Ed Sheeran              Name: Edward Christopher Sheeran                             Age: 21                     Born: Hal...
History – Early Music CareerEd had an interest in playing the guitar form a young ageand was writing songs and playing for...
2009/10• In 2009 Ed produced another EP titled You Need  Me which was put onto sites such as YouTube so  that his name wou...
2011…• In January 2011 Ed Sheerans rise in  popularity was apparent as his entirely  independent EP peaked at Number 2 in ...
“+”• Having released 5 Ep’s Ed and Atlantic Records finally released  his debut album ‘+’ On September 9th 2011.• In the f...
The BRITS• Having released tour dates for a later tour in  2012 Ed had one the highlights of his career.• He was nominated...
Atlantic Records• Ed Sheerans record label Atlantic are an American label who were  founded in 1947 and are well know for ...
Asylum• Ed is also signed by the record label Asylum. They are  another American company who were founded in  1971.• As we...
Ed sheeran case stidy
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Ed sheeran case stidy

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Ed sheeran case stidy

  1. 1. Ed Sheeran Name: Edward Christopher Sheeran Age: 21 Born: Halifax- England Occupation: Singer/Songwriter Genre: Acoustic Signed to: Atlantic Records & AsylumEd Sheeran has rapidly grown to huge success in the past year. Having grown from an internet sensation into a double Brit Award Winning Artist.
  2. 2. History – Early Music CareerEd had an interest in playing the guitar form a young ageand was writing songs and playing for students at ThomasMiller High School that he attendedHe recorded his fist EP in 2005 at the age of 15, this wascalled The Orange Room and led to the release of this firsttwo albums in 2006 and 2007.In 2009 Ed began to work very hard in an attempt to get hismusic heard. His inspiration came from James Morrisonwho was reported to play 200 gigs in a year.A determined Ed Sheeran matched this and went on to play312 Gigs.
  3. 3. 2009/10• In 2009 Ed produced another EP titled You Need Me which was put onto sites such as YouTube so that his name would spread.• His next breakthrough came in 2010 when his talents were spotted by rapper Example, Example came across Ed after seeing a video posted on SBTV. This is an online channel for young upcoming artists to get there music heard. Example saw Ed on this site and invite him to come and tour with him, having noticed his massive potential.
  4. 4. 2011…• In January 2011 Ed Sheerans rise in popularity was apparent as his entirely independent EP peaked at Number 2 in the iTunes chart. Selling over 7,00 copies.• It was at this point that Ed Sheeran was signed by Atlantic Records/ Asylum.• The summer of 2011 saw the release of Ed Sheeran debut Single ‘A- Team’ This reached number 3 in the charts.• Throughout this summer Ed played many more live performers, including various stages at Reading and Glastonbury.
  5. 5. “+”• Having released 5 Ep’s Ed and Atlantic Records finally released his debut album ‘+’ On September 9th 2011.• In the first week sold 102,000 copies and went on to be the 9th Biggest selling British album in 2011.• Therefore being granted Triple platinum by BPI for selling over 1,000,000 copies.
  6. 6. The BRITS• Having released tour dates for a later tour in 2012 Ed had one the highlights of his career.• He was nominated for 4 BRIT awards:1. British Male Solo2. British Breakthrough Act3. Album of the year4. British Single After performing his hit ‘Lego House’ he received the BRIT for British Male Solo and Breakthrough act of the year. Amongst the people he thanked were his record label. http://www.youtube.com/watch?v=XnDNafI-eOU
  7. 7. Atlantic Records• Ed Sheerans record label Atlantic are an American label who were founded in 1947 and are well know for signing artists under the rock ‘n’ roll, jazz and rhythm genre.• They are independent however are part of a conglomorate as their parent company is Warner Music.• Other acts signed by Atlantic Records include: 1. Wiz Khalifa 2. B.o.b 3. Lupe Fiasco 4. Phil Collins 5. Jason Mraz 6. James Blunt 7. Missy Elliot
  8. 8. Asylum• Ed is also signed by the record label Asylum. They are another American company who were founded in 1971.• As well as Atlantic Records they are a conglomnerate owned by Warner Music who speciaslise in the taste of rock and hip hop.• They have signed the likes of:1. Metallica2. Bob Dylan3. Nelly Furtado4. Alesha Dixon

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