How to start innovation?

1. INOstart
BE INNOVATIVE OR CREATE COST

2. What is innovation? (for me)
 New or different
 Big impact on the market, competitive advantage and value creation
 Very appealing to customers
 Feasible
 Product, service or business model

3. Innovation meaning (and so?)
 New or different: makes available complicated solutions more simple,
reachable and affordable
 Impact on the market, competitive advantage and value creation:
Considerable amount turnover and adequate profit
 Appeal to customers: solves customer available and/or forthcoming unmet
problems
 Feasible: Competitive price, accessible technology, applicable business
model

4. İnnovation types (For starters)
 Category innovation - Revolutionary: breakthrough, opens a new lane,
causes radical changes
 Developing innovation- Evolutionary: brings competitive advantages about
available products, services or business models
Improving innovation: improves quality, functionality of available ones
Productive innovation: makes cheaper or faster available ones

5. Where does your innovation journey start
from?
 An immature idea that promise good business opportunity
 Discovering a new technology
 Finding out an unmeet customer need or insight
 Because of current changes challenges about your business model

6. Diffuculties on your road?
 Good idea, but no need on the market
 We have already done like that
 Sorry no budget
 Customer will not buy it
 How can we produce that !?
 Be realistic
 We have no men for this project
 This process is completely vague!...

7. Innovation methodology
step 1
 Have you specified a concrete innovation assigment that fits you and your
company needs?
 Why do you need it? Urgency?
 How does it stands out in the market?
 Your target customer segments?
 After launching, do you have any plan to change available customers?
 Do you have passionate innovation team and internal support?
 Is it attractive also for customers? Why will they buy it?
 Do you have a enough willpower?
 ….
OK Then

8. Be innovative or create cost
Umut Gürler