Communication is the process of transferring information from a sender to a receiver through a medium, involving encoding and decoding of messages. Effective communication is measured by the desired response it elicits. Key components of communication include the sender, message, encoding, channel, receiver, decoding, and feedback.

1. COMMUNICATION

3. Communication is a process whereby information is encoded,
channeled and send by a sender to a receiver via some medium.
It is the transfer of ideas, feelings, plans, messages or information
from one person to another.

4. Communication is considered effective only when it gets the desired
action or response.
Communication is simply the act of transferring information from one
place, person or group to another.
Every communication involves (at least) one sender, a message and a
recipient.
These include our emotions, the cultural situation, the medium used to
communicate, and even our location.
Communication skill is also termed as soft skill or interpersonal skills.

5. Sender
Message
Encoding
Channel
Receiver
Decoding
Feedback
PROCESS OF COMMUNICATION

6. S
E
N
D
E
R
Sender or communicator is the person
who sends a message or an idea.

7. M
ES
SA
G
E
It is the subject matter of
communication.

8. EN
C
O
DI
N
G
It is the use of
appropriate verbal or
non-verbal language
for transmitting the
message.

9. C
H
A
N
N
EL
It is the medium or route through which
the message is passed from the sender to
the receiver.

10. R
E
C
EI
V
E
R
Receiver is the person or group
who is supposed to receive the
message.

11. DE
C
O
DI
N
G
The receiver interprets the meaning of
the message.

12. FE
ED
BA
C
K
It is the response or reaction by the
receiver. It represents the return flow
of communication.

13. THANK YOU