This document discusses communication technologies and their adoption over the next 10 years based on several diffusion of innovation theories. It predicts that by 2026, cell phone and social media usage will remain ubiquitous. New technologies like augmented reality headphones and network-independent tablets are also anticipated to gain popularity according to Moore's innovation adoption rate, which suggests early gaps before widespread adoption. The uses and gratifications theory helps explain how people will continue using media to fulfill various needs.

1. COMMUNICATION
LANDSCAPE THE
NEXT 10 YEARS
CORNELIUS STURGHILL
APRIL 19,2016
COMM 303

2. ROGER’S DIFFUSION OF INNOVATIONS
Behavioral change model describes it as how over time, an idea or
product gains momentum and diffuses through a specific population or
social system. As looking at things such as communication it shows how
the momentum in the technology world has expanded dealing with the
society.

3. CELL PHONES
• Phones have been growing in the world since they’ve been made. In today’s
society everyone is attached to their cell phone. There has been upgrades
each year to improve certain phones such as iPhones and galaxy androids.
As the future approaches the size of these specific pones will get thinner,
smaller, and more advanced which means they will be able to access things
faster.
• According to Roger’s Diffusion of Innovation theory when examining the
curve chart you can see that we are in a stage now that majority everyone
has an cell phone and in the year 2026 , nothing will change people will
continue in the future just as the do in present time.

4. SOCIAL MEDIA
• Social media fits perfectly in the Roger’s Diffusion of Innovation theory the way
it gains momentum and diffuses through a specific population or social system.
On the bell curve social media is at think peak because of its popularity. Over the
years there has been many social media pages invented. Communication
involving social media has been more common than ever before. Instead of
communicating regularly in today’s society people would rather tweet, Facebook,
snapchat, or Instagram you to communicate with you, for most people the reason
for this is instead of giving out your cell phone number you can give out your
social media account instead and communicate with them just the same. As for
the future in 2026 for instance social media will eventually take over all sorts of
communication. People cannot live without social media and in 10 years from
now it’s going to only get worse because as the future approaches social media
will never be old and it will be around for a very long time.

5. MOORE’S INNOVATION ADOPTION
RATE
This theory is similar to Roger’s Diffusion of Innovations but there are
some things that are different. According to yolasite.com Moore’s
Innovation Adoption Rate theory refers to “the groups of organizations
involved in the production and distribution of the technology” This theory
is broken down into categories of “Old “, “New”, “Newer”. As you approach
the early adopters In the Moore's innovation adoption rate there is a gap
that happens that can put certain thing on paus for certain amount of time.

6. HEADPHONES
• As the future approaches headphones are set to make a different transformation. At some
point in the next decade you will not just have headphones to listen to, but you will be able
to see exactly what you are listening to. Itechfuture gives you a chance to look in the future
with the headphones that has not been made yet. Headphones with integrated bracket for
phones such as iPhone, which turns devices into an analogue glasses with virtual reality
vision. This item will indeed be valuable in the future, but just like Moore’s innovation
adoption rate shows in its bell curve there will be an gap in the beginning stage because of
it being a new item that has not been common to people but it will be a big seller as time
goes on.

7. USES AND GRATIFICATIONS THEORY
• This theory has some similarity to the first two theories , but thing that is
different is the reason why the theory is being performed.
Comunicationtheory.org describes it as “theory which explains of how
people use media for their need and gratification.” Which means rather than
media using them they use the media instead.

8. VIDEO GAMES
• The future of video games look promising, the way that the graphs look and
different ways you can connect with different people from variety of places
has expanded and its only going to get better . In 2026 when you play video
games such as NBA 2k, Madden, or call of Duty you will be able to see the
person face that you are going against. Pertaining to the uses and
gratifications theory video games gives you the opportunity to do things and
communicate with people on different levels.

9. IPADS
• In the future iPad will not be network dependent, which means that you will
not have to use Bluetooth or Wi-Fi in order to work them. They will be just
like cell phones able to research and communicate without any type of
network broadband included. As for referring it to the uses and gratification
theory you can see how it relates. In the future just use children as an
example instead of having to use Wi-Fi to watch a movie so they can be
occupied , the iPad will be set up in a way that it runs off its own network
broadband so there will be no Wi-Fi needed, it will be just like a cell phone
but a bigger size one.

10. REFERENCE
Diffusion of Innovation Theory. (2016, January 6). Retrieved April 20, 2016,
from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-
Models4.html
G. (2012, December 20). » Concept Headphones with the screen Future
technology. Retrieved April 20, 2016, from http://itechfuture.com/concept-
headphones-with-the-screen/
Moore's Innovation Adoption Rate. (n.d.). Retrieved April 20, 2016, from
http://technologyin2022.yolasite.com/moores-innovation-adoption-rate.php
Uses and gratification theory. (n.d.). Retrieved April 20, 2016, from
http://communicationtheory.org/uses-and-gratification-theory/