Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Comparative report on oversea travel behavior study in thailand indonesia and...W&Sホールディングス株式会社
The document provides a summary of findings from an online survey of 600 respondents from Thailand, Indonesia, and Vietnam regarding their overseas travel behavior in the past 3 years. Some key findings include:
- Singapore was the most commonly visited country for all three nations, while Japan was most popular for Thai travelers and Singapore for Indonesians. Thailand was the top destination for Vietnamese travelers.
- Respondents' preferred months to travel varied - July for Vietnam, April for Thailand, and December for Indonesia.
- Indonesians had the shortest trips at 3-4 days on average, while Vietnamese trips lasted over 7 days. Most Thai travelers spent around 5 days overseas.
- Booking hotels online was the primary accommodation
The document summarizes the results of a survey on marriage planning in Thailand, Indonesia, and Vietnam. Some key findings include:
1) Most male and female respondents across the three countries expected to spend between $3,000-10,000 on their wedding.
2) Vietnamese respondents had the strongest preference for having two children, followed by Indonesians and Thais.
3) Thai married males were most likely to be the main cook in the household, while Indonesian females expected to take on most of the cooking responsibilities after marriage.
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
The comparative report summarizes a diet study conducted in Vietnam, Indonesia, and Thailand in 2016. It finds that while diet methods are still used, respondents are increasingly balancing health with maintaining a lean body through diet and weekly exercise. Women in Thailand and Indonesia are willing to spend up to $30 on diet programs. There is high demand for diet goods and services but few public or private suppliers, representing an opportunity for companies in the health and wellness sector.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Comparative report on oversea travel behavior study in thailand indonesia and...W&Sホールディングス株式会社
The document provides a summary of findings from an online survey of 600 respondents from Thailand, Indonesia, and Vietnam regarding their overseas travel behavior in the past 3 years. Some key findings include:
- Singapore was the most commonly visited country for all three nations, while Japan was most popular for Thai travelers and Singapore for Indonesians. Thailand was the top destination for Vietnamese travelers.
- Respondents' preferred months to travel varied - July for Vietnam, April for Thailand, and December for Indonesia.
- Indonesians had the shortest trips at 3-4 days on average, while Vietnamese trips lasted over 7 days. Most Thai travelers spent around 5 days overseas.
- Booking hotels online was the primary accommodation
The document summarizes the results of a survey on marriage planning in Thailand, Indonesia, and Vietnam. Some key findings include:
1) Most male and female respondents across the three countries expected to spend between $3,000-10,000 on their wedding.
2) Vietnamese respondents had the strongest preference for having two children, followed by Indonesians and Thais.
3) Thai married males were most likely to be the main cook in the household, while Indonesian females expected to take on most of the cooking responsibilities after marriage.
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
The comparative report summarizes a diet study conducted in Vietnam, Indonesia, and Thailand in 2016. It finds that while diet methods are still used, respondents are increasingly balancing health with maintaining a lean body through diet and weekly exercise. Women in Thailand and Indonesia are willing to spend up to $30 on diet programs. There is high demand for diet goods and services but few public or private suppliers, representing an opportunity for companies in the health and wellness sector.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across various categories such as automobiles, banking, retail, and food and beverages. It finds that average fan growth and engagement is higher for most Indian brands compared to global brands. However, engagement levels have declined significantly from January to August 2012 for many Indian brands across categories like banking, telecom, and automobiles.
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across 10 categories. It finds that average fan growth and engagement is higher for Indian brands than global brands in 8 of the 10 categories. While average engagement has declined for most Indian brands, telecom and technology are the only categories where average Indian brand fans outnumber global brands.
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Report on sexual activity and contraceptive methods for female ( June 2014)W&S Market Research
Research Method : Quantitative - Online research
Fieldwork Period : May 2014
Sample size : 1,776 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Female aged 16 and above
Number of Questions :
5 Screening questions and 32 Main Questions
Survey Content :
Screening
Gender, Age, Occupation, Marital Status, Current Living City
Main Study
Sex and sexuality education, First sexual intercourse, Sex life in the last 3 months and contraceptive methods, Daily and Emergency contraceptive pills
This study surveyed 1550 smartphone users in Vietnam to understand brand awareness, usage, and satisfaction. Key findings include:
- Samsung, Apple, and Microsoft Lumia are the top known brands, mainly through TV ads and point-of-sale displays.
- Samsung, Apple, and Microsoft Lumia have the highest usage rates at 27%, 21%, and 13% respectively.
- Trusted brand, beautiful design, and easy-to-use interface are the main reasons for choosing a particular brand.
- Quickly running out of battery is the most common problem reported across brands.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
[2014 q2q3umeng insight] China’s Mobile Internet:Further Segmentation and Ver...Umeng
In the third quarter of 2014, the number of active smart devices in China exceeded 900 million, with a growth rate of 8.4%. Within one month after iPhone6 and iPhone6 plus were launched, the total active market in China increased by 14 times.
The number of 4G sessions has grown by 30 times since the beginning of 2014. 4G users expanded from northern and eastern China (where cities were better developed) to other regions.
Less frequent users(launching app for less than 5 days per month) accounts for 55% of all users, and they represent a huge market potential. System tools, video apps and games are their largest demand. Frequent users(launching app for more than 15 days per month) launch nearly 10 apps every day. Entertainment and SNS apps are their largest demand.
SNS, news and other apps supporting life and work have the highest retention rate. Apps in areas with more auxiliary functions in life, like SNS, E-commerce, News & finance, grew faster in vertical fields.
The ratio of jailbroken iOS devices, after reaching an all time low, climbed up to 13.6% in September. The most frequently used apps on those jailbroken devices are video and games.
Active smart devices in China exceeded 900 million in Q3 2014, growing 8.4% from the previous quarter. The launch of the iPhone 6 and 6 Plus caused iOS devices to increase 14 times within a month. 4G sessions grew 30 times since early 2014 and expanded beyond northern and eastern China. Less frequent users, launching apps less than 5 days a month, account for 55% of users and have significant potential. System tools, video, and games are most demanded. Frequent users launch nearly 10 apps daily with top demands being entertainment and social media.
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
MMA report mobile market in Vietnam 2017Duy, Vo Hoang
Vietnam is transitioning to a smartphone-first country, with 70% owning smartphones and 85% of internet users accessing the web via smartphones. Smartphone users in Vietnam spend over 2.5 hours daily on their devices, with messaging, social media, online video, shopping and gaming being most popular activities. The mobile app ecosystem is also growing, with users installing an average of 33 apps and many making in-app purchases. Mobile ad spending in Vietnam has increased significantly in recent years and is expected to continue rising, though issues around transparency, viewability and brand safety remain. Given short mobile attention spans, video and other creative assets need to be optimized for sound-off viewing and convey key messages quickly.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
PERCEPTION OF MOBILE APPS AMONG COMMON PEOPLE PPTPalash Banerjee
Palash Banerjee presented research on people's perceptions of mobile apps. The objectives were to understand perceptions of different app types, popular social media and payment apps, and associations between age and entertainment from apps. 103 individuals participated in a questionnaire assessing perceptions of app convenience, types, and brands. Chi-square tests found an association between age and entertainment from apps. Facebook and Instagram were the most used social media, while Google Pay and Paytm were the most popular payment apps. The research provided insights into how apps are used for education, socializing, and building brand loyalty. Overall, people reported having positive experiences with mobile apps.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across various categories such as automobiles, banking, retail, and food and beverages. It finds that average fan growth and engagement is higher for most Indian brands compared to global brands. However, engagement levels have declined significantly from January to August 2012 for many Indian brands across categories like banking, telecom, and automobiles.
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across 10 categories. It finds that average fan growth and engagement is higher for Indian brands than global brands in 8 of the 10 categories. While average engagement has declined for most Indian brands, telecom and technology are the only categories where average Indian brand fans outnumber global brands.
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Report on sexual activity and contraceptive methods for female ( June 2014)W&S Market Research
Research Method : Quantitative - Online research
Fieldwork Period : May 2014
Sample size : 1,776 samples
Research area : Vietnam Nationwide
Respondent Criteria :
Female aged 16 and above
Number of Questions :
5 Screening questions and 32 Main Questions
Survey Content :
Screening
Gender, Age, Occupation, Marital Status, Current Living City
Main Study
Sex and sexuality education, First sexual intercourse, Sex life in the last 3 months and contraceptive methods, Daily and Emergency contraceptive pills
This study surveyed 1550 smartphone users in Vietnam to understand brand awareness, usage, and satisfaction. Key findings include:
- Samsung, Apple, and Microsoft Lumia are the top known brands, mainly through TV ads and point-of-sale displays.
- Samsung, Apple, and Microsoft Lumia have the highest usage rates at 27%, 21%, and 13% respectively.
- Trusted brand, beautiful design, and easy-to-use interface are the main reasons for choosing a particular brand.
- Quickly running out of battery is the most common problem reported across brands.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
[2014 q2q3umeng insight] China’s Mobile Internet:Further Segmentation and Ver...Umeng
In the third quarter of 2014, the number of active smart devices in China exceeded 900 million, with a growth rate of 8.4%. Within one month after iPhone6 and iPhone6 plus were launched, the total active market in China increased by 14 times.
The number of 4G sessions has grown by 30 times since the beginning of 2014. 4G users expanded from northern and eastern China (where cities were better developed) to other regions.
Less frequent users(launching app for less than 5 days per month) accounts for 55% of all users, and they represent a huge market potential. System tools, video apps and games are their largest demand. Frequent users(launching app for more than 15 days per month) launch nearly 10 apps every day. Entertainment and SNS apps are their largest demand.
SNS, news and other apps supporting life and work have the highest retention rate. Apps in areas with more auxiliary functions in life, like SNS, E-commerce, News & finance, grew faster in vertical fields.
The ratio of jailbroken iOS devices, after reaching an all time low, climbed up to 13.6% in September. The most frequently used apps on those jailbroken devices are video and games.
Active smart devices in China exceeded 900 million in Q3 2014, growing 8.4% from the previous quarter. The launch of the iPhone 6 and 6 Plus caused iOS devices to increase 14 times within a month. 4G sessions grew 30 times since early 2014 and expanded beyond northern and eastern China. Less frequent users, launching apps less than 5 days a month, account for 55% of users and have significant potential. System tools, video, and games are most demanded. Frequent users launch nearly 10 apps daily with top demands being entertainment and social media.
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.
MMA report mobile market in Vietnam 2017Duy, Vo Hoang
Vietnam is transitioning to a smartphone-first country, with 70% owning smartphones and 85% of internet users accessing the web via smartphones. Smartphone users in Vietnam spend over 2.5 hours daily on their devices, with messaging, social media, online video, shopping and gaming being most popular activities. The mobile app ecosystem is also growing, with users installing an average of 33 apps and many making in-app purchases. Mobile ad spending in Vietnam has increased significantly in recent years and is expected to continue rising, though issues around transparency, viewability and brand safety remain. Given short mobile attention spans, video and other creative assets need to be optimized for sound-off viewing and convey key messages quickly.
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
PERCEPTION OF MOBILE APPS AMONG COMMON PEOPLE PPTPalash Banerjee
Palash Banerjee presented research on people's perceptions of mobile apps. The objectives were to understand perceptions of different app types, popular social media and payment apps, and associations between age and entertainment from apps. 103 individuals participated in a questionnaire assessing perceptions of app convenience, types, and brands. Chi-square tests found an association between age and entertainment from apps. Facebook and Instagram were the most used social media, while Google Pay and Paytm were the most popular payment apps. The research provided insights into how apps are used for education, socializing, and building brand loyalty. Overall, people reported having positive experiences with mobile apps.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
The document analyzes data from a survey of 764 smartphone users in Vietnam regarding their mobile app usage habits. It finds that Facebook, Zalo, and YouTube are the most popular and widely used apps, while many users download but stop using utility and food delivery apps. Though few Vietnamese users pay for apps currently, the market provides multiple payment options beyond credit cards with low penetration.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
- The document presents information on how consumers use the internet and how technology impacts their lives. It includes statistics on global internet usage, popular online activities/platforms, devices used to access the internet, and online shopping trends. Some key findings are that internet usage and speeds are increasing worldwide, Google is the dominant search engine, and mobile devices are most commonly used for online shopping. The future of business is predicted to be fully digital.
The document discusses notifications and alerts on smartphones. It finds that after personal communications, news and information is the second most common type of notification received by smartphone users. On average, users receive around 10 notifications per day, though some receive over 40. While most find news alerts useful, some feel they are too frequent or irrelevant. Broadcast news brands are most successful at alerts currently, though platforms and aggregators are growing. The document calls for publishers to improve personalization of alerts to increase relevance and user control over frequency.
This document summarizes a study on the positive and negative impacts of smartphones. It discusses how smartphones have impacted various sectors including business, education, health, human psychology, and social life. Some key positive impacts highlighted are the growth of the mobile applications market for business, increased access to education resources, and new opportunities for telehealth services. However, some negative impacts discussed include smartphone addiction, increased distraction in classrooms, increased risk of accidents from distracted driving, and changes in brain activity and behavior from excessive smartphone use. The document provides an overview of the widespread adoption of smartphones and aims to understand both sides of their societal influence.
Mobile marketing provides many opportunities but also risks of overuse and addiction. Some key points:
1) Mobile usage is widespread globally and in Italy, with people spending many hours daily on their smartphones.
2) Marketers can leverage mobile features to improve customer engagement, but apps must provide clear value to drive downloads and usage.
3) Gamification techniques like points, badges, and leaderboards can boost engagement, as seen in China's WeChat app ecosystem.
4) However, overuse of mobile apps can lead to behavioral addiction, raising privacy and psychological concerns. Brands must avoid intrusive practices that disrupt users' lives.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
The Three Connected Ireland Report examines how Irish people use mobile technology in their daily lives across three themes: The Connected Life, The Connected Business, and The Connected Citizen. Some key findings:
- People rely on their smartphones for communication, banking, maps, weather, and streaming services. Facebook is a primary source for news.
- Smartphones are seen as helping relationships, work, learning, and relaxation. Nearly half of respondents aim to improve health and fitness with smartphone apps.
- The Connected Business section looks at online shopping habits and engagement with businesses, brands, and services through mobile devices.
- The report is based on a survey of 1,000 Irish smartphone users and
This document summarizes mobile activities among US teens based on a presentation to the ARF Council. It finds that the majority of teens are on family plans and have texting plans. Top mobile activities among teens include downloading songs, uploading photos, playing games, and using major IM services. While teens are avid online users, their mobile device capabilities are often limited, constraining activities like YouTube viewing. The iPhone is becoming a popular smartphone for teens and may boost mobile browsing and app usage. Teens prefer communication and personal media over reference on mobile.
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“1 to 2 years”is the common average working term for Vietnamese(35.8%). On the other side, Thailand and Indonesia people tend to stay longer at a company compared with Vietnamese. For example, 29.6% of Thai respondents and 35.0% of Indonesian respondents stay at a company for “3 years and more“.
Awareness on Insurance Companies, Insurance companies ever used / have contract, The latest life insurance company purchased, Reasons to Choose the Life Insurance Company, Reasons of having and not having life insurance, Sources of Information, Insurance Contracts Information, The Monthly Insurance Premium, Switching and Consideration, etc.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
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Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
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-Hair Treatment Brand Awareness
The document summarizes a market study on UNIQLO in Thailand conducted in 2014. It finds that UNIQLO has been successful in the Thai market since opening its first store in 2011. Currently, UNIQLO has 10 stores in Thailand and plans to expand to 100 stores by 2021. The study examines Thai consumer behavior and perceptions of UNIQLO. It finds that Zara is the preferred brand for future purchases while UNIQLO scores highest on brand awareness. Quality, price, and versatility are the most important factors for Thai consumers when buying clothes.
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“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
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See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
10. 10
Number of Applications download in 1 month
(Free Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
5.3
9.8
10.5
26.7
27.0
31.3
17.3
18.0
19.8
13.0
12.5
9.2
11.2
9.0
8.5
26.5
23.7
20.7
Jan’16
Feb’16
Mar’16
5.3
4.7
10.5
26.7
33.5
31.3
17.3
30.8
19.8
13.0
10.0
9.2
11.2
8.5
8.5
26.5
12.5
20.7
Jan’16
Feb’16
Mar’16
5.0
6.7
5.2
27.7
30.3
27.3
27.2
25.7
26.0
13.2
11.8
11.7
8.2
8.7
10.7
18.8
16.8
19.2
T2B B3B
37.7 49.3
32.7 54.8
29.2 61.7
T2B B3B
22.3 67.7
21.0 69.0
19.8 67.5
T2B B3B
27.0 59.8
25.5 62.7
29.8 58.5
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
11. 11
Number of Applications download in 1 month
(Cost Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
58.0
62.0
64.3
24.7
21.2
23.3
11.5
9.7
5.8
2.8
2.5
2.2
1.3
1.5
1.3
1.7
3.2
3.0
Jan’16
Feb’16
Mar’16
62.8
62.2
66.7
27.3
27.2
23.5
4.3
5.7
5.8
2.3
2.5
2.0
1.8
1.0
1.3
1.3
1.5
0.7
Jan’16
Feb’16
Mar’16
57.5
51.2
50.0
31.5
36.0
37.2
5.0
7.8
6.8
3.5
2.3
2.5
1.2
1.3
1.5
1.3
1.3
2.0
I did not download any
apps last month
1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
T2B B3B
3.0 94.2
4.7 92.8
4.3 93.5
T2B B3B
3.1 94.5
2.5 95.0
2.0 96.0
T2B B3B
2.5 94.0
2.6 95.0
3.5 94.0
12. 12
Application Categories downloaded – Top 10
(Thailand)
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
(Unit: %)
Games
Social
Networking
Music
Photo &
Video
Shopping
Entertainmen
t
Finance Educations Lifestyle Navigation
Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1
Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8
Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7
Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
13. 13
Application Categories downloaded – Top 10
(Indonesia)
(Unit: %)
Social
Networking
Games Music
Entertainmen
t
Photo &
Video
Shopping News Travel Navigation Educations
Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7
Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3
Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3
Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
14. 14
Application Categories downloaded – Top 10
(Vietnam)
(Unit: %)
Games
Social
Networking
Entertainmen
t
Music
Photo &
Video
Utilities Books Navigation News Shopping
Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6
Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6
Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7
Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
15. 15
Most Access Application Categories – Top 5
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
(Unit: %)
Social Networking Games Photo & Video Music Shopping Navigation
Jan'16 - TH 71.2 70.3 49.7 47.7 41.2
Feb'16 - TH 80.7 62.0 60.3 41.2 43.2
Mar'16 - TH 77.5 66.5 51.0 45.3 42.5
Jan'16 - ID 76.2 69.7 41.2 43.8 41.2
Feb'16 - ID 77.5 70.3 48.0 50.5 39.7
Mar'16 - ID 76.7 70.8 46.8 45.0 45.0
Jan'16 - VN 74.7 54.8 40.8 53.2 27.0
Feb'16 - VN 84.0 62.2 45.5 57.2 30.5
Mar'16 - VN 84.0 66.7 47.0 61.8 34.0
Total 78.0 65.9 47.8 49.5 42.1 30.5
78.0
65.9
47.8
49.5
42.1
30.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
16. 16
Most Access Application Names – Top 5
(Games)
(Unit: %)
12.1 10.4
6.4
3.6 3.3
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
Let's get
rich
Line
cookie
run
Line
Bubble
Hayday
12.4
8.6 7.3
4.0 3.0
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Line
cookie
run
Line
Let's get
rich
Hayday Seven
Knights
7.5 7.0 6.5 5.3
2.5
0.0
5.0
10.0
15.0
20.0
25.0
Line
Let's get
rich
Candy
Crush
Line
cookie
run
Hayday Seven
Knights
18.4
5.3
3.3 2.6 2.4
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
LINE
Let's
Get Rich
Pou Criminal
Case
12.2
5.8
3.6 3.6
2.1
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Piano
Tiles
Clash of
Clan
Temple
Run
ai là
triệu phú
18.7
7.8
4.7
2.4 2.1
0.0
5.0
10.0
15.0
20.0
25.0
Clash of
Clans
Candy
Crush
Pou LINE
Let's
Get Rich
Criminal
Case
18.1
7.1
4.2 4.2 3.8
0.0
5.0
10.0
15.0
20.0
25.0
Clash Of
Clans
Candy
Crush
Clash
Royale
Piano
Tiles
Let's get
rich
20.6
16.1
6.4
4.0
2.7
0.0
5.0
10.0
15.0
20.0
25.0
Candy
crush
Clash of
clans
Sudoku Zombie
tsunami
Angry
bird
15.0
6.3
4.0 3.5
1.8
0.0
5.0
10.0
15.0
20.0
25.0
Candy
Crush
Clash of
Clan
2048 Zombie
tsunami
Piano
Tiles 2
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
17. 17
Most Access Application Names – Top 5
(Music)
(Unit: %)
33.3
13.7
6.7 5.5 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Music Line
music
KKbox
44.1
11.7 10.1
4.0 2.8
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX Line
music
4shared Music iMusic
42.3
14.0
8.5
4.0 2.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
JOOX 4shared Line
music
Music iMusic
12.5
8.4
5.3
3.4 2.7
0.0
5.0
10.0
15.0
58.9
12.5
3.1 2.2 1.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
17.8
9.9
7.3 6.3
3.6
0.0
5.0
10.0
15.0
20.0 21.5
10.7 9.3
5.6
3.3
0.0
5.0
10.0
15.0
20.0
25.0
68.8
16.3
5.0 1.2 0.9
0.0
20.0
40.0
60.0
80.0
63.9
15.9
3.2 3.2 1.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
18. 18
Most Access Application Names – Top 5
(Photo & Video)
(Unit: %)
27.4 23.0
4.4 3.6 2.8
0.0
20.0
40.0
60.0
32.3 27.9
6.9 5.5 3.0
0.0
20.0
40.0
60.0
40.2
12.1
5.9 4.6 3.3
0.0
20.0
40.0
60.0
16.7 12.6 9.8 8.1 4.5
0.0
20.0
40.0
60.0
64.5
4.9 3.3 1.6 1.2
0.0
20.0
40.0
60.0
16.7
9.4 7.6 7.3 6.3
0.0
20.0
40.0
60.0
14.6 13.2
7.1 6.4 6.0
0.0
20.0
40.0
60.0
53.5
5.9 5.5 5.1 1.8
0.0
20.0
40.0
60.0
58.9
7.4 3.2 2.1 2.1
0.0
20.0
40.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
19. 19
Most Access Application Names – Top 5
(Social Networking)
(Unit: %)
59.7
26.2
6.1 2.8 0.9
0.0
20.0
40.0
60.0
80.0
56.2
30.8
3.9 2.9 0.6
0.0
20.0
40.0
60.0
80.0
56.1
31.8
4.3 1.7 0.6
0.0
20.0
40.0
60.0
80.0
41.4
12.0 11.8 11.2 6.6
0.0
20.0
40.0
60.0
80.0
70.5
15.6
2.2 1.8 1.1
0.0
20.0
40.0
60.0
80.0
24.9
11.4 10.5 9.5 5.6
0.0
20.0
40.0
60.0
80.0
37.8
13.9 11.1 7.0 5.7
0.0
20.0
40.0
60.0
80.0
72.2
12.9
3.0 2.0 1.6
0.0
20.0
40.0
60.0
80.0
78.4
11.1
2.0 1.2 1.0
0.0
20.0
40.0
60.0
80.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
20. 20
Most Access Application Names – Top 5
(Shopping & Navigation)
(Unit: %)
62.8
13.0
7.3 3.2 2.8
0.0
20.0
40.0
60.0
80.0
Lazada Kaidee Shopee Ensogo Zalora
71.0
7.7 6.6 4.2 1.5
0.0
20.0
40.0
60.0
80.0
Lazada Shopee Kaidee Zalora Ebay
62.7
9.4 7.1 3.9 3.1
0.0
20.0
40.0
60.0
80.0
35.2
22.7
10.5 8.1 4.9
0.0
20.0
40.0
60.0
80.0
68.5
10.5 9.3
3.1 1.2
0.0
20.0
40.0
60.0
80.0
Google
Map
here
map
Bản đồ Maps Chi
duong
31.9
23.5
10.1 8.8 4.2
0.0
20.0
40.0
60.0
80.0
27.4 24.4
17.4
5.6 4.4
0.0
20.0
40.0
60.0
80.0
49.7
9.3 6.6 5.5 4.4
0.0
20.0
40.0
60.0
80.0
Google
Maps
Bản đồ HERE
Maps
Maps Grab
51.5
10.8 9.8 7.8
2.0
0.0
20.0
40.0
60.0
80.0
Google
maps
Maps Bản đồ Here
maps
Grab
Jan’16 Feb’16 Mar’16
Shopping
Shopping
Navigation
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
21. 21
Frequency of Application Usage (1)
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600] (Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less than
1 time per week)
Games
Thailand
Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5
Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2
Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0
Indonesia
Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5
Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9
Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9
Vietnam
Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4
Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3
Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3
Music
Thailand
Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4
Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6
Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9
Indonesia
Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1
Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9
Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7
Vietnam
Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6
Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2
Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3
Photo & Video
Thailand
Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4
Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6
Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0
Indonesia
Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9
Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7
Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8
Vietnam
Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3
Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4
Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3
22. 22
Frequency of Application Usage (2)
(Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less
than 1 time per
week)
Shopping
Thailand
Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3
Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4
Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3
Indonesia
Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6
Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3
Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2
Social
Networking
Thailand
Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2
Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6
Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9
Indonesia
Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3
Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4
Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4
Vietnam
Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8
Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6
Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8
Navigation Vietnam
Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3
Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9
Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600]
32. 32
Reward Application well-known
Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] [n=600]
(Unit: %)
Wave I: January Wave II: February Wave III: March
I know it well, because I use it now I have heard about it, but never use Do not know
64%
29%
7%
65%
27%
8%
35%
43%
22%
62%
28%
10%
66%
26%
8%
60%
31%
9%
72%
22%
7%
36%
41%
23%
37%
42%
21%
600
600
600 600 600
600 600
600 600
36. 36
Purposes on using Reward Application
(Thailand)
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4
Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4
Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2
Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
37. 37
Purposes on using Reward Application
(Indonesia)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainme
nts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9
Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0
Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5
Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
38. 38
Purposes on using Reward Application
(Vietnam)
(Unit: %)
Food and
Beverage
Electronics
and Gadgets
Games Paypal
Movie
Tickets
Concert
Beauty and
Spa products
Entertainmen
ts and
Lifestlye
Mobile Credit
(Airtime)
Others
Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0
Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2
Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8
Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
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