Coldplay is a British rock band formed in 1996 consisting of Chris Martin, Jonny Buckland, Guy Berryman, and Will Champion. The document provides biographical information on each band member, including their places of birth, education, and roles in the band. It also discusses how the band formed at University College London and details their musical genres, target audiences, record labels, and the mission statement of Universal Music Group, one of their record labels.

1. Coldplay.
Ellie New.

2. The band.
Chris Martin is the lead Jonathan Buckland known
singer of Coldplay, his full as "Jonny” born on the 11th
name is ‘Christopher
Anthony John Martin’. of September 1977, is an
Born the 22nd of March 1977 English musician and the
in White stone Exeter. He is lead guitarist for Coldplay.
the lead vocalist, pianist,
rhythm guitarist and founder
of the band. He’s married to
Gwyneth Paltrow and they
have two children Apple and
Moses.
William Champion known as
Guy Berryman, full name Guy “Will” Champion born on the
Rupert Berryman born on the 31st of July 1978, is an English
12th of April 1978, in Kirkcaldy, musician and the drummer in
Scotland. He is an Italian- the band. He was born in
Scottish musician a multi- Southampton, Hampshire. He
instrumentalist and producer. was the last member to join
But is best known as the the band.
bassist for Coldplay.
Coldplay formed in 1996, Chris Martin and Jonny Buckland at University College London. They
began as ‘Pectoralz’ when Guy Berryman joined they changed their name to ‘Starfish’ Will
champion joined as the backing vocalist, and multi-instrumentalist which completed the line. The
manager Phil Harvey is considered as an unofficial fifth member. They renamed themselves
‘Coldplay’ in 1998.

3. Genre.
The genre of Coldplay is described as ‘Alternative Rock’,
‘Post Brit-Pop’. Their songs reflect their London background
such as ‘Violet Hill’. Their first album was ‘Parachutes’ in
1999-2001.

4. Products.

5. Career Paths.
Chris Martin.
Jonny Buckland.
Martin first attended the pre-preparatory Hylton School and then Buckland was a student at Ysgol y Waun and Alun School
went on to preparatory Exeter Cathedral School. In prep school which is located in the Welsh town of Mold. He moved
he formed his first band ‘The Rocking Honkies’. After Exeter on to study Astronomy and mathematics at University
Martin boarded at the Sherbourne School an independent boys College London. It is there which he met his future band
school in Dorset. He then went on to study at University College mates, Chris Martin, Will Champion and Guy Berryman
London he graduated with first class honors in Greek and Latin. he also worked as a school janitor.
Martin has also produced solo work and has written songs for
artists such as, Jamelia and has coordinated with Nelly Furtado
and Jay Z.
Guy Berryman.
Berryman was educated at an independent school in
William Champion. Scotland, The Edinburgh Academy and then Kent
Champion first attended Portswood Primary College Canterbury. Before attending University
School his secondary education was Cantell College London. Berryman studied an engineering
Maths and Computing College. He then degree whilst at University College London he soon
studied at Peter Symonds College in dropped out of his engineering course and switched
Winchester. Before joining Coldplay he to a seven year architecture program. He dropped out
joined a band called ‘Fat Hamster’. He then of his architecture degree after a year to focus on
went on to Study Anthropology at University playing the bass with Coldplay. Whilst his bandmates
College London. continued their degrees, Berryman worked in a local
pub in London as a barman. Berryman also used to
run a clothing shop called ‘Jezebell’ in London, which
closed due to debt with running the business.

6. Target
tHEtHE
Audience.
Coldplay have a wide target audience from the ages of 16-48 and are supported by
both genders. Due to their combination of music which takes a relaxed, calming yet
upbeat vibe appeals towards a variety of audiences. The band have kept their target
audience the same, keeping consistent in the style of music for their songs. Their
music uses the same tones and instruments but with a different use of song lyrics.
Their style of music has kept fans from their early career and kept them constantly in
the public eye. Bands change may change their style or instruments making them
appeal more or less to different audiences. Coldplay stays the same with their style
making it known to the public who has created the music and because they have
found a style that works well.

7. Record Labels.
• EMI EMI or EMI Music was a former British multi national
record label headquartered in London. It is now part
of ‘Universal Music Group’. It was one of four of the
biggest record labels in the industry.
• Universal Universal Music Group a global music company
owned by French media company Vivendi.
Universal Music Group owns which is the
Music Group second largest music publishing company in the
world its headquarters are located in Santa
Monica, California.
Parlophone is a record label founded in 1896 by the
• Parlophone Carl Lindström Company in Germany. A British
branch was formed in 1923 named ‘Parlophone
Records’.
Capitol Records is a major record label formed in
• Capitol Records 1942. Located in Los Angeles since 2011 it has
been known as Capitol Music Group. It is partly
owned by Universal Music Group.
• Fierce Panda Fierce Panda Records is an
independent record label which is
Records based in London. It’s first release was
in 1994.

8. Other bands/artists signed to
their record labels.
The Beatles.
Oasis. Sex
Pistols. The Beach Boys.
Keane. Will.i.am.
Metallica.
Lily Allen.
Iron Maiden.

9. Does the label focus on a specific
genre of music?
The Beatles where signed to the major
label EMI. Their genre of music was
Rock/Pop. Another Group signed to EMI is
Metallica their genre is very different to
The Beatles, Metallica is aimed towards a Fierce panda focuses on a
Heavy Metal/Hard Rock audience. Alternative Rock/ Brit Pop/
Capitol Records also focus on a Rock and Pop Indie genre. Bands such as
genre with bands such as The Beach Boys, The Oasis and Keane.
Beatles, Lily Allen and Iron Maiden which is a
heavy metal group. Capital Records tend o have
a pattern of signing bands which originate from
London.
The Beatles where also signed to
Parlophone Records. Also Universal Music Group has a
focusing on a Rock/ Pop genre. mixture of genre’s from
Another famous artist also everything to Pop/ Rock/ Brit
singed to Parlophone is Lily Allen Pop and Heavy Metal. With
her genre of music also appeals bands and artists such as The
to a Pop audience. Sex Pistols, Will.i.am and
Metallica.

10. Mission Statement.
Universal Music Group is renowned for its many
varying labels and companies that merge forming a
cultural music phenomenon. UMG (Universal Music
Group) recently forged a two-year agreement with
Bally's Total Fitness to give Bally members free mp3
downloads. This new concept of music ingenuity and
fitness is just one of the many ideas that UMG has
forged; as well as VEVO, an improved look and
performance for online music video channeling.
UMG has continuously been rethinking and
redeveloping music into a sellers market, as well as a
cultural boom.

11. Task 2

12. Who is the publisher and editor for
the text?
Ralph J Gleason. Jann Wenner.
Rolling stone was founded by Jann Wenner in 1967 who
is the magazine’s chief editor and music critic, Ralph J
Gleason. It is based in San Francisco and California in
the United States of America.

13. Target Audience/Context and Style
for Rolling Stone.
Rolling stone magazine is aimed at American twenty to forty year olds that have an
interest in Rock/Alternative and Indie music. It also contains a section of politics
making it relevant to people who have an interest into current affairs. Even though
Rolling Stone’s magazine is based on the music industry it also takes an interest
into the TV and Film genre. The style of the magazine is formal and it contains long
sentences for the more ‘intellectual reader’. However, the magazine features
colloquial language appropriate to readers interested in the music industry.

14. Analysis of Rolling Stone
Magazine.
Rolling Stone’s Mast head is written in a red font with a white outline to draw the
audiences attention. The font is formal yet it seems to have a ‘Rock approach’ as
it’s also very dramatic. The magazine has become so well established it’s
Masthead has become very recognizable there are often images of the featured
celebrity covering the Masthead. This has not become an issue as the readers
have become accustom to the layout of the magazine.
The Selling Line is usually printed above the Mast Head, making it clear. That it’s
the ‘Ultimate Rock & Roll’ magazine. However Rolling Stone doesn’t always use a
Selling Line as it already has a known audience.
However the dateline is always written in the top right hand corner of the
magazine stating the; Date, Price and issue number of the magazine. All of the
magazines stick to the same Dateline.
The Main images consist of celebrities, normally ones involved in the music
industry but they do use other important images. The celebrities in Rolling stone
are always current. The main images usually consist of the chosen celebrity
making full eye contact to draw the readers attention. The main image is
normally one celebrity but can contain others.

15. The Coverline shown on the magazine in the previous slide was ‘Hey Ya’
which is referring to the song sung by the duo OutKast they are also shown
on the cover. Also the Coverlines are normally listed in a block of three.