Prime Minister Narendra Modi launched the "Make in India" campaign on September 25, 2014 to boost manufacturing and attract foreign investors to India. The campaign focuses on 25 key sectors and 24 identified manufacturing cities, offering subsidies up to 10% for production of equipment reducing pollution or energy. It aims to simplify decision making and resolve issues within 48 hours through a digital campaign to help foreign investors, take a proactive approach, and ease business regulations to strengthen India's manufacturing sector. Key challenges include existing regulatory clearances, high tax rates, supporting small and medium enterprises, and increasing imports and research and development to compete with manufacturing powerhouses like China.

1. MAKE IN INDIA
Presented By
Neethu S Jayan

2. INTRODUCTION
 Prime Minister Narendra Modi ha launched a
new scheme to boost the manufacturing sector
and foreign investors with an invitation to the
world with “Come ,Make in India”.
 It was formally launched on September 25, 2014.
 Logo is striding “LION” made of cogs that
symbolize strength.
 It was designed by Wieden and Kennedy.

3. KEY ELEMENTS
 25 sectors to work on initially.
 24 manufacturing cities identified.
 10% subsidy on production of equipments of
pollution control, reducing energy, etc;
 To speed up the decisions.
 Time bound resolving of issues within 48Hrs.
 A digital campaign.

4. OBJECTIVES
 Assistance to foreign investors.
 Proactive approach
 Invest India cell
 Ease of doing business.
 Focus on manufacturing sector

5. CHALLENGES
 Existing stringent procedural and regulatory
clearences.
 High tax rates
 Need of focus on MSME sector
 Competition from China
 To increase imports and R & D

6. THANK YOU