prototypingthroughuser involvement New approach to collaborativesearch

16. Knud Schulz Citizens' and Library Services Aarhus Children’s participation Users Design sessions Metaphoricalstarting points Etnoraids

17. Knud Schulz Citizens' and Library Services Aarhus Subject Browsing - Story Surfer

18. Knud Schulz Citizens' and Library Services Aarhus Interaction at the Table

19. Knud Schulz Citizens' and Library Services Aarhus NewsLAB

20. Knud Schulz Citizens' and Library Services Aarhus Robots Eye catcher Social interactivity Communication inside and outside the library Interactivity Learning communication

21. Knud Schulz Citizens' and Library Services Aarhus

22. Knud Schulz Citizens' and Library Services Aarhus Teknomorfose - ExhibitionLAB

23. Knud Schulz Citizens' and Library Services Aarhus The Square

24. Knud Schulz Citizens' and Library Services Aarhus

25. Knud Schulz Citizens' and Library Services Aarhus User driven innovation

26. Unleash the Users

27. Mobile Probes Target: knowledgeaboutusers. Develop a new digital and mobile based user involvement platform. Research people’s lives and inspire to new products or services. Method: Access to users’ daily life Send out questions and tasks to participants’ mobile phones. Answers and pictures by MMS or text messages. Results: Clues for new library services Innovation of programmes for families Opportunity to target library services and media collection (learn, listen/play music) Knowledge of tweens priorities – also regarding staff!

28. Personas

29. Userinvolvement Users, citizens, network User involvementcitizen’s panel, focal groups, advisory board, think-tank Children’s labChildren btw 9-14, staff, consultants Working groups10 different departments of the city, advisors, architects, foundation Development projectsCitizens, network, staff, stakeholders, international partners

31. Mindspot- youngpeople, arts and events Target: to be an important cultural factor for youngpeople outside the library Activities: e.g. Mindspot live in the shopping center. Up-coming bands apply, getchosen and get to play in the shopping center..a.m.o. Actors: New partnerships, music festivals and shopping centers

32. Out of the Box- libraries in innovative partnerships examples Questions: howcanpartnershipsinnovatelibraries how do wecooperate how do wecreatedynamics Activities: Theater workshops to identify drivers and barriers for engaging in cooperative innovation. Actors: scientists, artists, consultants and library staff Target: to develop partnership models that focuses on cooperation and partnerships as a strategic tool for innovating the library.

33. Gaming - Createsnetwork in the gamingenvironment - Connectsplayers, developers, ordinaryusers - New ways to display games in the physicallibrary - New comptences for the staff: games are as important as books!!

34. Experimentingwith digital value-adding in physical pace

35. Innovation next 3 years (before opening) Service concepts User involvement Partnerships Competencies Branding

36. Urban MediaSpace – in the old library Knud Schulz Citizens' and Library Services Aarhus

37. What is the brandingconcept of the new Library Transform the library brand from buildinghousingbooks to a buildingsupporting and interactingwithuserneeds Knud Schulz Citizens' and Library Services Aarhus

38. Knud Schulz Citizens' and Library Services Aarhus Rethinking the Physical Library Innovate the Library Brand ‘Self-service’ the traditional library routines Support the user needs by using pervasive technologies Facilitate the users’s ownership Redesign the library Merge the digital and the physical library

39. Thank you for listening I’ll look forward to invite you to visit the new urban space Knud Schulz Citizens' and Library Services Aarhus