KAM, A term that is widely used and few understand it and VERY few practice it.
What is KAM, who qualifies as KAM account, what is required in a professional sales person to be a KAM, what are the knowledge.skills required for a KAM ?
Many questions are answered in this intense 3 days course by Ashraf Osman
KAM, A term that is widely used and few understand it and VERY few practice it.
What is KAM, who qualifies as KAM account, what is required in a professional sales person to be a KAM, what are the knowledge.skills required for a KAM ?
Many questions are answered in this intense 3 days course by Ashraf Osman
This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience.
In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.
Impact of Customer Relationship Management on Customers loyalty . Falana Temitope
A survey research on the impact of Customer Attraction , Customer retention, Customer satisfaction programs on Customers loyalty. In Asaba, Delta State, NIgeria .
Evidence based reflective report on placementAdam Jackson
Evidence based reflective report about my second year placement at Sheffield Hallam University. I achived an overall grade of 76% (First) for this piece of work.
Dissertation research on the effectiveness of customer relationship manageme...WritingHubUK
The increased necessity of the Customer Relationship management is well detailed in the present research. The research is also a capsule of the beneficial effects of CRM as well as the impact of CRM on the processes of customer retention as well as the customer acquisition. The researcher has taken the case study of a well established firm, Tesco plc, for the analysis as well as assessment of the above mentioned aspects of relationship marketing. The researcher has also given a sufficient quantity of the literatures which are well related to the present topic.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
Introduction
Undergraduate students find difficult to prepare detailed, clear and concise assignment and course projects, because their research experience is quite limited, it's far worse when course instructor/lecturer send them to prepare marketing plan in second or third semester. Nevertheless, this paper presents (step-by step) what is a marketing plan is all about technically, we choose very popular bank named Citibank in the United States, I hope students will meet their requirements about how to write detailed and neatly arranged marketing plan. If you find it useful, don't hesitate to download and use it. Please be advised not to copy, paraphrase it.
RFM Model
First, customers are divided into 5 equal sized groups (20% in each group)
Customers are then given an R, F, & M score
Using a score of 1 to 5, 20% of the most recent customers get an R score of 1.
The second most recent get an R score of 2 and this continues until all 5 groups receive a score.
The 5 groups are reorganized to repeat the procedure for the F & M scores.
(see spreadsheet – Supplier Rankings)
This will truly be an intimate forum to discuss market trends, metrics and benchmarks that resulted from the CFO Metrics Survey launched earlier this year.
Customer experience management builds both on well-known and new elements. The ‘customer expectations – company promises’ gap is already established. Yet, expectations have to be addressed along the total customer journey. Experience design is rather new, although partially related to user design and service design. Correctly capturing customer experience (methodologies, metrics, mapping) needs further exploration.
This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of £100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience.
In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porter’s five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.
Impact of Customer Relationship Management on Customers loyalty . Falana Temitope
A survey research on the impact of Customer Attraction , Customer retention, Customer satisfaction programs on Customers loyalty. In Asaba, Delta State, NIgeria .
Evidence based reflective report on placementAdam Jackson
Evidence based reflective report about my second year placement at Sheffield Hallam University. I achived an overall grade of 76% (First) for this piece of work.
Dissertation research on the effectiveness of customer relationship manageme...WritingHubUK
The increased necessity of the Customer Relationship management is well detailed in the present research. The research is also a capsule of the beneficial effects of CRM as well as the impact of CRM on the processes of customer retention as well as the customer acquisition. The researcher has taken the case study of a well established firm, Tesco plc, for the analysis as well as assessment of the above mentioned aspects of relationship marketing. The researcher has also given a sufficient quantity of the literatures which are well related to the present topic.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
Introduction
Undergraduate students find difficult to prepare detailed, clear and concise assignment and course projects, because their research experience is quite limited, it's far worse when course instructor/lecturer send them to prepare marketing plan in second or third semester. Nevertheless, this paper presents (step-by step) what is a marketing plan is all about technically, we choose very popular bank named Citibank in the United States, I hope students will meet their requirements about how to write detailed and neatly arranged marketing plan. If you find it useful, don't hesitate to download and use it. Please be advised not to copy, paraphrase it.
RFM Model
First, customers are divided into 5 equal sized groups (20% in each group)
Customers are then given an R, F, & M score
Using a score of 1 to 5, 20% of the most recent customers get an R score of 1.
The second most recent get an R score of 2 and this continues until all 5 groups receive a score.
The 5 groups are reorganized to repeat the procedure for the F & M scores.
(see spreadsheet – Supplier Rankings)
This will truly be an intimate forum to discuss market trends, metrics and benchmarks that resulted from the CFO Metrics Survey launched earlier this year.
Customer experience management builds both on well-known and new elements. The ‘customer expectations – company promises’ gap is already established. Yet, expectations have to be addressed along the total customer journey. Experience design is rather new, although partially related to user design and service design. Correctly capturing customer experience (methodologies, metrics, mapping) needs further exploration.
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
Pest & swot analysis ,buiness & corporate level strategy of dellMuhammad Hashim
This presentation is about Dell Inc. it includes Introduction , PEST analysis , SWOT analysis , Business level strategy and Corporate level strategy of Dell. it will help you a lot in understanding dell company strategies.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
1.Những thông tin cơ bản: Thường bao gồm
- Mục tiêu của kế hoạch, ví dụ tung sản phẩm mới, gợi nhắc về sản phẩm, tăng nhận biết thương hiệu (brand awareness), thúc đẩy sales... Ngoài ra không thể thiếu các mục tiêu định tính như độ phủ (coverage) hay số người tiếp cận (reach)...
- Đối tượng khách hàng mục tiêu: Giới tính, độ tuổi, thu nhập...
- Concept chính, thông điệp cần truyền tải: Đây là trái tim của một Media Plan nên bạn cần dành thời gian để làm rõ nó
Sales and Marketing Optimization is a process that identifies specific opportunities to leverage available resources in order to generate incremental sales, revenue and profits. Why spend more money to generate leads when you can focus existing resources on current opportunities and generate additional sales?
Motivation and Performance appraisal Definitionnosakhalaf776
Using and applying performance management in the organization
Identify measurable results, consistent with the strategic plan and operational goals
Be able to identify key performance indicators
To identify the strengths and weaknesses of employees to place right men on right job
To maintain and assess the potential in a person for growth and development.
To provide a feedback to employees regarding their performance and related status It serves as a basis for influencing working habits of the employees.
To review and retain the promotional and other training programmers
Questback "Employee engagement and customer experience surveys – two sides of...Questback UK
It’s a well-known fact that if employers look after their employees, their employees will look after the customers. There is a clear link between the two, yet nearly two thirds (64%) of UK companies are failing to integrate feedback across the two areas.
The recent Questback Enterprise Feedback Study found that those that are integrating Customer Experience (CX) and Employee Engagement (EE) feedback are seeing major benefits. 83% reported an improved customer experience and 75% felt it motivated employees.
A guide on how to train your customer service agents to adapt themselves to the changing times, that enables them to appreciate and be motivated to provide exceptional customer support.
160831 webinar on customer satisfaction (public)Malia Bachesta
On August 31 the Learning Lab team hosted a private partner-only webinar where we shared key learnings on measuring customer satisfaction in the rural and agricultural finance industry. The presentation from this webinar, alongside a short summary of its learnings, are now available online for public viewing.
Strategic Human Resource
Management Plan
NAME OF YOUR COMPANY
Your Name
Date, 2015
AMP-434
Instructor T. Love
TABLE OF CONTENTS
Section 1 #
Introduction #
background & history #
section 2 #
corporate statements #
Mission #
Vision #
Values #
section 3 #
SWOT Analysis #
Strengths #
Weaknesses #
Opportunities #
Threats #
section 4 #
organizational strategy action plan #
SMART Goals #
section 5 #
conclusion #
GRAND CANYON UNIVERSITY SCENARIO GENERATOR
Module 6 Scenario: Performance Management Cycle
Type: Family Business
Size: Medium Size Company
Sector: Flower Shop
Funding: Investors/Lenders
Stakeholders:
Investors/Lenders
Decision makers:
Managers
Formal organization:
LLC
Human Resources Department:
Pay-for service arrangement: temporary agency
Stage in Organizational Lifecycle:
Birth
THESE ARE THE GIVEN CONSTRAINTS:
ORGANIZATIONAL BACKGROUND:
Founded in: 1963
Dedicated to: The company thrives to provide the best possible
experience to all of its business partners and clients.
Culture Our culture is akin to that of a small family. All our
employees are partners in the business, share our success, and help us
sustain the core values that make us successful.
Structure: Our organization is very flat and consists of three tiers:
owners, managers, and non-manager employees.
Mission statement: To ensure that each customer receives prompt,
professional, friendly, and courteous service. To maintain a
professional and friendly environment for our cusotmers and staff. To
provide at a fair price using only quality components. To ensure that
all customers and staff are treated with the respect and dignity they
deserve. To thank each customer for the opportunity to serve them. By
maintaining these objectives we shall be assured of a fair profit that
will allow us to contribute to the community we serve.
Vision statement: Within the next five years, we will become a leading
provider of products and services to small businesses by providing
page 1 / 4
customizable, user-friendly solutions scaled to small business needs.
INTEGRITY: By dealing honestly with our clients, staff, vendors and
community.
RESPONSIBILITY: By considering the environment in which we do
business, community views and the common good.
PROFITABILITY: By being aware that an appropriate level of profit is
necessary to maintain our business and allow our values to continue to
be observed.
Values statement: In conducting our business, we will realize our
vision by performing our affairs so that our actions provide
confirmation of the high value we place on:
Present goals: To reduce delivery and distribution time of products
and services. To reduce the number and frequency of customer
complaints, and to improve the response time of customers inquiries.
Past goals: To reduce employee turnover by 20 percent by introducing a
new employee assistance program. To improve productivity by
implementing a company-wide tra.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. To increase and improve communication between employees and customers and to improve service levels and satisfaction ratings of the banking industry. This is in an attempt to not only retain current customers but to also attract new customers. Objective