This document discusses systems of representation and theories of representation in communication. It explains that representation refers to how aspects of reality are constructed through different media, and involves how identities are both represented and constructed. It then outlines three main theories of representation: reflective/mimetic, intentional, and constructionist. It also discusses concepts from semiotics like the sign, semiological systems, semantic chains, and how meaning is constructed through representational systems rather than fixed by objects or language itself.

1. Communicating Culture Course Aims Reading Assessment

2. Representation - Meaning

5. Systems of Representation Language socialisation: Learning the Code

11. Semiotic Chains Paradigmatic dimension Syntagmatic dimension

13. Semiotics: fashion

14. Decoding the message A B

16. Semiotic Chains A: Hi, How’s things? B: Well. You? A: Going to the lecture? B: Yep, lets go. A: Hi, How’s things? B: Crap. Don’t want to talk about it. A: Sorry, OK. Paradigmatic dimension Syntagmatic dimension