This document discusses Adobe FrameMaker and XML authoring. It provides an overview of FrameMaker's capabilities for both structured XML/DITA authoring and unstructured authoring. It also briefly demonstrates FrameMaker's tools for working with XML documents and publishing XML content to multiple formats. Additionally, it introduces FrameMaker XML Author, a separate product focused only on XML authoring. The document provides resources for learning more about FrameMaker and XML authoring.

1. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Come Up to Speed with XML Authoring in Adobe
FrameMaker
Easily author, enrich, manage, and
publish regular or XML/DITA
content
Maxwell Hoffmann | Adobe Product Evangelist | Twitter @maxwellhoffmann | mhoffman@adobe.com

2. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
About DCL
2
Experience the DCL Difference
DCL blends years of conversion experience with cutting-edge
technology and the infrastructure to make the process easy and
efficient.
• World-Class Services
• Leading-Edge Technology
• Unparalleled Infrastructure
• US-Based Management
• Complex-Content Expertise
• 24/7 Online Project Tracking
• Automated Quality Control
• Global Capabilities

3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
About DCL
3
Valuable Content Transformed
• Document Digitization
• XML and HTML Conversion
• eBook Production
• Hosted Solutions
• Big Data Automation
• Conversion Management
• Editorial Services
• Harmonizer

4. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
About DCL
4
We Serve a Very Broad Client Base . . .

5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
About DCL
5
. . . Spanning All Industries
• Aerospace
• Associations
• Defense
• Distribution
• Education
• Financial
• Government
• Libraries
• Life Sciences
• Manufacturing
• Medical
• Museums
• Periodicals
• Professional
• Publishing
• Reference
• Research
• Societies
• Software
• STM
• Technology
• Telecommunications
• Universities
• Utilities

6. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Our Session Guest
 Maxwell Hoffmann
 Adobe Tech Comm Evangelist
 4 major SW vendors, working in HQ
 Over 15 years in production, including
localization / globalization
 1,000,000 pages touched in production;
trained 1,500 people in hands-on publishing
 Create videos, blogs, journal articles and presentations
on Adobe publishing solutions
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7. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AGENDA
 Working with “Full” FrameMaker
 create “hardy” unstructured documents
 create DITA 1.2 compliant documents “out-of-the-box”
 make the most of DITA even if you’re an inexperienced user.
 Introducing FrameMaker XML Author
 exclusively author or edit XML or DITA
 publish to PDF
 publish to DITA Open Toolkit
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8. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
Evolution of Adobe Tech Comm Products

9. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is FrameMaker?
A template-based authoring and publishing solution that
integrates content into both traditional and XML
publishing workflows.
Who uses it?
 Technical communicators
 Engineers
 Training Developers
 Writers and Editors
 Subject Matter Experts
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10. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is usually created using FrameMaker?
 User guides
 Maintenance handbooks … >1000 pp
 Reference manuals
 Product manuals
 Training materials
 Policies and Procedures
 Catalogs
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11. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Full FrameMaker: Publish to multiple devices
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 PDF
 Responsive HTML5
 ePub
 Kindle books
 WebHelp
 Microsoft HTML Help (*.chm)
Publish anytime, anywhere, to
any device

12. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
There are 2 ways to use FRAMEMAKER
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Structured: DITA & XML “Unstructured” but with sturdy,
format-driven (implied) structure

13. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
There are 2 ways to use FRAMEMAKER
13
“Unstructured” but with
sturdy, format-driven
(implied) structure

14. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
There are 2 ways to use FRAMEMAKER
14
Structured: DITA & XML
author and edit in native XML format
DITA 1.2 compliant

15. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Quick “Unstructured” Demo
 Everything you need ….
“out-of-the-box”
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16. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Publishing
 Publish Pod, Settings file
 No Programming
 Break content up based on para styles or elements
 Single source can produce both PDF and online
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17. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DEMO: FrameMaker for XML
 Banner text
 Automatic formatting
 Different views
 Quick Element Toolbar
 Smart Paste
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18. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
About FrameMaker XML Author 12
 Less Expensive tool dedicated to XML only
 Design and format menus are gone
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 FMXA
FrameMaker


19. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Brief DEMO of FMXA (FrameMaker XML Author 12)
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20. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Resources
 FrameMaker Home Page = http://adobe.ly/1fuaYZh
(download software)
 FrameMaker XML Author Home Page = http://adobe.ly/1i8lvXG
 Help = http://adobe.ly/1CNNJQB
 Productopedia = http://adobe.ly/1ciokQm
 FrameMaker 12 Channel on Adobe TV = http://adobe.ly/1cioKpS
 Tech Comm Channel on Adobe TV = http://adobe.ly/1CBDlOn
 On-demand eSeminars = http://adobe.ly/Pbdp0J
 Upcoming eSeminars = http://adobe.ly/Pbz6xI
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21. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Relevant pre-Recorded Webinars
 NOTE: go to http://adobe.ly/Pbdp0J and search for TITLES or click on
TITLE, which has hyperlink to session:
 Bernard Sess 3) Multi-channel Publishing of DITA
Content with the RIGHT Appearance
 "Walk the Tree" in XML FrameMaker with ExtendScript
 Bernard Sess 1) Easy Steps to Convert Your
FrameMaker Content to Structure
 The Hitchhiker’s Guide to XML Authoring
 MathML is XML; Structured Math Authoring for
FrameMaker 12
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22. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Microsite: www.authorxml.com
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23. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Contact Information
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Information
Maxwell Hoffmann
Adobe Systems, Inc.
Product Evangelist
Blog blogs.adobe.com/techcomm
Twitter @maxwellhoffmann
@AdobeTCS
Email mhoffman@adobe.com
Click here to be added to mail list of new events:
MHOFFMAN@ADOBE.COM
Web: www.adobe.com
LinkedIn www.linkedin.com/in/maxwellhoffmann
Facebook As Maxwell Hoffmann
Facebook As Adobe Technical Communication Professionals
Group
Previously recorded eSeminars: http://adobe.ly/qo3pzc
Calendar of upcoming eSeminars: http://adobe.ly/xdzOYa