This document discusses two techniques for idea generation and validation: backcasting and stream engineering. Backcasting involves envisioning the future and working backwards to define crucial steps. Stream engineering involves observing existing flows or streams and building a model around them. Both techniques are meant to help generate innovative business ideas and concepts. The document provides tips for applying each technique and notes some limitations, such as not explicitly defining business models or potential success.

1. THINKING OUT OF THE BOX
GIVEBACKHACK 2016

2. Ohio State
Startups & Commercialization
Rapid Prototyping
Ideation
Big Kitty Labs
Business Development
Software Strategy
Hustle Demon
Dan Rockwell

4. 2 WAYS TO THINK

5. BACKCASTING

6. CRUX = THE THING THAT HAS TO
HAPPEN TO MAKE THIS IDEA WORK
crux

7. EMBODY THE VISION INTO THINGS YOU CAN RELATE TO TODAY,
NEWS/BUZZ, VISUALIZED EXPERIENCE, BEHAVIOR
crux

8. DANGEROUS IF YOU ENVISION TOO FAR
FUTURE TOWN

9. BACKCASTING TIPS, TRICKS, HACKS
➤ use post its
➤ dream the journey
➤ crux should be heavy weighted, and it can be multiple things, it
should be defined as “good marketing” thats a lame crux, it
should be something substantial in either infrastructure, or
enablement, or technology, or destination, consequence etc
➤ annotate every step of the way
➤ challenge yourself to limit the number of steps, think of each
step as a place that 10,000 things can go wrong
➤ voice, advertise the narrative each step of the way, embody and
shape the experience as you go

10. WHAT BACKCASTING DOESN'T TELL YOU
➤ biz model, pricing, etc
➤ depth of success, or $$$$$ you’ll make, though it can be
implied

12. STREAM ENGINEERING

13. OBSERVE, FIND, KINETIC ENERGY IN A CONCEPT

14. IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

15. BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

16. value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

17. ux value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

18. data ux value
BUILD A MODEL
AROUND IT
IT EXISTS
GRAVITY
MOTION
MOVING
PERSISTENT
REUSABLE
EFFORTLESS
NATRUALY OCCURING

19. STREAM ENGINEERING TIPS, TRICKS, HACKS
➤ MUST HAVE A STREAM, today’s streams are: experiences,
data sets / metrics, known markets that exist, definable by
time, output, transactions, occurrences, frequency,
➤ more examples plz: state metrics, policies, regulations (great),
pools of people, buyers and sellers (things and users) that
exist already for a given context, data sets that are collected
and public
➤ best if rapid fire
➤ force yourself to think about how the stream works when you
are asleep

20. WHAT STREAM ENGINEERING DOESN'T TELL YOU
➤ biz model, pricing, etc
➤ depth of success, or $$$$$ you’ll make, though it can be
implied
➤ doesn’t imply value (you imply that)
➤ stream specific
➤ doesn't imply or communicate impact

21. @FLOOZYSPEAK