The document defines ethnocentrism as viewing one's own group or culture as superior to others, as coined by William Graham Sumner. It discusses how ethnocentrism leads to stereotyping of outgroups and provides examples of ethnocentrism in various countries and cultures, including issues it can cause in the workplace when concerning language.

1. Erin AlkireSamantha GartonMatthew Leonard Leland WoodEthnocentrism

2. The term was coined by American Yale professor, William Graham SumnerSumner defined ethnocentrism as:What is Ethnocentrism?"[The] view of things in which one´s group is the center of everything, and others are scaled and rated with reference to it. Each group nourishes its own pride and vanity, boasts itself superior, exalts its own divinities and looks with contempt on outsiders."Ethnocentrism is a very “Anything you can do, we can do it better” point of view concerning ethnicity.

3. An individual with an ethnocentric view: Identifies strongly with in-group ethnicity, culture, etc.Feels proud, vain, superior about in-groupViews economic, political, social events from the point of their in-groupDefines their culture elements as ‘correct’ & ‘natural’Thinks in-group norms are universalRejects out-group ethnicities, cultures, etc.Feels like other ethnicities & cultures are inferiorXenophobia: a fear or hatred of persons of a different race, or different ethnic or national originDefines other culture’s elements as ‘incorrect’ & ‘unnatural’Characteristics of Ethnocentrism

4. An Ethnocentrism Video

5. American Exceptionalism: perception that US differs from other developed nations because of its unique origins, national credo, historical evolution, & distinctive political & religious institutions; belief that US is hope for humanity; moral superiorityEurocentrism: emphasis on European culture & western world at the expense of other cultures; other cultures are inferior or even denied their existence as truly humanTypes of Ethnocentrism

6. Indian Nationalism: political & cultural expression of patriotism by citizens of India; pride in the history/ heritage of India & visions for its futureJapanocentrism: belief that Japan is, or should be, at the center of the world culturally, economically, & politicallySinocentrism: any ethnocentric perspective that regards China to be central or unique relative to other countriesTypes of Ethnocentrism

7. Ethnocentrism occurs frequently here at homeExamples:Capitalism vs. Communism: for years, the US has fought to end communism because they believe capitalism trumps allDriving: Ethnocentric Americans say that driving on the left side of the road is the ‘wrong side’ & that the right side is the ‘correct side’American Ethnocentrism

8. More examples:Accents: Ethnocentric Americans may say that another person has an accent, implying that the other person speaks different, strange, & un-AmericanLegal Age of Alcohol Consumption: the US has a higher drinking age of most other countries & does not emulate other countries by lowering the legal age because they think it is the best age for a person to be able to start consuming alcoholAmerican Ethnocentrism

9. Ethnocentric views lead to stereotypingStereotype: generalizations about a group of people whereby we attribute a defined set of characteristics to this group; can be positive or negativeEthnocentric Stereotypes

10. Extreme examples:Americans are obese & uneducated

11. Canadians say ‘eh’

12. Rich people are snobby & members of country clubs

13. Asians are geniuses & bad drivers

14. English people drink tea & have bad teeth

15. Women are bad drivers & emotional

16. Men are strong & smarter than womenEthnocentric Stereotypes

17. Ethnocentric Stereotypes