This document defines and explains different types of rhetoric. It discusses rhetoric as the art of persuasive speaking or writing, using compositional techniques like pathos, logos, and ethos. Visual rhetoric is defined as communicating through visual means rather than writing, using the same persuasive techniques. Spatial rhetoric is a subset of visual rhetoric where the message is conveyed through a location's physical space, architecture, and history. The document concludes by explaining the focus of an English 102 project will be on spatial rhetoric.

1. A B U I L D I N G E X P L A N AT I O N
SPATIAL RHETORIC
ENGL102 C.J. Hill

2. WHAT IS RHETORIC?
• Rhetoric is the art of effective or persuasive
speaking or writing, especially the use of figures of
speech and other compositional techniques

3. COMPOSITIONAL TECHNIQUES?
• Pathos
• Appeals of emotion
• Ex. ASPCA Sarah McLachlan PSAs, showing sad puppies
• Logos
• Appeals of logic
• Ex. ASPCA PSAs, money helps the world have less sad
puppies
• Ethos
• Appeals of authority
• Ex. ASPCA—American Society for the Prevention of Cruelty
to Animals. A nonprofit organization that has been around
for hundreds of years and has saved the lives of thousands
of animals nationwide

4. THE TRIANGLE
The triangle
illustrates the
connection of
these details
and how they
all play off
each other to
create a
persuasive
message
The speaker
chooses the
proper genre to
address the
chosen subject,
which can
change based on
the audience,
and the
audience gives a
message back to
speaker.
And
around the other
direction as well.

5. VISUAL RHETORIC
• Visual rhetoric is a kind of rhetoric that
communicates through ways other than written
communication. The same techniques are used,
they are simply visual rather than
than written written

6. CAN YOU PICK OUT PATHOS, ETHOS,
LOGOS?

7. SPATIAL RHETORIC
• Spatial rhetoric is a subsection of visual rhetoric. Just
as visual rhetoric, persuasive techniques are seen,
not spoken or written. But unlike visual rhetoric, the
message is attached to a real-life location

8. THINK ABOUT IT
• Think of a place that you’re very familiar with. Is that
place projecting a certain message for visitors?
What tools do they use to convey this message?

9. CONCLUSION
• Rhetoric
• The act of persuasively communicating a message through
writing
• Ethos, logos, pathos
• Visual Rhetoric
• The act of persuasively communicating a message through
visual elements
• Spatial Rhetoric
• The act of persuasively communicating a message through
visual elements, history, architecture, and other spatial
elements
• The focus of the English 102 Unit 4 Multi-Genre Project