Sara coppola question j - ie gmba admission

Sara Coppola for the GMBA at IE
How do you imagine social
interaction within 10 years, taking
into consideration the impact of
technology on human relations?

“I know it sounds corny, but I´d love
to improve people´s lives, especially socially…
making the world more open is not an overnight
thing. It´s a ten to fifteen year thing”.
– Mark Zuckerberg
2

There is a lot of debate concerning
new technologies and they way they
influence human interaction…
3

Social Interaction
a process of reciprocal stimulation or response
between 2 people. It develops competition
interaction, influences, social roles and status
and people for social relationships
(www.psychologydictionary.org/ )
4

Negative Views
• Studies, people, researches: many point to the dehumanization
of social interaction.
• Some scholars sustain that internet communication impoverishes
social interaction and therefore will bring to negative outcomes
(loneliness and depression) for society as a whole.
(John A. Bargh and Katelyn Y.A. McKenna, 2004)
5

Positive views
Others (like myself) view the
internet and new technologies has
an opportunity for new ways of
social interaction, enabling people
to connect, create and maintain
relationship in numerous different
ways and regardless of physical
proximity. Enhancing therefore
social connectivity.
6

“ […] each new technological advance in communications of the
past 200 years---the telegraph, telephone, radio, motion pictures,
television, and most recently the Internet---was met with concerns
about its potential to weaken community ties”.
(Katz et al. 2001)
7

"The Americans have need of the telephone, but we do not.
We have plenty of messenger boys.”
-- Sir William Preece, chief engineer of the British Post Office, 1876
"The wireless music box has no imaginable commercial value.
Who would pay for a message sent to nobody in particular?”
-- David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s
"There is no reason anyone would want a computer in their home."
-- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
Looking back…
8

Looking back…
9
Though, the phone, the radio and especially the television and the visual media
facilitated the development of culture´s values and beliefs.
Nonetheless, fears persistently raised: that the telephone would damage the
family, injure relationships, and isolate people---magazines of the time featured
articles such as “Does the telephone break up home life
and the old practice of visiting friends?” (Fischer 1992).
The same has extensively been said and discussed about the radio and
television as well.

The Internet and Social Media are the biggest revolution of our generation
which directly affect and influence the way we interact socially.
For the first time in history, the internet combines many inventions in only one
communication system:
• As a person to person medium like the phone (e.g. e-mails, text messages, chats);
• As a mass medium like the radio and the TV
10
2014

* http://www.internetlivestats.com/internet-users/
Internet users*
11

12
Humans have the need
to interact and communicate
with each other; the internet
and technologies provide new
means to exploit such need.

Source: http://blog.hubspot.com/marketing/social-media-stats-infographic
13
• 73% of adults in the
U.S. use a social
network of some kind
and 42% use two or
more2
• Globally, more than
1.8 billion people
access social
networks, a number
set to rise to 2.55
billion by 20173
2014

Source: http://blog.hubspot.com/marketing/social-media-stats-infographic
14
• On average, 500 million
tweets are sent per day12
• 100 hours of video are
uploaded to YouTube every
minute13
• 390 million people use
Google+ each month to post
messages, make video calls
and endorse companies with
the +1 button
2014

15
In 10 years from now…
We will develop further Augmented Reality; the exploitation
of which, among others will create:
- Hand-less use of internet devices
- Possibility to have an AR map of cities and local point of
interests
- Various commercial uses
Access to world´s information and easier access to knowledge;
Faster transportation means will make travelling easier, more
comfortable and quicker;

16
We will have wireless headphones with internet
connection that will allow us to listen and record any
kind of music, conference, speech;
We will have devices that will allow us to overcome
linguistic barriers: a sort of simultaneous translator;
We will be able to activate devices and to do thing just
with use of our voice;

17
Newer and better technologies to help people
with speech and movement impairment
to communicate;
Maybe we will use holograms to communicate
with people further away and for commercial use
(e.g. fashion ecommerce: to try on clothes;
furniture ecommerce: to see how new furniture
will look in your apartment);
Social media will keep evolving and connecting
people.

18
We will be leaving in a more interconnected world with less
geographical barriers and more communication means
And of course this will have both positive and negative influences

19
Pros
• More possibility to travel, move, visit friends and relative far away;
• More job opportunities (connected to traveling and the internet);
• Better opportunities to keep in contact with people we love;
• More opportunities to get to know people far away from us;
• High learning opportunities and self-teaching;
• Easier life (connected to transport, velocity of getting things done
and communication);
• New ways of entertainment;
• Easier life for people with physical impairments.

20
Cons
• The ease of accessibility of information could be used for wrong means
(terrorism, criminality etc.);
• More pressure on individuals regarding constant availability (especially
work related);
• Pressure on being updated on lots of different issues and topics;
(connected to availability of information);
• Increase of external input will shorten even further our time-span to
dedicated to things;
• Higher multi-tasking opportunities and faster communication could lead
to more stress and lack of concentration;
• Less time dedicated to face-to face interaction and more time dedicated
to virtual interaction.

21
As in everything, technology can have positive and
negative outcomes; the good lays in finding a balance.
As human beings with needs (first of all attention and
love), I strongly believe that face-to-face social
interaction will never cease to exist.

22
In order to safeguard this, parents and schools will
have to assume responsibilities and play a major role
into educating younger and future generations in the
correct use of technology with relation to social
interaction.

23
“the Internet allows people to stay in touch with family and friends
and, in many cases, extend their social networks.
A sizeable majority of those who send e-mail messages to relatives say
it increases the level of communication between family members […]
survey results suggest that on-line tools are more likely to extend social
contact than detract from it” (Howard et al. 2001).

24
“By interacting with one another, people design
rules, institutions and systems within which they seek to live.”
(www.boundless.com/sociology)
Thus, people are not inactively affected by technology, but they
dynamically influence and shape its use and effect.
(Fischer 1992, Hughes & Hans 2001)

25
Therefore we are the ones who create social
interactions and models are not fixed but we keep
changing them. Technologies are a means for
interaction not the end.
I have hope and I value our capabilities of human
intelligence to not be overwhelmed by it, but to use
it as a tool to feel more connected with each other.

Thank you

Image Disclaimer
All images have been taken from the internet
(e.g. Google images).

Sara coppola question j - ie gmba admission

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