This document outlines the key components and processes involved in developing a business plan. It discusses why a business plan is important for clarifying objectives, structuring ideas, setting goals and targets, and gaining buy-in and funding. The main sections that should be included in a business plan are the company overview, products/services, market and marketing strategy, operations, management team, financial plan, and exhibits/appendices. The document also provides tips for conducting market research like customer interviews and competitor analysis to inform the business plan.

1. Entrepreneurship 101 Business Plan Process

2. Why a Business Plan?

3. Why a Business Plan? Clarify Objectives (Internal Agreement) Structure Ideas (+ Test Robustness) Set Goals and Targets Prioritize Options Tool for Buy-In and Funding

4. Key Business Launch Components Team Agreement Internal Ground Rules & Boundary Conditions Internal Business Plan Operations Plan Marketing Plan Job Profiles for Key Missing Team Members Financing Plan External Business Plan (if necessary) Presentation Word Document Financial Models Investment Memorandum (2 Pager)

5. Business Plan Components Company Overview Products or Services Brief Market and Marketing/Sales Strategy Operations Management Team & Advisory Board Risks and Challenges Financial Plan Equity / Debt Offering Milestones Achieved Exhibits / Appendices

6. Back Office Activities Quest for Team Members Test Business versus Strategic Models (Porters 5) IP Review (if any) Market Customer Interviews Detailed Competitor Analysis Product Cost Bill Product / Service Purchasing Process Financial DCF/NPV Model Sensitivity Analysis Financing Strategy Fund Raising from Family & Friends Exit Opportunities (case studies) Review Draft with Advisors, Family & Trusted Friends

7. Many Roads to Rome…

8. Revenue Model Who is going to Pay? What are they Paying For? When and How Often will they Buy?

9. Who is Going to Pay? Case Study Cricket Content Portal Education Information System Physician Community Portal Sports Analytics Services Rural Warehousing Services Basis: Brainstorming, Market Research, Sales Strategy

10. What are they Paying for? Direct Sales Service Subscription Transaction Fee Membership Fee Advertising Sell User Data Sell to Service Providers Sell to Other Interest Parties

11. When & How Often will they Buy? Re-occurring Revenues versus One-Time Purchases Sales Cycle Seasonal Trends Key Sales Events B2C: Online Real Estate Portal US City Events B2B: Anuga Food Fare