Maximize marketing efficiency for half the normal rate with CoinTelegraph's comprehensive marketing audit!
http://cointelegraph.com/advertise-with-bitcoins
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
In the fast-paced world of digital marketing, it seems everybody is clamouring for one thing: links. But are they really the holy grail of rankings?
Google uses over 200 ranking factors to determine the Search Engine Result Page (SERP) position a site should occupy. As links are just one of these factors, you could be spending too much time, money and effort on stockpiling citations and mentions from third party sites. In short, could these efforts be better spent on more neglected areas of your digital strategy?
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
In the fast-paced world of digital marketing, it seems everybody is clamouring for one thing: links. But are they really the holy grail of rankings?
Google uses over 200 ranking factors to determine the Search Engine Result Page (SERP) position a site should occupy. As links are just one of these factors, you could be spending too much time, money and effort on stockpiling citations and mentions from third party sites. In short, could these efforts be better spent on more neglected areas of your digital strategy?
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Slides from Enterprise Search & Analytics Meetup @ Cisco Systems - http://www.meetup.com/Enterprise-Search-and-Analytics-Meetup/events/220742081/
Relevancy and Search Quality Analysis - By Mark David and Avi Rappoport
The Manifold Path to Search Quality
To achieve accurate search results, we must come to an understanding of the three pillars involved.
1. Understand your data
2. Understand your customers’ intent
3. Understand your search engine
The first path passes through Data Analysis and Text Processing.
The second passes through Query Processing, Log Analysis, and Result Presentation.
Everything learned from those explorations feeds into the final path of Relevancy Ranking.
Search quality is focused on end users finding what they want -- technical relevance is sometimes irrelevant! Working with the short head (very frequent queries) has the most return on investment for improving the search experience, tuning the results, for example, to emphasize recent documents or de-emphasize archive documents, near-duplicate detection, exposing diverse results in ambiguous situations, using synonyms, and guiding search via best bets and auto-suggest. Long-tail analysis can reveal user intent by detecting patterns, discovering related terms, and identifying the most fruitful results by aggregated behavior. all this feeds back into the regression testing, which provides reliable metrics to evaluate the changes.
By merging these insights, you can improve the quality of the search overall, in a scalable and maintainable fashion.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
10 Easy Ways to Measure the Impact of Your ContenteTailing India
Marketers have in many instances become adept at producing content, measuring the effectiveness of B2B content remains a challenge.How do you know if your content initiatives are effective? With this in mind, here are a few important metrics that can help determine whether your content marketing efforts are being effective, as well as some tips to improve their effectiveness.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
We are a communications agency with an unconventional innovation lab, run by smart brand builders and out-of-the-box storytellers. At Turiya Communications LLP, we believe in building relationships and telling stories for our clients in the traditional and online space through simplified communication, keeping in mind their needs and preferences.
Digital Marketing
Branding
Media Strategy & Planning
Public Relations
Social Media Measurement
Market Research
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. This
Marke+ng
Audit
is
a
brief
analysis
and
review
of
your
company's
digital
presence
and
ac+vity.
It
evaluates
traffic
channels,
social
media
ac+vity,
SEO
tac+cs
as
well
as
other
important
factors
that
significantly
affect
our
global
presence
and
conversion
rate.
AFer
evalua+on,
we
iden+fy
various
deficiencies,
vulnerabili+es
and
other
weaknesses
your
company
faces.
Through
the
provision
of
a
Marke+ng
Audit
we
suggest
measures
and
recommenda+ons
designed
to
overcome
and
resolve
these
challenges.
OUR
MAIN
GOAL
IS
TO
OPEN
UP
NEW
MARKETING
OPPORTUNITIES
THAT
WILL
HELP
TO
ACHIEVE
YOUR
COMPANY'S
GOALS:
• Establish
stable
digital
marke+ng
performance;
• Transform
your
aims
into
a
stream
of
new
customers;
• Boost
your
sales
and
increase
your
profits.
3. We
have
iden+fied
the
main
sources
of
desktop
traffic
for
your
website,
which
are
as
follows:
37,42%
15,54%
21,98%
24,77%
0,27%
0,01%
Direct
Referrals
Search
Social
Mail
Display
General
Metrics:
Traffic
Sources
4. Metrics:
Traffic
Sources
• Direct:
Direct
traffic
is
defined
as
URLs
that
people
either
type
in
directly
or
reach
via
their
browser
bookmarks.
Direct
traffic
visitors
are
one
of
the
most
important
types
of
visitor
your
website
can
get.
• Referrals:
Referral
traffic
is
used
to
describe
visitors
to
your
site
that
come
from
direct
links
to
other
websites
rather
than
directly
or
from
searches.
Referral
traffic
increases
the
page
ranking
of
your
website,
which
boosts
it
in
Google
search
results.
• Search:
Search
engine
traffic
refers
to
the
visitors
who
arrive
on
your
site
by
clicking
search
results
leading
to
it.
• Social:
Brings
new
visitors
to
your
website
through
social
media
sites.
• Mail:
Shows
how
well
you
promote
your
products
and
services
by
ac+vely
using
your
customers’
emails.
• Display:
Display
traffic
typically
refers
to
traffic
generated
from
banner
or
flash
ads
from
other
sites.
5. Recommenda0ons:
Traffic
Sources
We
would
highly
recommend
that
you
pay
proper
aen+on
to
the
each
of
the
following
sources
of
traffic
in
order
to
increase
the
stream
of
new
loyal
visitors.
Referrals
–
Cooperate
with
popular
traffic
sources
in
your
professional
sphere.
Obtaining
referral
traffic
from
a
news
outlet
will
boost
both
that
coveted
website
trust
flow
and
new
visitors
to
your
website.
Search
–
We
would
highly
recommend
you
implement
proper
SEO
tac+cs
in
order
to
increase
relevant
search
traffic.
One
of
the
best
ways
to
get
traffic
to
your
website
is
through
“long
tail
keywords”
research.
By
targe+ng
the
right
long
tail
keywords
on
your
website,
you
can
start
increasing
traffic
and
more
importantly
draw
in
those
people
who
are
specifically
targeted
for
your
business.
Social
–
Is
the
first
step
in
ensuring
your
website
is
proac+vely
seen
by
your
customers
where
they
always
are.
We
recommend
you
make
working
on
your
SM
channels
a
TOP
priority.
Mail
–
Email
marke+ng
is
a
powerful
tool
to
en+ce
people
to
return
to
your
website.
The
key
is
to
build
a
large
list
of
email
addresses
from
visitors.
Create
an
email
communica+on
known
as
a
"teaser"
and
use
your
site
as
the
"main
arac+on“.
Have
an
email
strategy
and
do
not
spam.
Display
–
This
quickly
brings
you
new
and
relevant
visitors.
Be
innova+ve
and
always
be
specific
when
you
start
promo+on
using
banner
ads
–
have
a
very
clear
call
to
ac+on.
6. Metrics:
Social
Media
Ac0vity
According
to
our
research
we
have
iden+fied
that
your
social
media
contributes
24.77%
of
your
total
website
traffic.
Your
social
media
traffic
is
divided
into
the
following
propor+ons:
0,28%
1,66%
26,39%
31,99%
38,84%
Youtube
Linkedin
Facebook
Twier
Reddit
7. Recommenda0ons:
Social
Media
Ac0vity
Always
follow
the
rule
of
PersonalizaFon
The
rules
of
engagement
between
brands
and
their
customers
are
changing.
We
are
now
living
and
working
in
a
connected
world,
in
which
customers
expect
their
contact
with
a
brand
to
always
be
consistent,
whether
that’s
online,
via
mobile
or
in
person.
As
connec+vity
increases,
so
too
will
the
level
to
which
consumers
expect
a
personal
and
personalized
service.
If
you
don’t
develop
personal
experiences
with
your
customers
you
could
be
at
risk
of
losing
them
to
more
engaging
compe+tors.
• Make
more
posts
on
Reddit
and
Bitcointalk;
• Generate
and
promote
only
relevant
content;
• Link
all
your
official
Google
+
channels
on
your
website
implemen+ng
certain
tracing
codes.
8. Metrics:
Engagement
Rate
According
to
our
research,
the
Engagement
Rate
is
calculated
by
taking
the
10
last
posts
PTAT
(people
talking
about
this)
mul+plied
by
the
coefficients
and
divided
by
the
total
number
of
likes.
FBER=
(
posts
likes*0.5
+
shares
+
comments*2.5)
/
page
likes
*
100
FacebookER=
1,95
(
Your
goal
≈7,4)
TWER=
(
retweets*0.5
+
favorites
+
replies*2.5)
/
page
likes
*
100
TwierER=
2,16
(
Your
goal
≈
12,3)
A
good
engagement
rate
should
be
a
least
10%
of
all
page
likes/subscribers.
9. Recommenda0ons:
Engagement
Rate
Analyzing
your
social
media
presence
we
would
highly
recommend
you
follow
sugges+ons
below.
Facebook
and
TwiLer
acFviFes:
• Review
the
length
of
your
posts;
• Ask
your
fans
more
ques+ons;
• Encourage
your
fans
to
ask
more
ques+ons
on
your
topics;
• Like
other
Pages
and
interact
with
them;
• Make
reposts
of
the
sources
that
have
interes+ng
content
for
your
audience;
• Make
tags
to
community
opinion
leaders;
• Conduct
surveys;
• Open
your
Page
and
let
users
communicate
with
you;
• Create
more
engaging
posts;
• Increase
the
variety
in
your
posts;
• Improve
your
+ming.
10. Recommenda0ons:
Blog
Analyzing
your
marke+ng
efforts
we
would
highly
recommend
that
you
start
running
a
blog.
It
will
bring
you
a
stable
reputa+on
as
a
market
expert
and
as
a
result
you
will
more
quickly
convert
visitors
into
customers
and
clients.
You
will
also
drama+cally
increase
traffic
to
your
website.
• Run
a
blog
on
your
website;
• Join
blogging
communi+es
such
as
Blogloving
etc.;
• Have
an
Editorial
Calendar;
• Define
trending
keywords
relevant
to
your
business.
11. Metrics:
Geography
We
have
iden+fied
the
leading
countries
where
Cointelegraph.com
users
originate
from:
3,84%
3,89%
4,38%
9,77%
43,81%
Canada
Netherlands
Germany
United
Kingdom
United
States
Geo
targe+ng
refers
to
website
visitors
based
on
loca+on.
Make
sure
to
analyze
your
geo
traffic
in
order
to
strengthen
your
website
posi+ons
in
certain
loca+ons
depending
on
your
global
goals.
12. Recommenda0ons:
Geography
As
you
can
see
your
geography
is
very
local,
yet
there
are
a
lot
of
alterna+ve
markets
which
are
developing
extremely
fast.
Depending
on
your
goal
each
+me
you
plan
a
marke+ng
ac+vity,
be
ready
to
prepare
a
unique
campaign
for
each
country.
In
promo+ng
your
services
or
product,
always
target
a
specific
country,
city
or
area
and
pay
aen+on
to
local
trends.
We
have
analyzed
your
company
sector
and
your
compe+tors
and
have
found
that
your
business
line
is
in
demand
in
these
countries:
1.
United
States
2.
United
Kingdom
3.
Canada
4.
Netherlands
5.
Germany
• We
recommend
you
use
local
market
targe+ng
to
aract
the
most
relevant
audience.
• To
discover
other
countries
we
recommend
you
start
working
in
the
franchise
market.
13. Metrics:
Top
Referring
Des0na0ons
We
have
researched
the
paths
of
web
traffic
to
find
out
the
popular
websites
where
user
journeys
begin.
Website
Page
Rank
Coinmarketcap.com
PR3
Feedly.com
PR7
News.ycombinator.com
PR7
Bitcoin+cker.co
PR2
Cur.lv
PR4
• Finding
which
are
the
leading
websites
referring
traffic
to
your
compe+tors
is
a
great
way
to
discover
business
leads
and
opportuni+es.
These
could
be
affiliates,
press
or
partner
sites
which
might
also
be
relevant
to
your
website.
• Turn
your
aen+on
to
the
very
important
subjects
of
the
link
building
strategy.
Your
Page
Rank:
PR
0
14. Recommenda0ons:
Referring
Des0na0ons
According
to
our
survey
we
recommend
you
plan
a
solid
backlink
strategy
along
with
good
content
–
this
will
always
work
extremely
well.
• Always
consider
a
Page
Rank
of
a
website
you
aim
to
cooperate
with.
A
good
start
will
be
a
website
with
Page
Rank
6.
The
more
links
from
trusted
web
resources
lead
to
your
website,
the
more
ranking
authority
you
will
get.
• Be
aware
that
Google
keeps
its
precise
search
ranking
algorithms
secret.
To
create
relevant
content
that
provides
a
good
user
experience
you
therefore
need
to
pay
aen+on
and
stay
unique
–
it
will
also
help
you
build
a
proper
leadership
reputa+on
within
the
market.
15. Recommenda0ons:
Email
Marke0ng
We
have
discovered
that
your
email
marke+ng
contributes
0.27%
of
the
total
website
traffic.
Follow
these
recommenda+ons
in
order
to
use
email
marke+ng
more
effec+vely:
• Collect
all
your
exis+ng
contacts;
• Consider
ways
to
obtain
new
contacts
(for
example
you
can
add
a
subscrip+on
form
to
your
website
or
make
a
pop-‐up
window
to
gain
website
subscribers);
• Try
to
collect
as
many
contacts
as
you
can
at
different
conferences
and
mee+ngs;
• Use
“trigger”
and
“teaser”
tac+cs;
• Find
out
what
type
of
news
would
be
interes+ng
for
your
subscribers;
• Segment
your
interest
base;
• Make
a
media
plan
for
your
email
ac+vi+es
(for
one
segment
a
daily
email
is
suitable,
for
another
a
weekly
or
monthly
email
would
be
more
suitable);
• Make
an
appealing
html
message
and
generate
relevant
content
to
each
segment
of
your
base.
NB:
Don’t
forget
to
obtain
consent
before
add
contacts
to
your
base.
16. Metrics:
On-‐site
SEO
op0miza0on
We
have
discovered
that
you
need
to
analyze
and
audit
your
website
from
an
onsite
SEO
perspec+ve.
Some+mes
you
can
easily
miss
a
redirect,
meta
refresh
or
duplicate
page
issue.
There
are
more
than
250
factors
that
influence
your
website
ranking.
Status
Page
Content
Size:
1,737,382
bytes
Social
Media
Shares:
1,410
shares
Page
Content
Speed:
1,737,382
bytes
of
content
SEO
test
Passed:
15
passed
Warnings:
0
warnings
Errors:
3
errors
Online
Trust
Indicators
Trustworthiness:
75%
Child
Safety:
90%
Categories
Good
site
17.
Recommenda0ons:
Onsite
SEO
op0miza0on
• Title
Tag
-‐
Length:
78
characters
Your
+tle
tag
should
contain
between
10
and
70
characters
(spaces
included).
• Meta
Descrip0on:
Length:
33
characters
Your
meta
descrip+on
should
contain
between
70
and
160
characters
(spaces
included).
• Google+
Publisher:
Your
website
is
missing
a
rel="Publisher"
tag
for
linking
to
your
Google+
Page.
• XML
Sitemap:
A
sitemap
lists
URLs
that
are
available
for
crawling
and
can
include
addi+onal
informa+on
like
your
site's
latest
updates,
frequency
of
changes
and
importance
of
URLs.
This
allows
search
engines
to
trawl
the
site
more
intelligently.
• Underscores
in
URLs:
We
have
detected
underscores
(these_are_underscores)
in
this
URL
and/or
within
your
in-‐page
URLs.
You
should
instead
use
hyphens
(these-‐are-‐hyphens)
to
op+mize
your
SEO.
• Blog:
In
this
tough
and
compe++ve
internet
marke+ng
world,
content
marke+ng
rules.
While
publishing
your
content
on
other
sites
might
be
a
good
strategy,
publishing
it
on
your
own
site
garners
more
benefits.
Star+ng
a
blog
is
a
great
way
to
engage
with
your
audience
and
increase
your
online
visibility
by
arac+ng
qualified
traffic
from
new
sources.
18. Recommenda0ons:
Website
Mobile
Op0miza0on
Be
aware
that
Google’s
Search
Engine
considers
mobile-‐friendliness
as
a
ranking
signal!
Therefore:
• Make
the
most
important
buons/
links
large
enough
to
be
tapped
easily;
• Increase
Website
Mobile
Download
Speed,
as
yours
is
slow.
19. Recommenda0ons:
Website
Usability
Op0miza0on
• Load
Time
-‐
1.71
seconds
(41.63
kB/s)
Your
website
is
too
slow.
Slow
page
load
+me
is
one
of
the
biggest
complaints
of
web
users.
• Email
Privacy
Malicious
bots
scrape
the
web
in
search
of
email
addresses
and
plain
text
email
addresses
are
more
likely
to
be
spammed.
• Above
the
Fold
Content
Place
the
most
important
content
above
the
fold
line.