KP2 GmbH is a company that supports organizations in optimizing their B2B sales through implementing efficient sales processes based on the Miller Heiman framework. They have been a Miller Heiman platinum partner since 2010. KP2 develops customized solutions for clients and provides training, consulting, and process management. Their clients are mainly international companies with complex B2B sales environments.

1. Company Profile
Fa. KP2 GmbH
Kreuzer & Partners

2. Who is KP2 GmbH ?
• We support organizations in optimizing their B2B sales productivity as well as implementing highly efficient sales
processes.
• Our work is based on the Miller Heiman framework which we complement and complete with self-generated programs.
• KP2 GmbH respresents Miller Heiman world wide as largest Platinum* Partner.
• We develop a customized solution for our clients and integrate adaptations where needed.
• Our clients are mainly internationally operating organizations working in a complex b2b sales environment.
• Our consultants and partners are well experienced professionals coming from leading sales and business positions who
know the challenges today‘s sales organizations are faced with.
*) platinum level is highest Partner ranking at Miller Heiman
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 2

3. KP2 GmbH – History
• 2004 Founded by Siegfried Kreuzer
• 2005 KP2 becomes Miller Heiman Alliance Partner for Central and Eastern Europe
• 2010 2nd place in contest “Best of Consulting 2010 by Magazine “Wirtschaftswoche”
• 2010 KP2 becomes worldwide first and largest Miller Heiman Platinum Partner
• 2010 Organization with
- 8 consultants
- 10 partner companies in Europe (about 30 consultants)
- 3 employees as Key Process Owners and further 6 employees as backbone
- Cooperation with global Miller Heiman consultant and facilitator network
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 3

4. Who is Miller Heiman ?
• 30+ years of experience as global Sales Performance though leader and innovator for developing
highly efficient and successful sales organizations
• Miller Heiman Sales Processes leverage more business deals than any other sales processes.
• Some brief facts:
- More than 12,000 clients worldwide
- More than 1,500,000 alumni
- More than 3,000,000 books sold
- Global representation in more than 30 countries
- Programmes available in 20+ languages
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 4

5. What we do different than others?
• We do not offer conventional sales training.
• Our programmes are following a well structured process oriented procedure.
• The focus is an analysis of the customer situation which the delegates develop step by step working
on pre-defined projects out of their current funnel.
• All information needed within the sales respectively buying process are mapped in these analysis.
• This structured approach improves transparency and transfer to the daily life in sales.
• It helps to develop a common language within the sales team and the whole organization.
• We train the „What to do“ first and then the „How to do it“.
• Each sales professional‘s personality remains untouched – a honest, authentic training approach,
effective and easy to follow and use.
• Best Practices of top performers can be integrated and leveraged to the whole sales team.
• The focus is on active cross-selling as well as the customer demand analysis.
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 5

6. KP2 Sales Solutions
STRATEGY / ORGANIZATION
Train the Trainer Consulting
ERP Key Account Management
Personnel Selection and Channel Partner
Development Management
CRM Forecasting
Sales Pipeline
Scorecard
Management
TOOLS COMPETENCE PROCESSES
IN SALES
Trainings
Seminars
Get Access to Sales Project
Executives Management
Presentation Skills Time Management
Negotiating
Customer Interaction /
Sales Calls
Coaching Cold Calling
HUMAN BEING
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 6

7. What could be the first steps?
• We do not offer standard concepts, but taylor the ideal solution for you.
Improvement of
• Within our „Discovery Day“together with you we develop a Sales Productivity
solution based on your objectives and internal as well as
Management
external given factors! Support
Process Process training
• We define Key Performance Indicators in order to evaluate Reinforcement
Actual Analysis /
and measure the success of the planned actions. Evaluation of
Client Concept
Process Process
• We do not leave you alone after the workshop phase, but Environment
(Tools, CRM)
Mastering
Process
support you actively during the implementation, the most Evaluation
(KPIs)
critical phase during every change process.
by Sales Processes
• We see ourselves as your partner committed to your success,
not as the pure training supplier.
• One of our experienced senior consultants and partners will meet with you to discuss your
objectives and concepts in order to prepare a customized solution.
© KP2 GmbH, Kreuzer & Partners Ι www.key2performance.com Ι info@key2performance.com Ι phone +49 9621 91770 - 0 private & confidential 7