A peek through about concept of Product Design with challenges accumulated and solved by engineers in various paths. Also a brief explaination of Well Known smart phone that lead to initial failure of launch. The smart phone R&D teams could have taken real world people users to identify the practical way of initial usage of smartphones; if that would have been considered initial problem faced wouldnt have occured.

1. TOPIC: Concept Of Product Design, Need And Steps Involved
GEOMETRIC MODELLING & PROTOTYPING
By
SIVA S
R19MMD07
M.Tech. MACHINE DESIGN

2. PRODUCT DESIGN
Product design describes the way to create a new product to be sold by a business
to its customers.
A very broad coefficient and effective generation and development of ideas
through a process that leads to new products
Re-invent
Simplicity
Tech-based (IoT)
Smart Creation

3. CAUSE FOR A PRODUCT DESIGN
• Demand-Pull Innovation (OPPORTUNITY AVAIALABLE)
• Innovation-Push Innovation (SPACE FOR ADVANNCEMENT)

4. Required Needs While Considering Product
Design
• ABUSE OBJECTS
• FAULTY PRODUCTS
• ERRORS
• MARKET NEEDS/TRENDS
• AESTHETIC

5. Steps in Product Design :
• Idea Generation
• Screening Ideas
• Feasibility Study
• Preliminary Design
• Pilot Run &Test
• New Product Launch

6. • Idea Generation:
Begins with understanding the customers and their needs. Ideas for new products
can come from variety of sources both within and outside the firm.
• Screening Ideas:
To eliminate those ideas that do not appear to have high potential and so avoid the
costs incurred at subsequent stages.
Feasibility Study:
Market analysis, economic analysis and technical & strategic analysis.Risk analysis is
also carried out

7. • Preliminary Design:
Design engineers take general performance specifications and translate them in to
technical specifications & creating Prototype.
• Pilot Run &Test:
Prototypes are tested after several iterations, pilot run of the manufacturing process
is conducted. Adjustments are made as needed before finalizing the design.
• New Product Launch:
Launching a new product or service involves ramp up production. Marketing and
production will work in a co-coordinated way during this phase.

9. SAMSUNG GALAXY FOLD:
LEGEND ??

11. SO WHATS THE ISSUE?

12. CONCLUSION
• Product design in a sensitive factor while decision making.
• Determines as a reliable factor for surviving in market or not.

13. THANKYOU ALL