Two people interacting usually in a
Communication between two people is termed as
interpersonal communication (IPC).
It is most often face to face communication.
It can be exchange of ideas, knowledge, instruction,
information between two people.
In IPC immediate feedback is possible.
Both, sender as well as receiver are present in
Now we see technology mediated IPC through
computer, telephone, Internet, mobile etc.
Inter-Personal Communication Methods
• Meeting person in face-to-face, one-to-one
• Individual/Personal Visits
• Farm Visits
• Home Visits
• Farmer’s Call
Advantages of Interpersonal Methods
Rapport building is possible.
Possible to exchange first hand
There is a possibility of quick feedback.
Communication process is direct and
Modification in communication is possible
based on the feedback.
Limitations of Interpersonal Methods
It is time consuming.
It can be expensive for extended reach.
It has limited coverage.
There can be a sender bias or receiver
Less possibility of demonstrations or aids
for communication if required.
FARM AND HOME VISITS
The extension worker through interpersonal
communication imparts knowledge about
crops, seeds, techniques and technologies to
the farmers by visiting their houses.
They give first hand information to the farmers
They motivate the farmers to adopt certain
techniques that will improve the quality of their
The extension workers gain confidence of the
farmers and the families and secure their
friendship and co-operation.
Objectives of Farm/Home Visits
To gain confidence of people give courtesy call
To develop friendship and understanding by
discussing the individual and personal problems
To create awareness and interest in unfelt needs
To identify and locate local leaders
To change attitude of people about programme
To understand economic and social standards of
the people and encourage the family members.
Advantages of Farm/Home Visits
Farmers get answers to most of their queries
Farmers get in depth knowledge about new technologies
It develops goodwill
It helps the extension worker in the selection of good leaders
and establishing of good relations
It stimulates interest
It provides a high ratio of expectations and efforts.
It establishes confidence in the worker.
It helps to locate the leaders and cooperators
Extension workers help them to analyze their problems and
make their own decisions
It is one of the most effective teaching methods because
workers are dealing with the problems where they occur.
Limitations of Farm/Home Visits
Sometimes the receiver might not be interested at all
If sender lack of conviction, receiver may loose interest
If all the houses not visited, Neighbors not visited
maybe disappointed and may send wrong message
If the visit is made at a time that is most convenient for
the family than the results are positive
It is difficult for extension workers to avoid visiting
some farmers and their families more often than
others and that may lead to receiver unrest
Individual or group of farmers visit the
extension worker’s office with the purpose of
They also visit with the motive of getting
assistance to their certain problems.
This is information seeking by the farmer.
There are farmer’s call centers now to
Objectives of Farmer’s Call
For developing closer contact with farmers
To bring about contact between farmers and
To seek solution to problem on hand
For discussing their problems in greater detail
To ensure or arrange timely supplies and
Advantages of Farmer’s Call
Immediate availability of information
Marketing issues of farmers can be solved easily
Good response of farmers builds confidence in the
It saves the time and money of extension workers
They can help more people in a limited time
It increases knowledge and develop trust of the people
It will create a favorable atmosphere for village work
It will give the extension worker an insight of the
It will clearly indicate the problems affecting the
individuals and groups.
Limitations of Farmer’s Call
It is very costly if farmers do not have access to mobile
Communication process might be very difficult
sometimes between the extension worker and the
Only limited information can be exchanged between
the sender and the receiver
There could be misinterpretation of information by the
Extension worker cannot always be at the headquarter
In the absence of the extension worker, the callers
might not be satisfied with the information or guidance
Factors to be considered in choosing
interpersonal communication Methods
If the situation need to be understood first
If the information is to be provided in detail
If the receiver response is to be understood
If immediate feedback is needed
It is possible to meet people in person
Challenges for Interpersonal Methods
• Lot more human resources are required if you
want to cover large area and many people.
• People engaging into it need to be trained.
• It would take longer to reach.
• It would largely depend upon the credibility and
confidence of the person interacting.
• The person interacting need to be ready with all
the responses and clarify all doubts.