Dream Tour is a tourism company that needs to undergo digital transformation to remain competitive. It currently has a non-digital structure with localized experiences and custom packages. However, new tech-savvy customers and virtual competitors are emerging. Dream Tour's transformation strategy will involve developing digital platforms, internationalization, and sustainability. Key problems include a low IT budget, fragmented systems, sales and product management issues, and an inability to adapt to changing trends. The transformation roadmap will redesign the business model, information systems, booking processes, and management functions over 5 years to gain a digital advantage.