Analysis of the mini case on Apple Inc.

1. Brand Recognition At Its Best

2. Apple
Think different

4. Journeyfromthe
beginning

5. Existing
products
Cover both
Hardware and Software

6. Need to constantly Innovate

7. Emphasis given to design of the product

8. Measures to
ensure superior
appearance

9. Innovation
through
acquisition
Of Companies like
Siri & Beats by Dre

10. Organization culture
Secrecy maintained to protect innovations

11. Challenges to the
market offerings
Short Product Life-Cycle
Incremental approach for offerings

12. Challenges from Rivals
Google & Samsung

13. Product Testing
Software Seeding
Apple Product Tester

14. Reaching the
Customer
Through Ads

15. Ad Campaigns
SHOWING
SUPERIORITY OF
PRODUCT

16. USE OF
EVENTS for
publicity

17. Customer Adoption in today’s age
 Awareness
 Interest
 Evaluation
 Trial
 Adoption

18. Role of brand in Customer Adoption

19. Summary
• Apple’s market offerings since the beginning
• Need to innovate to come up with market offerings
• Emphasis on design while developing a market offering
• Innovating through acquiring tech companies
• Corporation atmosphere due to innovations
• Challenges faced to market offering
• Next step : Testing of market offering
• Reachinng out to the customer – ads and events
• Customer adoption of the new market offering

20. Credits
• https://www.interaction-design.org/literature/article/apple-s-product-development-
process-inside-the-world-s-greatest-design-organization
• Google images
• Wikipedia
• Ccsearch
• https://www.youtube.com/watch?v=GeoUELDgyM4
• www.flaticon.com
• https://www.technologyreview.com/s/407782/the-secret-of-apple-design/
• http://www.apple.com/

21. Disclaimer
Created by Sujay Agrawal (IIT Bombay) during a
marketing internship under Prof. Sameer Mathur
(IIM Lucknow)