The document discusses the definition of art and what makes something a work of art. It notes that art reflects the period and culture it was created in and involves human creativity, imagination, and skill. Advertising is discussed as an art form that aims to persuade through creativity and emotional appeals. Controversy is also mentioned as something that can be part of art.

1. Art

2. Art?

3. The Definition
The expression or application of human
creative skill and imagination, typically
in a visual form such as painting or
sculpture, producing works to be
appreciated primarily for their beauty or
emotional power. Reflects and belongs
to the period and culture from which it
comes from

4. The Definition
Works produced by
human creative skill
and imagination.

5. Art?

6. Art?

9. Advertising

11. Advertising
Advertising is fundamentally persuasion and
persuasion happens to be not a science, but an
art. - William Bernbach (Higgins)

12. What Makes It Art
A combination of creativity, imagination and
skill

13. What Makes It Art
A combination of creativity, imagination and
skill
Elevates your thinking, appeals to your
feelings

14. What Makes It Art
A combination of creativity, imagination and
skill
Elevates your thinking, appeals to your
feelings
Reflects and belongs to the period and culture
from which it comes from

15. What Makes It Art
A combination of creativity, imagination and
skill
Elevates your thinking, appeals to your
feelings
Reflects and belongs to the period and culture
from which it comes from
Is often controversial

16. Controversial

17. Controversial

18. Conclusion

19. Thank you.

20. Marcantonio, Alfredo and David Abbott. Remember Those
Great Volkswagen Ads? London: Merrell, 2014. Print.
Kleiman, Philip. Advertising Inside Out. London: Virgin
Books, 1978. Print.
Higgins, Dennis. The Art of Writing Advertising. Chicago:
Advertising Pub, 1968. Print.
Williams, Eliza. How 30 Great Ads Were Made. Hong
Kong: Laurence King, 2012. Print.
Works Cited