The document discusses the seven C's of effective communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. It defines each C and provides examples of how to apply it to ensure messages are fully understood. Completeness means providing all necessary information. Conciseness means delivering the message in the fewest words. Consideration means focusing on the receiver's perspective. Concreteness means using specific rather than general words. Clarity means choosing precise language all parties will understand. Courtesy means being tactful and respectful. Correctness means proper grammar, punctuation and spelling. All seven C's can improve both oral and written exchanges.

1. CHAPTER 2 THE SEVEN C’s OF EFFECTIVE COMMUNICATION Pre. By: Aashi Arman

3. I. COMPLETENESS: “ Message receiver-either listeners or readers-desire complete information to their questions” - Provide all necessary information -Answer all question asked -Give something extra, when desirable. II. CONCISENESS: “ It always delivers the message to the listening audience in a consistent, appropriate, and relevant manner, means in fewest possible words” - Eliminate Wordy Expressions - Include only relevant material - Avoid unnecessary repetition Pre. By: Aashi Arman

4. III- CONSIDERATION: “ Send message according to receiver point of view, means whatever message receivers in his mind, consider yourself in receiver’s place” - Focus on “YOU” instead of “I” & “WE” - Shows audience benefits or interest in the receiver. - Emphasize positive, pleasant facts IV. CONCRETENESS: “ Misunderstanding of words have produced tragedies in both war & peace, in business and non-business situations, simply communication should be specific & definite rather than general” Pre. By: Aashi Arman

5. Pre. By: Aashi Arman - Use Specific Facts & Figures - Put actions in your verb - Choose vivid, image building words V. CLARITY “ Put the message in simple terms. Words must mean nearly the same thing to all involved. Introduce complex issues with simplicity and clarity, means getting a same message to receiver, which is in your mind” - Choose Precise, concrete and familiar words - Construct effective sentences and paragraphs

6. Pre. By: Aashi Arman VI- COURTESY “ The courtesy involves being aware not only of the perspective of others, but also take care of their feelings” - Be sincerely tactful, thoughtful and appreciative. - Use expression that shows respect - Choose nondiscriminatory expressions

7. Pre. By: Aashi Arman VII. CORRECTNESS: “ This relates with proper grammar, punctuation and spelling” Correctness may includes: - Use the right level of language - Check accuracy of figures, facts and words - Maintain acceptable writing mechanism