Comparative Report on Diet Study in Vietnam, Indonesia, and Thailand in 2016

Comparative Report on Diet Study
in Vietnam, Indonesia, and Thailand
in 2016
Date: February, 2016

©2016 W&S GROUP
Table of content
A. Research Background (P. 3)
B. Summary (P. 4)
C. Research Design (P. 5)
D. Respondents Profile (P. 6)
E. Information Coverage (P. 7)
F. Detail Findings (P. 8)
G. G. Conclusions & Recommendations (P. 91)
2

©2016 W&S GROUP
 “Health is more important than money” is today prioritized by people from all around the world. Today, they
realize that consuming unhealthy food excessively as well as keeping an inactive lifestyle is costly and could
lead to the deterioration of physical health such as obesity, heart disease and cancer, as well as social and
mental health. Moreover, it cause them to miss out exciting opportunities in life, and might end up paying for
expensive healthcare services.
 The growth of the economy has help change an individual’s behavior, especially in Asian countries like
Vietnam, Indonesia and Thailand where diet is a common method used to take care of themselves.
 From our report, although diet methods such as fasting or consuming only fruits and vegetables on a daily
basis is still used by some, there is an increasing willingness to balance between health and keeping a lean
body as they do not only consume fruits and vegetables but also proteins such as meat, fish, poultry, eggs
and cheese. Moreover, exercising on a weekly basis is also incorporated to our respondents’ lifestyle.
 There is an increasing willingness to spend more money on diet programs. For instance, in Thailand and
Indonesia, women are willing to spend up to $30 on diet programs.
 The results of our report has reflected that there are high demands for diet, however, there is only a small
number of public and private companies that supply these groups of people with the appropriate goods and
services.
 We hope that the results of this report could generate great benefits for companies looking forward to invest
the health and wellness sector, hospitals and government.
3
A. Research Background

©2016 W&S GROUP
 Respondents from all three countries; Vietnam, Indonesia, and Thailand, have many things in common on
health concern issues.
 A vast majority of our surveyed respondents (almost 90.0%) said they are slightly overweight [VN (88.0%) : ID
(99.0%) : TH (87.0%)], because they constantly get hungry, cannot resist food and lack exercise. Therefore, they
would like to loose a few kilograms in order for them to look good and feel beautiful.
 Moreover, women from all three countries look over to the internet (diet sites) [VN (34.3%) : ID (43.7%) : TH
(51.0%)], friends [VN (11.7%) : ID (17.3%) : TH (51.0%)] and bloggers who have a good body [VN (16.3%) : ID (7.3%) : TH
(7.0%)] .
 Despite the similarities, the importance given to scales varies from country to country. In Indonesia (27.6%)
and Vietnam (42.3%), women expect to loose weight right after joining diet programs, but in contrast, Thai
women believe that loosing weight is not necessary but what’s important is that they must come out of the
program healthy.
 Besides looking after themselves through diet, women in all three countries also prioritize exercising every
week. In Indonesia and Thailand, more than 30.0% work out for 1-2 days per week while in Vietnam, 33.3%
work out for at least 3-5 days per week.
 The most popular work out methods for women in all three countries are walking [VN (71.6%) : ID (58.0%) : TH
(47.3%)], and jogging or running [VN (47.8%) : ID (51.4%) : TH (36.8%)].
4
B. Summary

©2016 W&S GROUP
C. Research design
5
Research Method Online research
Fieldwork Period January, 2016
Research Area Vietnam, Indonesia, and Thailand (Nation wide)
Respondent Criteria  Female, aged 17 and above
 Those who concerned about diet and exercises
Sample Size 300 samples in each country, Total n = 900
Quota Country Gender 17 – 24 years
old
25 – 34 years
old
35 years old
and above
Vietnam
(n=300)
Female
100 100 100
Indonesia
(n=300) 100 100 100
Thailand
(n=300) 100 100 100

©2016 W&S GROUP
D. Respondents Profile
6
■Age (n=900)
33.3 33.3 33.3
33.3 33.3 33.3
33.3 33.3 33.3
Vietnam
(n=300)
Indonesia
(n=300)
Thailand
(n=300)
17 - 24 years old
25 - 34 years old
35 years old and over
■Monthly Household Income (n=900)
51.3
31.3
14.0
32.0
51.7
24.3
16.7 17.0
61.7
Vietnam
(n=300)
Indonesia
(n=300)
Thailand
(n=300)
Class A
Class B
Class C and lower
Definition Vietnam Indonesia Thailand
Class A
> 15 mil
VND
> 8.5 mil
IDR
> 85,001
THB
Class B
7.5 mil – 15
mil VND
3.5 mil – 8.5
mil IDR
50,001 –
85,000 THB
Class C
< 7.5 mil
VND
< 3.5 mil
IDR
18,001 –
50,000 THB
■Blood Type (n=900)
15.0
3.3 0.3
5.3
8.3 6.7
38.7
41.3
41.3
21.7
22.3 30.3
19.3 24.7 21.3
Vietnam
(n=300)
Indonesia
(n=300)
Thailand
(n=300)
A Type
B Type
O Type
AB Type
I don not know / don't
remember
Unit:
%

©2016 W&S GROUP
E. Information coverage
7
The study is reported cover following sections:
■ Part I: Ways to take care of health
─ Ways to pamper yourself
■ Part II: Diet Behaviors
─ Diet Methods
─ Diet Duration
─ Relationship between blood type & Diet
─ Body Perspective
─ Ways to achieve right weight goal
─ Best ways to achieve right weight goal
─ Body Concerns
─ Impotency toward weight lost
─ Lifestyle toward goal weight
─ Ideal number of weight lost
─ Diet Triggers
─ Expenditure on Diet programs
─ Causes of weight increased
─ Obstacles on diet program
■ Part III: Satisfied and Dissatisfied reasons toward Diet
Results
─ Level of satisfaction after joining diet program
─ Dissatisfied points on diet results
■ Part IV: Ways to take care of health
─ Sources of information about diet
■ Part V: Exercise Behaviors
─ Frequency on exercise
─ Regular exercise
─ Duration of exercise
─ Dietary Information

©2016 W&S GROUP8
F. Detail findings
1. Ways to take care of Health
2. Diet Behaviors
3. Satisfied and Dissatisfied reasons toward Diet Results
4. Sources of Information about Diet
5. Exercise Behaviors

©2016 W&S GROUP9
100.0
35.3
38.7
58.0
31.0
43.3
48.7
46.0
50.7
60.0
13.3
10.7
0.3
Diet
Body spa
Massage
Scrubs
Waxing / Hair removal
Manicure / pedicure
Skin rejuvenation
Body lightening
Body contouring
Acne cure
Liposuction
Body peeling
Others
100.0
63.3
76.0
39.7
51.7
70.3
49.7
63.3
9.7
72.7
8.0
41.7
2.0
100.0
31.3
48.7
64.7
21.3
34.3
36.7
32.3
8.3
43.7
7.0
36.3
0.3
VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)
Ways to Pamper yourself
S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=900) Unit:
%
 Besides diet, women from different countries have different ways to take care of themselves.
 The second top method which people in Vietnam do to take care of themselves is massage (76.0%), while in Indonesia 64.7% of the women
chose scrubs, and 60.0% of the respondents in Thailand pamper themselves by curing acne.

©2016 W&S GROUP10
Ways to Pamper yourself – Compared by Age Group (1)
%
Diet
Massa
ge
Acne
cure
Manicu
re /
pedicur
e
Body
spa
Body
lighteni
ng
Waxing
/ Hair
remova
l
Skin
rejuven
ation
Body
peeling
Scrubs
Body
contour
ing
Liposu
ction
Others
17 - 24 years old 100.0 69.0 82.0 74.0 49.0 73.0 58.0 42.0 41.0 45.0 3.0 1.0 1.0
25 - 34 years old 100.0 82.0 84.0 72.0 78.0 72.0 57.0 59.0 47.0 47.0 18.0 15.0 3.0
35 years old and above 100.0 77.0 52.0 65.0 63.0 45.0 40.0 48.0 37.0 27.0 8.0 8.0 2.0
Total 100.0 76.0 72.7 70.3 63.3 63.3 51.7 49.7 41.7 39.7 9.7 8.0 2.0
100.0
76.0
72.7
70.3
63.3 63.3
5…
49.7 41.7
39.7
9.7
8.0
2.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
VIETNAM (n=300)

©2016 W&S GROUP11
%
Diet Scrubs
Massa
ge
Acne
cure
Skin
rejuven
ation
Body
peeling
Manicu
re /
pedicur
e
Body
lighteni
ng
Body
spa
Waxing
/ Hair
remova
l
Body
contour
ing
Liposu
ction
Others
17 - 24 years old 100.0 66.0 41.0 52.0 35.0 30.0 23.0 32.0 26.0 24.0 7.0 5.0 1.0
25 - 34 years old 100.0 66.0 52.0 51.0 36.0 39.0 37.0 34.0 35.0 22.0 9.0 5.0 0.0
Total 100.0 64.7 48.7 43.7 36.7 36.3 34.3 32.3 31.3 21.3 8.3 7.0 0.3
100.0
64.7
48.7
43.7
36.7 36.3
3… 32.3
31.3
21.3
8.3
7.0
0.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
INDONESIA (n=300)

©2016 W&S GROUP12
%
Diet
Acne
cure
Scrubs
Body
contour
ing
Skin
rejuven
ation
Body
lighteni
ng
Manicu
re /
pedicur
e
Massa
ge
Body
spa
Waxing
/ Hair
remova
l
Liposu
ction
Body
peeling
Others
17 - 24 years old 100.0 75.0 62.0 51.0 52.0 57.0 39.0 31.0 30.0 42.0 11.0 10.0 1.0
25 - 34 years old 100.0 66.0 66.0 50.0 51.0 49.0 48.0 36.0 35.0 31.0 19.0 12.0 0.0
Total 100.0 60.0 58.0 50.7 48.7 46.0 43.3 38.7 35.3 31.0 13.3 10.7 0.3
100.0
60.0
58.0
50.7 48.7
46.0
4…
38.7
35.3
31.0
13.3
10.7
0.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
THAILAND (n=300)

©2016 W&S GROUP13
F. Detail findings
2. Diet Behaviors

©2016 W&S GROUP14
S2B. Please tell us what kind of diet do you follow? [MA] (n=900) Unit:
%
Diet Methods
Weight
reduction (low
calorie)
Low
cholesterol
Low sodium Diabetic Low fat
Low
triglyceride
Ulcer
High
Potassium
Others
VIETNAM 100.0 49.0 9.0 6.0 67.7 57.0 4.0 8.0 0.7
INDONESIA 100.0 33.7 5.7 15.3 45.0 8.0 16.0 2.3 1.0
THAILAND 100.0 53.7 16.7 19.3 55.7 8.3 11.7 6.7 0.0
100.0
49.0
9.0
6.0
67.7
57.0
4.0
8.0
0.7
100.0
33.7
5.7
15.3
45.0
8.0
16.0
2.3 1.0
100.0
53.7
16.7
19.3
55.7
8.3
11.7
6.7
0.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
 The diet methods of women in all three countries have a similar trend which is “low calorie” and “low fat”.
 The most popular way is weight reduction (low calorie), followed by “low fat diet” which is followed by 67.7% of the respondents in Vietnam,
45.0% in Indonesia and 55.7% in Thailand.

©2016 W&S GROUP
Weight reduction (low
calorie)
Low cholesterol
Low sodium
Diabetic
Low fat
Low triglyceride
Ulcer
High Potassium
Others
15
Unit:
%
Diet Methods – Age Group
100.0
39.0
5.0
4.0
57.0
52.0
2.0
5.0
1.0
100.0
56.0
8.0
4.0
70.0
61.0
2.0
7.0
0.0
100.0
52.0
14.0
10.0
76.0
58.0
8.0
12.0
1.0
100.0
18.0
1.0
11.0
32.0
2.0
14.0
0.0
2.0
100.0
36.0
2.0
18.0
50.0
6.0
15.0
0.0
1.0
100.0
47.0
14.0
17.0
53.0
16.0
19.0
7.0
0.0
S2B. Please tell us what kind of diet do you follow? [MA] (n=900)
100.0
48.0
20.0
18.0
47.0
10.0
11.0
5.0
0.0
100.0
63.0
18.0
15.0
62.0
6.0
18.0
8.0
0.0
100.0
50.0
12.0
25.0
58.0
9.0
6.0
7.0
0.0
17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP16
S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit:
%
Diet Duration
Less than a
week
1 ～ 2
weeks
3 ～ 4
weeks
1 ～ 2
months
3 ～ 4
months
5 ～ 6
months
7 months ～
1 year
1 ～ 2 years
Over 3
years
I am not
sure / don't
remember
VIETNAM 4.3 5.7 15.3 21.7 15.3 11.0 11.3 10.0 3.7 1.7
INDONESIA 8.7 19.3 17.0 27.7 10.3 3.7 8.0 2.7 1.7 1.0
THAILAND 3.0 9.7 13.7 21.7 22.7 11.7 10.3 3.3 1.3 2.7
4.3
5.7
15.3
21.7
15.3
11.0 11.3
10.0
3.7
1.7
8.7
19.3
17.0
27.7
10.3
3.7
8.0
2.7
1.7
1.0
3.0
9.7
13.7
21.7
22.7
11.7
10.3
3.3
1.3
2.7
0.0
5.0
10.0
15.0
20.0
25.0
30.0
 Thai respondents have been in diet programs for longer than the Vietnamese and Indonesians.
 As Thai female have been in weight loss programs for at least 3-4 months (22.7%). While, in Indonesia (27.7%) and Vietnam (21.7%), have
started diet programs for at least 1-2 months.

©2016 W&S GROUP17
S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit:
%
Diet Duration – Age Group
Less than a week
1 ~ 2 weeks
3 ~ 4 weeks
1 ~ 2 months
3 ~ 4 months
5 ~ 6 months
7 months – 1 year
1 ～ 2 years
Over 3 years
I am not sure / don't
remember
7.0
9.0
23.0
18.0
20.0
12.0
4.0
3.0
3.0
1.0
5.0
5.0
15.0
32.0
13.0
8.0
8.0
10.0
3.0
1.0
1.0
3.0
8.0
15.0
13.0
13.0
22.0
17.0
5.0
3.0
13.0
21.0
27.0
25.0
4.0
0.0
4.0
3.0
1.0
2.0
10.0
19.0
11.0
27.0
18.0
4.0
8.0
1.0
1.0
1.0
3.0
18.0
13.0
31.0
9.0
7.0
12.0
4.0
3.0
0.0
5.0
14.0
11.0
22.0
22.0
15.0
4.0
5.0
2.0
0.0
2.0
12.0
17.0
20.0
22.0
10.0
7.0
4.0
2.0
4.0
2.0
3.0
13.0
23.0
24.0
10.0
20.0
1.0
0.0
4.0
17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP18
Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit:
%
Relation between Blood Type & Diet
14.0
12.3
27.7
20.7
37.3
41.3
38.7
15.0
22.3
23.7
28.3
8.0
3.0
7.0
0.7
Very relatable Relatable Neutral Not relatable Not related at all
T2B
34.7
49.6
69.0
VIETNAM
(n=300)
INDONESIA
(n=300)
THAILAND
(n=300)
 In Thailand, almost 70.0% of the respondents believe there is a close correlation between blood type and diet methods.
 In contrast, less than 50.0% of the respondents in Vietnam (34.7%) and Indonesia (49.6%) believe that there is a correlation between blood
type and diet methods.

©2016 W&S GROUP19
Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit:
%
Relation between Blood Type & Diet – Age Group
16.0
15.0
11.0
17.0
21.0
24.0
43.0
39.0
34.0
20.0
22.0
29.0
4.0
3.0
2.0
8.0
14.0
15.0
40.0
39.0
33.0
18.0
9.0
18.0
29.0
27.0
29.0
5.0
11.0
5.0
27.0
28.0
28.0
34.0
45.0
45.0
32.0
18.0
17.0
7.0
7.0
10.0
0.0
2.0
0.0
48.0
53.0
48.0
33.0
36.0
35.0
61.0
73.0
73.0
T2B
VIETNAM
(n=300)
INDONESIA
(n=300)
THAILAND
(n=300)
17 – 24 y/o
25 – 34 y/o
35 y/o and above
17 – 24 y/o
25 – 34 y/o
35 y/o and above
17 – 24 y/o
25 – 34 y/o
35 y/o and above
Very relatable Relatable Neutral Not relatable Not related at all

©2016 W&S GROUP20
Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit:
%
Body Perspective
12%
69%
19%
1%
54%
45%
13%
40%
47%
The right build
( I am comfortable
with my present
weight.)
A bit overweight (I
would like to lose
a few kg.)
Too overweight (I feel I
have a significant amount
of weight to lose (more
than 4.5 kg.)
 Most of the respondents in three countries feel they have to loose a few kilograms to achieve the desired body (69.0% in Vietnam, 54.0% in
Indonesia and 40.0% in Thailand).
 However, only 13.0% of Thai residents, 12.0% of Vietnamese, and 1.0% of Indonesians are satisfied with their body right now.

©2016 W&S GROUP21
Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit:
%
Body Perspective – Age Group
The right build ( I am
comfortable with my
present weight.)
A bit overweight (I would
like to lose a few kg.)
Too overweight (I feel I
have a significant amount
of weight to lose (more
than 4.5 kg.)
28.9
38.8
29.8
42.1
30.6
33.3
28.9
30.6
36.9
9.0
71.0
20.0
13.0
70.0
17.0
15.0
66.0
19.0
0.0
58.0
42.0
0.0
55.0
45.0
2.0
51.0
47.0
17 – 24 years old 25 – 34 years old 35 years old and above

©2016 W&S GROUP22
Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit:
%
Ways to achieve right weight goal (Top 10)
Calorie
controlled
I eat fruit more
frequently
Reduce the
number of
meals
It will be the
muscle training
It will be the
aerobic exercise
(biking, elliptical,
classes, etc.)
Take advantage
of diet food
I do not eat
excessive
carbohydrates
Eat mainly
vegetables and
fish
Stress reduction
techniques
(yoga, t’ai chi,
etc.)
Nutritional
supplements
VIETNAM 64.7 82.3 45.0 27.7 51.0 31.3 46.0 69.3 43.7 18.0
INDONESIA 58.7 56.0 71.3 23.0 50.7 20.3 46.3 47.3 19.3 15.0
THAILAND 74.0 67.7 42.7 14.0 69.3 31.3 47.7 53.0 11.0 22.3
64.7
82.3
45.0
27.7
51.0
31.3
46.0
69.3
43.7
18.0
58.7
56.0
71.3
23.0
50.7
20.3
46.3 47.3
19.3
15.0
74.0
67.7
42.7
14.0
69.3
31.3
47.7
53.0
11.0
22.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
 Each country use different methods to achieve the right body.
 The top method used by Vietnam is eating fruits more frequently (82.3%), reducing the number of meals in Indonesia (71.3%) and calorie
control in Thailand (74.0%).

©2016 W&S GROUP23
Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit:
%
Ways to achieve right weight goal (Top 10) – Age Group
Calorie controlled
I eat fruit more frequently
Reduce the number of meals
It will be the muscle training
It will be the aerobic exercise
(biking, elliptical, classes, etc.)
Take advantage of diet food
I do not eat excessive
carbohydrates
Eat mainly vegetables and fish
Stress reduction techniques
Nutritional supplements
64.0
85.0
40.0
34.0
62.0
25.0
56.0
70.0
54.0
19.0
66.0
87.0
43.0
21.0
49.0
31.0
50.0
70.0
41.0
18.0
64.0
75.0
52.0
28.0
42.0
38.0
32.0
68.0
36.0
17.0
58.0
59.0
67.0
33.0
50.0
17.0
41.0
40.0
20.0
13.0
58.0
56.0
78.0
14.0
50.0
24.0
52.0
50.0
16.0
14.0
60.0
53.0
69.0
22.0
52.0
20.0
46.0
52.0
22.0
18.0
78.0
73.0
40.0
21.0
71.0
32.0
42.0
53.0
14.0
28.0
75.0
63.0
45.0
14.0
70.0
27.0
51.0
60.0
10.0
25.0
69.0
67.0
43.0
7.0
67.0
35.0
50.0
46.0
9.0
14.0
17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP24
Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit:
%
Best Ways to achieve right weight goal (Top 10)
Calorie
controlled
I eat fruit more
frequently
Reduce the
number of
meals
It will be the
muscle training
It will be the
aerobic exercise
(biking, elliptical,
classes, etc.)
Take advantage
of diet food
I do not eat
excessive
carbohydrates
Eat mainly
vegetables and
fish
Stress reduction
techniques
(yoga, t’ai chi,
etc.)
Nutritional
supplements
VIETNAM 27.7 13.3 7.7 4.3 8.7 1.3 12.7 11.0 7.0 1.3
INDONESIA 17.3 8.7 23.7 1.7 18.3 3.3 12.7 6.0 2.0 1.3
THAILAND 21.0 7.7 8.3 1.7 34.0 1.7 14.7 6.0 1.0 2.3
27.7
13.3
7.7
4.3
8.7
1.3
12.7
11.0
7.0
1.3
17.3
8.7
23.7
1.7
18.3
3.3
12.7
6.0
2.0 1.3
21.0
7.7 8.3
1.7
34.0
1.7
14.7
6.0
1.0
2.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
 “Calorie controlled”, “Reduce the number of meals”, and “Aerobic exercise” are the top 3 ways selected to achieve their right weight goal.
 Among Vietnamese women, 27.7% of them choose “Calorie control” for the best ways to meet their desired weight, whereas “reduces the
number of meals” is considered by Indonesian women (23.7%). In contrast, 34.0% of Thai women believe that “aerobic exercise” is the most
suitable way to reduce their weight.

©2016 W&S GROUP25
Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit:
%
Best Ways to achieve right weight goal (Top 10) – Age
Group
Calorie controlled
I eat fruit more frequently
Reduce the number of meals
It will be the muscle training
It will be the aerobic exercise
(biking, elliptical, classes, etc.)
Take advantage of diet food
I do not eat excessive
carbohydrates
Eat mainly vegetables and fish
Stress reduction techniques
Nutritional supplements
17 – 24 y/o 25 – 34 y/o 35 y/o and above
20.0
18.0
3.0
6.0
13.0
0.0
18.0
8.0
7.0
1.0
33.0
13.0
8.0
5.0
6.0
1.0
11.0
14.0
4.0
0.0
30.0
9.0
12.0
2.0
7.0
3.0
9.0
11.0
10.0
3.0
19.0
5.0
23.0
3.0
21.0
3.0
8.0
8.0
2.0
1.0
13.0
11.0
30.0
0.0
18.0
3.0
14.0
5.0
2.0
1.0
20.0
10.0
18.0
2.0
16.0
4.0
16.0
5.0
2.0
2.0
19.0
12.0
9.0
2.0
33.0
1.0
12.0
5.0
1.0
3.0
26.0
5.0
8.0
2.0
31.0
0.0
11.0
9.0
2.0
4.0
18.0
6.0
8.0
1.0
38.0
4.0
21.0
4.0
0.0
0.0

©2016 W&S GROUP26
Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit:
%
Body Concerns
Upper Arm
VN:
39.0%
ID:
52.7%
TH:
52.3%
Belly
VN:
94.7%
ID:
92.3%
TH:
88.0%
Thighs
VN:
59.0%
ID:
65.0%
TH:
72.3%
Calf
VN:
41.7%
ID:
31.0%
TH:
44.7%
Cheeks
VN:
20.7%
ID:
29.3%
TH:
23.0%
Wattle (saggy skin between
chin and neck)
VN:
26.0%
ID:
19.3%
TH:
30.3%
Hip
VN:
39.3%
ID:
36.7%
TH:
52.3%
 “Belly” is a mutual concern for respondents in all three countries (Vietnam 94.7%, Indonesia 92.3% and Thailand 88.0%), followed by
“thighs,” which is chosen by 59.0% of the Vietnamese, 65.0% of the Indonesians and 72.3% of Thais.

©2016 W&S GROUP27
Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit:
%
Body Concerns – Age Group
Upper arm
Thighs
Calf
Belly
Hip
Cheeks
Wattle (saggy skin
between chin and neck)
Others (please specify)
50.0
70.0
52.0
90.0
41.0
26.0
19.0
1.0
33.0
57.0
35.0
97.0
35.0
18.0
22.0
0.0
34.0
50.0
38.0
97.0
42.0
18.0
37.0
2.0
49.0
71.0
41.0
92.0
32.0
34.0
21.0
2.0
57.0
63.0
24.0
94.0
31.0
30.0
14.0
0.0
52.0
61.0
28.0
91.0
47.0
24.0
23.0
2.0
60.0
83.0
59.0
87.0
56.0
28.0
41.0
0.0
58.0
69.0
36.0
85.0
46.0
25.0
30.0
0.0
39.0
65.0
39.0
92.0
55.0
16.0
20.0
0.0
17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP28
Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit:
%
Impotency toward weight lost
Not important
Important
0.0
0.7
3.7
7.0
29.3
26.7
32.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.3
3.3
24.0
28.7
21.3
19.3
0.0
0.7
0.3
0.0
1.3
0.7
13.3
29.0
22.7
32.0
 Achieving the right weight is considered to very important to the vast majority of Vietnamese (96.6%) and Indonesians (97.7%). While the
respondents in Thailand feel that the level of importance of achieving the right weight is less important compared to Vietnam and Indonesia
with 59.4%.

©2016 W&S GROUP29
Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit:
%
Impotency toward weight lost – Age Group
Not important
Important
17 – 24 y/o 25 – 34 y/o 35 y/o and above
0.0
0.0
0.0
0.0
3.0
3.0
28.0
32.0
18.0
16.0
0.0
0.0
0.0
0.0
4.0
4.0
19.0
33.0
25.0
15.0
0.0
0.0
0.0
0.0
3.0
3.0
25.0
21.0
21.0
27.0
0.0
0.0
1.0
0.0
2.0
0.0
12.0
28.0
23.0
34.0
0.0
2.0
0.0
0.0
0.0
1.0
11.0
32.0
24.0
30.0
0.0
0.0
0.0
0.0
2.0
1.0
17.0
27.0
21.0
32.0
0.0
0.0
6.0
9.0
25.0
23.0
37.0
0.0
0.0
0.0
0.0
1.0
2.0
7.0
31.0
31.0
28.0
0.0
0.0
0.0
0.0
1.0
3.0
5.0
32.0
26.0
33.0
0.0
0.0
0.0

©2016 W&S GROUP30
Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to
achieve your goal weight? [SA] (n=900)
Unit:
%
Lifestyle toward goal weight
Not confident
Confident
3.0
7.7
15.3
16.7
30.0
14.3
13.0
0.0
0.0
0.0
0.0
0.7
1.3
4.0
11.0
4.3
29.0
27.0
13.3
9.3
0.3
0.3
0.7
2.7
6.0
4.0
27.0
31.3
14.3
13.3
 The majority of the respondents in Vietnam (82.9%) and Indonesia (89.9%) are confident that they would be able to make the necessary
lifestyle changes to achieve their desired weight. In contrast, few of Thai respondents feel less confident they could make changes (27.3%).

©2016 W&S GROUP31
Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to
achieve your goal weight? [SA] (n=900)
Unit:
%
Lifestyle toward goal weight – Age Group
Not confident
Confident
17 – 24 y/o 25 – 34 y/o 35 y/o and above
0.0
1.0
2.0
5.0
13.0
7.0
38.0
21.0
8.0
5.0
0.0
1.0
2.0
2.0
15.0
5.0
26.0
30.0
13.0
6.0
0.0
0.0
0.0
5.0
5.0
1.0
23.0
30.0
19.0
17.0
1.0
0.0
1.0
3.0
7.0
5.0
26.0
32.0
17.0
8.0
0.0
1.0
1.0
5.0
5.0
2.0
32.0
32.0
10.0
12.0
0.0
0.0
0.0
0.0
6.0
5.0
23.0
30.0
16.0
20.0
4.0
9.0
22.0
14.0
23.0
13.0
15.0
0.0
0.0
0.0
3.0
9.0
12.0
21.0
28.0
16.0
11.0
0.0
0.0
0.0
2.0
5.0
12.0
15.0
39.0
14.0
13.0
0.0
0.0
0.0

©2016 W&S GROUP32
Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit:
%
Ideal number of weight lost
1 - 3 kg 4 - 6 kg 7 - 9 kg 10 - 12 kg 13 - 15 kg 16 - 18 kg 19 kg or above
VIETNAM 44.0 43.7 6.3 3.7 1.7 0.3 0.3
INDONESIA 18.3 43.7 12.3 14.0 4.7 1.0 6.0
THAILAND 19.3 38.0 9.0 16.0 5.7 4.7 7.3
44.0 43.7
6.3
3.7
1.7
0.3 0.3
18.3
43.7
12.3
14.0
4.7
1.0
6.0
19.3
38.0
9.0
16.0
5.7
4.7
7.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
 “4 - 6 kilograms” is the ideal goal for Thais and Indonesians would like to lose with 43.7% and 38.0% consecutively .
 While in Vietnam, they would like to loose approximately 1 - 3 kilograms with 44.0%, followed by 4 – 6 kilograms with 43.7% respectively.

©2016 W&S GROUP33
Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit:
%
Ideal number of weight lost – Age Group
1 - 3 kg
4 - 6 kg
7 - 9 kg
10 - 12 kg
13 - 15 kg
16 - 18 kg
19 kg or above
44.0
42.0
6.0
4.0
3.0
0.0
1.0
48.0
44.0
4.0
3.0
0.0
1.0
0.0
40.0
45.0
9.0
4.0
2.0
0.0
0.0
24.0
41.0
9.0
7.0
6.0
2.0
11.0
20.0
40.0
11.0
20.0
4.0
0.0
5.0
11.0
50.0
17.0
15.0
4.0
1.0
2.0
28.0
31.0
7.0
22.0
4.0
1.0
7.0
15.0
44.0
10.0
16.0
6.0
1.0
8.0
15.0
39.0
10.0
10.0
7.0
12.0
7.0
17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP34
Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit:
%
Diet Triggers
Because
I'm feeling
fat
I want to
be
beautiful
Because I
can not
put on
some
clothes
(small
size)
I want to
keep the
style
I feel bad
about my
shape
when
other
gender
look at me
I feel bad
about my
shape
when
same
gender
look at me
Special
event/occa
sions
To reduce
stress and
anxiety
To save
money
Improve
self-
esteem
(boost
confidence
)
To look
younger
To avoid
chronic
pain
To breathe
better
Less foot
pain
Other
Health
reason
Others
VIETNAM 56.0 75.0 36.7 32.0 25.7 18.7 10.7 23.0 5.3 62.7 44.0 6.3 18.7 6.7 1.3 0.7
INDONESIA 63.0 45.7 50.7 14.3 34.0 22.0 12.7 13.3 5.0 44.0 28.0 21.7 23.0 18.3 4.7 3.3
THAILAND 24.0 11.3 9.3 32.3 4.0 2.0 1.3 0.7 0.0 8.0 1.3 2.0 1.0 1.0 1.3 0.3
56.0
75.0
36.7
32.0
25.7
18.7
10.7
23.0
5.3
62.7
44.0
6.3
18.7
6.7
1.3 0.7
63.0
45.7
50.7
14.3
34.0
22.0
12.7 13.3
5.0
44.0
28.0
21.7 23.0
18.3
4.7 3.3
24.0
11.3
9.3
32.3
4.0
2.0 1.3 0.7 0.0
8.0
1.3 2.0 1.0 1.0 1.3 0.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
 “The desire to be beautiful”, is chosen by 75.0% of the respondents in Vietnam for their trigger of diet. In contrast, in Indonesia 63.0% of the
respondents want to loose weight because they feel fat , whereas in Thailand, they want to keep their style by 32.3%.
 Eventually, all three countries have one thing in common which is concerned about how they look.

©2016 W&S GROUP35
%
Diet Triggers – Age Group (1)
I want to
be
beautiful
Improve
self-
esteem
(boost
confiden
ce)
Because
I'm
feeling
fat
To look
younger
Because
I can not
put on
some
clothes
(small
size)
I want to
keep the
style
I feel bad
about my
shape
when
other
gender
look at
me
To
reduce
stress
and
anxiety
I feel bad
about my
shape
when
same
gender
look at
me
To
breathe
better
Special
event/oc
casions
Less foot
pain
To avoid
chronic
pain
To save
money
Other
Health
reason
Others
17 - 24 years old 85.0 69.0 64.0 45.0 41.0 34.0 35.0 22.0 25.0 15.0 18.0 2.0 4.0 5.0 1.0 1.0
25 - 34 years old 69.0 63.0 56.0 42.0 33.0 25.0 17.0 15.0 13.0 17.0 10.0 3.0 3.0 5.0 1.0 1.0
35 years old and above 71.0 56.0 48.0 45.0 36.0 37.0 25.0 32.0 18.0 24.0 4.0 15.0 12.0 6.0 2.0 0.0
Total 75.0 62.7 56.0 44.0 36.7 32.0 25.7 23.0 18.7 18.7 10.7 6.7 6.3 5.3 1.3 0.7
75.0
62.7
56.0
44.0
36.7
32.0
25.7
23.0 18.7
18.7
10.7
6.7 6.3
5.3
1.3 0.70.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
VIETNAM (n=300)

©2016 W&S GROUP36
%
Because
I'm
feeling
fat
Because
I can not
put on
some
clothes
(small
size)
I want to
be
beautiful
Improve
self-
esteem
(boost
confiden
ce)
I feel bad
about my
shape
when
other
gender
look at
me
To look
younger
To
breathe
better
I feel bad
about my
shape
when
same
gender
look at
me
To avoid
chronic
pain
Less foot
pain
I want to
keep the
style
To
reduce
stress
and
anxiety
Special
event/oc
casions
To save
money
Other
Health
reason
Others
17 - 24 years old 60.0 53.0 50.0 46.0 42.0 24.0 19.0 27.0 15.0 12.0 12.0 13.0 16.0 6.0 3.0 2.0
25 - 34 years old 66.0 48.0 44.0 47.0 28.0 29.0 24.0 20.0 23.0 23.0 17.0 12.0 7.0 5.0 2.0 3.0
Total 63.0 50.7 45.7 44.0 34.0 28.0 23.0 22.0 21.7 18.3 14.3 13.3 12.7 5.0 4.7 3.3
63.0
50.7
45.7
44.0
34.0
28.0
23.0 22.0
21.7
18.3
14.3
13.3 12.7
5.0 4.7 3.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
INDONESIA (n=300)

©2016 W&S GROUP37
%
I want to
keep the
style
Because
I'm
feeling
fat
I want to
be
beautiful
Because
I can not
put on
some
clothes
(small
size)
Improve
self-
esteem
(boost
confiden
ce)
I feel bad
about my
shape
when
other
gender
look at
me
I feel bad
about my
shape
when
same
gender
look at
me
To avoid
chronic
pain
Special
event/oc
casions
To look
younger
Other
Health
reason
To
breathe
better
Less foot
pain
To
reduce
stress
and
anxiety
Others
To save
money
17 - 24 years old 24.0 24.0 15.0 12.0 8.0 5.0 3.0 1.0 3.0 1.0 1.0 1.0 1.0 0.0 1.0 0.0
25 - 34 years old 27.0 25.0 11.0 9.0 11.0 3.0 2.0 4.0 1.0 2.0 1.0 1.0 1.0 2.0 0.0 0.0
Total 32.3 24.0 11.3 9.3 8.0 4.0 2.0 2.0 1.3 1.3 1.3 1.0 1.0 0.7 0.3 0.0
32.3
24.0
11.3
9.3 8.0
4.0
2.0 2.0
1.3
1.3
1.3
1.0 1.0
0.7 0.3
0.00.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
THAILAND (n=300)

©2016 W&S GROUP38
Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit:
%
Expenditure on Diet program
Less than
$10
$11 - $20 $21 - $30 $31 - $40 $41 - $50 $51 - $75 $76 - $100 $101 - $150 $151 - $200
More than
$200
VIETNAM 14.7 21.0 25.0 9.3 12.7 7.7 5.0 2.7 0.7 1.3
INDONESIA 26.3 24.0 17.7 9.0 8.7 7.7 1.7 3.7 0.7 0.7
THAILAND 14.0 21.7 25.0 13.0 7.7 8.3 6.7 2.7 0.7 0.3
14.7
21.0
25.0
9.3
12.7
7.7
5.0
2.7
0.7
1.3
26.3
24.0
17.7
9.0 8.7
7.7
1.7
3.7
0.7 0.7
14.0
21.7
25.0
13.0
7.7
8.3
6.7
2.7
0.7 0.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
 Diet program expenditure in Vietnam and Thailand is similar. 25.0% of the respondents from each country spend approximately $21-$30
for their diet program.
 While in Indonesia, 26.3% of them said the spend less than $10 for joining their diet program.

©2016 W&S GROUP
Less than $10
$11 - $20
$21 - $30
$31 - $40
$41 - $50
$51 - $75
$76 - $100
$101 - $150
$151 - $200
More than $200
39
Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit:
%
Expenditure on Diet program – Age Group
17 – 24 y/o 25 – 34 y/o 35 y/o and above
23.0
21.0
27.0
7.0
9.0
7.0
4.0
2.0
0.0
0.0
10.0
24.0
24.0
12.0
15.0
7.0
5.0
0.0
1.0
2.0
11.0
18.0
24.0
9.0
14.0
9.0
6.0
6.0
1.0
2.0
43.0
19.0
11.0
11.0
8.0
5.0
0.0
2.0
1.0
0.0
20.0
24.0
23.0
11.0
9.0
8.0
2.0
3.0
0.0
0.0
16.0
29.0
19.0
5.0
9.0
10.0
3.0
6.0
1.0
2.0
19.0
27.0
26.0
9.0
7.0
2.0
5.0
4.0
0.0
1.0
12.0
23.0
27.0
13.0
8.0
10.0
3.0
2.0
2.0
0.0
11.0
15.0
22.0
17.0
8.0
13.0
12.0
2.0
0.0
0.0

©2016 W&S GROUP40
Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit:
%
Causes of weight increased
Irregular
lifestyle
Carbohydra
tes
ingestion
Too much
drinking
alcohol?
Emotional
factors
(stressed)
Lack of
exercise
In take too
many oily
food
Improper
eating
habits
Genetic
Lack of
energy
balance
Inactive
lifestyle
Taking
certain
medicine
that may
cause to
gain weight
After
quitting
smoking
Lack of
sleep
Others
VIETNAM 31.7 20.0 10.3 33.0 60.3 62.7 72.3 13.3 33.3 73.3 8.0 1.0 28.0 0.3
INDONESIA 51.3 53.7 1.7 27.7 74.0 61.7 74.0 24.7 21.7 61.3 6.3 2.0 26.0 2.7
THAILAND 10.3 65.7 9.3 25.0 72.7 59.3 53.3 10.0 17.3 51.7 4.7 0.3 21.0 1.3
31.7
20.0
10.3
33.0
60.3 62.7
72.3
13.3
33.3
73.3
8.0
1.0
28.0
0.3
51.3
53.7
1.7
27.7
74.0
61.7
74.0
24.7
21.7
61.3
6.3
2.0
26.0
2.7
10.3
65.7
9.3
25.0
72.7
59.3
53.3
10.0
17.3
51.7
4.7
0.3
21.0
1.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
 “Lack of exercise” is the chosen by most of the Thais and Indonesians as the main reason why they gain weight by 72.7% and 74.0%
consecutively.
 However, 73.3% of Vietnamese said “inactive lifestyle” is the main cause to gain their weight.

©2016 W&S GROUP41
%
Causes of weight increased – Age Group (1)
Inactive
lifestyle
Improper
eating
habits
In take too
many oily
food
Lack of
exercise
Lack of
energy
balance
Emotional
factors
(stressed)
Irregular
lifestyle
Lack of
sleep
Carbohydr
ates
ingestion
Genetic
Too much
drinking
alcohol?
Taking
certain
medicine
that may
cause to
gain
weight
After
quitting
smoking
Others
17 - 24 years old 71.0 74.0 66.0 61.0 37.0 32.0 44.0 32.0 30.0 17.0 9.0 4.0 0.0 0.0
25 - 34 years old 74.0 78.0 67.0 58.0 35.0 25.0 26.0 21.0 16.0 6.0 9.0 5.0 0.0 0.0
35 years old and above 75.0 65.0 55.0 62.0 28.0 42.0 25.0 31.0 14.0 17.0 13.0 15.0 3.0 1.0
Total 73.3 72.3 62.7 60.3 33.3 33.0 31.7 28.0 20.0 13.3 10.3 8.0 1.0 0.3
73.3 72.3
62.7
60.3
33.3 33.0
31.7
28.0
20.0
13.3
10.3
8.0
1.0
0.30.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
VIETNAM (n=300)

©2016 W&S GROUP42
%
Lack of
exercise
Improper
eating
habits
In take too
many oily
food
Inactive
lifestyle
Carbohydr
ates
ingestion
Irregular
lifestyle
Emotional
factors
(stressed)
Lack of
sleep
Genetic
Lack of
energy
balance
Taking
certain
medicine
that may
cause to
gain
weight
After
quitting
smoking
Too much
drinking
alcohol?
Others
17 - 24 years old 73.0 78.0 64.0 73.0 57.0 60.0 27.0 30.0 23.0 22.0 4.0 1.0 0.0 0.0
25 - 34 years old 72.0 76.0 66.0 54.0 54.0 51.0 29.0 23.0 23.0 18.0 6.0 0.0 1.0 3.0
Total 74.0 74.0 61.7 61.3 53.7 51.3 27.7 26.0 24.7 21.7 6.3 2.0 1.7 2.7
74.0
74.0
61.7 61.3
53.7
51.3
27.7 26.0
24.7
21.7
6.3
2.0 1.7
2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
INDONESIA (n=300)

©2016 W&S GROUP43
%
Lack of
exercise
Carbohydr
ates
ingestion
In take too
many oily
food
Improper
eating
habits
Inactive
lifestyle
Emotional
factors
(stressed)
Lack of
sleep
Lack of
energy
balance
Irregular
lifestyle
Genetic
Too much
drinking
alcohol?
Taking
certain
medicine
that may
cause to
gain
weight
After
quitting
smoking
Others
17 - 24 years old 74.0 66.0 63.0 64.0 44.0 33.0 31.0 19.0 15.0 14.0 17.0 3.0 0.0 1.0
25 - 34 years old 69.0 66.0 55.0 54.0 55.0 19.0 20.0 19.0 13.0 10.0 7.0 6.0 1.0 1.0
Total 72.7 65.7 59.3 53.3 51.7 25.0 21.0 17.3 10.3 10.0 9.3 4.7 0.3 1.3
72.7 65.7
59.3
53.3 51.7
25.0
21.0
17.3
10.3
10.0
9.3
4.7
0.3 1.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
THAILAND (n=300)

©2016 W&S GROUP44
Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit:
%
Obstacles on diet program
Often
feeling
hungry
Pressure /
persuasion
from others
Nausea Dizzy
The blood
pressure
decreasing
Stress
easily
Lazy to do
exercise
Want to
give up too
quick
Feel that
this is
unrealistic
goals
Short-term
change
There is so
much bad
weight loss
information
Gradually
losing focus
Food
Temptation
Others
VIETNAM 55.3 16.7 6.3 22.7 24.0 20.3 59.0 47.7 6.7 23.3 16.3 19.0 75.3 2.0
INDONESIA 61.3 15.7 10.7 19.3 14.7 22.7 70.7 32.7 9.0 20.7 7.0 25.3 75.7 1.3
THAILAND 58.3 31.0 6.3 12.0 4.7 20.3 64.7 25.7 7.0 13.7 6.0 7.0 41.0 0.7
55.3
16.7
6.3
22.7 24.0
20.3
59.0
47.7
6.7
23.3
16.3
19.0
75.3
2.0
61.3
15.7
10.7
19.3
14.7
22.7
70.7
32.7
9.0
20.7
7.0
25.3
75.7
1.3
58.3
31.0
6.3
12.0
4.7
20.3
64.7
25.7
7.0
13.7
6.0 7.0
41.0
0.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
 7 out of 10 respondents in Vietnam and Indonesia said “Food temptation” is the top obstacle for diet program by 75.3% and 75.7%
respectively, followed by their “laziness to do exercise” by 59.0% and 70.7%.
 While 64.7% of Thai residents point out their laziness to do exercise is the main obstacle on diet program, next is often feeling hungry by
58.3%.

©2016 W&S GROUP45
%
Obstacles on diet program – Age Group (1)
Food
Temptati
on
Lazy to
do
exercise
Often
feeling
hungry
Want to
give up
too
quick
The
blood
pressure
decreasi
ng
Short-
term
change
Dizzy
Stress
easily
Graduall
y losing
focus
Pressur
e /
persuasi
on from
others
There is
so much
bad
weight
loss
informati
on
Feel that
this is
unrealist
ic goals
Nausea Others
17 - 24 years old 80.0 71.0 63.0 59.0 18.0 34.0 23.0 17.0 24.0 22.0 18.0 11.0 5.0 2.0
25 - 34 years old 74.0 53.0 54.0 43.0 23.0 14.0 20.0 18.0 15.0 16.0 12.0 2.0 8.0 2.0
Total 75.3 59.0 55.3 47.7 24.0 23.3 22.7 20.3 19.0 16.7 16.3 6.7 6.3 2.0
75.3
59.0
55.3
47.7
24.0 23.3 22.7
20.3
19.0
16.7
16.3
6.7 6.3
2.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
VIETNAM (n=300)

©2016 W&S GROUP46
%
Food
Temptati
on
Lazy to
do
exercise
Often
feeling
hungry
Want to
give up
too
quick
Graduall
y losing
focus
Stress
easily
Short-
term
change
Dizzy
Pressur
e /
persuasi
on from
others
The
blood
pressure
decreasi
ng
Nausea
Feel that
this is
unrealist
ic goals
There is
so much
bad
weight
loss
informati
on
Others
17 - 24 years old 74.0 71.0 65.0 34.0 28.0 28.0 19.0 20.0 20.0 12.0 9.0 11.0 8.0 2.0
25 - 34 years old 79.0 70.0 64.0 27.0 18.0 18.0 21.0 19.0 13.0 17.0 12.0 6.0 1.0 1.0
Total 75.7 70.7 61.3 32.7 25.3 22.7 20.7 19.3 15.7 14.7 10.7 9.0 7.0 1.3
75.7
70.7
61.3
32.7
25.3
22.7
20.7 19.3
15.7
14.7
10.7
9.0
7.0
1.30.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
INDONESIA (n=300)

©2016 W&S GROUP47
%
Lazy to
do
exercise
Often
feeling
hungry
Food
Temptati
on
Pressur
e /
persuasi
on from
others
Want to
give up
too
quick
Stress
easily
Short-
term
change
Dizzy
Feel that
this is
unrealist
ic goals
Graduall
y losing
focus
Nausea
There is
so much
bad
weight
loss
informati
on
The
blood
pressure
decreasi
ng
Others
17 - 24 years old 67.0 67.0 36.0 35.0 25.0 21.0 8.0 14.0 4.0 9.0 7.0 6.0 3.0 1.0
25 - 34 years old 63.0 60.0 41.0 29.0 27.0 23.0 16.0 13.0 15.0 8.0 5.0 8.0 3.0 1.0
Total 64.7 58.3 41.0 31.0 25.7 20.3 13.7 12.0 7.0 7.0 6.3 6.0 4.7 0.7
64.7
58.3
41.0
31.0
25.7
20.3
13.7 12.0
7.0 7.0 6.3 6.0
4.7
0.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
THAILAND (n=300)

©2016 W&S GROUP48
F. Detail findings
2. Diet Behaviors

©2016 W&S GROUP49
Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit:
%
Level of satisfaction after joining diet program
3.3
12.0
3.7
22.7
32.7
14.3
41.7
36.3
17.0
29.7
12.7
44.3
2.7
6.3
20.7
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
T2B
32.4
19.0
65.0
VIETNAM
(n=300)
INDONESIA
(n=300)
THAILAND
(n=300)
 Thai respondents is most satisfied after joining diet programs, up to 65.0% of the respondent.
 On the other hand, only 32.4% of the Vietnamese and 19.0% the Indonesians satisfied with their diet results.

©2016 W&S GROUP50
Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit:
%
Satisfied level after joining diet program
7.0
3.0
20.0
32.0
16.0
46.0
33.0
46.0
25.0
32.0
32.0
2.0
3.0
3.0
14.0
14.0
8.0
39.0
38.0
21.0
32.0
29.0
48.0
10.0
14.0
14.0
5.0
5.0
9.0
4.0
4.0
3.0
13.0
13.0
17.0
21.0
16.0
14.0
44.0
50.0
39.0
18.0
17.0
27.0
15.0
19.0
23.0
27.0
35.0
35.0
62.0
67.0
66.0
VIETNAM
(n=300)
INDONESIA
(n=300)
THAILAND
(n=300)
17 – 24 y/o
25 – 34 y/o
35 y/o and above
17 – 24 y/o
25 – 34 y/o
35 y/o and above
17 – 24 y/o
25 – 34 y/o
35 y/o and above
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
T2B

©2016 W&S GROUP51
Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=78) Unit:
%
Dissatisfied points on diet results
Did not lose as
much weight as
expected
Did not lose
weight
Lost weight
inappreciably
Gained weight
instead of losing
weight
Did not apply
weight-loss diet
method correctly
/ accurately
Body tired
Did not lose fat at
some specific
parts on my body
17 - 24 years old 44.4 29.6 14.8 7.4 3.7 3.7 3.7
25 - 34 years old 40.6 18.8 21.9 12.5 6.3 6.3 3.1
35 years old and above 42.1 31.6 15.8 0.0 5.3 5.3 0.0
Total 42.3 25.6 17.9 7.7 5.1 5.1 2.6
42.3
25.6
17.9
7.7
5.1 5.1
2.6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
VIETNAM (n=78)
• Top 3 reasons why the Vietnamese do not satisfied with their diet results are “Did not reach their expected weight” (42.3%), followed by “Did
not lose weight at all” (25.6%), and “Lost weight inappreciably” (17.9%).
• Among age group, there is no significant differences on why the Vietnamese feel dissatisfied with the diet results.

©2016 W&S GROUP52
%
Did not
lose as
much
weight as
expected
Food
Temptation
Did not
lose weight
Do no have
enough
strong
determinati
on
(personal
factors)
Did not
apply
weight-loss
diet
method
correctly /
accurately
Stressfull
Long
process of
weight loss
program
Cannot
maintain
eating
habit
Lost weight
inapprecia
bly
weight is
still
fluctuating
Weak,
Often
feeling
hungry
(gastric
pains,
dizzy)
Did not
lose fat at
some
specific
parts on
my body
Others
17 - 24 years old 26.4 17.0 18.9 9.4 17.0 11.3 5.7 9.4 9.4 5.7 3.8 3.8 3.8
25 - 34 years old 28.8 19.2 13.5 15.4 9.6 9.6 11.5 1.9 5.8 5.8 3.8 0.0 11.5
Total 27.6 18.7 17.2 12.7 11.9 11.9 9.7 7.5 6.7 4.5 4.5 2.2 8.2
27.6
18.7
17.2
12.7 11.9 11.9
9.7
7.5
6.7
4.5
4.5
2.2
8.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
INDONESIA (n=134)
• “Did not reach their expected weight”, “Food temptation”, and “Did not loose weight at all” are the main factors why people in Indonesia feel
disappointed of their diet results by 27.6%, 18.7%, and 17.2% respectively.
• In addition, there is an insignificant difference among age group for the reasons why they feel dissatisfied with their diet.

©2016 W&S GROUP53
%
Not achieve the
ideal weight
Didn't loose
weight
Can't resist
hunger/appetite
Tough task Give up Yoyo-effect Lazy
17 - 24 years old 35.3 35.3 17.6 5.9 0.0 5.9 0.0
25 - 34 years old 47.1 23.5 11.8 5.9 5.9 0.0 5.9
35 years old and above 55.0 15.0 20.0 5.0 5.0 0.0 0.0
Total 46.3 24.1 16.7 5.6 3.7 1.9 1.9
46.3
24.1
16.7
5.6 3.7
1.9 1.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
THAILAND (n=54)
 Almost half of the Thai respondents feel dissatisfied with their diet results because of “Did not reach their expected weight” (46.3%),
followed by “Did not loose weight at all” (24.1%), and “Food Temptation” (16.7%) consecutively.
 However, among age groups, dissatisfied factors do not vary for any generation toward diet results.

©2016 W&S GROUP54
F. Detail findings
2. Diet Behaviors

©2016 W&S GROUP55
Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit:
%
Sources of information about Diet
Friends
Family
Internet (Diet site)
Diet Books (magazine)
Doctor
TVC ads
Those who has a good
body after diet
Salesman
Others (Please specify)
20.3
7.0
51.0
8.7
2.7
2.3
7.0
1.0
0.0
11.7
7.0
34.3
10.0
14.0
3.0
16.3
3.3
0.3
17.3
14.0
43.7
6.3
7.7
2.0
7.3
1.0
0.7
1st
Rank
 Internet (diet sites) is ranked as the first source of information on diet among 3 different countries, chosen by 34.3% of Vietnamese,
43.7% of Indonesians and 51.0% of Thai respondents.

©2016 W&S GROUP56
%
Sources of information about Diet – Age Group
Friends
Family
Doctor
TVC ads
body after diet
Salesman
VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)1st
Rank
17 – 24 y/o 25 – 34 y/o 35 y/o and above
11.0
6.0
36.0
11.0
15.0
0.0
19.0
1.0
1.0
9.0
7.0
32.0
14.0
10.0
5.0
17.0
6.0
0.0
15.0
8.0
35.0
5.0
17.0
4.0
13.0
3.0
0.0
18.0
13.0
48.0
4.0
6.0
2.0
9.0
0.0
0.0
16.0
10.0
44.0
8.0
6.0
4.0
8.0
2.0
2.0
18.0
19.0
39.0
7.0
11.0
0.0
5.0
1.0
0.0
21.0
7.0
55.0
9.0
2.0
0.0
4.0
2.0
0.0
22.0
9.0
51.0
12.0
0.0
2.0
4.0
0.0
0.0
18.0
5.0
47.0
5.0
6.0
5.0
13.0
1.0
0.0

©2016 W&S GROUP57
%
Friends
Family
Doctor
TVC ads
body after diet
Salesman
2nd
Rank 19.3
16.0
15.7
18.7
6.7
5.7
13.7
3.7
0.7
18.2
10.3
25.0
14.0
9.6
4.8
15.8
2.4
0.0
24.0
15.7
18.7
17.7
8.7
4.0
11.0
0.3
0.0
 Internet (diet sites) is considered to be second option for diet information source that Vietnamese selected by 25.0%, followed by friends’
recommendations by 18.2%.
 However, among the Indonesians and Thais, recommendations from friends come first for the second priority of diet information source by
24.0% and 19.3% respectively.

©2016 W&S GROUP58
%
Friends
Family
Doctor
TVC ads
body after diet
Salesman
VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)2nd
Rank
17 – 24 y/o 25 – 34 y/o 35 y/o and above
18.2
5.1
31.3
12.1
5.1
6.1
19.2
3.0
0.0
18.2
10.1
22.2
14.1
10.1
5.1
18.2
2.0
0.0
18.1
16.0
21.3
16.0
13.8
3.2
9.6
2.1
0.0
26.0
20.0
19.0
18.0
3.0
4.0
10.0
0.0
0.0
25.0
15.0
22.0
13.0
12.0
1.0
12.0
0.0
0.0
21.0
12.0
15.0
22.0
11.0
7.0
11.0
1.0
0.0
22.0
17.0
15.0
21.0
8.0
3.0
12.0
2.0
0.0
21.0
14.0
19.0
21.0
4.0
4.0
13.0
3.0
1.0
15.0
17.0
13.0
14.0
8.0
10.0
16.0
6.0
1.0

©2016 W&S GROUP59
%
Friends
Family
Doctor
TVC ads
body after diet
Salesman
17.3
13.7
17.3
10.7
6.0
11.7
14.7
5.0
3.7
19.6
10.7
17.5
12.5
12.9
7.5
16.1
2.5
0.7
15.0
11.3
14.7
16.3
6.7
10.3
22.0
2.7
1.0
3rd
Rank
 Third source of diet information selected by Vietnam and Thai people is “Friends’ Suggestions” by 19.6% and 17.3% consecutively. In
addition, the internet site is still be considered for Thai respondents as well by 17.3%.
 On the other hand, the Indonesia respondents give the third rank of diet information source toward “recommendation from those who have a
good body” with 22.0%.

©2016 W&S GROUP60
%
Friends
Family
Doctor
TVC ads
body after diet
Salesman
VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)3rd
Rank
17 – 24 y/o 25 – 34 y/o 35 y/o and above
19.1
12.8
13.8
13.8
10.6
8.5
18.1
1.1
2.1
14.9
8.5
19.1
12.8
13.8
6.4
20.2
4.3
0.0
25.0
10.9
19.6
10.9
14.1
7.6
9.8
2.2
0.0
21.0
7.0
16.0
15.0
7.0
10.0
20.0
1.0
3.0
13.0
16.0
19.0
16.0
6.0
6.0
20.0
4.0
0.0
11.0
11.0
9.0
18.0
7.0
15.0
26.0
3.0
0.0
17.0
17.0
15.0
10.0
8.0
11.0
14.0
5.0
3.0
17.0
9.0
16.0
14.0
5.0
14.0
17.0
3.0
5.0
18.0
15.0
21.0
8.0
5.0
10.0
13.0
7.0
3.0

©2016 W&S GROUP61
F. Detail findings
2. Diet Behaviors

©2016 W&S GROUP62
Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit:
%
Frequency on Exercise
Never Rarely 1-2 days per month 1-2 days per week 3-5 days per week 6-7 days per week
VIETNAM 0.3 12.0 8.3 27.0 33.3 19.0
INDONESIA 4.0 24.7 20.3 36.3 13.0 1.7
THAILAND 1.3 18.3 22.7 33.0 22.0 2.7
0.3
12.0
8.3
27.0
33.3
19.0
4.0
24.7
20.3
36.3
13.0
1.71.3
18.3
22.7
33.0
22.0
2.7
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
 Our Vietnamese respondents exercise most frequently when compared to the other two countries. 33.3% of the Vietnamese respondents
exercise for 3 - 5 days per week, if not 27.0% manage to exercise for once or twice a week.
 Thai respondents exercise moderately as 33.0% work for 1-2 days per week, followed by 22.7% who work out for once to twice a month.
 Indonesian respondents work out least as 36.3% work out for once and twice a week and almost 25.0% rarely work out.

©2016 W&S GROUP63
Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit:
%
Frequency on Exercise
Never
Rarely
1-2 days per month
1-2 days per week
3-5 days per week
6-7 days per week
17 – 24 y/o 25 – 34 y/o 35 y/o and above
0.0
11.0
8.0
36.0
30.0
15.0
0.0
9.0
8.0
26.0
35.0
22.0
1.0
16.0
9.0
19.0
35.0
20.0
1.0
29.0
23.0
34.0
11.0
2.0
3.0
28.0
23.0
35.0
10.0
1.0
8.0
17.0
15.0
40.0
18.0
2.0
3.0
19.0
22.0
29.0
26.0
1.0
0.0
20.0
22.0
33.0
19.0
6.0
1.0
16.0
24.0
37.0
21.0
1.0

©2016 W&S GROUP64
Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit:
%
Regular exercises
Walking
Jogging/Ru
nning
Gymnastic
(weight
training,
strength
training,
etc..)
Cycling
Stretching
exercises
Aerobic
activity
golf Tennis volleyball Badminton Swimming Yoga Boxing Others
VIETNAM 71.6 47.8 11.0 35.5 17.1 39.1 1.0 4.0 6.7 19.1 16.1 34.1 1.0 5.0
INDONESIA 58.0 51.4 22.6 25.3 18.4 21.5 1.0 1.7 2.1 9.4 20.5 14.2 0.0 1.4
THAILAND 47.3 36.8 20.3 36.1 23.3 33.8 0.3 2.0 3.7 18.9 22.0 15.9 1.4 2.7
71.6
47.8
11.0
35.5
17.1
39.1
1.0
4.0
6.7
19.1
16.1
34.1
1.0
5.0
58.0
51.4
22.6
25.3
18.4
21.5
1.0 1.7 2.1
9.4
20.5
14.2
0.0 1.4
47.3
36.8
20.3
36.1
23.3
33.8
0.3
2.0
3.7
18.9
22.0
15.9
1.4 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
 “Walking” is the most regular physical exercise among the surveyed respondents in Vietnam, Indonesia and Thailand, with 71.6%, 58.0%
and 47.3% respectively. Meanwhile, “Jogging/Running” ranks second in those countries.
 Moreover, sports such as “Volleyball”, “Tennis”, “Golf”, and “Boxing” have lower levels of popularity.

©2016 W&S GROUP65
Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit:
%
Regular exercise – Age Group
Walking
Jogging/Running
Gymnastic (weight
training, strength training,
etc..)
Cycling
Stretching exercises
Aerobic activity
volleyball
Badminton
Swimming
Yoga
17 – 24 y/o 25 – 34 y/o 35 y/o and above
74.0
59.0
12.0
40.0
17.0
40.0
8.0
21.0
14.0
35.0
71.0
48.0
9.0
36.0
18.0
43.0
6.0
17.0
12.0
30.0
69.7
36.4
12.1
30.3
16.2
34.3
6.1
19.2
22.2
37.4
55.6
51.5
23.2
24.2
21.2
17.2
4.0
15.2
19.2
7.1
64.9
50.5
17.5
22.7
16.5
20.6
0.0
8.2
24.7
13.4
53.3
52.2
27.2
29.3
17.4
27.2
2.2
4.3
17.4
22.8
63.9
42.3
22.7
44.3
29.9
36.1
4.1
24.7
25.8
15.5
43.0
38.0
24.0
38.0
28.0
30.0
6.0
25.0
11.0
21.0
35.4
30.3
14.1
26.3
12.1
35.4
1.0
7.1
29.3
11.1

©2016 W&S GROUP66
Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit:
%
Duration of Exercise activity per session (1)
<30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour
VIETNAM 41.9 50.7 7.0 0.5 59.4 34.3 4.2 2.1 33.3 33.3 30.3 3.0
INDONESIA 43.7 46.1 8.4 1.8 45.3 50.0 4.7 0.0 38.5 43.1 18.5 0.0
THAILAND 34.3 54.3 8.6 2.9 45.9 50.5 2.8 0.9 16.7 58.3 18.3 6.7
41.9
50.7
7.0
0.5
59.4
34.3
4.2
2.1
33.3 33.3
30.3
3.0
43.7
46.1
8.4
1.8
45.3
50.0
4.7
0.0
38.5
43.1
18.5
0.0
34.3
54.3
8.6
2.9
45.9
50.5
2.8
0.9
16.7
58.3
18.3
6.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
 The majority of the respondents in Vietnam, Indonesia and Thailand spend less than 30 minutes or about 30-60 minutes exercising in each session.
 Most of the respondents in Vietnam (50.7%), Indonesia (46.1%) and Thailand (54.3%) spend around 30-60 minutes in each session walking. The
same amount of time is spent for jogging and running in Indonesia (50.0%) and Thailand (50.5%).
 According to gymnastic, more than half of Thai respondents spend around 30-60 minutes to complete their sessions, followed by 43.1% of the
Indonesians, and 33.3% of Vietnamese.
Walking
Jogging/
Running
Gymnastic

©2016 W&S GROUP67
%
<30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour
VIETNAM 34.9 44.3 17.0 3.8 78.4 15.7 2.0 3.9 43.6 39.3 13.7 3.4
INDONESIA 26.0 54.8 15.1 4.1 79.2 18.9 1.9 0.0 30.6 54.8 14.5 0.0
THAILAND 34.6 54.2 10.3 0.9 58.0 33.3 7.2 1.4 28.0 63.0 6.0 3.0
34.9
44.3
17.0
3.8
78.4
15.7
2.0
3.9
43.6
39.3
13.7
3.4
26.0
54.8
15.1
4.1
79.2
18.9
1.9
0.0
30.6
54.8
14.5
0.0
34.6
54.2
10.3
0.9
58.0
33.3
7.2
1.4
28.0
63.0
6.0
3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
 “Less than 30 minutes” is used to do stretching - Vietnam (78.4%), Indonesia (79.2%) and Thailand (58.0%).
 Other activities such as cycling and aerobic activities tend to be done in longer periods of time (30-60 minutes). However, this is not true
amongst the Vietnamese as they spend less than 30 minutes per session doing aerobic exercises.
Cycling
Stretching
exercises
Aerobic activity

©2016 W&S GROUP68
%
<30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour
VIETNAM 30.0 45.0 20.0 5.0 21.4 53.6 21.4 3.6 25.0 47.9 22.9 4.2 33.3 46.1 18.6 2.0
INDONESIA 16.7 66.7 16.7 0.0 18.5 66.7 14.8 0.0 0.0 57.6 39.0 3.4 26.8 58.5 14.6 0.0
THAILAND 45.5 45.5 0.0 9.1 19.6 55.4 21.4 3.6 12.3 43.1 32.3 12.3 31.9 44.7 17.0 6.4
30.0
45.0
20.0
5.0
21.4
53.6
21.4
3.6
25.0
47.9
22.9
4.2
33.3
46.1
18.6
2.0
16.7
66.7
16.7
0.0
18.5
66.7
14.8
0.0 0.0
57.6
39.0
3.4
26.8
58.5
14.6
0.0
45.5 45.5
0.0
9.1
19.6
55.4
21.4
3.6
12.3
43.1
32.3
12.3
31.9
44.7
17.0
6.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
 The majority of the respondents spend at least 30-60 minutes per session for volleyball, badminton, swimming and yoga.
 However, in Thailand an equal amount of 45.5% of the respondents spend either less than 30 minutes or 30-60 minutes per session for
volleyball activities.
Volleyball Badminton Swimming Yoga

©2016 W&S GROUP69
Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit:
%
Dietary Information (Meal Frequency)
Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato
 “Limiting consumption of starches to 1-3 times per week is popular among Vietnamese and Indonesian respondents with 26.4% and 28.0%,
respectively.
 In Thailand, starches are consumed more frequently for 2 – 3 times per day by 32.3% of the respondents.
4 times or more per day
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Less than 1 time per week
Never
0.7
9.3
20.7
16.7
12.0
32.3
8.3
1.4
12.5
26.4
16.6
16.6
24.1
2.4
2.7
26.0
28.0
10.0
11.3
20.3
1.7

©2016 W&S GROUP70
%
Dietary Information (Meal Frequency) – Age Group
Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
3.1
25.5
19.4
17.3
22.4
10.2
2.0
3.0
23.2
18.2
13.1
27.3
14.1
1.0
1.0
23.5
12.2
19.4
29.6
13.3
1.0
4.0
24.0
9.0
8.0
28.0
24.0
3.0
0.0
26.0
11.0
9.0
25.0
28.0
1.0
1.0
11.0
14.0
13.0
31.0
26.0
4.0
9.0
30.0
18.0
13.0
20.0
10.0
0.0
9.0
38.0
10.0
15.0
15.0
12.0
1.0
7.0
29.0
8.0
22.0
27.0
6.0
1.0

©2016 W&S GROUP71
%
Fruits
 The Vietnamese eat healthier during diet sessions, they admitted that they eat fruits 1 time per day (27.6%). In Indonesia, the majority of the
respondents eat fruits 1 – 3 times per week (31.3%).
 Meanwhile, the pattern is different among Thailand respondents, the number differed slightly among level of frequencies from 2 – 3 times per
day to 1 – 3 times per week. (19.7% and 19.3%).
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
1.3
9.3
20.7
19.7
21.0
19.3
8.7
0.0
1.0
13.8
22.9
27.6
25.3
9.4
0.3
14.3
31.3
16.7
15.7
18.0
3.7

©2016 W&S GROUP72
%
Fruits
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
6.1
21.4
19.4
34.7
16.3
2.0
0.0
14.1
21.2
39.4
16.2
9.1
0.0
0.0
8.0
33.0
24.0
18.0
16.0
1.0
0.0
3.0
14.0
11.0
15.0
36.0
21.0
0.0
1.0
18.0
15.0
17.0
35.0
13.0
1.0
7.0
22.0
21.0
18.0
23.0
9.0
0.0
12.0
10.0
21.0
22.0
23.0
10.0
2.0
10.0
13.0
21.0
20.0
24.0
11.0
1.0
4.0
35.0
21.0
17.0
15.0
7.0
1.0

©2016 W&S GROUP73
%
Vegetables
 The percentage of people eat vegetables 2 – 3 times per day is slightly higher in Vietnam than in Indonesia and Thailand. 35.3% of people in
Vietnam eat vegetables 2 – 3 times per day, whereas the number in Indonesia and Thailand are 8.3% and 8.6% lower, respectively.
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
0.3
7.3
15.0
16.3
22.3
26.7
12.0
0.0
1.0
7.8
16.9
28.1
35.3
10.8
0.3
6.3
20.3
19.3
21.7
27.0
5.0

©2016 W&S GROUP74
%
Vegetables
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
10.3
39.2
24.7
15.5
9.3
1.0
0.0
11.1
32.3
34.3
15.2
6.1
1.0
0.0
11.1
34.3
25.3
20.2
8.1
1.0
0.0
7.0
21.0
20.0
19.0
22.0
11.0
0.0
1.0
29.0
24.0
20.0
23.0
3.0
0.0
7.0
31.0
21.0
19.0
16.0
5.0
1.0
16.0
15.0
25.0
16.0
19.0
9.0
0.0
14.0
20.0
27.0
16.0
11.0
11.0
1.0
6.0
45.0
15.0
17.0
15.0
2.0
0.0

©2016 W&S GROUP75
%
Dairy – milk, yogurt
 The consumption of dairy products vary among three countries. 35.5% of people in Vietnam and 23.0% of Thai respondents consume dairy
products (milk, yogurt) 1 – 3 times per week, while Indonesian respondents consume less dairy products (Less than 1 time per week), with
31.0%.
 However, in Thailand and Indonesia a range of 22.0% consume dairy once per day.
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
2.0
15.3
23.0
18.3
22.7
12.3
6.3
1.7
14.0
35.5
16.4
22.2
7.2
3.1
11.7
31.0
23.7
10.0
17.0
5.3
1.3

©2016 W&S GROUP76
%
Dairy – milk, yogurt
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
2.1
8.3
19.8
20.8
38.5
8.3
2.1
4.0
8.1
25.3
15.2
29.3
18.2
0.0
3.1
5.1
21.4
13.3
38.8
15.3
3.1
1.0
5.0
15.0
11.0
22.0
37.0
9.0
1.0
3.0
15.0
11.0
31.0
28.0
11.0
2.0
8.0
21.0
8.0
18.0
28.0
15.0
6.0
10.0
19.0
22.0
27.0
15.0
1.0
8.0
7.0
27.0
14.0
27.0
17.0
0.0
5.0
20.0
22.0
19.0
15.0
14.0
5.0

©2016 W&S GROUP77
%
Protein - Meat, fish, poultry, eggs, cheese
 The charts below show that Thai have protein intake (meat, fish, poultry, eggs, cheese, etc.) more often, 2 – 3 times per day with 24.3%. This
compared to Vietnamese who consume 1 time per day and 4 – 6 times per week, with 24.4% and 24.7% respectively. Followed by people in
Indonesia who consume less protein (1 – 3 times per week), with 31.3%.
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
0.3
6.0
18.7
22.7
20.0
24.3
8.0
0.7
8.5
21.7
24.7
24.4
16.9
3.1
1.7
11.7
31.3
20.0
14.3
19.7
1.3

©2016 W&S GROUP78
%
Protein - Meat, fish, poultry, eggs, cheese
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
2.1
8.3
19.8
20.8
38.5
8.3
2.1
4.0
8.1
25.3
15.2
29.3
18.2
0.0
3.1
5.1
21.4
13.3
38.8
15.3
3.1
1.0
5.0
15.0
11.0
22.0
37.0
9.0
1.0
3.0
15.0
11.0
31.0
28.0
11.0
2.0
8.0
21.0
8.0
18.0
28.0
15.0
6.0
10.0
19.0
22.0
27.0
15.0
1.0
8.0
7.0
27.0
14.0
27.0
17.0
0.0
5.0
20.0
22.0
19.0
15.0
14.0
5.0

©2016 W&S GROUP79
%
Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese
 The survey revealed similar consumption patterns of fats amongst people from the three countries. Majority of the respondents across the
three countries are eating fats between Less than 1 time per week to 1 – 3 times per week.
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
8.3
31.0
29.7
11.0
11.7
3.7
4.7
6.5
28.2
31.3
15.6
10.9
5.4
2.0
8.7
30.0
29.7
11.7
11.0
7.0
2.0

©2016 W&S GROUP80
%
Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
2.1
5.2
14.4
17.5
29.9
26.8
4.1
2.0
9.1
12.1
12.1
25.3
36.4
3.0
2.0
2.0
6.1
17.3
38.8
21.4
12.2
6.0
5.0
11.0
11.0
28.0
32.0
7.0
0.0
6.0
9.0
10.0
38.0
27.0
10.0
0.0
10.0
13.0
14.0
23.0
31.0
9.0
6.0
3.0
15.0
9.0
29.0
30.0
8.0
5.0
6.0
13.0
11.0
25.0
33.0
7.0
3.0
2.0
7.0
13.0
35.0
30.0
10.0

©2016 W&S GROUP81
%
Sweets - candy, cake, soft drink
 The survey represents similar consumption patterns of Sweets (candy, cake, soft drink) amongst people from the three countries. Majority of the
respondents across the three countries are eating sweets between Less than 1 time per week to 1 – 3 times per week.
 Moreover, 37.5% of the individuals in Vietnam eat sweets less than 1 time per week, whereas the number in Indonesia and Thailand are each
8.2% lower.
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
4.7
29.3
28.7
16.0
11.3
4.7
5.3
7.8
37.5
28.7
14.9
6.8
2.4
2.0
6.3
29.3
30.0
16.0
10.7
6.0
1.7

©2016 W&S GROUP82
%
Sweets - candy, cake, soft drink
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
2.0
1.0
8.2
24.5
28.6
31.6
4.1
2.0
4.0
5.1
10.1
29.3
42.4
7.1
2.0
2.0
7.1
10.1
28.3
38.4
12.1
2.0
6.0
12.0
23.0
29.0
22.0
6.0
2.0
4.0
8.0
16.0
31.0
34.0
5.0
1.0
8.0
12.0
9.0
30.0
32.0
8.0
5.0
6.0
16.0
15.0
26.0
28.0
4.0
7.0
6.0
11.0
15.0
30.0
26.0
5.0
4.0
2.0
7.0
18.0
30.0
34.0
5.0

©2016 W&S GROUP83
%
Coffee and Tea
 35.0% of Vietnamese respondents drink coffee and tea less than 1 time per week. And, the consumption of coffee and tea is higher (1 – 3
times per week) amongst respondents in Indonesia, with 25.0%, compared with 19.0% of those in Vietnam.
 In Thailand, however, majority of the respondents drink coffee and tea 1 – 3 times per week to 1 time per day (23.3%).
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
11.7
19.0
23.3
13.7
20.3
5.7
6.3
15.6
35.0
19.0
9.9
13.3
4.1
3.1
7.3
27.3
25.0
13.3
19.7
5.7
1.7

©2016 W&S GROUP84
%
Coffee and Tea
2-3 times per day
1 time per day
4-6 times per week
1-3 times per week
Never
17 – 24 y/o 25 – 34 y/o 35 y/o and above
1.0
6.3
6.3
11.5
17.7
45.8
11.5
5.1
2.0
15.2
4.0
20.2
30.3
23.2
3.0
4.0
18.2
14.1
19.2
29.3
12.1
1.0
5.0
14.0
15.0
30.0
29.0
6.0
2.0
5.0
19.0
9.0
25.0
31.0
9.0
2.0
7.0
26.0
16.0
20.0
22.0
7.0
5.0
2.0
9.0
12.0
26.0
27.0
19.0
8.0
5.0
26.0
15.0
20.0
16.0
10.0
6.0
10.0
26.0
14.0
24.0
14.0
6.0

©2016 W&S GROUP86
E. Conclusions (1)
Attributes Vietnam Indonesia Thailand
Ways to pamper yourself
1. Diet (100.0%)
2. Massage (76.0%)
3. Acne cure (72.7%)
1. Diet (100.0%)
2. Scrubs (64.7%)
3. Massage (48.7%)
1. Diet (100.0%)
2. Acne cure (60.0%)
3. Scrubs (58.0%)
Ways to take care of health
Diet Behaviors
Diet Methods
1. Weight reduction (low
calories) (100.0%)
2. Low fat (67.7%)
3. Low triglyceride (57.0%)
calories) (100.0%)
2. Low fat (45.0%)
3. Low cholesterol (33.7%)
calories) (100.0%)
2. Low fat (55.7%)
3. Low cholesterol (53.7%)
Diet Duration 1 - 2 months (21.7%) 1 - 2 months (27.7%) 3 - 4 months (22.7%)

©2016 W&S GROUP87
E. Conclusions (2)
Relation between blood type & Diet Relate (34.7%) Relate (49.6%) Relate (69.0%)
Body perspective
The right build 12.0% 1.0% 13.0%
A bit overweight 69.0% 54.0% 40.0%
Too overweight 19.0% 45.0% 47.0%
Ways to achieve right weight goal
1. I eat fruit more
frequently (82.3%)
2. Eat mainly
vegetables (69.3%)
3. Calorie controlled
(64.7%)
1. Reduce the
number of meals
(71.3%)
(58.7%)
3. I eat fruit more
frequently (56.0%)
(74.0%)
2. Aerobic Exercise
(69.3%)
3. I eat fruit more
frequently (67.7%)
Best ways to achieve right weight goal
Calorie controlled
(27.7%)
Reduce the number
of meals (23.7%)
Aerobic exercise
(34.0%)
Diet Behaviors (Cont.)

©2016 W&S GROUP88
E. Conclusions (3)
Body Concerns
1. Belly (94.7%)
2. Thighs (59.0%)
3. Calf (41.7%)
1. Belly (92.3%)
2. Thighs (65.0%)
3. Upper Arm (52.7%)
1. Belly (88.0%)
2. Thighs (72.3%)
3. Upper Arm and Hip
(52.3%)
Impotency toward weight lost Important (96.6%) Important (97.7%) Important (59.4%)
Lifestyle toward goal weight Confident (82.9%) Confident (89.9%) Confident (27.3%)
Ideal number of weight lost 1 - 3 kg. (44.0%) 4 - 6 kg. (43.7%) 4 - 6 kg. (38.0%)
Diet Triggers
1. The desire to be
beautiful (75.0%)
2. Improve self-
esteem (62.7%)
3. Because of feeling
fat (56.0%)
fat (63.0%)
2. Because I cannot
put on clothes (small
size) (50.7%)
3. The desire to be
beautiful (45.7%)
1. I want to keep the
style (32.3%)
fat (24.0%)
3. The desire to be
beautiful (11.3%)
Expenditure on Diet Program $21 - $30 (25.0%) Less than $10 (26.3%) $21 - $30 (25.0%)

©2016 W&S GROUP89
E. Conclusions (4)
Causes of weight increased
1. Inactive lifestyle (73.3%)
2. Improper eating habits
(72.3%)
3. Intake too many oily
food (62.7%)
1. Lack of exercise (74.0%)
2. Improper eating habits
(74.0%)
food (61.7%)
1. Lack of exercise
(72.7%)
2. Carbohydrates
ingestion (65.7%)
food (59.3%)
Obstacles on diet program
1. Food temptation (75.3%)
2. Lazy to exercise (59.0%)
3. Often feeling hungry
(55.3%)
2. Lazy to exercise (70.7%)
(61.3%)
1. Lazy to exercise
(64.7%)
(58.3%)
3. Food temptation
(41.0%)
Level of satisfaction after joining diet
program
Satisfied (32.4%) Satisfied (19.0%) Satisfied (65.0%)
1. Did not reach their
expected weight (42.3%)
2. Did not lose weight at
all (25.6%)
3. Lost weight
inappreciably (17.9%)
3. Did not lose weight at
all (17.2%)
2. Did not lose weight
at all (24.1%)
3. Food temptation
(16.7%)

©2016 W&S GROUP90
E. Conclusions (5)
Sources of
information about diet
Rank 1
Internet (Diet Site)
(34.3%)
(43.7%)
(51.0%)
Rank 2
(25.0%)
Friends'
recommendations
(24.0%)
Friends'
recommandations
(19.3%)
Rank 3
Friends'
recommandations
(19.6%)
Those who have a
good body after diet
(22.0%)
Friends'
recommandations
and Internet (17.3%)
Sources of Information about Diet

©2016 W&S GROUP91
E. Conclusions (6)
Frequency on exercise 3 - 5 days per week
(33.3%)
1 - 2 days per week
(36.3%)
1 - 2 days per week
(33.0%)
Regular exercise
1. Walking (71.6%)
2. Jogging / Running
(47.8%)
3. Aerobic Activity
(39.1%)
1. Walking (58.0%)
(51.4%)
3. Cycling (25.3%)
1. Walking (47.3%)
(36.8%)
3. Cycling (36.1%)
Duration of Exercises
Walking 30 - 60 mins (50.7%) 30 - 60 mins (46.1%) 30 - 60 mins (54.3%)
Jogging / Running < 30 mins (59.4%) 30 - 60 mins (50.0%) 30 - 60 mins (50.5%)
Gymnastic
< 30 mins or 30 - 60 mins
(33.3%)
30 - 60 mins (43.1%) 30 - 60 mins (58.3%)
Cycling 30 - 60 mins (44.3%) 30 - 60 mins (54.8%) 30 - 60 mins (54.2%)
Stretching exercises < 30 mins (78.4%) < 30 mins (79.2%) < 30 mins (58.0%)
Aerobic activity < 30 mins (43.6%) 30 - 60 mins (54.8%) 30 - 60 mins (63.0%)
Volleyball 30 - 60 mins (45.0%) 30 - 60 mins (66.7%) 30 - 60 mins (45.5%)
Exercise Behaviors

©2016 W&S GROUP92
E. Conclusions (7)
Exercise Behaviors
Dietary
Information
Starches - bread, bagel, roll,
cereal, pasta, noodles, rice,
potato
1-3 times per week
(26.4%)
1-3 times per week
(28.0%)
2-3 times per week
(32.3%)
Fruits 1 time per day (27.6%)
1-3 times per week
(31.3%)
1 time per day (21.0%)
Vegetables 2-3 times per day
(35.3%)
2-3 times per day
(27.0%)
2-3 times per day
(26.7%)
Dairy - milk, yogurt
1-3 times per week
(35.5%)
Less than 1 time per
week (31.0%)
1-3 times per week
(23.0%)
Protein - Meat, fish, poultry,
eggs, cheese
4-6 times per week
(24.7%)
1-3 times per week
(31.3%)
2-3 times per day
(24.3%)
Fats - butter, margarine, mayo,
oil, salad dressing, sour
cream, cream cheese
1-3 times per week
(31.3%)
week (30.0%)
week (31.0%)
Sweets - candy, cake, soft
drink
week (37.5%)
1-3 times per week
(30.0%)
week (29.3%)
Coffee and Tea
week (35.0%)
week (27.3%)
1-3 times per week
(23.3%)

©2016 W&S GROUP
Government should
support farmers and
producers of clean
food. Also
government should
subsidize local
healthy products,
which will increase
accessibility to mass.
Diet program is a
challenge in one’s
life. To complete it,
one needs to strict
with her routine and
her mind.
93
G. Recommendations
Taking care of oneself is gaining more popularity in Southeast Asia, especially diet. In each country, diet
methods differ largely due to society, culture, and the way of life that help shape an individual’s thought
and decision making.
From our results, many respondents did not succeed in diet programs for the following reasons,
Conventional diet
programs were used
when in fact, diet
programs should be
tailor-made to suit the
health and lifestyle of
each individual.
Health sectors should
work together to
develop strategies to
help people build a
good health such as
informing the right
diet information to the
public.
With the helps from the above sectors, if you could complete what we have mentioned earlier, the health
concern will be decreased, with a better quality of life.

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Email : info@wsgroup-asia.com
The copyright of this report belongs to World Wide System Corporation
*** Our report is officially free for those who are interested, and open for using this report as references.
For any usages regarding to our results, please refer W&S as your sources of information.

Comparative Report on Diet Study in Vietnam, Indonesia, and Thailand in 2016

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