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Colorism and
Skin-Color
Stratification
Readings:
Chapter 5. and
“Malu: Coloring
Shame and
Shaming the
Color of Beauty
in Transnational
Indonesia”
CLASS 5. SEPTEMBER 26, 2014
CLASS GOALS
1. Develop an understanding of when and
how colorism and skin-color
stratification originated.
2. Develop an understanding of how
colorism operates in different societies.
3. Develop an understanding of how skin
color relates to gender and beauty.
4. Apply these understandings to specific
situations.
CONCEPTS
Colorism
Skin-color
stratification
Pigmentocracy
HISTORY OF COLORISM IN US
- What role did
colorism play during
slavery?
- How did colorism
operate during the
early 20th century n
the US?
COLORISM IN LATIN AMERICA
How is skin
color
stratification
in Latin
America
related to
colonialism?
GLOBAL COLOR HIERARCHY
Why are skin
whitening creams
popular all around
the world?
Is this necessarily
related to
colonialism?
AFRICA AND THE DIASPORA
Why do people of
African descent
use skin bleaches?
Does it mean they
want to be white?
How is this related
to a global color
hierarchy?
WHY DO WOMEN FACE MORE
PRESSURE TO BE LIGHT?
Hunter introduces
the concept of a
beauty queue to
explain “how
sexism and racism
interact to create a
queue of women
from the lightest to
the darkest.”
FILM
DARK GIRLS
Documentary
exploring the deep-
seated biases and
attitudes about
skin color
particularly dark
skinned women,
outside of and
within Black
American culture.
REFLECTIONS
In what ways is colorism gendered?
What is the difference between the
desire to be white and the desire to
have light skin?
Does it matter whether or not
colorism predates colonialism?
SKIN WHITENING IN
INDONESIA
Ayu Saraswati argues that the urge to avoid shame
and embarrassment led women to lighten their
skin.
Malu – which means shame – is a “gendered
affect,” meaning it affects men and women
differently.
Why would women feel shame about their color?
GROUP WORK
What evidence does Saraswati provide that women
use skin whitening cream to avoid shame (malu)?
Give a specific example from the reading.
What does this evidence reveal about the racial
and gender hierarchy in Indonesia?
How is this related to global racial formation?
How does this relate to colonialism?
CLASS GOALS
1. Develop an understanding of when and
how colorism and skin-color
stratification originated.
2. Develop an understanding of how
colorism operates in different societies.
3. Develop an understanding of how skin
color relates to gender and beauty.
4. Apply these understandings to specific
situations.
WEEKLY QUESTION 2
What evidence does Ayu Saraswati
provide that women use skin
whitening cream to avoid shame
(malu)? What does this evidence
reveal about the racial and gender
hierarchy in Indonesia? How is this
related to global racial formation and
colonialism?

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Colorism: Power Point based on Chapter 5 of "Race and Racisms"

  • 1. Colorism and Skin-Color Stratification Readings: Chapter 5. and “Malu: Coloring Shame and Shaming the Color of Beauty in Transnational Indonesia” CLASS 5. SEPTEMBER 26, 2014
  • 2. CLASS GOALS 1. Develop an understanding of when and how colorism and skin-color stratification originated. 2. Develop an understanding of how colorism operates in different societies. 3. Develop an understanding of how skin color relates to gender and beauty. 4. Apply these understandings to specific situations.
  • 4. HISTORY OF COLORISM IN US - What role did colorism play during slavery? - How did colorism operate during the early 20th century n the US?
  • 5. COLORISM IN LATIN AMERICA How is skin color stratification in Latin America related to colonialism?
  • 6. GLOBAL COLOR HIERARCHY Why are skin whitening creams popular all around the world? Is this necessarily related to colonialism?
  • 7. AFRICA AND THE DIASPORA Why do people of African descent use skin bleaches? Does it mean they want to be white? How is this related to a global color hierarchy?
  • 8. WHY DO WOMEN FACE MORE PRESSURE TO BE LIGHT? Hunter introduces the concept of a beauty queue to explain “how sexism and racism interact to create a queue of women from the lightest to the darkest.”
  • 9. FILM DARK GIRLS Documentary exploring the deep- seated biases and attitudes about skin color particularly dark skinned women, outside of and within Black American culture.
  • 10. REFLECTIONS In what ways is colorism gendered? What is the difference between the desire to be white and the desire to have light skin? Does it matter whether or not colorism predates colonialism?
  • 11. SKIN WHITENING IN INDONESIA Ayu Saraswati argues that the urge to avoid shame and embarrassment led women to lighten their skin. Malu – which means shame – is a “gendered affect,” meaning it affects men and women differently. Why would women feel shame about their color?
  • 12. GROUP WORK What evidence does Saraswati provide that women use skin whitening cream to avoid shame (malu)? Give a specific example from the reading. What does this evidence reveal about the racial and gender hierarchy in Indonesia? How is this related to global racial formation? How does this relate to colonialism?
  • 13. CLASS GOALS 1. Develop an understanding of when and how colorism and skin-color stratification originated. 2. Develop an understanding of how colorism operates in different societies. 3. Develop an understanding of how skin color relates to gender and beauty. 4. Apply these understandings to specific situations.
  • 14. WEEKLY QUESTION 2 What evidence does Ayu Saraswati provide that women use skin whitening cream to avoid shame (malu)? What does this evidence reveal about the racial and gender hierarchy in Indonesia? How is this related to global racial formation and colonialism?

Editor's Notes

  1. Image: https://flic.kr/p/5kDGSj
  2. https://flic.kr/p/oeXAiB