This document summarizes a talk given by Dan Rockwell from Ohio State University and Big Kitty Labs to the Healthy Ohio Business Council on opportunities for technology in wellness. Rockwell discusses how technology is increasingly present in our always-on, mobile, connected world and how the wellness sector is one of the biggest areas for technology growth and disruption. He outlines areas like EMR, devices, telehealth, and corporate wellness that are being "binged" on and other emerging areas being "nibbled on" for potential. Rockwell encourages organizations to leverage their assets to enable technology and get user feedback to understand opportunities that align with empowering users and moving faster to improve health outcomes.

1. TECHNOLOGY IN WELLNESS
a talk for the Healthy Ohio Business Council
Dan Rockwell, Ohio State University / Big Kitty Labs
October 20th, 2015

5. FIND
OPPORTUNITY
PLAYGROUNDS
WHERE
TECHNOLOGY
CAN SUCCEED

6. THE WORLD WE LIVE IN?
always on world
mobile devices are everywhere
our cars are connected
who doesn't have a wearable?
brands identify with health
from BMW to being well
fit is fashionable

7. WHATTECHNOLOGY WANTS?
it wants an opportunity to prove
itself
go as fast as it can on the
infrastructure it can go fast upon
connect
enable
consume
belief

8. binge
consume
nibble
opportunity
what hasn’t be touched
that could be disrupted
for potential change
what is being nibbled on
in the wake of potential
consumption
we’re eating this now
we’re living this now
this is happening
we’re binging on this
we have this in excess
capacity

9. binge
EMR
devices
security
education
billing
research tools
consume
nibble
opportunity

10. binge
EMR
intelligence
compliance
wellness
apps
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
mindfulness
discovery

11. binge
EMR
intelligence
compliance
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
wellness
apps
mindfulness
discovery

12. discovery
mindfulness
binge
EMR
intelligence
compliance
wellness
apps
telehealth
devices
security
corporate wellness
educationaging 2.0
re-inventing workflow
billingwearables
research tools
patient experience
consume
nibble
opportunity
stratificationadherence
passive / ambient
the investment zone
2014-2015
$4.5 billion invested*
digital health
software
biotech
*ROCK HEALTH

13. TAKE AWAYS
technology is happening all around us, especially in health care
tech is advancing in a typical pace based on where infrastructure was enabled first
(internet, broadband, network, data, security, mobile, social, wearable)
tech is complimented by advancements which creates new opportunities (nano,
battery, sensor, geo proximity, brand adoption)
healthcare is just now beginning to let tech in (big door), kicking and screaming on
the legacy aspect
while change is happening, models for sustaining the change are not, which allows
bigger brands to shoulder the cost easier, and sheds light for where new
opportunities could be

14. WELLNESS
easiest tech vertical to imply expertise while having none
most exploited health category in terms of tech, especially B2C
likely the largest and most explosively popular health category in terms of
tech
a continuum form of education
ground breaking in that if set, change behavior, huge course corrections in the
population radically impacting other potential outcomes (aside from genetics)
lots of noise, but its noise-able

15. HOWYOU CAN GET INVOLVED
leverage your core assets to effect change in healthcare
content, expertise, know how, population, use case
willingness to enable technology, open beta mindset
find super fans, create feedback loops, learn from
population
get data, layer data, make stories, tell stories

16. THINK BIGGER
empower your audience
BE everywhere your customer is
move faster
document, stratify, understand your population, especially their
intersection with tech, remember we never asked for the iPhone,
so find the patterns across their current and ideals, then
you must take them to the ideal your org represents

17. QUESTIONS?