1. MHM URGENT CARE
Policies & Procedures
Subject: JOB DESCRIPTIONS:
Healthcare Business
Analyst and Marketing
Specialist
Section: HR
Effective Date: December 2015
Revised Date: December 2015
Employee Signature _________________
Job Title: Business Analyst and Marketing Specialist
Reports To: CEO
FLSA Status: Exempt
SUMMARY: As a business analyst, conduct organizational studies and evaluations, design
systems and procedures, conduct work simplification studies, and prepare operations and
procedures manuals to assist management in operating more efficiently and effectively. As a
marketing specialist, research marketing conditions to determine potential sales opportunities
and engage marketing campaigns.
DUTIES AND RESPONSIBILITIES AS BUSINESS ANALYST:
 Plan study of work problems and procedures, such as inventory control, organization
change, communications, and cost analysis.
 Consult with functional unit management to identify, define and document business
needs and objectives, current operational procedures, problems, input and output
requirements
 Analyze the feasibility of, and develops requirements for, new systems and
enhancement to existing systems
 Identify opportunities for improving business processes; assist in the preparation of
proposals to develop new systems and/or operational changes
 Plan, organize and conduct business process improvement projects
 Research and prepare statistical reports using internal computer systems and surveys.
Consolidate information into cohesive and understandable correspondence or other
written for use in management decision making
 Document findings of study and prepare recommendations for implementation of new
systems, procedures, or organizational changes
 Train and confer with personnel to ensure successful functioning of implemented
procedures
DUTIES AND RESPONSIBILITIES AS MARKETING SPECIALIST:
 Assist with business-to-business marketing
 Participate in marketing efforts, including e-marketing, direct mail, and hosting MHM
trade fair or event booth
 Gather data on competitors and analyze their method of marketing and distribution
 Analyze customer demographics, preferences, needs, and buying habits to identify
potential opportunities
 Monitor urgent care industry statistics and follow trends in trade literature
 Develop and implement procedures for identifying advertising needs
 Measure the effectiveness of MHM marketing and advertising strategies
 Measure and assess customer and employee satisfaction

2. OTHER RESPONSIBILITIES:
 Comply with all HIPAA regulations to maintain patient rights to privacy by not discussing
privileged information outside the work area and preserving the patients’ dignity at all
times
 Understand, promote and operate by overall company vision and values, goals, objectives
and strategies
 Help other employees to accomplish the Center’s Goals
 Participate in the Disaster Recovery plan as required
 Promote harmony, teamwork, leadership and good supervisory and employee relations
through example