Presentation by Kelvin Koh, Principal Trainer at emarsity, during SME Day in 2017 CommunicAsia. The web equalizes the competition. Any small business will be able to overcome big guys if they get their search strategy right. Have confidence. Know the Google micromoments and make the best out of it. Visit www.emarsity.com/seo or email me at kim@emarsity if you want to learn more about our self developed SEO curriculum.

1. GROW VISIBILITY
online with
SEARCH MARKETING
Kelvin Koh
Principal Trainer

2. We teach digital marketing
to bridge your digital skills gap
SEO
SEM
Facebook Ads
WordPress
Google Analytics
Social Media

3. Hello!
I’m Kelvin Koh.
Internet Marketer
Search Consultant
Principal SEO Trainer

5. Building online presence
with Search Marketing
Riding the wave of
Google Micro-moments
I
II

6. Building online presence
with Search MarketingI

7. of new online
ad spend.
take up more than
Google and Facebook
DIGITAL AD DUOPOLY
7 %5 Source: emarketer

8. What is the
difference between
Google and Facebook
user targeting?

9. Google targets by
SEARCH INTENT
Search Engine
Search

10. Facebook targets by
PERSONAL INTEREST
W
CE
Yoga
Health
Horoscope
Men’s Health
Search
real FOOD

11. 89.5$
BILLION

13. Pay Per Click
Google Adwords
Natural Search
(Organic) Results SEO

14. Search matters
Why
for business…

15. 81% of Shoppers Research Online before Buying
Consumers act quickly after their local search
visit store after
Mobile search
50% visit store after
Computer and
Tablet search
34%
searches on Mobile
before visiting a store
1 in 3
15%
of in-store activities
involve Mobile
searches on a product
or price comparison

16. Are you there at the moment when Shoppers
are looking for a product or service?

17. Search Marketing builds Brand Visibility
Right Audience
Right Products
Right Time
+
+
+
+
+
+

19. Big Brand
Big Brand
Big BrandBig Brand
Big Brand
Big Brand
Small Brand
Small Brand
Small Brand
Small Brand
Small Brand
Small Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Popular Brand
Unknown Brand
Unknown Brand
Unknown Brand
Generic Brand
Unknown Brand
Unknown Brand
Generic Brand
Generic Brand
Generic Brand
Generic Brand
Generic Brand
ALL BRANDS ARE EQUAL
You can any brand in the WWW
Unknown Brand

20. Keyword Strategy
It’s all about

21. G geoo l Choosing your keyword is like
choosing the competition.
Keyword matters in how you want
your business to be ranked,
positioned or compete against.

22. People care less about brands

23. of smartphone users look for relevant information
regardless of company or brand providing it6 %5
Cafes Near Me
Starbucks
Wheeler’s Yard
Koi Café
Ladyironchef.com
Trendy Sneakers 2017
Nike
POPSUGAR Fashion
Fashionista.com
Adidas

24. Riding the wave of
Google MicromomentsII

26. there are
more
mobile
phone
users than
desktop
users.
Today,

27. Google Micromoments

29. Google Micromoments

30. of Smartphone users are uncertain of the90%
specific brand they want to buy when they shop online.

31. Responsive Website
Loads in
less than 3 seconds
Provides a
Frictionless Experience

32. GOOD Content is King!

33. 68%
9%
17%
2%
At Home
At Work
On-the-Go
In-store

34. Thank You
web: emarsity.com/seo email: kim@emarsity.com