Change Board Member

1. Change Board Member
- Dedicated to legal innovation -

2. Content
• Introduction
• Our team
• Changing board members today
• The issues
• The opportunities of CBM
• An easy overview of the process
• Simple timelines
• Access to new clients
• Signal value creation
• Benefits for stakeholders
• Creating awareness
• Pricing
• Questions and contact information

3. The CBM team
• Two former M&A Attorneys from Plesner, a tier-one corporate law firm in Denmark.
• Former Management Consultant from The Boston Consulting Group.
• Former Head of IT from BBDO in Denmark.
• Former Associate Publisher of IFLR magazine.
• Head of Strategy at advertising agency Fireball in Denmark.

4. Changing board members today involves numerous
counsel, various rules and extensive coordination
• Situation
Changing board members within one country is a simple task. However, changing
board members in numerous jurisdictions, e.g. following a takeover
(acquisition/merger), is not just numerous simple tasks.
• Complication
Different rules and timing requirements in each jurisdiction call for an unsophisticated
yet challenging cross-border coordination and monitoring process.
• Conclusion
A process characterized by inefficiency, high costs and poor timing.
Parent company
(UK)
Subsidiary
(DK)
Subsidiary
(SE)
Subsidiary
(NO)
Subsidiary
(FI)
New
board
member
= Coordinating law firm
= Local law firm

5. Today’s process entails a number of issues
• Limited value creation
Clients consider board changes a mere formality - not a demanding legal service.
Accordingly, low pricing is expected.
• No cross-border knowledge databases
Knowledge of board changes in numerous jurisdictions is not stored from time to
time. Accordingly, every coordination process is back to square one.
• Dissatisfied clients and board members
Requirements differ in each jurisdiction and lack of a general overview leads to
several unnecessary interactions with each board member instead of one.
• Limited monitoring
Lack of a general overview means limited monitoring of each local process.
• Lack of overview in M&A transaction
Different timing requirements makes coordination and implementation of board
changes at Closing close to impossible.

6. With CBM, changing board members is efficient
and value creating
Easy overview of how to change board members with checklists and schedules.
Simple timelines for M&A coordination purposes.
Access to new clients with a minimum amount of work.
Signal value creation to clients.
1
2
3
4

7. Press the play button and get a 90 sec introduction to the platform...
Change Board Member explained in 90 sec [video]

8. 1
For a complete overview of the process and the regulation, use the full Step-by-Step schedules…
CBM is the full overview…

9. …and simple checklists
…for fast and simple overview, just print the checklists to see what documentation is required.
1

10. CBM also provides an easy and simple timing overview
Simple timelines for M&A coordination
• Use the timelines from the jurisdictions involved to coordinate the process and create
an overall project plan for the board member changes.
• Simple overview of the most efficient way to change a board member.
• Example:
2

11. As a CBM Partner you get direct access to
content marketing
• CBM users are looking
to change board
members and need the
services of your law
firm…
• …And in an M&A
process other post-
closing services.
Fee quote functionality
makes it easy for clients
to purchase services…
..and the CBM Partner
receives the fee-request
instantly
:
When your content is
viewed, it is by clients in
need of your services
3

12. As a CBM Partner you send a clear cost-efficiency
message to clients
Signals cost-efficiency to the client
• Changing board members is considered a simple task by clients, however, different rules
in each jurisdiction and the number of law firms involved make coordination costs high.
• With CBM, costs are kept low as an investment for future business.
• CBM Partners send a strong signal to clients about adapting legal services to an
innovative world.
4

13. Benefits for CBM stakeholders
• For the client
• Low costs for a simple and seamless service.
• Timing of M&A process – new board members are in place as of closing.
• Board members are only to be involved once during the process.
• For the coordinating law firm
• Pricing meets client expectations – justification of fees for other high-level services.
• Instant access to general overview of board changes in all countries involved – aligned
communication, easy coordination, enhanced efficiency and monitoring of the process.
• General overview leads to better cross-border advice for client value creation.
• For local counsel
• Easy communication.
• Fee transparency.

14. Benefits for CBM Partners
• Direct content marketing – changing board members is your entry ticket to
delivering post-closing legal services.
• Signaling effect – your law firm is focused on value creation and your costs are
aligned with the complexity of your services.
• First-mover advantage.

15. CBM awareness is created through various channels
Upon announcement of transactions on market leading
databases, CBM will mail directly to key figures (in
house counsel/ outside counsel/ management) to put
CBM in front of decision-makers.
Key figures
in transactions
CBM Partners
Bar associations
and networks
Social media
Channels Description
CBM will be distributing a cover letter, a presentation
and an animated video to all major bar associations and
networks in order to create awareness of the service.
CBM Partners will spread the message of CBM with
“email packages” (including video and link) to their
current corporate clients.
CBM is present and active on social media platforms
such as LinkedIn and Twitter.

16. Pricing
• Annual fixed fee of EUR 5,000.
• Initial investment of 4-5 Junior Associate’s hours to deliver content to CBM.
• Right of first refusal to renew position at the end of each year.
• Exclusivity over chosen jurisdiction for each CBM Partner.
• No cost for client leads and general exposure through CBM.

17. Questions and contact information
• For more information please visit: www.ChangeBoardMember.com.
• If you would like a thorough introduction to the platform and our CBM Partner
opportunities, please do not hesitate to contact us:
Søren Munk Hansen
Director
Direct: +45 40 48 26 30
Email: smh@changeboardmember.com
Website: ChangeBoardMember.com

18. Thank you!