The document provides advice for building startups quickly from Dan Rockwell, an experienced user experience designer and startup enthusiast. It consists of a series of short statements each on its own slide offering tips such as focusing on the minimum viable product, getting early customer feedback, leveraging simple tools, and creating valuable assets from data. The overall message is about moving fast, validating ideas quickly, and hustling to build successful startups.

1. EMBRACE YOUR INNER BERT
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2. Columbus Startup Weekend - 6/29/2012
Dan Rockwell
twitter: @floozyspeak
contact: dan@bigkittylabs.com
OSU TCO: rockwell.66@busfin.osu.edu
Big Idea Guy
11 years working in user experience design
5 years obsessed with startups and building things fast
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3. Friday, June 29, 12

4. LISTEN UP
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5. BS is a billion dollar
market with dudes who
do massive awesome
stuff • don’t blow smoke
• we know #’s are BS
• being vague is short for we have no idea
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6. good is better than
perfection, made it is
the new black
• don’t waste time perfecting useless stuff
• confidence is 90% of the game
• a winning hand is one thats willing to walk
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7. stay out of the
clouds, a
10,000 foot
view means
you don't know
dick about the
other 9,999 •• don’t hover above me, bring me down to earth
get real fast
feet •
let me get the AH HA in my head
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8. show some hustle
• how bad do you want this?
• get out of the office, talk to a customer
• drag them in on sunday
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9. point of a
prototype isn't to
look good its to
get feedback,
conversation
matters more
than "neat" •• an MVP isn’t a launch page and a blog (thats marketing)
an MVP is a product/fit data conversation sparker and collection
tool, you no have data, you suck
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10. weed out your
shiny baby bias
• talk to people don’t sell
• justification dance is still dancing
• be an apprentice
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11. kill 10 features
by sunday
• build the MVP
• clone/copy the simple
• weed out barriers to engagement and adoption
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12. leverage simple
tools, divide
and conquer
• don’t be held back on technical issues (lack of devs)
• a better plan matters more
• isolate, research, execute, repeat
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13. techcrunch is
not traction
• don’t get starry eyed on press
• #winning is a first customer with real $$
• #reallywinning is when they come back for more
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14. create a tasty
asset
• realize the verticals in your own know how and process
• data is a powerful asset, can you make it a want/need for others?
• figure out how to get others to give you data and shore up your asset position
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15. opportunity +
product + swagger
= payday
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16. Friday, June 29, 12

17. The FrankenCup
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