The document discusses predictions for media technology advances by 2022. It focuses on computing technology, video games, and cell phones. The author predicts that by 2022, tablets and cloud computing will replace traditional computers. Gaming will be done primarily online through internet access rather than consoles. Cell phones will have increased storage and functionality, contributing to the decline of standalone computers. Various communication and diffusion of innovations theories are referenced to support these predictions.

1. The advancement of Technology:
A perspective as to where things
will be by 2022
By:Cory Rhyne 1448912
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2. Mission:
The objective of the given presentation is to
give, and support, my opinion as to where
media technology will be by 2022
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3. Society as the engine of growth
The society in which we live directs and
incredible amount of influence in regards to
innovation.
There is always a push to develop the “next
big thing”
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4. Computing Technology
• The first computers were developed between 1940 and 1945 and originally the
size of a large room. Today as we all know, computers are now even in our
phones, and can be powered by small batteries.
• Computers today are an intricate part of society, with avoiding this technology
is virtually an impossibility. From the development of portable computers to
the rise of cloud computing, computers are here to stay.
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5. What do I think the future holds
for Computing technology?
• In tandem with the rise of the popularity of tablet devices and the development of cloud
computing I see the gradual immersion of a more streamlined approach when it comes to
computing. Tablets are cheaper, simpler, and more dynamic than laptop computers, but
do not have the storing capacity of a modern day computer. Instead of fitting them with
more storage capacity, I see cloud computing coming in to make everything the
consumer could want accessible from their tablet, storing everything in the cloud.
• With the rise of tablets, we could attribute it’s increase in popularity to the Social
Learning Theory, which states that the reason for the increase is due to people seeing
others with the tablets and reflecting that behavior.
• This is all for good reason though, as the Diffusion of Innovations reflects that people,
since everything is at our fingertips with the internet, did their research and purchased
tablets because of the positive reviews and opinions heard about it.
• With this diffusion of innovations concept, the principle of relative constancy can be
applied. It is a model that depicts how much advertisers and consumers spend on media.
Big companies have good technology, which in turn affects the consumer.
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6. Video-Game Technology
• A staple in virtually every home, Video game technology has become much
more than just playing a video game.
• With the Umbrella Perspective, one can see how multiple media technologies
have progressively immersed themselves with that of video game technology.
You can now listen to the radio, and chat with a friend on facebook, all while
playing video games on-line.
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7. Video Gaming of the future
There has been the development of 3D gaming technology, but I believe that it
will not be significant by 2022. With the accessibility of the internet, I believe
that there will be a drop-off of console ownership, and that playing video
games will over the internet will become popular.
This can be seen in the Long Tail theory, as when videogame companies develop
new products they will be to reach a larger market with the accessing of their
product through the internet, without the need spending hundreds of dollars
on a console, making it easier to distribute.
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8. Cell phone technology
Cell phones have come a LONG way. With the first phones weighing pounds
instead of ounces, and costing thousands instead of hundreds, the technology
has really made itself a necessity.
The rate of adoption of this technology has risen significantly with the progression
of the technology.
The technology itself has reached critical mass, as “normal people” in society
have cell phones, and those that do not have a stigma placed on them.
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9. Cell phones of today and the
future
• Today, people can surf the internet at high speeds, play games and take
pictures all from the comforts of their phones.
• The uses and gratifications theory, simply put and simply seen, states that if
people like something, then they will use it! People have the comfort of doing
seemingly WHATEVER they want from their phones. With everyone being
“spoiled” with this accessibility you can see the importance of the Media
system dependency theory, as people now depend on their cell phones for
much much more than simply talking. It really has become an intricate part of
society.
• By 2022 I see the cell phones receiving significant storage capacity, and being
responsible, in tandem with the tablet market, the downfall of computers.
Other than that I do not see any major market changes in the dynamic of cell
phones.
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10. Works Cited
• Grant, A. E., & Meadows, J. H. (2012). Communication technology update
and fundamentals. (12 ed.). Focal Press.
• www.wikipedia.org
• www.businessdictionary.com
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