A2 media

1. How effective is the combination of
your main product and ancillary
texts?

2. What is the image of your artist?
• What is the image of your artist?
• Paige Gladstone is a proud and dedicated
feminist who strongly believes in the
equality of women’s rights. She loves
cutting edge fashion which is bold and
creates statements.
• The artist has deep emotions which
causes her to be very emotional and has
dark emotions this is linked to
her emotions like grief, fear, despair.
• Paige also loves to party as she’s an
young adult

3. How do the digipack, website and
video link together?
• The digipak, promo poster and music video
link together in many ways and that is as a
result of wanting the audience to easily
identify Paige Gladstone
• The record label, YCS is shown on the
digipack and the promo poster, this is good
because it helps build the brand identity.
• Dark colours in terms in terms of text used
for dark emotions
• The photo on both the album cover and the
promo poster both have a photo with the
tape on her mouth, this shows she's
alternative
• The digipak and promo poster are similar in
that the same colour scheme ‘black, white
and red ’ are used which helps to create a
link between the two.

4. To what extent are you creating a
marketing synergy?
• Firstly, the similar colour schemes used on
both the digipak and promo poster allow for
easier marketing as the products are similar.
As a result of the similarities it would allow for
easier promotion.
• For the music video we used dark colours and
dark effects for our video this is used to helps
to illustrate the the similarities