The Sparks Foundation offers educational assistance to students through various programs, including the Graduate Rotational Internship Program (GRIP). GRIP is a part-time online internship program that lasts one month, offering domains in technology, marketing, and human resources. Interns are assigned individual tasks based on their chosen domain, and devote the second month to group work. The Sparks Foundation is committed to providing learning and growth opportunities for students from all backgrounds.

1. THE SPARKS FOUNDATION
Inspire : Innovate : Integrate
https://www.thesparksfoundationsingapore.org/
MARKETING PLAN
BY GIRISH SHARMA

2. The Sparks Foundation:
• Offers educational assistance to students from all backgrounds.
• Implements the Graduate Rotational Internship Program (GRIP)
providing internships in various fields.
• Assigns individual tasks to interns based on their respective
domains.
• Devotes the second month of the internship to group work.
• Is committed to providing everyone with an opportunity to learn,
grow, and help others grow through innovative methods and
collaborative efforts.
Background

3. Vision Statement
Mission Statement
A world of enabled and connected
little minds, building future.
To inspire students, help them innovate
and let them integrate to build the next
generation humankind

4. ALL PROGRAMS
• Student Scholarship
Program
• Student Mentorship Program
• Workshops
• GRIP
• Student SOS Program
• Various Corporate Programs

5. Graduate Rotational Internship Program
• The Graduate Rotational Internship Program
(GRIP) is a part-time online internship program
that lasts for one month.
• The internship offers different domains such as
technology, marketing, and human resources.
• The program involves individual tasks and group
work.
• Interns are assigned tasks based on their choice
of domain.
• The program's success has motivated The
Sparks Foundation to expand the program to
reach more students from diverse backgrounds,
providing them with more opportunities to gain
experience and prepare for their future careers.
GRIP

6. MARKETING KEY STEPS FOR SOCIAL MEDIA
• Track metrics like engagement, click-through, and conversion rates to
measure the effectiveness of your strategy and its ROI.
• Create audience personas, gather data on your target audience, and
conduct a competitive analysis to set social media targets.
• Perform a social media audit, write a mission statement, and set up
consistent and recognizable profiles.
• Use a social media content calendar to plan your activities.
• Regularly evaluate and adjust your strategy, test different posts and
campaigns, and use feedback to ensure your strategy aligns with objectives
and leads to real business results.

7. ACTIVITES TO PROMOTE TSF ON SOCIAL MEDIA
• Share useful and informative
content
• Host Q&A sessions or webinars
• Create video content
• Use social media advertising
• Run contests or giveaways
• Collaborate with influencers/other
brands
• Monitor and respond to feedback
• Sharing Success-Stories on all platforms

8. TIPS WHILE CREATING CONTENT
• Define Your Audience
• Showcase Your Programs
• Share Success Stories
• Provide Valuable Information
• Engage with Your Audience
• Use Hashtags
• Be Consistent
• Collaborate with Influencers

9. COMPLETE ROADMAP TO THE MARKETING PLAN
• Set Goals and Objectives:
• Identify Target Audience
• Content Strategy
• Social Media Strategy
• Email Marketing
• Search Engine Optimization
(SEO)
• Paid Advertising
• Analytics and Reporting

10. MAKING PLAN SUCCESSFUL
• Set Measurable Goals
• Know the Audience
• Analyze Results
• Be Consistent
• Engage with the Audience
• Keep Up with Trends

11. THANK
YOU