Concept and Subject Matter in Rural Development

1. Concept and Subject
Matter in Rural
Development
BY: MARTINEZ D.

2. Rural Development
 As a concept, it connotes overall development of rural areas
with a view to improve the quality of life rural people.
 As a discipline, it is multi-disciplinary in nature representing
an intersection of agricultural, social, behavioral and
management of sciences.
 In short, it aims at improving the standard of living of the
people living in the rural areas.

3. According to Robert Chambers, rural
development is a strategy to enable a
specific group of people, poor rural women
and men, to gain for themselves and their
children more of what they want and need.

4. It involves helping the poorest
among those who seek a livelihood in
the rural areas to demand and control
more of the benefits of rural
development.

5. OBJECTIVES OF RURAL DEVELOPMENT
1. Development of agriculture and allied activities.
2. Development of village and cottage industries and handicrafts.
3. Development of socio-economic infrastructure which includes setting up of
rural banks, co-operatives, schools etc.
4. Development of community services and facilities i.e. drinking water,
electricity, rural roads, health services etc.
5. Development of Human resource mobilization.

6. CONCEPT OF RURAL
DEVELOPMENT

7.  May be centered around income criterion in which the concept is
made to address the problem of rural poverty
 The rural poor represents a reservoir of untapped talent a target
group that should be given the opportunity to enjoy the benefits of
development through improved education, health and nutrition.
Concept of Rural Development

8. Concept of Rural Development
 This is one of the most important definitions of rural development as
the provision of social infrastructures could provide the catalyst that
would transform the rural areas.
 Rural development may also be seen as an ideology and a practice.
 It may mean planned change by public agencies based outside the
rural areas such as the national Government and International
organization.

9. v
DEVELOPMENT IN RURAL AREA CAN BRING
INFRASTRUCTURE
TECHNOLOGY
HEALTH
EDUCATION
ECONOMY

10. IMPORTANCE OF RURAL
DEVELOPMENT

11. Importance of Rural Development
 Improvement in the quality of life of rural people is the important
agenda of rural development program.
 Rural development implies both the economic betterment of people
as well as greater social transformation.
 The basic objective of all rural development endeavors / programs
has been the welfare of the millions.

12. Importance of Rural Development
 “People’s participation” has become the keyword in rural
development programs.
 To provide the rural people with better prospects for economic
development.

13. v
CHARACTERISTICS OF
RURAL DEVELOMENT

14. RD IS BASICALLY A MANDATE OF GOVERNMENT
 One of the primary tasks of all governments is to improve
the welfare of their constituents particularly those in the
rural areas which in many countries are the majority of
the population.
 As the word rural, it is always associated with the
agriculture sector which is primarily the producers of food
for the country

15. RD IS BASICALLY A MANDATE OF GOVERNMENT
 The rural areas are major parts of the nation as this
sector can never be ignored.
 As many governments always expressed their
concern of the rural poor as the winning agendum and
pillars of their development propaganda in any election

16. RD HAS WIDE COVERAGE OR SCOPE
 RD covers the totality of life in the rural area.
 Economic, social, political, cultural, environmental,
agrarian reform, science and technology, waste
management, forest and natural resources, climate
change, communication and transportation, energy,
and infrastructure development.

17. RD REQUIRES HOLISTIC APPROACH
 Since RD covers many areas, many expressed that a
holistic development framework and strategy must be
formulated.
 This must be guided by a strong philosophy of people
first and foremost.

18. RD REQUIRES HOLISTIC APPROACH
 Although, it will take years to develop an area, every
political administration must be guided by a clear
vision and goals to achieve in every stage of
development which they can manage and control.

19. RD INVOLVES PARTNERSHIP
 As done in many Asian countries, government can
not do it alone as the new US President Barack
Obama said “ I can not do it alone but together, yes we
can.”
• Government, the people or civil society and private
sectors must work together for common good.

20. RD INVOLVES PARTNERSHIP
 They must be guided by the Christian values and
respect for the human dignity regardless of color, religion
or beliefs, education, economic status and political
affiliation.

21. RD IS ANCHORED ON THE CULTURE OF THE
PEOPLE
 Every country or nation for that matter has its own
unique culture that must be nurtured, developed,
protected and respected through the years of its
development journey.
 Modernization is a part of life, however as a people we
must not forget our own unique culture and values. The
rate of development in many cases is influenced by the
people's culture.

22. RD IS WORKING TOGETHER AND SHARING
RESOURCES
 Development is not done alone by one person or group,
we need others to work with us since resources are not
always available and they are in the hands and
control of other groups or agencies.
 Easier said than done, to work with others is not
easy even you are covered by legal documents like
memorandum of agreement or memorandum of
understanding.

24. References
https://www.slideshare.net/Arpita615/rural-development-meaningdefi
nition-and-concepts