How to prepare a presentation
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A strategic approach to planning presentations for EU trade associations, networks, NGOs based in Brussels. Materials from our breakfast event on 12 September in Brussels.
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How to prepare a presentation
- 1. How to prepare a presentation Thursday 12 September 2013 Brussels Management Communication Training
- 3. Do you remember this guy?
- 4. Andrew Manasseh • 25 years in training, business development, staff management, and training • British Council work for 15 years in Thailand, Czech Republic, Italy, and Brussels • 9 years in EU communications and PR training • Work with EU trade associations, EU institutions, governments, and corporations
- 5. Management and communications training in Brussels and Europe Brussels EU trade associations Corporate public affairs Public affairs agencies NGOs Regional offices Chambers of Commerce EU institutions Other European clients Corporate clients Governments EU funded programmes and projects Intergovernmental agencies
- 6. What is the challenge?
- 7. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
- 8. Hello! About us – our organisation • We are an association that represents network of organisations, agencies, and statutory bodies working to promote policies by addressing the factors that affect our sector directly or indirectly. • We support our members’ work in EU and associated states through policy and project development, networking, and communications.
- 9. We help our members to get through the EU maze
- 10. Put in more simple terms, it works like this
- 11. • We offer advice and information for policy makers, promote good practices and innovations, and seek to promote ethical and sustainable methods to achieve the aims and objectives set by our members and partners. • We also welcome formal or informal partnerships with people and public, private or voluntary organisations working on common or related objectives.
- 12. Have you got any questions?
- 13. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
- 14. Number 1 Be clear about the aim of your presentation
- 15. Link your presentation to your wider business objectives Business objectives Presentations, questions, follow up information Results
- 16. You have to move your audience to a new place Story What do they think now? What do they care about? What do you want them to think?
- 18. Number 2 Know what your audience cares about
- 20. Personality traits drive us • Steady• Compliant • Influential• Dominant I want results I want recognition I want relationships I want reason
- 22. Are they with you? Involvement Against For Enemies: Go out of their way to undermine you Champions: Go out of their way to support you Neutrals Not engaged; waiting to see how it goes Cynics: Criticise when opportunity presents Willing helpers: Happy to support if you engage them
- 23. Are they with you? Positive but unfamiliar Familiar & positive Unfamiliar & negative Familiar but negative
- 24. You have to move your audience to a new place Content What do they think now? What do they care about? What do you want them to think?
- 25. Number 3 Know what you want them to take away
- 26. My business aims Want them to appreciate the value we provide Persuade them to continue funding us Tell their colleagues about the added value we provide
- 27. You have to move your audience to a new place Message What do they think now? What do they care about? What do you want them to think? www.communicatingeu.com
- 28. Number 4 Structure your story
- 29. Example business objectives I want them to tell their colleagues that we give them good return on investment What messages will they pass on? What will they take away? I want to persuade them to continue supporting and funding us What shows our added value? What proof points will I use? I want them to appreciate the value of this organisation What do they care about? What barriers are there?
- 30. How to prepare for a presentation 1. Be clear about the aim of your presentation 2. Understand what your audience cares about 3. Know what you want them to take away 4. Structure your story around what they care about
- 31. For more materials check our website www.communicatingeu.com
- 33. For more information about our training Andrew.manasseh@communicatingeu.com • www.linkedin.com/A Manasseh • twitter.com/andimanas • www.communicatingeu.com
Editor's Notes
- Felix Baumgartner (German: [felɪksbaʊmgaːɐtnəʁ]; born 20 April 1969) is an Austrian skydiver, daredevil and BASE jumper.[1] He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1357.64 km/h (843.6 mph), or Mach 1.25,[2] on 14 October 2012, and became the first person to break the sound barrier without vehicular power on his descent.[3][4][5] He is also renowned for the particularly dangerous nature of the stunts he has performed during his career. Baumgartner spent time in the Austrian military where he practiced parachute jumping, including training to land on small target zones.Baumgartner's most recent project was Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere on 14 October 2012. As part of this project, he set the altitude record for a manned balloon flight,[6] parachute jump from the highest altitude, and greatest free fall
- NotesI run a management communication training company. Clients come to me because they need to be able to write and speak clearly about their organisation, sector, policy positionsI do a lot writing and presentations skills training. But often the writing skills are not the entire problem. Often people don’t know what a message is.They don’t know what they are doing to their audiences.We often think