Startup SEO: 0 to 386k Organic Traffic ARR in 12 Months at a Showstring Budget

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At #HelloMeets webinar, Nitin shared his learnings from a wonderful growth story in which he led the SEO strategy to grow a brand from 0 to 386,000 ARR (Annual Run Rate) within 12 months of product launch at a shoestring budget and absolutely no spends on any paid marketing. Nitin has also shared the building blocks that can be essential for any brand's organic growth story from day zero. Nitin also recommends an ultimate guide that his team at botpresso has drafted on Startup SEO: https://botpresso.com/startup-seo

Marketing

Nitin Manchanda
Founder of botpresso
Ex - Global Head of SEO at trivago and Omio
Hosting Webinars for Semrush
SEO Speaker - SMX Munich, BrightonSEO etc.
slideshare.net/nitman
@_nitman

#StartupSEO at #HelloMeets by @_nitman
From 0 to 386k
ARR in 12 Months

#StartupSEO at #HelloMeets by @_nitman
SEO Building Blocks for
a Startup

#StartupSEO at #HelloMeets by @_nitman
SEO Starts
at Ideation
Phase

#StartupSEO at #HelloMeets by @_nitman
The Right Domain Name

#StartupSEO at #HelloMeets by @_nitman
The Right Tech Stack

#StartupSEO at #HelloMeets by @_nitman
Setup Analytics

#StartupSEO at #HelloMeets by @_nitman
Demand Analysis a.k.a
Keyword & Intent Research

#StartupSEO at #HelloMeets by @_nitman
Competitor Analysis

#StartupSEO at #HelloMeets by @_nitman
Content
Strategy

#StartupSEO at #HelloMeets by @_nitman
Authority

#StartupSEO at #HelloMeets by @_nitman
Great Product

#StartupSEO at #HelloMeets by @_nitman
Great On-Page SEO

#StartupSEO at #HelloMeets by @_nitman
Great Tech SEO

#StartupSEO at #HelloMeets by @_nitman
Growth Mindset

#StartupSEO at #HelloMeets by @_nitman
Data Driven Mindset

#StartupSEO at #HelloMeets by @_nitman
Trust on SEO

#StartupSEO at #HelloMeets by @_nitman
Tools

#StartupSEO at #HelloMeets by @_nitman
Pro Tip
Automate Everything Possible

#StartupSEO at #HelloMeets by @_nitman
botpresso.com/startup-seo

Thank you!
Good luck for your startup’s growth journey!

In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share: – How to analyse a site’s existing internal linking structure using machine learning – What machine learning techniques can you implement to help you create content clusters? – How to find user-friendly, in-content linking opportunities – How to prioritise and measure the impact of internal linking initiatives Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential. Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/

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