This document discusses trends in big data storage needs. It predicts that global data storage needs will grow exponentially from 0.9ZB in 2008 to over 30ZB by 2020. It also shows exponential growth in cumulative data transferred. The document then discusses storage trends in media and entertainment, including challenges around digital workflows and intellectual property. It provides an overview of the global M&E market and shifts in locations like London becoming centers for video effects. The document outlines different data sources and storage needs for verticals like life sciences, physics, engineering, and museums. Finally, it describes a company that provides hybrid storage cloud services for oil and gas and media customers to address different data lifecycle needs including acquisition, processing, storage, archive, deep