The document provides an overview of a case study for a furniture company. It discusses how the company began making custom wooden furniture and grew due to good quality and reputation. As demand increased for standard products, it started selling to retail outlets but faced issues with long delivery times and high inventory costs due to sharing manufacturing processes between custom and standard products. It provides answers to seven questions on long term decisions, how sales/marketing affects operations, the financial impact of increasing standard furniture production, and ways to avoid current issues related to production layout, forecasting, distribution and operations strategy.

1. Creative Conceptwww.creativeconcept.comPrepared by:Arvind Sharma(8)Bhavna Yadav(11)Tarun Chandra(57)www.creativeconcept.com

2. Contents1Case Overview2Seven Questions based on Case Q&A 3Planting Site 4

3. Case : OverviewCompany began with custom-made wooden furniture

4. Good quality product resulted in good reputation

5. Company started selling to retail outlet

6. Need to produce more for satisfying growing demand of standard product

7. Single Manufacturing process for both standard & Custom furniture

8. Processing time & craftspeople shared for manufacturing Custom & standard furniture

9. Product line started scheduling regularly due to increased standard line demandCase Overview:Due to its High sale & profit priority is given to custom furniture

10. Increasing sales resulted in company’s growth

11. Matter of concern: money in inventory, longer promised delivery time and expensive warehouseQ1: Long term decision manager must take for effectively running his company?Decision to reduce cost & improve quality

12. Use mix of different layout for Custom & standard line product.Product layout for standard line product: Its usually used for large volume productProcess layout for Custom products :used when there is diversified products using common operations, varying volumes, varying rate of outputIncrease number of craftsman : Do this by improving forecast technique of demand

13. Management of resources: Manpower , raw material

14. Inventory management

15. More Emphasis on automating the production process