The document discusses how collaboration networks will become as important for enterprises as social networks are for consumers. It argues that innovation will be redefined by operational excellence as organizations without boundaries drive productivity. The network will become an information fabric and platform for collaboration, combining on-premise and cloud-based networks to enable rich collaboration experiences across applications, devices, and vendors. This new era of collaboration will transform business technology, culture, and processes to achieve goals like boundaryless organizations, competitive differentiation, customer intimacy, employee productivity, and cost reduction.

2. Future of Collaboration by @ SamTheButcher wordle.net

3. will be to enterprises what social networks are to consumers COLLABORATION NETWORKS

4. It is not about “on-premise” versus “on-demand”. It will be all about the user EXPERIENCE

5. INNOVATION will be redefined by operational excellence

6. Organizations without boundaries will drive the next wave of PRODUCTIVITY

7. Information Technology will evolve into “INFORMATION FABRIC”

8. Implications For The Future Of Work COLLABORATION IS MORE CRITICAL THAN EVER Where we work When we work What tools we use Who We Work With How we work

9. VIDEO

10. Technology Adoption Provides The Foundation For Collaboration in the Enterprise New And Better Experiences Applications & Devices SOA, XML, Web 2.0 tools, Mashups Business, collaboration, industry applications Smart Phones & PDA’s, desktop devices Network Services: Security (WIPS, NAC, SCM) Context (Location, Presence) Application Acceleration Virtualization Networks: Fixed LAN Wireless Mobile Data Networks Premise & Cloud Integrated Services Any Combination of Applications and Devices The Network Is The Platform

11. The Network Is The Platform For Collaboration… Combining the best of premises-based and on-demand networks to enable rich and seamless collaboration

12. Policy Security Location Access Virtualization Presence Integrated Network Services Provide Intelligence and Context... Who are you? What is your role in the organization? What are your permissions? Where are you? Are you available? What device are you using?

13. … To A Broad Range of Cisco Applications And Devices Audio Conferencing Telephony Web Conferencing Video Conferencing Customer Care Email IM Mobility TelePresence Team Spaces Policy Security Location Access Virtualization Presence

14. … And Extend Into A Multi-Vendor World Policy Security Location Access Virtualization Presence Audio Conferencing Telephony Web Conferencing Video Conferencing Customer Care Email IM Mobility TelePresence Team Spaces Collaboration Applications 3 rd Party Devices Business Applications Custom Applications

15. … To Enable New And Better Experiences

17. What Does It Mean For You? Technology Culture Process

18. Business Imperatives During Challenging Times Boundaryless Organization Competitive Differentiation Customer Intimacy Employee Productivity Cost Reduction

19. Mapping Collaboration Initiatives To Business Imperatives Boundaryless Organization Competitive Differentiation Customer Intimacy Employee Productivity Cost Reduction Source: Cisco IBSG, 2009 Technology TelePresence: $172M in travel savings in FY08 Telecommuting: $277M per year in employee time savings Cisco SOAR: 45% increase in specialist interactions w/ customers Unified Communications: Acquisitions in 8 days vs. 45 iZone Wiki: Collaborative innovation  New $1B businesses Process Collaborative Support: $4M in support costs saved through Mac Wiki Deal Approval Process: Increased approver productivity by $27M/Year User-Centered Design Process: Including customers in product design Deal Approval Process: $137M Margin Improvement Collaborative Prospecting w/ Resellers Culture Connected Workplace: $82M in real estate & cost savings Promoting Employee Participation: C-Vision, Blogs, Ciscopedia, Directory Cisco 3.0: 1700 hours of customer interaction w/o travel Collaborative Leadership: 28 priorities per year vs. one or two Inter-Company Boards & Councils

20. Cisco’s Productivity Journey Information Sharing Transactions Interactions Collaboration FY95 FY00 FY05 FY08 0 1 2 3 4 5 Web 1.0 Web 2.0 Source: Cisco IBSG, 2009 Benefits ($B/Yr) Web 2.0 Collaboration Solutions $691M Web 1.0 Internet Solutions $3.7B

21. The Road Ahead Demonstrate cost savings & fast ROI Focus on productivity Differentiate your customer’s experience Start transitioning to a boundaryless organization Join Cisco’s collaboration community: www.cisco.com/go/joinconversation