Young marketers elite 2 - Brand communication 2 - Viet Chinh - Tu Oanh
•
0 likes•447 views
Close-up is developing a Valentine's Day 2015 campaign to increase brand loyalty and maintain market share. The campaign will target young adults in Ho Chi Minh City and leverage the success of the 2014 Valentine's campaign. It will encourage creative ways to express love through kissing in public on Valentine's Day and give consumers confidence through a main event. The campaign will build awareness in the two weeks before Valentine's Day and recap for a week after.
Report
Share
Report
Share
Download to read offline
![ASSIGNMENT 12.1 – [Brand Communication]
[Chinh – Oanh]](https://image.slidesharecdn.com/youngmarketerselite2-brandcommunication2-chinhoanh-150522054338-lva1-app6891/85/Young-marketers-elite-2-Brand-communication-2-Viet-Chinh-Tu-Oanh-1-320.jpg)
Recommended
Young Marketers Elite 2 Brand Comunication Agency Side - Mai Bang - Tuan Du...
Close Up wants to own "kiss" as the most noteworthy moment of Valentine's Day and increase their brand equity. Their campaign will communicate that Valentine's Day is for expressing love through kissing. It will target couples aged 18-30 who want memorable moments. The insight is that people want to kiss but feel shy, so the campaign will give them confidence through games and events. It will use viral videos, social media, and events to encourage sharing and participation from January to February 2015 with a 3 billion VND budget.
Young marketers elite 2 assigment public relation - mai bang - tuan duong
This document discusses a public relations campaign for Chotot.vn, an e-commerce marketplace in Vietnam. The campaign's objectives were to raise awareness of Chotot.vn's buying and selling services, build trust in the platform, and increase website traffic. The strategy involved creating a viral video series starring popular celebrities. Titled "Tran Thanh Goes to Chotot", the short clips portrayed everyday situations where the main characters used Chotot.vn. The videos were distributed on YouTube, TV, and websites. The campaign was highly successful, generating millions of video views and increasing Chotot.vn's market share among e-commerce platforms in Vietnam.
Young Marketers Elite 2 - PR - Khai Pham & Minh Vu
This document summarizes Vinacafe's successful PR campaign for Tet (Vietnamese Lunar New Year) in 2015.
The campaign aimed to change young consumers' perception of Vinacafe from an old, heritage brand to one that represents deep family emotions during Tet. It did so by [1] launching a gift set called "The Cup of Love" that allowed youth to express their awkward feelings for parents and [2] creating a viral video clip encouraging people to express love while they can.
The campaign was successful, driving a 100% sales increase of "The Cup of Love" sets and receiving over 24 million impressions and 2.5 million positive interactions online. However, the document provides a recommendation that the third
Young Marketers Elite 2 - Digital Assignment - Khai Pham & Minh Vu
The document outlines Oreo's digital marketing strategy. It analyzes Oreo's context as an established brand trying to appear younger. The objectives were to boost awareness, create buzz, and expand their fan base. The target consumers were young people active on social media. The strategy was to capitalize on culture and show relevance through social media presence. Oreo created daily posts on their channels using Oreo cakes to comment on trends and celebrate their 100th anniversary. The execution was a success based on KPIs like increased social shares, retweets, and impressions.
Elite assigment 2 digital marketing strategy - mai bang kim ha
A digital marketing strategy involves defining objectives and understanding the target audience. It requires understanding who the audience is, their behaviors, interests, and how they interact digitally. The strategy then develops a compelling idea to create engaging content for the target audience through relevant digital platforms. An example is a campaign to reduce train accidents among youth. It analyzed the youth audience and trends, understanding they prefer entertainment over warnings. The strategy was to create a viral video series on YouTube using animated characters to humorously portray "stupid ways to die" near trains, while still conveying the safety message. The big idea leveraged how youth engage with digital to accomplish the objective through an unexpected, yet memorable experience.
CAMPAIGN OVERVIEW
The campaign was designed to make Valentine's Day more special by offering a luxurious date for couples, including a rooftop dinner and makeover. Research showed gift giving would rise for the holiday. The campaign created a microsite for users to share their ideal date ideas, with the chance to win a paid date including a makeover and dinner. Over 3 phases on Facebook, the campaign raised awareness through promotions and contests to submit date ideas without disclosing the brand, then revealed the brand as enabling the winning idea. The campaign was successful in trending nationwide for 5 hours and establishing the brand's stand in India.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh An
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Brand Ambassador Pitch (Final)
Emerge is a one-day conference that explores the evolution of the media industry through new ideas and technologies. Fourth year students at the University of Guelph-Humber who study media-related fields create and run the conference. The document invites the recipient to become a Student Ambassador for Emerge by promoting the conference to increase awareness and ticket sales. In return, ambassadors receive benefits like resume experience, event tickets, and a letter of recommendation. Emerge features workshops, panels, and keynote speakers from media professionals to educate students about succeeding in a changing industry.
Recommended
Young Marketers Elite 2 Brand Comunication Agency Side - Mai Bang - Tuan Du...
Close Up wants to own "kiss" as the most noteworthy moment of Valentine's Day and increase their brand equity. Their campaign will communicate that Valentine's Day is for expressing love through kissing. It will target couples aged 18-30 who want memorable moments. The insight is that people want to kiss but feel shy, so the campaign will give them confidence through games and events. It will use viral videos, social media, and events to encourage sharing and participation from January to February 2015 with a 3 billion VND budget.
Young marketers elite 2 assigment public relation - mai bang - tuan duong
This document discusses a public relations campaign for Chotot.vn, an e-commerce marketplace in Vietnam. The campaign's objectives were to raise awareness of Chotot.vn's buying and selling services, build trust in the platform, and increase website traffic. The strategy involved creating a viral video series starring popular celebrities. Titled "Tran Thanh Goes to Chotot", the short clips portrayed everyday situations where the main characters used Chotot.vn. The videos were distributed on YouTube, TV, and websites. The campaign was highly successful, generating millions of video views and increasing Chotot.vn's market share among e-commerce platforms in Vietnam.
Young Marketers Elite 2 - PR - Khai Pham & Minh Vu
This document summarizes Vinacafe's successful PR campaign for Tet (Vietnamese Lunar New Year) in 2015.
The campaign aimed to change young consumers' perception of Vinacafe from an old, heritage brand to one that represents deep family emotions during Tet. It did so by [1] launching a gift set called "The Cup of Love" that allowed youth to express their awkward feelings for parents and [2] creating a viral video clip encouraging people to express love while they can.
The campaign was successful, driving a 100% sales increase of "The Cup of Love" sets and receiving over 24 million impressions and 2.5 million positive interactions online. However, the document provides a recommendation that the third
Young Marketers Elite 2 - Digital Assignment - Khai Pham & Minh Vu
The document outlines Oreo's digital marketing strategy. It analyzes Oreo's context as an established brand trying to appear younger. The objectives were to boost awareness, create buzz, and expand their fan base. The target consumers were young people active on social media. The strategy was to capitalize on culture and show relevance through social media presence. Oreo created daily posts on their channels using Oreo cakes to comment on trends and celebrate their 100th anniversary. The execution was a success based on KPIs like increased social shares, retweets, and impressions.
Elite assigment 2 digital marketing strategy - mai bang kim ha
A digital marketing strategy involves defining objectives and understanding the target audience. It requires understanding who the audience is, their behaviors, interests, and how they interact digitally. The strategy then develops a compelling idea to create engaging content for the target audience through relevant digital platforms. An example is a campaign to reduce train accidents among youth. It analyzed the youth audience and trends, understanding they prefer entertainment over warnings. The strategy was to create a viral video series on YouTube using animated characters to humorously portray "stupid ways to die" near trains, while still conveying the safety message. The big idea leveraged how youth engage with digital to accomplish the objective through an unexpected, yet memorable experience.
CAMPAIGN OVERVIEW
The campaign was designed to make Valentine's Day more special by offering a luxurious date for couples, including a rooftop dinner and makeover. Research showed gift giving would rise for the holiday. The campaign created a microsite for users to share their ideal date ideas, with the chance to win a paid date including a makeover and dinner. Over 3 phases on Facebook, the campaign raised awareness through promotions and contests to submit date ideas without disclosing the brand, then revealed the brand as enabling the winning idea. The campaign was successful in trending nationwide for 5 hours and establishing the brand's stand in India.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh An
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Brand Ambassador Pitch (Final)
Emerge is a one-day conference that explores the evolution of the media industry through new ideas and technologies. Fourth year students at the University of Guelph-Humber who study media-related fields create and run the conference. The document invites the recipient to become a Student Ambassador for Emerge by promoting the conference to increase awareness and ticket sales. In return, ambassadors receive benefits like resume experience, event tickets, and a letter of recommendation. Emerge features workshops, panels, and keynote speakers from media professionals to educate students about succeeding in a changing industry.
Question 5
The document discusses how the author addressed their target audience in designing their media product. They carefully selected fonts, colors, and layouts to attract a mass audience. A white background signifies a lighthearted read and was used along with bold, bright colors for the masthead to catch attention. An attractive female model in a powerful pose was used on the cover to appeal to the intended audience based on research. Freebies and opportunities to follow on social media were highlighted to draw readers in.
Carlaegonzales buildingbrandevangelism
This presentation show you how to use social media to create a culture around your brand. Building a brand through evangelism creates a community of true believers.
Brand awareness through social media marketing
This document discusses various strategies for using social media to promote brand awareness. It explains that brand awareness involves familiarizing target consumers with a brand's qualities or image. Some key strategies covered include choosing the right social media networks, developing a consistent voice and topics, posting regularly, connecting with influencers, and promoting social media profiles. The document also discusses determining target audiences, researching audiences, and using niche marketing tactics like working with influencers to target specific interest groups.
Creative Advertising Presentation
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
Brand Development
The importance of brand and how to develop your brand with unique photos that convey your story, so your business can connect with your audience, provide value, building awareness and increasing trust and credibility.
Some truth around social media marketing
1. The document questions the hype around social media marketing, noting that only a small percentage of Facebook users who like a page actually engage with it.
2. It argues that brands should focus on understanding customers better than customers understand themselves, and focus on the "moment of truth" interactions that influence purchase decisions.
3. The key is determining whether social media is actually where customers want to engage with a brand or if the brand's website and other touchpoints are more important, and ensuring marketing efforts are fully integrated across channels.
competitor anaysle
The document discusses strategies used by different social media campaigns targeting teenagers. It analyzes some campaigns' effective use of bright colors, hashtags, questions, and comic illustrations to draw attention and engage their teenage audience. However, it also critiques other campaigns for using dull colors, large blocks of text, and complicated navigation that do not appeal to or entertain teenagers. The document advocates for using more colors, pictures, videos, and games to create an interactive experience that interests teenagers.
Exploration of 5 ideas
This document outlines a potential campaign to promote tickets for a year 11 prom. The campaign would involve assemblies, a website with event details, and reminders to boost ticket sales. Success would be measured by website views, assembly feedback, and ticket sales. However, the document notes that the prom committee was unsure of their plans so the campaign may not be feasible.
Smile campaign evaluation SG
The document provides an evaluation of two products created for a client's smile campaign project - a television advertisement and print advertisement. The evaluation discusses how the products meet most of the client's brief by using techniques like cultural codes, representing diversity, and allowing audiences to relate personally. It also covers the testing and feedback received, which indicated the ads were successful in encouraging smiles and meeting the client's goal of building a happier society.
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]Roshan Samuel Ambler - Digital Marketing Consultant
What Valentine’s Day marketing promotion are you planning this year? Have any examples from apart the guide of your own? Share your ideas with others in the comment section below.
Authors: Snehal Chandak (Indian Digital Club) and Roshan Samuel Ambler (Go Lead Digital)Project feedback pdf
The document discusses an advertisement about mental health and happiness. It promotes social interaction, community, and talking through issues. The advertisement's main message was the importance of being happy and maintaining good relationships through smiling and small kind gestures. The respondent learned that almost half of people experience mental health issues from stress, and that smiling stimulates the brain's well-being. They felt the advertisement effectively encouraged appreciating little things and interactions that can positively impact others.
Recent Brand Ambassador Proposal
The Brand Ambassador, Kazi Sorrentino, proposes a partnership with Live Lens, LLC to promote their product at an upcoming event on June 14, 2014. The Brand Ambassador has successfully planned and promoted similar large events in the past, reaching their target demographic of 18-24 year olds. If Live Lens agrees to the partnership, The Brand Ambassador would promote their brand and app through digital marketing and a presence at the event, with the goal of gaining new social media followers and app downloads.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
The wild eye makeup
The document discusses branding and social media marketing strategies for a new eye makeup brand called The Wild Eye Makeup. It recommends targeting a youthful audience on Instagram and using a memorable color scheme and logo. It emphasizes the importance of consistently engaging customers on social media through creative posts that pique interest without giving away all information. Hiring a social media team can help generate new ideas to keep the brand top of mind.
Young Marketers Elite 3 - Assignment 12.1 - Minh Thông / Thanh Thùy / Khánh Thy
Vinasoy aims to stand out from other FMCG brands during Tet by highlighting the importance of family over material things. The insight is that people wish each other fame, fortune and prosperity during Tet but forget the most important thing - family. The big idea is a TVC showing families reconnecting over a meal and drink of Vinasoy soy milk, reminding viewers of what really matters during Tet - family.
SLJ_ContentPresentation_2016_Slideshow_FINAL4
Stephanie L. Jones is a content marketer with over 15 years of experience. She creates social media, digital, and marketing content that drives results for her clients. Jones is passionate about developing compelling stories that speak to customers and foster brand loyalty. In her portfolio, she discusses how she uses data analysis to inform social media, email marketing, creative design, and tradeshow campaigns. Her work has generated increased sales, traffic, and new client acquisition for various clients.
Winery creative brief
Creative Brief for Duckhorn Winery as a project for Advertising class during Masters program at Hult International Business School
Clothing Brand Marketing Strategies
In This Slide Show, I share a perspective knowledge regards how to work on Clothing Brand & their Marketing Strategies by which you can grow your our Business and follow the steps for more ahead. this is all my opinion which I showcase. you can take it as an example and make decisions on your own too.
Smile campaign
The document outlines a proposed advertising campaign for a mental health organization called Mind. It discusses targeting advertising towards 16-18 year olds who are struggling the most. A TV advertisement is proposed to reach this demographic. The ad will tell the story of a student struggling with stress from school and family using lighting, sound effects, and color schemes to set mood. It will feature a main character the target age can relate to and show how smiling can positively impact mood to fit with Mind's "Smile Campaign." The ad is aimed to successfully raise awareness of the support Mind provides for young people's mental health issues.
Young Marketers Elite 8 - Assignment 1.1 - Team4 - Hoàng Long, Phương Thảo, P...
This document provides examples of brand insights, positioning, and campaign ideas for three brands - Larue beer, True Milk, and Viettel telecommunications.
For each brand, it outlines the brand, consumer, and category truths. It then derives a brand insight and identifies a brand big idea and communication idea to translate the positioning. For each brand, it also provides example campaign ideas that resonate with consumers and link back to the brand essence.
The key takeaways emphasize that in low differentiation categories, humanity should be the prime guideline for a brand to stand out. It stresses the importance of putting consumers first to be a trendsetter in the market, and maintaining consistency between what a brand says and its actions.
Compare and Contrast
The document compares and contrasts several pairs of photographs. It notes that for Diane Arbus' "Identical Twins" and Loretta Lux's "The Walk", the children are arranged asymmetrically and appear disconnected from one another. It also states that Lux's photo is more manipulated than Arbus'. For Lewis Baltz's "Construction Detail" and Carl Kleiner's photo for IKEA, it finds that they both use similar geometric forms that mirror each other, but that Kleiner's was taken commercially while Baltz's was not.
Young marketers Elite 2 - Brand Positioning 3 - OanhDungHa
1) The document discusses positioning a new brand called Young Marketers that aims to build the top marketing education platform for Vietnamese students.
2) It targets 18-24 year old students and fresh graduates in Vietnam who are passionate about marketing but lack essential skills and knowledge.
3) Young Marketers will provide fundamental and practical marketing knowledge through professional contests and empowering students with connections to top marketers in Vietnam.
More Related Content
What's hot
Question 5
The document discusses how the author addressed their target audience in designing their media product. They carefully selected fonts, colors, and layouts to attract a mass audience. A white background signifies a lighthearted read and was used along with bold, bright colors for the masthead to catch attention. An attractive female model in a powerful pose was used on the cover to appeal to the intended audience based on research. Freebies and opportunities to follow on social media were highlighted to draw readers in.
Carlaegonzales buildingbrandevangelism
This presentation show you how to use social media to create a culture around your brand. Building a brand through evangelism creates a community of true believers.
Brand awareness through social media marketing
This document discusses various strategies for using social media to promote brand awareness. It explains that brand awareness involves familiarizing target consumers with a brand's qualities or image. Some key strategies covered include choosing the right social media networks, developing a consistent voice and topics, posting regularly, connecting with influencers, and promoting social media profiles. The document also discusses determining target audiences, researching audiences, and using niche marketing tactics like working with influencers to target specific interest groups.
Creative Advertising Presentation
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
Brand Development
The importance of brand and how to develop your brand with unique photos that convey your story, so your business can connect with your audience, provide value, building awareness and increasing trust and credibility.
Some truth around social media marketing
1. The document questions the hype around social media marketing, noting that only a small percentage of Facebook users who like a page actually engage with it.
2. It argues that brands should focus on understanding customers better than customers understand themselves, and focus on the "moment of truth" interactions that influence purchase decisions.
3. The key is determining whether social media is actually where customers want to engage with a brand or if the brand's website and other touchpoints are more important, and ensuring marketing efforts are fully integrated across channels.
competitor anaysle
The document discusses strategies used by different social media campaigns targeting teenagers. It analyzes some campaigns' effective use of bright colors, hashtags, questions, and comic illustrations to draw attention and engage their teenage audience. However, it also critiques other campaigns for using dull colors, large blocks of text, and complicated navigation that do not appeal to or entertain teenagers. The document advocates for using more colors, pictures, videos, and games to create an interactive experience that interests teenagers.
Exploration of 5 ideas
This document outlines a potential campaign to promote tickets for a year 11 prom. The campaign would involve assemblies, a website with event details, and reminders to boost ticket sales. Success would be measured by website views, assembly feedback, and ticket sales. However, the document notes that the prom committee was unsure of their plans so the campaign may not be feasible.
Smile campaign evaluation SG
The document provides an evaluation of two products created for a client's smile campaign project - a television advertisement and print advertisement. The evaluation discusses how the products meet most of the client's brief by using techniques like cultural codes, representing diversity, and allowing audiences to relate personally. It also covers the testing and feedback received, which indicated the ads were successful in encouraging smiles and meeting the client's goal of building a happier society.
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]Roshan Samuel Ambler - Digital Marketing Consultant
What Valentine’s Day marketing promotion are you planning this year? Have any examples from apart the guide of your own? Share your ideas with others in the comment section below.
Authors: Snehal Chandak (Indian Digital Club) and Roshan Samuel Ambler (Go Lead Digital)Project feedback pdf
The document discusses an advertisement about mental health and happiness. It promotes social interaction, community, and talking through issues. The advertisement's main message was the importance of being happy and maintaining good relationships through smiling and small kind gestures. The respondent learned that almost half of people experience mental health issues from stress, and that smiling stimulates the brain's well-being. They felt the advertisement effectively encouraged appreciating little things and interactions that can positively impact others.
Recent Brand Ambassador Proposal
The Brand Ambassador, Kazi Sorrentino, proposes a partnership with Live Lens, LLC to promote their product at an upcoming event on June 14, 2014. The Brand Ambassador has successfully planned and promoted similar large events in the past, reaching their target demographic of 18-24 year olds. If Live Lens agrees to the partnership, The Brand Ambassador would promote their brand and app through digital marketing and a presence at the event, with the goal of gaining new social media followers and app downloads.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
The wild eye makeup
The document discusses branding and social media marketing strategies for a new eye makeup brand called The Wild Eye Makeup. It recommends targeting a youthful audience on Instagram and using a memorable color scheme and logo. It emphasizes the importance of consistently engaging customers on social media through creative posts that pique interest without giving away all information. Hiring a social media team can help generate new ideas to keep the brand top of mind.
Young Marketers Elite 3 - Assignment 12.1 - Minh Thông / Thanh Thùy / Khánh Thy
Vinasoy aims to stand out from other FMCG brands during Tet by highlighting the importance of family over material things. The insight is that people wish each other fame, fortune and prosperity during Tet but forget the most important thing - family. The big idea is a TVC showing families reconnecting over a meal and drink of Vinasoy soy milk, reminding viewers of what really matters during Tet - family.
SLJ_ContentPresentation_2016_Slideshow_FINAL4
Stephanie L. Jones is a content marketer with over 15 years of experience. She creates social media, digital, and marketing content that drives results for her clients. Jones is passionate about developing compelling stories that speak to customers and foster brand loyalty. In her portfolio, she discusses how she uses data analysis to inform social media, email marketing, creative design, and tradeshow campaigns. Her work has generated increased sales, traffic, and new client acquisition for various clients.
Winery creative brief
Creative Brief for Duckhorn Winery as a project for Advertising class during Masters program at Hult International Business School
Clothing Brand Marketing Strategies
In This Slide Show, I share a perspective knowledge regards how to work on Clothing Brand & their Marketing Strategies by which you can grow your our Business and follow the steps for more ahead. this is all my opinion which I showcase. you can take it as an example and make decisions on your own too.
Smile campaign
The document outlines a proposed advertising campaign for a mental health organization called Mind. It discusses targeting advertising towards 16-18 year olds who are struggling the most. A TV advertisement is proposed to reach this demographic. The ad will tell the story of a student struggling with stress from school and family using lighting, sound effects, and color schemes to set mood. It will feature a main character the target age can relate to and show how smiling can positively impact mood to fit with Mind's "Smile Campaign." The ad is aimed to successfully raise awareness of the support Mind provides for young people's mental health issues.
Young Marketers Elite 8 - Assignment 1.1 - Team4 - Hoàng Long, Phương Thảo, P...
This document provides examples of brand insights, positioning, and campaign ideas for three brands - Larue beer, True Milk, and Viettel telecommunications.
For each brand, it outlines the brand, consumer, and category truths. It then derives a brand insight and identifies a brand big idea and communication idea to translate the positioning. For each brand, it also provides example campaign ideas that resonate with consumers and link back to the brand essence.
The key takeaways emphasize that in low differentiation categories, humanity should be the prime guideline for a brand to stand out. It stresses the importance of putting consumers first to be a trendsetter in the market, and maintaining consistency between what a brand says and its actions.
What's hot (20)
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]
Valentine's Day Marketing Guide for Small Businesses [2018 Guide]
Young Marketers Elite 3 - Assignment 12.1 - Minh Thông / Thanh Thùy / Khánh Thy
Young Marketers Elite 3 - Assignment 12.1 - Minh Thông / Thanh Thùy / Khánh Thy
Young Marketers Elite 8 - Assignment 1.1 - Team4 - Hoàng Long, Phương Thảo, P...
Young Marketers Elite 8 - Assignment 1.1 - Team4 - Hoàng Long, Phương Thảo, P...
Viewers also liked
Compare and Contrast
The document compares and contrasts several pairs of photographs. It notes that for Diane Arbus' "Identical Twins" and Loretta Lux's "The Walk", the children are arranged asymmetrically and appear disconnected from one another. It also states that Lux's photo is more manipulated than Arbus'. For Lewis Baltz's "Construction Detail" and Carl Kleiner's photo for IKEA, it finds that they both use similar geometric forms that mirror each other, but that Kleiner's was taken commercially while Baltz's was not.
Young marketers Elite 2 - Brand Positioning 3 - OanhDungHa
1) The document discusses positioning a new brand called Young Marketers that aims to build the top marketing education platform for Vietnamese students.
2) It targets 18-24 year old students and fresh graduates in Vietnam who are passionate about marketing but lack essential skills and knowledge.
3) Young Marketers will provide fundamental and practical marketing knowledge through professional contests and empowering students with connections to top marketers in Vietnam.
Frank Prezzy
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
0580 s12 qp_21
This document is a 12-page exam for the International General Certificate of Secondary Education in Mathematics. It contains 21 multiple choice and written response questions testing a variety of math skills, including algebra, geometry, trigonometry, statistics, and probability. The exam is marked out of a total of 70 points.
0580 s11 qp_41
This document consists of the exam paper for the International General Certificate of Secondary Education (IGCSE) Mathematics exam. The 16-page exam paper contains 10 questions testing a variety of math skills, including algebra, geometry, trigonometry, statistics, and sequences. Students are asked to show their working and are provided graph paper and a formula sheet for reference.
Mid unit review
This document contains a mid-unit review and feedback on various learning outcomes for a photography student. It summarizes three photo shoots the student completed - one using a flash gun to capture a disturbing feel at night, another using studio lights and slow shutter speed to show model movement, and a third researching photographer Alec Game's project on identity and belonging. It also provides initial ideas for another project on adolescence, including influences from photographers Nadav Kander and Alec Soth. Finally, it reflects on independent time management and a plan to submit work for the D&AD New Blood Awards.
Young Marketers Elite 2 - Elite 5 Challenge - Tu Oanh
This document outlines a marketing plan to sell 100-150 t-shirts for a youth marketing contest called YM3. The t-shirt design promotes not hiding failure and remembering one's efforts to pursue their dreams. The plan is to email and message 1000 past YM3 contestants ages 18-24 advertising the t-shirt. Contestants will be encouraged to post photos wearing the t-shirt along with a designed card and rubber band to share their stories overcoming challenges with YM3 for a chance to receive a free t-shirt.
Pecha kucha 11th jan
This document summarizes the student's approach to their rough cut project on the subject of grief. They explored 5 different approaches - liquify, cracking, glitch, burning, and polygons - to represent the 5 stages of grief through digital photo manipulation in Photoshop. They found the liquify approach to be the most successful at conveying denial. Through trial and error, they improved their digital editing skills while learning the importance of a personal connection to their subject.
Young Marketers Elite 2014 - Mobile Marketing Strategy - FowKyn
Mobile marketing is a form of communication that promotes products through mobile devices. There are many mobile techniques including SMS, MMS, push notifications, apps, and location-based targeting. A mobile marketing strategy is a plan to use these tools to increase brand awareness, generate leads, and increase sales. An effective strategy involves understanding the target audience, their media habits, and testing content across different devices. Coke Zero launched a campaign during the NCAA Final Four using drinkable ads, interactive experiences, and mobile engagement to encourage people open to trying Coke Zero to have their own experience tasting it.
Stages
This document discusses the design process for the cover of a magazine. It summarizes:
[1] An image of a model was chosen for the cover because she is positioned on the right side, allowing space for cover lines on the left.
[2] The magazine's title is placed behind the model to look established. Additional text is added identifying the featured music artist.
[3] A bar code is placed at the bottom as is conventional. The model's hair is edited to improve visibility of the text.
[4] Additional text is added but needs to stand out more against the inverted background image used to link the cover and inside CD cover design.
Compare & Contrast
The document compares and contrasts several pairs of photographs. It notes that for Diane Arbus' "Identical Twins" and Loretta Lux's "The Walk", the left child looks untidier, the compositions are off-center, and the subjects seem disconnected. It also states that Lux's image is heavily manipulated while Arbus uses color differently. For Lewis Baltz's "Construction Detail" and Carl Kleiner's image for IKEA, both use similar geometric forms that mirror each other, but Kleiner's was for a commercial purpose and uses color subjectively.
What is context?
This document discusses different ways an image of a biker from the book "The Bikeriders" by Danny Lyon could be used in various contexts. It could be used as a documentary image capturing everyday life in 1968. It could also work as a 1960s advertisement or modern advert with the product made more obvious. Cropping it square could allow its use as an album cover. It discusses how the image conveys information about the subject and could translate well to different formats and time periods while maintaining its original meaning.
What is-context-2
This document discusses different ways an image of a biker from the book "The Bikeriders" by Danny Lyon could be used in various contexts. It could be used as a documentary image capturing everyday life in 1968. It could also work in modern advertising by making the product being advertised more obvious. Cropping it to a square format would allow it to work as an album cover when the album title, artist and producer are added. With some modifications, it could also work as a film still or in a television advertisement by giving it an everyday feel to relate to viewers. The document analyzes the differences between these potential contexts in terms of color versus black and white, the time periods depicted, and the objects included in each frame
High school algebra I ,Algebra II Online math tutor in new york
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in New York Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Los Angeles Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Chicago Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Houston Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in PhiladelphiaSkype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Phoenix Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in San Antonio Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in San Diego Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Dallas Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in San Jose Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Detroit Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Indianapolis Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Jacksonville Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in San Francisco Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Columbus Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Austin Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Memphis Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Baltimore Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Charlotte Skype:ykreddy22
Algebra I,Algebra II,Geometry,Trigonometry,Statistics and Probability Online Maths Tutor in Fort Worth Skype:ykreddy22
Viewers also liked (20)
Young marketers Elite 2 - Brand Positioning 3 - OanhDungHa
Young marketers Elite 2 - Brand Positioning 3 - OanhDungHa
Young Marketers Elite 2 - Elite 5 Challenge - Tu Oanh
Young Marketers Elite 2 - Elite 5 Challenge - Tu Oanh
Young Marketers Elite 2014 - Mobile Marketing Strategy - FowKyn
Young Marketers Elite 2014 - Mobile Marketing Strategy - FowKyn
High school algebra I ,Algebra II Online math tutor in new york
High school algebra I ,Algebra II Online math tutor in new york
Similar to Young marketers elite 2 - Brand communication 2 - Viet Chinh - Tu Oanh
[Young Marketers Elite 2] assignment 12.1 brand communication - kim ha & va...
This creative brief outlines Close-Up's Valentine's Day campaign for 2015. The objectives are to strengthen Close-Up's brand image and message by leveraging the occasion of Valentine's Day. The target audience is youth aged 18-27 living in big cities who want to express their love.
The campaign idea is "Kiss It Your Way" with the message that a kiss is a unique symbol of love. It will have three phases - awareness, engagement, and amplification. The awareness phase includes a viral video and on-ground events. The engagement phase centers around an offline "Kiss It Your Way" event. The amplification phase shares the journey of expressing love through kissing.
The agency is required to propose
Young Marketers Elite 2 Assignment for Attendance - Nguyễn Huỳnh Chí Hiếu
This document summarizes a campaign brief for Closeup's Valentine's Day 2015 campaign in Vietnam. The objectives are to increase sales by 30% and market share by 10% in the oral care category. The campaign aims to communicate that Valentine's Day is a special day for lovers and Closeup will make it more memorable through unique kissing. The target audience are youth aged 18-30 who are looking for ways to impressively express love on Valentine's Day. The message is that kissing can uniquely show love and Closeup's menthol cooling gel and tooth whitening products give confidence to freely express oneself through kissing. Consumer participation and ongoing conversation will be driven by sharing kissing videos and experiences of their Valentine's Day.
Young marketers assignment 14.1 tram loc (1)
The document outlines YoLove, a Valentine's Day digital marketing campaign in Vietnam by Yomost. The campaign's objectives were to inspire people to fully experience Valentine's Day and increase customer engagement with the Yomost brand. The target audience was young urban Vietnamese aged 18-24 who are active online and interested in love stories. The concept was to trigger experiences and amplify expressions of love through a viral video and mobile app encouraging people to dare to express their feelings. Over 2000 people participated in associated events, and the viral video received over 200,000 views, showing the campaign was successful in spreading its message.
Young marketers assignment 14.1 tram loc (1)
The document outlines YoLove, a Valentine's Day digital marketing campaign in Vietnam by Yomost. The campaign's objectives were to inspire people to fully experience Valentine's Day and increase customer engagement with the Yomost brand. The target audience was young urban Vietnamese aged 18-24 who are active online and interested in love stories. The campaign concept was to encourage people to express their love through a viral video and mobile app. It saw over 200,000 video views and wide sharing of a featured quote on social media. While the campaign spread the brand's message, its impact appeared limited as Yomost struggled against larger competitors.
CREATIVE STRATEGIES IN ADVERTISING AND PUBLIC RELATIONS
The document discusses various advertising campaigns that utilize creative strategies and tools. It provides examples of campaigns by Titan Watches, ShopClues, and Coca-Cola. The Titan campaign created an emotional advertisement around the holidays to promote the "joy of gifting." ShopClues revamped their website and launched a mass media campaign across TV and online channels in India to attract new customers. Coca-Cola's 2013 campaign brought people in India and Pakistan together through virtual interactions using vending machines. The document also discusses the rise of "selfies" and how some companies have implemented selfie-focused campaigns.
[Assignment 12.1][Brand Communication 2] Hung Van
Bài soạn Elite Programme 2 về đề tài Brand management essentials phần 3.2 - Brand Communication from agency side
Young marketers elite 2 brand communication agency side 12.1 - huong giang ...
This document provides a campaign brief for a toothpaste brand called Close Up. The objectives are to increase brand positioning and loyalty among young consumers aged 18-25. The insight is that kissing is a meaningful way to show love but has become boring lacking innovation. The proposed brand positioning is "Give people the confidence in every ‘up close and personal’ situations." The communication idea is that "Youngsters need an intimate way to show their love with partner." The brief outlines a Valentine's Day campaign from January to March 2015 with the goals of 30% awareness among targets and 100 couple participants. The budget is 1 billion VND.
Young Marketers Elite 3 Assignment 10.1 - Đình Giang-Ngọc Khánh-Khánh Thy
The document discusses integrated brand communication, outlining key elements like having a single brand communication idea that is executed consistently across channels to meet objectives. It provides examples of how to structure an effective brand brief, including focusing on the target consumer, key message, and approved channels. The document also examines what makes for great creative ideas, such as ones based on insights that attract attention and are intrinsically branded to the core concept.
Building Killer Social Media Campaigns: Guidebook
In the marketing world, campaigns are typicaly an initiative that has a start and an end. It may be long term or short term, but one important trait of a campaign is it has a specific goal in mind.
Social Media Campaigns can be in many forms, from contests to content, from sweepstakes to #hashtag submissions. This guide is designed to equip you with a checklist on what you should consider when running a campaign, and help inspire you to run the best campaign possible.
From Vice to The Vamps
From Vice to The VampsIntegrated Marketing | Advertising | Digital | Social Media | Experiential | Partnerships | PR |
Influencer strategy presented at Digital Marketing World Forum #DMWF including work from Heineken, Tiger Beer, Merlin Entertainments, Thorpe Park theme park, Angry BirdsOpportunity knocks. Integrated campaigns conference, 25 February 2016
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Marrying Traditional Media and Social Media Strategies to Reach Students
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Young Marketers Elite 2014 - ADVERTISING PR - Vo Thi-Tu Oanh
This document discusses advertising PR and provides an example case study of a successful Vinacafe PR campaign. It defines PR as building relationships through engaging conversations and storytelling to change perceptions. PR aims to engage organizations' diverse publics across media platforms, including social media. A successful PR campaign should align with marketing goals, impact sales and change attitudes. The Vinacafe case study showcased young people's love for parents to shift the brand's image to younger consumers and drive gift set sales during Tet season through emotional video content and social media engagement.
Stella Credential - Update on May 2015
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Marketing For Nonprofit Organizations
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Sample Work - Lush "Hope Soap" advertising proposal (student project)
This document outlines an integrated marketing communication plan for LUSH cosmetics to promote their new "Hope" soap in Hong Kong. It begins with an overview of LUSH and the cosmetics market in Hong Kong. It then analyzes LUSH's main competitor, communication objectives, and target audience. The plan includes advertisements in print and TV, an interactive website, and timeline. It aims to raise awareness of LUSH's brand and values, and increase trial of the new soap, to ultimately develop regular users. Evaluation methods such as sales, online traffic and brand monitoring are also discussed.
The Rules of Engagement: How to leverage social media to grow your business
A presentation was given to femfessionals/Charlotte. An overview on effectively using social media to increase brand visibility, lead generation and how to position YOU as an expert in your field.
Module 4 your marketing strategy
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Main research
The document discusses research for a promotional campaign for a musical artist. It covers various types of research including topic research, audience research, production research, and product research. The topic research section discusses promotional campaigns, communication channels, marketing plans, advantages and disadvantages of advertising. It also discusses survey planning, results from a survey conducted with 23 respondents aged 11-16 about their social media habits and preferences for billboard designs. The research aims to help design an effective promotional campaign.
Advocacy through social media
The document provides tips and guidelines for advocacy through social media campaigns. It outlines dos and don'ts for social media campaigns, including setting clear goals, engaging the community, listening to feedback, and being authentic. It also gives tips for designing effective social media campaigns, such as setting goals, offering incentives, using various social media tools, and promoting both online and offline. Finally, it provides an exercise to create social media accounts and pages for an initiative and link them together.
Similar to Young marketers elite 2 - Brand communication 2 - Viet Chinh - Tu Oanh (20)
[Young Marketers Elite 2] assignment 12.1 brand communication - kim ha & va...
[Young Marketers Elite 2] assignment 12.1 brand communication - kim ha & va...
Young Marketers Elite 2 Assignment for Attendance - Nguyễn Huỳnh Chí Hiếu
Young Marketers Elite 2 Assignment for Attendance - Nguyễn Huỳnh Chí Hiếu
CREATIVE STRATEGIES IN ADVERTISING AND PUBLIC RELATIONS
CREATIVE STRATEGIES IN ADVERTISING AND PUBLIC RELATIONS
Young marketers elite 2 brand communication agency side 12.1 - huong giang ...
Young marketers elite 2 brand communication agency side 12.1 - huong giang ...
Young Marketers Elite 3 Assignment 10.1 - Đình Giang-Ngọc Khánh-Khánh Thy
Young Marketers Elite 3 Assignment 10.1 - Đình Giang-Ngọc Khánh-Khánh Thy
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Marrying Traditional Media and Social Media Strategies to Reach Students
Marrying Traditional Media and Social Media Strategies to Reach Students
Young Marketers Elite 2014 - ADVERTISING PR - Vo Thi-Tu Oanh
Young Marketers Elite 2014 - ADVERTISING PR - Vo Thi-Tu Oanh
Sample Work - Lush "Hope Soap" advertising proposal (student project)
Sample Work - Lush "Hope Soap" advertising proposal (student project)
The Rules of Engagement: How to leverage social media to grow your business
The Rules of Engagement: How to leverage social media to grow your business
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Young marketers elite 2 - Brand communication 2 - Viet Chinh - Tu Oanh
- 1. ASSIGNMENT 12.1 – [Brand Communication] [Chinh – Oanh]
- 2. A G E N D A Close-up valentine 2015 campaign idea ReversedEngineering CAMPAIGN BRIEF FOR CLOSE-UP VALENTINE 2015
- 3. V A L E N T I N E C A M P A I G N People tend to not being too close to others because they are afraid that if they have dental or oral problems the others will notice. Close-up is a solution for all dental and oral problem so you can get closer to others. Without the fear of dental or oral problems you can get the confident to get closer to people. Provide Emotional benefit: Boosting confident A way to show your confident is to kiss other (the intimate closer) in public. Provide many background that could stimulate kissing. Brand idea The Catalyst for getting Closer Brand communication idea Confident to get closer Brand campaign idea Kiss it your way
- 4. • Objective • Background • Target audience • Insight • Key message • Consumer’s benefit • RTB • Timing • Budget • Guideline C A M P A I G N B R I E F
- 5. • Business objective: Maintain market share • Marketing objective: Increase brand loyalty • Communication objective: Leading talk in Valentine 2015 2. BACKGROUND • Close-up is a toothpaste brand that support oral hygiene and confident for people to get closer to other and express themselves. • Close-up is a young, energetic, daring, confident and supportive. • Close-up had a winning campaign for Valentine 2014. This campaign need to leverage from that. C A M P A I G N B R I E F 1. OBJECTIVE
- 6. • Young people age 18-30. Living in Ho Chi Minh City • Energetic, passionate, daring, self-conscious • In a relationship “I have been in this relationship for a while, kisses express my love but I’m afraid that it is going to be boring, thus I want to have more ways to express the love through kissing, especially for this Valentine.” C A M P A I G N B R I E F 3. TARGET AUDIENCE 4. INSIGHT
- 7. Close-up brings you the confidence and space to get closer and express your love in a creative way. • Encouragement for love • Space to express love in Valentine day • Creative ways to experience a kiss • Opportunity to show your love in public • Reward unordinary to kiss • Main event held on Valentine day C A M P A I G N B R I E F 5. KEY MESSAGE 6. CONSUMER’S BENEFIT 7. RTB
- 8. 8. TIMING • Building awareness 2 weeks before Valentine day • Main event on Valentine day • Recap after 1 week 9. BUDGET : N/A 10. GUIDELINE • Celebrities endorsement • Level up from last year Valentine C A M P A I G N B R I E F
- 9. T h a n k y o u.