The document provides analysis of marketing data from a survey of 10 people regarding travel preferences to Turkey. It also analyzes competitors' travel offers to Turkey. Key findings include:
- Respondents preferred beach vacations in Turkey over 1-2 weeks in the summer and wanted to travel with friends. They were most interested in pictures showing natural landscapes.
- Competitors' cheapest Turkey offers ranged from €1,343-€2,765 while most expensive were €4,798-€7,519. Only one competitor included optional tours.
- To attract young travelers on a budget, the company will offer affordable packages including flights, transfers, accommodations, meals and insurance as well as
This document summarizes the process taken by Jennifer Briselli to create a 60-90 second video explaining the topic of food security. The video was created for Ingredion, a global food ingredients manufacturer, as part of a school assignment. Briselli selected food security as her topic. She researched the nuances of food security beyond just hunger. Through sketching, storyboarding, and digital sketching, she developed the idea to use Pacman to represent the three components of food security - access, availability, and nutrition. Through iteration and feedback, she refined her video to include an introduction, three explanation segments on the Pacman components, and statistics on a map of Pacmen. The final video ended with a
This 10th grade math lesson uses a story about three brothers inheriting camels from their father to teach mathematical problem solving and division. The lesson also covers the Pythagorean theorem and how it can be applied to sharing fields of different sizes. Various teaching techniques are employed, including brainstorming, questioning, dramatization and discovery-based learning to engage students. The goal is to help students understand how math applies to everyday problems and develop analytical thinking skills.
The document discusses different types of messages in music, including violent, non-aggressive, and pacifist lyrics. It provides examples of each, such as the violent lyrics of Megadeth's "Killing is my Business" and the pacifist messages of John Lennon's "Imagine" and Michael Jackson's "Man in the Mirror". The document also notes how some international pop stars have used music to raise awareness of issues like cancer.
The document discusses aggression and violence among youth. It defines aggression and lists various forms such as physical, verbal, relational and cyber aggression. It notes factors that can influence aggressive behavior like family problems, social environment, media exposure. The document interviews people taking action with aggressive youth and proposes solutions at different levels of society, school and for immigrants. School proposals include setting up suggestion boxes, a web page for students to share feelings, personalized tutoring, and peer mediation programs.
This document outlines lesson plans and activities for teaching various subjects such as science, foreign languages, and social studies using skills-based and multidisciplinary approaches, with examples of tasks, goals, and tools used. It provides details on planning units and lessons focused on topics like substances, energy, job searches, eating habits, and the origins of democracy, which involve hands-on labs, group work, and multimedia products. The lessons are meant to help students develop skills for their studies and future careers through interdisciplinary and experiential learning activities.
Angelo Vassallo was the mayor of Pollica, Italy who was assassinated in 2010. He was known for his environmental activism and battles against organized crime. As mayor, he implemented strict anti-littering and environmental protection policies that were believed to have angered criminal organizations. Vassallo was a champion for legality and respected the environment. After his death, his family established a foundation in his name to continue his work promoting environmental protection, human rights, and the fight against illegality.
This document summarizes a social campaign carried out by students as part of a Comenius project. The campaign aimed to raise awareness about the health risks of caffeine addiction from drinking coffee and energy drinks. Students conducted a survey to select the topic, and designed posters providing information about caffeine content in drinks and health effects of overconsumption. Posters were displayed around the school in Polish and English. The campaign received positive feedback, and teachers proposed expanding it.
This document summarizes the process taken by Jennifer Briselli to create a 60-90 second video explaining the topic of food security. The video was created for Ingredion, a global food ingredients manufacturer, as part of a school assignment. Briselli selected food security as her topic. She researched the nuances of food security beyond just hunger. Through sketching, storyboarding, and digital sketching, she developed the idea to use Pacman to represent the three components of food security - access, availability, and nutrition. Through iteration and feedback, she refined her video to include an introduction, three explanation segments on the Pacman components, and statistics on a map of Pacmen. The final video ended with a
This 10th grade math lesson uses a story about three brothers inheriting camels from their father to teach mathematical problem solving and division. The lesson also covers the Pythagorean theorem and how it can be applied to sharing fields of different sizes. Various teaching techniques are employed, including brainstorming, questioning, dramatization and discovery-based learning to engage students. The goal is to help students understand how math applies to everyday problems and develop analytical thinking skills.
The document discusses different types of messages in music, including violent, non-aggressive, and pacifist lyrics. It provides examples of each, such as the violent lyrics of Megadeth's "Killing is my Business" and the pacifist messages of John Lennon's "Imagine" and Michael Jackson's "Man in the Mirror". The document also notes how some international pop stars have used music to raise awareness of issues like cancer.
The document discusses aggression and violence among youth. It defines aggression and lists various forms such as physical, verbal, relational and cyber aggression. It notes factors that can influence aggressive behavior like family problems, social environment, media exposure. The document interviews people taking action with aggressive youth and proposes solutions at different levels of society, school and for immigrants. School proposals include setting up suggestion boxes, a web page for students to share feelings, personalized tutoring, and peer mediation programs.
This document outlines lesson plans and activities for teaching various subjects such as science, foreign languages, and social studies using skills-based and multidisciplinary approaches, with examples of tasks, goals, and tools used. It provides details on planning units and lessons focused on topics like substances, energy, job searches, eating habits, and the origins of democracy, which involve hands-on labs, group work, and multimedia products. The lessons are meant to help students develop skills for their studies and future careers through interdisciplinary and experiential learning activities.
Angelo Vassallo was the mayor of Pollica, Italy who was assassinated in 2010. He was known for his environmental activism and battles against organized crime. As mayor, he implemented strict anti-littering and environmental protection policies that were believed to have angered criminal organizations. Vassallo was a champion for legality and respected the environment. After his death, his family established a foundation in his name to continue his work promoting environmental protection, human rights, and the fight against illegality.
This document summarizes a social campaign carried out by students as part of a Comenius project. The campaign aimed to raise awareness about the health risks of caffeine addiction from drinking coffee and energy drinks. Students conducted a survey to select the topic, and designed posters providing information about caffeine content in drinks and health effects of overconsumption. Posters were displayed around the school in Polish and English. The campaign received positive feedback, and teachers proposed expanding it.
This document discusses curriculum and methodologies for an effective education system focused on developing skilled students. It proposes a mixed approach that enriches discipline-based teaching by introducing active, discovery-based learning experiences outside the classroom. This aims to engage students' talents and make learning meaningful through concrete experiences that stimulate interest and promote self-directed learning. The approach also values teachers working as a cooperative community and uses assessments to certify students' skills in addition to academic knowledge.
The document summarizes the education system in the Czech Republic. It describes that preschool is available for children ages 3-6 to help with social skills and logical thinking. Elementary education is compulsory from ages 6-15, with most children attending state schools for free. The school year runs from September to June, divided into terms. Students are assessed on a scale of 1 to 5, with a 5 requiring re-examination or repeating a class.
Tomáš Baťa was born in 1876 in Prague to a family of shoemakers. In 1894 he started a small shoemaking business in Zlín that grew into a large factory by the early 1900s. After traveling to the US in 1904, Baťa expanded his business significantly, with over 3,500 workers and 112 branches by 1923. He also helped develop housing and infrastructure for his growing workforce. Baťa continued growing his shoe empire until his death in 1932, having become known as the "Czech Shoe King".
This document provides tips for job interviews from both a student and expert perspective. It recommends that students learn to discuss negative traits positively, emphasize unique skills, and describe benefits to the employer. Experts advise thoroughly researching the company, preparing answers to common questions, using positive language and body language during the interview, asking questions, and following up with a thank you letter. The overall message is to sell yourself by focusing on how you can benefit the employer's needs.
This lesson plan aims to teach 12th grade students how to write effective application letters. The lesson will explain the purpose and key components of application letters, examine examples to identify best practices, and have students draft their own letters in response to real job postings. Students will learn about the layout, content, and style of strong application letters in order to understand this important job-seeking skill. The lesson utilizes various teaching techniques like discovery, problem-solving and learning by doing to help students develop and produce a high-quality letter of application.
This document appears to contain the results of an evaluation questionnaire for a European project called Eurokidcelebrates cultural diversity. The questionnaire assessed teacher satisfaction with various aspects of Module 5, including communication between partner schools (60% generally satisfied, 40% most satisfied) and knowledge gained (40% generally satisfied, 60% most satisfied). Some teachers provided comments on what they learned, such as how to perform a Czech folk dance or new ways to present and understand different cultures.
This document contains the results of an evaluation questionnaire about a visit to Turkey as part of a project funded by the European Commission. It shows that the majority of respondents were generally satisfied (50%) or most satisfied (33-83%) with the level of communication between partners, organization of the Turkish visit, students' integration, accommodation in Turkey, and after-project activities in Turkey. No respondents reported being not satisfied or generally not satisfied with any of the aspects evaluated.
The document appears to contain the results of a survey evaluating student satisfaction with Module 5 of the Eurokid project, which celebrates cultural diversity. The survey found that 71% of students were generally satisfied and 29% were most satisfied with communication between partner schools. 60% of students reported being most satisfied with the work in Module 5 on the Moodle platform, while 57% were generally satisfied and 14% most satisfied with the knowledge gained through Module 5. Student comments indicate they learned about cultural differences, improved their English skills, and found new friends through the project.
This document provides a summary of activities from September 29th to October 6th for students from the Paderewski school in Lublin, Poland. It describes their arrival in Poland, visits to Warsaw and the Hell concentration camp, workshops and activities with their Polish hosts, visits to museums in Lublin, and other cultural experiences. The students worked to improve their English while learning about Polish history and culture.
Miloš Forman was a Czech-American film director born in 1932 in Czechoslovakia. After his parents died in World War II, he was raised by relatives and attended boarding school with future Czech president Václav Havel. He studied film academically but had some of his early roles rejected. He worked in television in Czechoslovakia before leaving for the US in 1968. In the US, he directed comedies and acclaimed films like One Flew Over the Cuckoo's Nest, which won multiple Oscars including Best Picture. Forman married three times and had four sons while directing several successful films in both Europe and America throughout his career.
This document contains the results of an evaluation survey about the Eurokid project. The survey asked students about their satisfaction with various aspects of Module 3, which focused on how Eurokid involves society's needs. Over half of respondents said they were most satisfied with the level of communication between partner schools' students. Small percentages reported being not satisfied or not knowing about the work on the Moodle platform or in their school. Nearly half were generally satisfied and over 40% were most satisfied with the knowledge gained and how it could be used. Responses included learning about voluntary actions, different cultures, and society's needs.
Frederic Chopin was a Polish composer and virtuoso pianist born in 1810 who was considered a master of Romantic music. By age 7, he had already composed two polonaises and begun performing concerts. He studied piano starting from a young age, having his first professional lesson with Wojciech Żywny. Chopin was a musical prodigy who was gifted at the piano from an early age and received special treatment due to his talents. The main secret to his musical genius was his ability to put his whole heart into his performances.
The document discusses Catrin E. Morris's online English for Tourism library, which contains units on various topics related to tourism such as types of tourism, transportation, accommodation, tourism organizations, and destinations around the world. The units include vocabulary, reading, listening, speaking and writing exercises to help learners improve their English for working in the tourism industry.
This document provides travel tips and secrets for planning a trip to Europe. It begins with an introduction by the author, Tom Ellerbe, who has over 30 years of experience traveling to Europe. The document then provides advice on various aspects of planning a European trip, including using travel guides and websites, finding good deals on flights and accommodations, preparing properly, and executing the travel plan. It aims to give readers concise and essential information to help them travel through Europe like a local.
This document provides an overview and guide for traveling throughout Europe written by NYU Study Abroad students. It includes sections on practical starters, money, safety, transportation, accommodation, and suggested destinations in Northern, Western, Eastern, Southern Europe and beyond. The guide offers tips on budgeting, communications, and highlights student experiences traveling from NYU's European study sites in cities like Berlin, Florence, London, Madrid, and Paris.
The document discusses various types of transportation and accommodation options. It provides information on different modes of transport like cars, public transport, bikes, and new methods of transportation like hoverboards and jetpacks. It also lists different accommodation types such as hotels, hostels, bed and breakfasts, campsites, vacation rentals and more. It prompts the reader to consider advantages and disadvantages of each option and recommends options for different travelers' needs and budgets.
This document provides information about travel destinations in Spain, Portugal, Greece and Turkey. It includes maps of the regions, highlights of major cities like Madrid, Barcelona, Athens and Istanbul. It also discusses accommodation options, tours, cruise packages and car rentals for exploring these Mediterranean countries. Various attractions, activities and climate charts are presented to help travelers plan their itineraries.
This document provides an introduction to leisure and tourism and includes various interactive activities related to different types of tourism. The activities cover topics such as package holidays, cruise holidays, adventure tourism and winter sports holidays. Multiple choice, drag and drop, and research activities are included to help students learn about different aspects of the leisure and tourism industry.
The document provides an overview of the Wanderlust Story store concept. It will sell travel-related products and provide services to support a wanderlust lifestyle. The store aims to make travel planning fun and help customers curate unique experiences. Products and vendors will enable exploring destinations, documenting adventures, and adapting to different locations. The marketing strategy includes a VIP event and social media influencer partnerships to engage the target travel-focused audience.
This document provides information about travelling, holidays, and accommodation. It discusses popular tourist destinations including cities, nature areas, and beaches. It also describes different means of transportation such as cars, planes, trains, bicycles, and boats. The advantages and disadvantages of each option are mentioned. Regarding accommodation, the document outlines hotels, bed and breakfasts, and camping. It also compares travelling independently versus with a travel agency. Finally, it lists necessary travel documents, money, and other items needed for holidays.
This document provides information about travel in the United Kingdom and Ireland. It begins with ratings for accommodations and a map showing major cities and regions. There is then guidance for planning a UK/Ireland holiday, including highlights of England, Wales, Scotland, and Ireland. Suggested activities include touring by car, train, or boat, with notes on attractions like London, Edinburgh, Dublin, and the Wild Atlantic Way coast of Ireland.
This document discusses curriculum and methodologies for an effective education system focused on developing skilled students. It proposes a mixed approach that enriches discipline-based teaching by introducing active, discovery-based learning experiences outside the classroom. This aims to engage students' talents and make learning meaningful through concrete experiences that stimulate interest and promote self-directed learning. The approach also values teachers working as a cooperative community and uses assessments to certify students' skills in addition to academic knowledge.
The document summarizes the education system in the Czech Republic. It describes that preschool is available for children ages 3-6 to help with social skills and logical thinking. Elementary education is compulsory from ages 6-15, with most children attending state schools for free. The school year runs from September to June, divided into terms. Students are assessed on a scale of 1 to 5, with a 5 requiring re-examination or repeating a class.
Tomáš Baťa was born in 1876 in Prague to a family of shoemakers. In 1894 he started a small shoemaking business in Zlín that grew into a large factory by the early 1900s. After traveling to the US in 1904, Baťa expanded his business significantly, with over 3,500 workers and 112 branches by 1923. He also helped develop housing and infrastructure for his growing workforce. Baťa continued growing his shoe empire until his death in 1932, having become known as the "Czech Shoe King".
This document provides tips for job interviews from both a student and expert perspective. It recommends that students learn to discuss negative traits positively, emphasize unique skills, and describe benefits to the employer. Experts advise thoroughly researching the company, preparing answers to common questions, using positive language and body language during the interview, asking questions, and following up with a thank you letter. The overall message is to sell yourself by focusing on how you can benefit the employer's needs.
This lesson plan aims to teach 12th grade students how to write effective application letters. The lesson will explain the purpose and key components of application letters, examine examples to identify best practices, and have students draft their own letters in response to real job postings. Students will learn about the layout, content, and style of strong application letters in order to understand this important job-seeking skill. The lesson utilizes various teaching techniques like discovery, problem-solving and learning by doing to help students develop and produce a high-quality letter of application.
This document appears to contain the results of an evaluation questionnaire for a European project called Eurokidcelebrates cultural diversity. The questionnaire assessed teacher satisfaction with various aspects of Module 5, including communication between partner schools (60% generally satisfied, 40% most satisfied) and knowledge gained (40% generally satisfied, 60% most satisfied). Some teachers provided comments on what they learned, such as how to perform a Czech folk dance or new ways to present and understand different cultures.
This document contains the results of an evaluation questionnaire about a visit to Turkey as part of a project funded by the European Commission. It shows that the majority of respondents were generally satisfied (50%) or most satisfied (33-83%) with the level of communication between partners, organization of the Turkish visit, students' integration, accommodation in Turkey, and after-project activities in Turkey. No respondents reported being not satisfied or generally not satisfied with any of the aspects evaluated.
The document appears to contain the results of a survey evaluating student satisfaction with Module 5 of the Eurokid project, which celebrates cultural diversity. The survey found that 71% of students were generally satisfied and 29% were most satisfied with communication between partner schools. 60% of students reported being most satisfied with the work in Module 5 on the Moodle platform, while 57% were generally satisfied and 14% most satisfied with the knowledge gained through Module 5. Student comments indicate they learned about cultural differences, improved their English skills, and found new friends through the project.
This document provides a summary of activities from September 29th to October 6th for students from the Paderewski school in Lublin, Poland. It describes their arrival in Poland, visits to Warsaw and the Hell concentration camp, workshops and activities with their Polish hosts, visits to museums in Lublin, and other cultural experiences. The students worked to improve their English while learning about Polish history and culture.
Miloš Forman was a Czech-American film director born in 1932 in Czechoslovakia. After his parents died in World War II, he was raised by relatives and attended boarding school with future Czech president Václav Havel. He studied film academically but had some of his early roles rejected. He worked in television in Czechoslovakia before leaving for the US in 1968. In the US, he directed comedies and acclaimed films like One Flew Over the Cuckoo's Nest, which won multiple Oscars including Best Picture. Forman married three times and had four sons while directing several successful films in both Europe and America throughout his career.
This document contains the results of an evaluation survey about the Eurokid project. The survey asked students about their satisfaction with various aspects of Module 3, which focused on how Eurokid involves society's needs. Over half of respondents said they were most satisfied with the level of communication between partner schools' students. Small percentages reported being not satisfied or not knowing about the work on the Moodle platform or in their school. Nearly half were generally satisfied and over 40% were most satisfied with the knowledge gained and how it could be used. Responses included learning about voluntary actions, different cultures, and society's needs.
Frederic Chopin was a Polish composer and virtuoso pianist born in 1810 who was considered a master of Romantic music. By age 7, he had already composed two polonaises and begun performing concerts. He studied piano starting from a young age, having his first professional lesson with Wojciech Żywny. Chopin was a musical prodigy who was gifted at the piano from an early age and received special treatment due to his talents. The main secret to his musical genius was his ability to put his whole heart into his performances.
The document discusses Catrin E. Morris's online English for Tourism library, which contains units on various topics related to tourism such as types of tourism, transportation, accommodation, tourism organizations, and destinations around the world. The units include vocabulary, reading, listening, speaking and writing exercises to help learners improve their English for working in the tourism industry.
This document provides travel tips and secrets for planning a trip to Europe. It begins with an introduction by the author, Tom Ellerbe, who has over 30 years of experience traveling to Europe. The document then provides advice on various aspects of planning a European trip, including using travel guides and websites, finding good deals on flights and accommodations, preparing properly, and executing the travel plan. It aims to give readers concise and essential information to help them travel through Europe like a local.
This document provides an overview and guide for traveling throughout Europe written by NYU Study Abroad students. It includes sections on practical starters, money, safety, transportation, accommodation, and suggested destinations in Northern, Western, Eastern, Southern Europe and beyond. The guide offers tips on budgeting, communications, and highlights student experiences traveling from NYU's European study sites in cities like Berlin, Florence, London, Madrid, and Paris.
The document discusses various types of transportation and accommodation options. It provides information on different modes of transport like cars, public transport, bikes, and new methods of transportation like hoverboards and jetpacks. It also lists different accommodation types such as hotels, hostels, bed and breakfasts, campsites, vacation rentals and more. It prompts the reader to consider advantages and disadvantages of each option and recommends options for different travelers' needs and budgets.
This document provides information about travel destinations in Spain, Portugal, Greece and Turkey. It includes maps of the regions, highlights of major cities like Madrid, Barcelona, Athens and Istanbul. It also discusses accommodation options, tours, cruise packages and car rentals for exploring these Mediterranean countries. Various attractions, activities and climate charts are presented to help travelers plan their itineraries.
This document provides an introduction to leisure and tourism and includes various interactive activities related to different types of tourism. The activities cover topics such as package holidays, cruise holidays, adventure tourism and winter sports holidays. Multiple choice, drag and drop, and research activities are included to help students learn about different aspects of the leisure and tourism industry.
The document provides an overview of the Wanderlust Story store concept. It will sell travel-related products and provide services to support a wanderlust lifestyle. The store aims to make travel planning fun and help customers curate unique experiences. Products and vendors will enable exploring destinations, documenting adventures, and adapting to different locations. The marketing strategy includes a VIP event and social media influencer partnerships to engage the target travel-focused audience.
This document provides information about travelling, holidays, and accommodation. It discusses popular tourist destinations including cities, nature areas, and beaches. It also describes different means of transportation such as cars, planes, trains, bicycles, and boats. The advantages and disadvantages of each option are mentioned. Regarding accommodation, the document outlines hotels, bed and breakfasts, and camping. It also compares travelling independently versus with a travel agency. Finally, it lists necessary travel documents, money, and other items needed for holidays.
This document provides information about travel in the United Kingdom and Ireland. It begins with ratings for accommodations and a map showing major cities and regions. There is then guidance for planning a UK/Ireland holiday, including highlights of England, Wales, Scotland, and Ireland. Suggested activities include touring by car, train, or boat, with notes on attractions like London, Edinburgh, Dublin, and the Wild Atlantic Way coast of Ireland.
GlobalTours provides lacrosse tours for teams and programs to Europe. They offer exclusive tours designed specifically for each group, as well as multi-team options that combine players from different local programs. Tours are all-inclusive and last 7-14 days, with options to visit destinations across the UK and Europe. GlobalTours handles all travel logistics and ensures a safe and enjoyable experience for players.
The document provides an overview of Explore, a travel company that offers small group tours. It summarizes Explore's founding in 1981 by three travelers, its growth to now operating over 400 trips in over 130 countries. It highlights Explore's focus on small groups, experienced tour leaders, respecting local cultures, and providing a diverse variety of tour experiences and destinations for customers.
The document provides an overview of travel and tourism including defining tourism, different types of tourism, business models in the travel industry, tourism statistics globally and in India, adventure tourism opportunities in India, new tourism products, key sectors and service providers in the tourism industry, the economic contribution of tourism, and factors that could drive future growth in tourism. It also discusses specific tourism operators and options in India like SOTC.
Brief information on Turkish Tourism Industry including tourism infrastructure, number of visitors, tourism revenues, beach, yacht, congress, winter, health & thermal tourism, top 10 hotel chains in Turkey, and market outlook
This document discusses various types of travel and holiday options including cruises, hotels, villas, weddings, tours, and more. It then provides 10 reasons to use a personal travel consultant when planning trips, such as their expertise and experience, ability to negotiate special deals and amenities, assistance if issues arise, knowledge of new offerings, time savings over online research, and an ongoing relationship with a trusted advisor.
Turkey is a fantastic travel destination, offering visitors a unique blend of history, culture, and natural beauty. If you're planning a trip to Turkey in 2022, here are some must-see destinations and experiences:
Istanbul: Turkey's largest city and cultural capital, Istanbul is a vibrant metropolis that straddles both Europe and Asia. Highlights include the iconic Blue Mosque, the historic Hagia Sophia, and the bustling Grand Bazaar.
Cappadocia: A region in central Turkey known for its unique landscape of fairy chimneys and cave dwellings, Cappadocia is a must-visit destination for anyone traveling to Turkey.
Ephesus: One of the best-preserved ancient cities in the world, Ephesus is a UNESCO World Heritage site that was once a thriving center of commerce and culture.
Pamukkale: Known for its stunning white travertine terraces and natural hot springs, Pamukkale is a natural wonder that should not be missed.
Antalya: Located on Turkey's Mediterranean coast, Antalya is a popular destination for its beautiful beaches, picturesque Old Town, and ancient ruins.
Bodrum: A popular resort town on the Aegean coast, Bodrum is known for its lively nightlife, historic castle, and stunning marina.
Turkish cuisine: Turkish cuisine is diverse and delicious, with dishes like kebabs, meze, and baklava being must-tries for any foodie.
Turkish baths: A traditional Turkish bath, or hammam, is a unique and relaxing experience that involves steam, massage, and exfoliation.
Turkish hospitality: Turkish people are known for their warmth and hospitality, so be sure to interact with locals and learn about their culture and customs.
Overall, Turkey offers a rich and rewarding travel experience that is sure to leave a lasting impression.
This Flash Eurobarometer survey from January 2012 examines Europeans' attitudes toward tourism. It finds that over half of respondents who took a holiday in 2011 went on vacation within their own country. When planning holidays, most respondents consider recommendations from friends and family and use the internet. The majority are satisfied with natural features and accommodations at their destinations. Nearly half of respondents who did not take a holiday in 2011 cited financial reasons, and about a third of EU respondents said they may change 2012 holiday plans due to economic conditions.
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
Md. Shaifullar Rabbi gave a seminar on the challenges and opportunities in tour guiding. The seminar covered topics such as the history and components of tourism and hospitality industries, types of tour operators, responsibilities and requirements of tour guides, challenges and opportunities in tour guiding careers, current trends in tourism, and the contributions of travel and tourism to the world and Bangladeshi economies. The seminar provided an overview of the tourism and hospitality fields and insight into pursuing a career as a tour guide.
This document discusses different definitions and perspectives on happiness. It states that happiness is found through enjoying life and relationships with others, being content with what you have, feeling complete fulfillment, and focusing on internal soul rather than external possessions or comparisons. Overall, the document explores happiness as an internal state of being rather than something dependent on external factors or achievements.
This lesson plan aims to teach secondary school students about World War I soldiers' experiences through analyzing their diaries and memoirs. Over two lessons, students will:
1) Research the historical background of WWI in groups and present their findings. They will then read individually about the soldiers' experiences.
2) In groups, students will analyze excerpts from four WWI diaries based on style, tone, sensory details, and character development. They will share their findings.
3) The goal is for students to gain a deeper understanding of what life was like for soldiers on the front lines and far from home during WWI through critically examining firsthand accounts.
1. The document provides context and questions about the poem "The Soldier" by Rupert Brooke. It asks the reader to make predictions, visualize imagery, and discuss the mood, author's style and purpose, and personal experiences related to the poem.
2. The poem is written from the perspective of a soldier who says that if he dies, he wants to be remembered as belonging to England forever. His body will decay into the foreign land but his spirit will return to England through thoughts and memories.
3. The soldier presents himself as proud of what England has given him and shaped him to be. He seems willing to sacrifice his life for his country and presents England in a positive light.
The document discusses different avant-garde art movements that emerged in Europe following World War 1. It provides brief descriptions of 12 avant-garde styles including Futurism, Expressionism, Cubism, Dada, Surrealism, Fauvism, Constructivism, Conceptual Art, Land Art, and Minimalism. The movements generally aimed to reject traditional styles and find new ways of artistic expression, being inspired by science and technology. They developed new rules and assumptions about how to approach and create art.
Dadaism and Cubism both originated in the early 20th century as rejections of traditional art forms and conventions. Dadaism began in Zurich in 1916 as a reaction against World War I, emphasizing randomness, absurdity and anti-art gestures. Cubism developed in France between 1907-1911 and aimed to depict reality through geometry rather than traditional perspective. Both movements influenced various art forms including painting, sculpture, photography, poetry and architecture. Key figures of Dadaism included Hugo Ball, Kurt Schwitters and Marcel Duchamp, while Pablo Picasso and Georges Braque led the development of Cubism.
This document discusses verbal and nonverbal communication. It defines body language as the language expressed through facial expressions, gestures, and body movements. Body language is an innate form of nonverbal communication that conveys emotions and messages without words. It is controlled by the limbic system of the brain and allows people to intuitively understand feelings through displays of comfort or discomfort. While some myths exist, like that certain behaviors always indicate deception, body language is a largely unconscious yet reliable form of communication important for social interactions.
This document provides guidance on writing a personal statement for university applications. It recommends including details about your course choice, academic skills, personal skills, work experience, and achievements/aspirations. The personal statement should be structured in 4 paragraphs discussing your interest in the course, related experience, extracurricular activities, and reasons for applying. The document advises focusing on strengths and virtues rather than boasting, and avoiding cliches, colloquial language, and being overly informal.
This document summarizes the activities and tasks completed during the Comenius 2013-2015 project on social well-being. It discusses four modules focused on how students feel at school, volunteering, social networks, managing stress, and time management. Some of the tasks included having students fill out a questionnaire on how they feel at school, creating a volunteer's guide, and presenting on social networks. The document also describes partner visits to Lithuania and Poland where students presented their results and participated in workshops on managing stress, ergonomics, and art therapy.
This document describes a scavenger hunt game for students in Lublin, Poland. It provides 22 tasks for students to complete at various historic sites around the city. The tasks involve taking photos, reading plaques, listening to music, and learning about important events and people from Lublin's history. Key places mentioned include Lublin Castle, Grodzka Gate, the Old Theatre, Dominican Convent, Trinity Tower, and the Metropolitan Cathedral. The document emphasizes learning about Lublin's role as a center of Polish-Lithuanian union through landmarks like Lithuanian Square and its historic importance as a multi-cultural city at the crossroads of Eastern Europe.
2. TABLE OF CONTENT
MARKETING DATA………………………………………………………..PAGE 3
THE ANALYSIS OF THE SURVEY…………………………..…..PAGE 3
THE ANALYSIS OF THE MARKET……………………………..PAGE 8
FINANCIAL DATA…………………………………………………..……..PAGE 11
SALES AND DISTRIBUTION……………………….……………………..PAGE 12
ADVERTISEMENT PLAN…………………………………………………..PAGE 14
2
3. MARKETING DATA
ANALISYS OF THE SURVEY
Number of people surveyed: 10
Question no. 1
If you could choose a country to spend unforgettable, exotic Mediterranean holidays would it be: a)
Spain b) Turkey c) Italy d) Greece
To this question 7 out of 10 people answerd ‘Spain’, 2 decided to choose ‘Turkey’ and only one
‘Greece’.
Question no. 2
Have you ever been in Turkey?
Yes No
If your answer is ‘no’ go to the question 4
5 out of 10 people have been to Turkey.
Question no. 3
How many times?
1 2 3 4 5 or more
3 out of 5 people have been to Turkey more than once, two or three times. The rest visited this
country only once.
Question no. 4
Would you recommend Turkey as a country worth visiting?
Yes No
Everybody who has been to Turkey recommends it.
Question no.5
3
4. Rate on the scale from 1 to 5 which element of turkish culture or beauty of nature interests you,
where 1 is total lack of interest and 5 is enormous curiosity.
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5. 12345
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The first picture was rated with a ‘5’ by most of the group (8 people). The rest (2 people) rated it with
a ‘4’.
The second picture has much lower ratings. Nearly everybody rated is with 3 (6 people) and 4 gave it
a ‘2’ mark.
Everybody found the third picture not to be interesting. Four people gave it a ‘3’, other three rated it
with a ‘2’ and the rest gave it a miserable ‘1’.
The fourth picture notes were very different. Some (2 people) rated it as ‘5’, other five of them gave
it a ‘3’ and the rest of them (3 people) gave it ‘1’.
The last picture notes were in the range from 3 to 5. Five people rated it with a ‘5’ mark, three with a
‘4’ and two with ‘3’.
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6. Question no. 6
What would you like to do when visiting Turkey?
a) relax on the beach b) sightseeing c) travel around the country d) go on theme trips
Everybody wants to ‘relax on a beach’. Five of them want to go for ‘sightseeing’ and ‘traveling around
the country’.
Question no. 7
Which part of Turkey would you like to visit?
a) metropolises (Ankara, Istanbul) b) seaside resorts c) countryside d) mountains
Everybody chose ‘Ankara’, 10 out of 10. Four people also chose ‘seaside resorts’.
Question no. 8
In which season would you like to visit Turkey?
a) summer holidays b) winter holidays c) autumn d) spring
Everybody agreed that ‘summer holidays’ and just three of the participants marked ‘spring’ besides
summer.
Question no. 9
Which mean of transport will be the most suitable and comfortable for you?
a) plane b) car c) bus d) train
Ten out of ten would take a plane.
Question no. 10
Which type of accommodation would you like to be offered?
a) all-inclusive hotel b) hostel c) host family d) camping place
Nine people want to go to Turkey to an all-inclusive hotel. Only one person is down for a host family.
Question no. 11
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7. How long would you like to stay in Turkey?
a) less than a week b) a week c) 2 weeks d) more than 2 weeks
According to the results a single stay should last from one to two weeks. The answers were equally
divided, five said ‘a week’ and the other five said ‘2 weeks’.
Question no. 12
Would you prefer to go there:
a) by yourself b) with your family c) with a group of friends d) with your boyfriend/ girlfriend
Everybody wants to go there with their friends. Ten out of ten chose such option. Two people would
also like to go with a boyfriend or a girlfriend.
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8. ANALYSIS OF THE MARKET
The research of competitive companies allows TURKISH TRAVEL AGENCY to recognize the market and
helps in making up the best offer directed to young people who just are about to get in the age of
maturity. After some months they would like to travel with their friends, visit foreign country and
check the accuracy of all opinions they have heard before about Turkey, Turkish mentality and their
traditions.
During analyzing the data of concurrent companies, it was established that each of the offer tested
includes price of flights, taxes, the transfer from airport to hotel and from hotel to airport and the
basic insurance. Every offer was checked for one person for one week period of time.
TUI TRAVEL AGENCY
The offer given by TUI travel agency is typical proposition for people want to just rest but not
necessary sightseeing. Offer is wide in its standard and price division. In their 140 offers to Turkey,
the cheapest hotel reserved in a standard of *** + with all inclusive alimentation costs 1410zł. The
most expensive hotel costs 7519zł however it is hotel of ****** standard with all inclusive
alimentation, private golf pitch and spa. None of those two offers does not considerate neither
optional excursion nor the touring trip around Turkey.
The price includes the basic insurance.
ITAKA TRAVEL AGENCY
Itaka company does not have hotels lower than of ****+ standard. The cheapest hotel costs 2765zł
with all inclusive alimentation. The most expensive costs 5240zł with a ***** standard and with ultra
all inclusive. There is no data about the optional excursions, thus it can be supposed they not
involved them in the price or they do not offer them at all. There is also no information about touring
trips with sightseeing the most important places in Turkey. There is possibility to buy an extra
insurance.
GTI TRAVEL
The GTI travel company in Poland offers a lot of hotels in Turkey where the cheapest and with the
weakest standard is *** with all inclusive where the price is 1343zł. The most expensive costs 4798zł
with all inclusive alimentation. They also do not give any data about optional excursions or touring
trips.
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9. ALFASTAR TRAVEL AGENCY
The company has 86 offers to Turkey. The cheapest one is in *** standard with HB alimentation
(breakfast and dinner) for the price of 1799zł. The most expensive hotel costs 6213zł with ultra all
inclusive alimentation. If it comes about the insurance, the ALFASTAR company offers the basic
proposition, which however not embraced the Asian part of Turkey. The solution is to take the
packet B which costs extra 64zł. That travel agency offers extra payed optional excurions which
diversity and amount is depend on the hotel’s setting, so do the price. For example, to 50eur for the
trip to Pamukale. Sightseeing the Rodos island costs 60E, Cappadocia- 115eur but for two days
expedition.
Moreover, ALFASTAR agency offers touring trips as well, which are marked as ***, **** and *****
standard level. Each of the trip has the same program and places visited, but the prices are different
from the 1999zł to 3449zł. The price includes airline tickets, transfer airport-hotel-airport, airport
taxes, air-conditioned shuttle bus or mini bus (depending on number of people), Polish-speaking pilot
care, insurance, accommodation in buildings 3 * HB (breakfast and dinner, non-alcoholic beverages
for an additional fee), VAT, a charge through the Strait of Dardanelles ferry.
Price does not include dinners, tickets to the visiting monuments and local guides - about 145eur for
person and 40eur per child, the visa fee (payable at the airport upon arrival in Turkey), optional
excursions and their own expenses.
Below there is the diagram which shows the ratio of the cheapest and the most expensive prices in
analyzed companies. The difference is huge, even about 6000zł in the case of TUI company, what is
obviously beneficial as the diversity of the offer. On the other hand, it has to be considered that offer
of those companies was directed to everyone, an in case when TURKISH TRAVEL COMPANY dedicates
their offer to young people, offers should be lower priced.
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10. CONCLUSION
The market is rather poor in any types of trips of non-relaxation profile. Agencies which direct their
offer to everyone, including families and retirees, does not have the satisfying offer for young people
who want to discover the particular country. The prices are frequently too huge for an average
eighteen-year-old. Humdrum offers in which it is not included any optional expedition or variety of
spending time. Only the ALFASTAR company is an appropriate example to give the TURKISH TRAVEL
AGENCY great dose of inspirations, but also by intrinsic and detailed information we as a company on
the start are able to learn on the others’ mistakes. The research of the concurrency shows that young
people are often not taken into consideration while planning new offers. TURKISH TRAVEL AGENCY
found out that data as beneficial gap, which should be filled thanks to TURKISH TRAVEL AGENCY. As
other companies, TURKISH TRAVEL AGENCY should include in the price: flights, airport taxes,
transports, accommodation, alimentation and insurance covering also Asia. It would be
advantageous to make up an interesting and extensive list of optional trips or to propose half-resting
and half-sightseeing offer.
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12. SALES AND DISTRIBUTION
Type of distribution our company is going to focus on is called an exclusive distribution.
This sort of distribution occurs when sale is presented on a certain teritory, runed by an only saler
and a producer rielies on a very few intermediares. In our case the place where our products - travels
to Turkey could be bought is only Lublin (city centre) and our official website -turkish-travel.com. We
also cooperate with one mediator only who is a manager of travelstravels.com international portal,
selling travels.
However, our distribution partially concerns also a selective type of distribution. It is because the
amount of people who can buy our products is limitted- for example only 40 people are able to go to
a certain journey to Istanbul, in a certain time.
There are some problems which could be faced by a distribution:
1. Spatial distance- it occurs because of the fact that the place of production is not the same as the
place of consumption. To provide a buyer the ability to buy a product in a convinient place for him, a
producer have to use some means of transport to cover the distance and offer the product in a place
where the client wants to buy it. It does not really concerns our company because we do not produce
material things which have to be transported to the place where they can be bought. We prepare our
travels in the office and we also sell them here. Neverthless, we also offer them to be bought online
on two of the websites so we have to some kind of send all the information there- to our website and
mediatory one. However, it is not a problem at all and it takes very little time thanks to emails and
fast file sending ways.
2. Time distance – it occurs because the time of buying the product (travels to Turkey) is not the
same as the time of its consuming. In our case the travels will be bought some months or weeks
before the actual time of the journey. However, we as the organisators will have to provide and
arrange everything before. It concerns transport to Turkey (reservation of tickets) and in Turkey
(providing autocars) or for example accomodation. The problem which is visible here is that to do
this we will need money. It would be taken from advances already paid by our customers who
decided to buy a travel or the budget of the company.
As said before our product, that is travels to Turkey, will be sold in the office designed specifically for
this target. The preferred option would be setting such an office in the centre of the city to ensure its
localization will not cause any problems for customers. Such a location will cost our company more,
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13. however we calculated that it would be more affordable to have an agency in an accessibe place. To
ensure the clients to be well-informed about TT travel agency we will use some kinds of
adverisement presented in the advertisement plan which is already done.
The second sale method will be the web page with whole travel offer described and with detail prices
mentioned. The main advantages of such a sale manner is a comfort of the client, saved time of both,
the customer and TT manager and the ease of conducting businesses. What is more, thanks to the
web page the company will be able to find a wide range of interested customers from every part of
the country, not only from Lublin and its neighbourhood.
We also have a contract with the manager of an international travelstravels.com Internet portal so
that our travels are prestented and available to be bought on their website. It one of the most
popular means of booking journeys in the world and a huge online collection of travels. Thanks to
this fact, our products will be more available, also for international customers.
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14. ADVERTISING PLAN
Our company as a new, not known and without any reputation is forced to prepare and conduct a
good advertisement. Nevertheless, our budget is not very big, therefore it all has to be well planned
and considered because entering the huge travel market is not an easy task.
First type of advertisement of our company will be a printed one. We will make leaflets designed by
our creative manager and leave them in the popular places in Lublin such as bars, post offices etc.
We will also distribute them on the streets during weekends (the biggest amount of people in town)
and directly to letter boxes in chosen housing estates. We resigned of putting flyers under windshield
wipers because it makes people annoyed and we want our company be associated with positive
feelings.
There are a lot of online ways of advertisement. We believe that this is a very effective area to
advertise our services because it is possible to influence people by different factors such as
presenting attractive photos, music and catchy slogans. Researchers conducted by GO.Gulf.com in
2012 showed that an average global Internet user spends 16 hours per month online and this
phenomenon is gradually growing. That shows that Internet is a very good way of advertisement
because it reaches a huge amount of people. What is more it is not expensive. Therefore, our
company will make advertisement in a sort of an online poster, presenting photos of Turkey and a
short writings about offers and prices located on the top of the page- see photo below. It will be
present on popular news webpages such as www.onet.pl but mainly those connected with Turkey
and travelling so that it reaches a certain type of users. If a customer is interested in our offer he or
she will be able to click on the advertisement and will be automatically redirected to our official
website. This advertisement will not be the one that its moving and it is showed in the middle of the
page because we reckon that it is quite onerous, importunate and not fully fair.
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15. Example location of our online advertisement.
Another step in the Internet which has to be made will be creating a facebook page of our travel
agency where all the offers and news will be published. Nowadays, this portal is one of the best ways
of advertising products because it directly reaches to the followers (people who liked our page) who
spent a lot of time there. It is mainly young people but not only. After collecting a certain amount of
“likes” (I assume after half a year after establishing our company we will have about 2000) it will be
driven by itself though likes added by customers. This process works as a “domino effect” because
when a person likes something on facebook all of their friends see this, and then like it etc. It is a very
effective way of advertisement and what is more it is absolutely free.
We will not make a TV advertisement because it is very expensive and time-consuming to produce it
and then broadcast. We are yet too small company to afford such an enterprise even though is one
of the most efficient ways to advertise a product or service.
We also resigned of booking a billboard because of its price and not such a big range of influence.
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