Isabel Lee plans to create a website and print ads to raise awareness about staying safe online, especially from paedophiles. The website will have sections for home, submitting reports, help/advice, and contact. It aims to educate teenagers aged 12-18. The black and white print ad will feature Amanda Todd with a note she wrote before her death to engage viewers and convey sadness about online dangers. It will direct people to the website for more information and resources.

1. BY ISABEL LEE

2. For my campaign, I will
produce two formats to
advertise my ideas. The
two formats I have chosen
are print adverts and a
website.

3. •My target audience are teenagers from the ages of 12-18.
These are the ages that are mainly affected by
paedophiles as they are very vulnerable on social
networking websites such as Facebook and Twitter.
• The formats I will use for my campaign are adverts
which will promote and raise awareness for staying safe
online to avoid dangerous situations.
•Although my campaign is mainly based around paedophiles,
I also concentrate on the general safety online for
example cyber bullying which affects many teenagers.

4. WEBSITE
•I plan to create a website to that will
raise awareness of staying safe online and
reporting incidents.
•I will have four different sections at the
top of the page to navigate the audiences to
the page which they are looking for.
•These sections will include Home, Submit,,
Help and advice, and contact us.

5. WEBSITE PLAN:

6. MY INSPIRATION…

7. ADVERT
•A print advert is another format I will use
to advertise my campaign.
•The advert I have created is a draft design
of a similar product I will make to engage
the audiences.
•The colour scheme is black and white as it
reflects the emotion sad and loneliness which
is often associated with trouble online.
•The target audience for my advert are
teenage girls from 11-18.
•The image I have used on my advert is of
Amanda Todd, holding a recognized note that
she wrote before her death.

8. MY ADVERT DESIGN
The second
focus is the
vibrant
title.
The main focus is the
background image
The last
focus is the
information
about the
website and
the slogan.

9. This is the advert I based my
ideas on…
•I used this advert to
inspire my idea
because it is
effective at putting
the message across and
bringing out emotions
in the audience.
•I used the black and
white effect like this
advert shows.
•I used the power of
three.