Digital marketing is effective for small and medium-sized businesses. There are four key factors to consider: website optimization, search engine optimization, email marketing, and active social media presence. Regularly updating websites with new content, optimizing for mobile use and search engines, using email marketing strategically, and engaging on social media can help businesses gain visibility and reach new customers. Analytics should be monitored across channels to gauge effectiveness and opportunities for improvement.

1. INTERNET
MARKETING:
EFFECTIVE
MARKETING
STRATEGIES FOR
YOUR PARALEGAL
BUSINESS
PARALEGAL POWER BREAKS

2. DIGITAL MARKETING WORKS
FAVORABLY FOR SMALL TO MEDIUM
BUSINESSES AND ORGANIZATIONS.
COST EFFECTIVE EASY EXECUTION FLEXIBLE TIME EFFICIENT

3. 4HERE ARE FOUR
FACTORS TO
CONSIDER.
UNCERTAIN WHERE
TO BEGIN IN YOUR
DIGITAL
MARKETING
EFFORTS?

4. On your website, update your customers on your new
products, offers, promotions, and events.
User-friendly website1

5. Important
elements of a
good website:
Concise content
Clutter-free design
Clear navigation
Functional pages
Fast page loading

6. Don’t forget
mobile
compatibility!
2011
2014
In the USA, the percentage of
Americans who own a smartphone
has significantly increased.
35%
64%
Source: Pew Internet

7. Help potential customers find your business through search
engines.
Smart SEO2

8. Five basic SEO
tips: Show breadcrumbs on internal
pages
Customize your 404 page
Set up a permanent link structure
Fix broken links
Use keywords intelligently

9. Don’t overlook
content!
Number of shares
Time spent on the page
An SEO-optimized website with
poor content is worthless.
Indicators of top-quality content:

10. Effective email marketing3
Email marketing is a reliable source of quality leads.

11. Email writing
tips: Invest in engaging copy
Keep email design simple
Segment your audience
Set up tracking, analyze results

12. About 205 billion emails are sent
every day. Make yours worth
reading. Abusing this tool will hurt
your brand.
Don’t spam!
Source: About

13. Two out of three internet users across the world are active on
social media.
Active social media presence4

14. Social media
tricks: Understand customer demographics
Maximize impact with visuals
Listen to feedback and conversations
Ramp up online reviews
Invest in sponsored posts

15. Most social media platforms have their own analytics page.
Check it regularly to gauge how effective your posts are.
What you can’t measure, you can’t improve.
DON’T DISREGARD ANALYTICS!

16. With digital marketing, small businesses can now enjoy the kind
of visibility and reach that were once available only to huge
companies with big budgets.

17. contact: info@agilitysvcs.com
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phone number: 866-255-7175
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