Definition of Community
•The word “community” derives from the Old
French comunete, which comes from the Latin
communitas” community”, “public spirit”
A Community is a small or large social unit(a group
of living things) who have something in
common, such as norms, religions, values or
identity.
• Community often share a sense of place that is
situated in a given geographical area(eg- a
country, village, town or neighborhood) or in
the virtual space through communication
platforms.
• Durable relations that extend beyond
immediate genealogical ties(related to the
history of past and present members of
families) also define a sense of community.
3.
• People tendto define those social ties as a
important to their identity, practice, and roles
in social institutions like family, home, work,
government, society or humanity at large.
4.
• Although communitiesare usually small
relative to personal ties(micro-level),
community may also refer to large group
affiliations(macro-level) , such as National
communities, international communities and
virtual communities.
• Human communities may share intent, belief,
resources, preferences, needs and risks in
common, affecting the identity of the
participants and their degree of cohesiveness.
( the quality of forming a united whole)
5.
Multiplicity of Communities
•In all societies an individual is often a member of several
communities simultaneously.
• These can include communities related to religion, occupation,
political, ethnicity, geographical location and gender.
E.g.--- An individual as a member of many communities
Canadians Provincial College of Nurses
Persons with a Disability
Nurses Single Parents Association
Mothers
Immigrants
Community Health Council
6.
Community based/
participatory approach(CBA)
•The community based approach was developed in response to inefficient
and centralized mechanisms for solving community problems.
• In community based programmes the users of a service have some
control over resources from complete control to merely exerting a
powerful influence.
• A community based approach(CBA)- where those who are affected by
an emergency are included as key partner in developing strategies
related to their assistance and protection- is inextricably linked to both
the rights-based approach and the survivor- centred approach.
• A community based approach insists that people targeted for
humanitarian assistance have “the right to participate in making
decisions that affect their lives” as well as a “right to information and
transparency” from those responsible for providing assistance.
7.
Community based/ participatoryApproach(CBPA)
is based on principles that includes:
1. Recognizing the community as a unit of identity.
2. Building on collective strengths and shared
resources.
3. Facilitating partnership and capacity building
throughout the process.
4. Disseminating pertinent information, data and
other findings to all participants.
5. Involving a long term process and commitment.
seeking balance between research and action.
8.
History of CBA
•The historical roots of CBPR generally trace back to the
development of participatory action research by Kurt Lewin and
Orlando Fals Borda.
• In CBPR projects, the community participates fully in all aspects
of the research process.
• CBPR projects starts with the community. Community is often
self- defined, but general categories of community include
geographic community, community of individuals with a common
problem or issues, or a community of individuals with a common
interest or common goal.
• CBPR encourage collaboration of “ formally trained research”
partner from any area of expertise and provided research that is
seen as useful to the investigation by the community and be fully
committed to the partnership of equals and producing outcomes
usable to the community.
9.
• Equitable partnershiprequire sharing power,
resources, credits, results and knowledge as well
as a reciprocal appreciation of each partner’s
knowledge and skills at each stage of the project,
including problem definition/issuse selection,
research design, conducting research, interpreting
the results and determining how the results
should be used for action.
• CBPR differs from traditional research in many
ways. One of the principal ways in which it is
different is that instead of creating knowledge for
the advancement of field or for knowledge’s sake.
10.
Community Entry strategies
•Community entry refers to the
process of initiating, nurturing and
sustaining a desirable relationship
with the purpose of securing and
sustaining the community’s interest in
all aspect of a program
• Definition of community Entry: refers
to the process of initiating, nurturing
and sustaining a desirable relationship
with the purpose of securing and
sustaining the community’s interest in
all aspect of a programme.
11.
• Community entryrefers to the process,
principles and techniques of community
mobilization and participation.
• This involves recognizing the community its
leadership and people and adopting the most
appropriate process in meeting, interacting
and working with them.
12.
Guidelines for communityentry
• build relationships and trust by being considerate of
community members' time and other obligations, by
being open about what you are doing, by treating
people with respect and by being seen to be impartial
• Community entry can also be built on an existing &
valued community program which is already
organised, supported & maintained by the community.
eg: voluntary organisation of women working with
families in an industrial area in Bombay
13.
Strategic steps involvedin community entry
1. Conducting field analysis for the cultural, social,
political and economic factors of targeted community.
2. Developing of needs analysis of the market.
3. Verifying level of competition of targeted community.
4. Production of product(pilot stage)
5. Designing the entry strategy
6. Feedback.
7. Verifying needed level of production and size based on
the feedback.
14.
SKILLS AND ATTITUDESREQUIRED FOR HEALTH WORKERS IN UNDERTAKING COMMUNITY ENTRY
SKILLS
• Maintain good eye contact.
• Listen to both sides of and issue
• Show interest
• Be empathetic
• Encourage others to listen.
ATTITUDE
• Patience
• Tolerance
• Respect for other people
• Good listening attitude
• Humility
15.
Community Participation
• Participationis key to all successful community development
programmes.
• WHO suggested that participation can be categorized in 3
ways:
1. Participation as contribution
2. Participation as organization
3. Participation as empowerment
16.
Strengths of CommunityParticipation
• More can be accomplished
• Services may be provided at a lower cost
• Participation ensures that things are done the right way
• Participation leads to a sense of responsibility for the project
& eventual sustainability
• Participation ensures the use of indigenous knowledge and
expertise
• Participation brings freedom from dependence on
professionals
17.
Barriers to CommunityParticipation
• Participation may become ritualistic
• Participation depends on one charismatic leader
• Participation may raise expectations that cannot be fulfilled
• Participation may lead to coercion by neighbors
• Participation experiments are often not cost effective or
replicable
• Participation may lead to development of agendas which do
not match national or international development goals
18.
How to enhancethe community Participation
• State one example you have done so far!
• Write one mean to enhance participation?
Community Meetings
Gathering People at ONE Platform
Puppet Show &Theatre
Village Literacy Fair
Human Chain
Sports & Games
Electronic & Print Media
Pamphlets & Handouts
19.
Benefits of CommunityParticipation
• Increased ownership, support and responsibility
• More likelihood of, and sustainability for, behavior change
• More cost-effective programming
• Better response to community needs and concerns
• More culturally appropriate strategies and messages
• Increased coverage and access to information and services
• Increased demand
• Increased advocacy for service and policy change
• Increased success (results and sustainability)
20.
Community development
• Itis a "grassroots" process by which communities:
– become more responsible;
– organize and plan together;
– develop healthy options;
– empower themselves;
– reduce ignorance, poverty and suffering;
– create employment and economic opportunities;
– achieve social, economic, cultural and environment goals.
• The United Nations defines community development
as "a process where community members come
together to take collective action and generate
solutions to common problems.
21.
• It isa broad term given to the practices of civic leaders,
activists, involved citizens and professionals to improve
various aspects of communities, typically aiming to build
stronger and more resilient local communities
• CD is defined by the International Association for
Community Development the global network of
community development practitioners and scholars,
as "a practice-based profession and an academic
discipline that promotes participative democracy,
sustainable development, rights, economic opportunity,
equality and social justice, through the organization,
education and empowerment of people within their
communities, whether these be of locality, identity or
interest, in urban and rural settings“.
22.
• Community developmentis also understood as a
professional discipline.
• Community development seeks to empower
individuals and groups of people with the skills they
need to effect change within their communities.
• Community developers must understand both how
to work with individuals and how to affect
communities' positions within the context of larger
social institutions.
23.
• Community developmentapproaches are
recognized internationally. These methods and
approaches have been acknowledged as
significant for local social, economic, cultural,
environmental and political development by
such organizations as the UN, WHO, OECD,
World Bank.
• A set of values and practices which plays a
special role in overcoming poverty and
disadvantage, knitting society together at the
grass roots and deepening democracy.
24.
• Community developmentinvolves changing
the relationships between ordinary people
and people in positions of power, so that
everyone can take part in the issues that
affect their lives.
• It starts from the principle that within any
community there is a wealth of knowledge
and experience which, if used in creative
ways, can be channeled into collective
action to achieve the communities' desired
goals.
25.
• Community developmentpractitioners work
alongside people in communities to help
build relationships with key people and
organizations and to identify common
concerns.
• They create opportunities for the community
to learn new skills and, by enabling people to
act together, community development
practitioners help to foster social inclusion and
equality.
26.
Different approaches forCD
• There are numerous overlapping approaches to community
development.
1. Women Self-help Group; focusing on
• the contribution of women in settlement
• groups.
2. Community capacity building; focusing
• on helping communities obtain, strengthen, and maintain the
ability to
set and achieve their own development objectives.
3. Community-based participatory research (CBPR); a partnership
• approach to research that equitably involves, for example,
community members, organizational representatives, and
researchers in all.
Community Mobilization
• Communitymobilization is the process of bringing together
all Intersectoral social allies to raise people’s awareness of
and demand for a particular development programme, to
assist in the delivery of resources & to strengthen the
participation of people to achieve project sustainability and
self reliance.
OR
A capacity-building process through which individuals,
groups, or organizations plan, carry out, and evaluate
activities on a participatory and sustained basis to improve
their health and other needs, either on their own initiative or
stimulated by others.
30.
Key Steps inCommunity Action Cycle
Let the communities reach a sustainable
solution to their problem.
31.
Prepare to mobilize
FinalizingProgram Objectives
Setting Mobilization Objectives
Work plan and Procedures Clarification
Initial Visits and Rapid Assessments
Target Area Selection
Introductory Community Meetings
Study the Community.
Situation Analysis orPlanning
Situation Analysis or Planning
Baseline Study
Community Profiles
Community Selection
Field-based Immersion and
Observation
Need Identification
• Deep analysis of the current
situation especially related
to your domain/social
mobilization Objectives.
34.
Evaluation
Evaluation
• Joint Reviews.
•Establish joint evaluation committees including all
stakeholders.(A person, group, or organization that has
direct or indirect stake in an organization because it can
affect or be affected by the organization's actions,
objectives, and policies.
• Knowing when you are successful.
• Measuring the progress & success.
• Use the evaluation results for planning and promotion of the
partnership
35.
Preparing for aCommunity Based Program
1. Collect geographic and demographic data
2. Collect baseline FP data; review research and survey
information
3. Contact existing organizations and institutions (NGOs,
CBOs, local MOH)
4. Involve national and senior officials
36.
Channels for Reachingthe Community
• NGOs
• CBOs
• Local government
• Local leaders – traditional and formal
• Community Resource persons
• Special clubs or interest groups
37.
Role of CommunityMobilizers
A mobilizer is a person who mobilizes, i.e. gets things
moving. Social animator.
A Catalyst
• Bringing People Together
• Building Trust
• Encouraging Participation
• Facilitating Discussion and Decision-making
• Helping Things to Run Smoothly .
• Facilitation in community mobilization process
38.
Some Qualities ofMobilizers
• Good communication skills
• Good facilitation skills
• Good listener
• Committed
• Decision maker
• Active
• Negotiation skills
• Honest
• Known to culture and values of society
• Well dress
• Catalyst
• Management skills
Editor's Notes
#5 Multiplicity: A large number, A large variety, Ethnicity: The fact or state of belonging to a social group that has a common national or cultural tradition,
Francophone- A person who speaks French
#17 Ritualistic- Advocating or practicing ritual, coercion- compelling by force, replicable- turn backward
#34 support (a plant) with a stake or stakes.
"the gladioli were staked in gaudy ranks"
synonyms:prop up, tie up, tether, support, hold up, bolster up, brace, buttress, reinforce, truss, stay