6 Social Media KPIs for Social Media Marketing Mastery
•
0 likes•6,153 views
This document outlines six key performance indicators (KPIs) for measuring the success of social media marketing: 1) Comments, which measure engagement and feedback, 2) Impressions which show how many times a post was seen, 3) Click-through rate which is the percentage of clicks on calls-to-action, 4) Site traffic and referrals from social media posts, 5) Lead conversion rate which shows how campaigns translate to sales, and 6) Cost per lead to ensure campaigns are cost-effective.
Report
Share
Report
Share
Download to read offline
Recommended
Segmentation & Personalization in Email Marketing - Brafton Webinar
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Inbound marketing methodology
This document provides an overview of inbound marketing methodology. It begins by defining inbound marketing as focusing on creating educational content to attract potential customers to a website rather than using interruptive advertising. It then discusses the philosophy of why inbound marketing works, noting that customers are now well-informed and start their buying journeys online through search engines. The methodology section outlines the inbound marketing cycle of attracting website visitors through content and search engine optimization, converting visitors into leads through calls-to-action and landing pages, closing leads into customers through email nurturing and CRM integration, and delighting customers to turn them into brand promoters. It emphasizes the importance of blogging, social media, targeted keywords, calls-to-action, landing pages
The Future of HubSpot - A Product Webinar
This document summarizes a presentation by Andrew Pitre and Meghan Keaney Anderson from HubSpot. It promotes HubSpot's marketing software and its capabilities in areas like contacts, social media integrations, landing pages, emails, workflows, mobile apps, and Salesforce integration. The presentation encourages attendees to start a free 30-day trial of HubSpot's software.
Digital Marketing for Business Growth
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
An overview of inbound marketing strategy
This Presentation was given by Peace Itimi during Webcoupers Weekly Green Room (In-house Presentations)
Inbound Marketing Overview
This document outlines an inbound marketing approach that uses blogging, social media, targeted offers, landing pages, calls to action, email nurturing, and email blasts to generate more traffic, leads, and customers. It emphasizes using analytics to measure the performance of each campaign element and continuously improve the inbound marketing strategy. The goal is to implement a metrics-based approach that delivers real marketing ROI through an analyze-and-optimize cycle.
Recommended
Segmentation & Personalization in Email Marketing - Brafton Webinar
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Inbound marketing methodology
This document provides an overview of inbound marketing methodology. It begins by defining inbound marketing as focusing on creating educational content to attract potential customers to a website rather than using interruptive advertising. It then discusses the philosophy of why inbound marketing works, noting that customers are now well-informed and start their buying journeys online through search engines. The methodology section outlines the inbound marketing cycle of attracting website visitors through content and search engine optimization, converting visitors into leads through calls-to-action and landing pages, closing leads into customers through email nurturing and CRM integration, and delighting customers to turn them into brand promoters. It emphasizes the importance of blogging, social media, targeted keywords, calls-to-action, landing pages
The Future of HubSpot - A Product Webinar
This document summarizes a presentation by Andrew Pitre and Meghan Keaney Anderson from HubSpot. It promotes HubSpot's marketing software and its capabilities in areas like contacts, social media integrations, landing pages, emails, workflows, mobile apps, and Salesforce integration. The presentation encourages attendees to start a free 30-day trial of HubSpot's software.
Digital Marketing for Business Growth
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
An overview of inbound marketing strategy
This Presentation was given by Peace Itimi during Webcoupers Weekly Green Room (In-house Presentations)
Inbound Marketing Overview
This document outlines an inbound marketing approach that uses blogging, social media, targeted offers, landing pages, calls to action, email nurturing, and email blasts to generate more traffic, leads, and customers. It emphasizes using analytics to measure the performance of each campaign element and continuously improve the inbound marketing strategy. The goal is to implement a metrics-based approach that delivers real marketing ROI through an analyze-and-optimize cycle.
Content Marketing Predictions 2017
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Hubspot Inbound Marketing Essentials Webinar - International
This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.
Social Networking Revolution
Social networking is growing rapidly and entering the business world. Companies are realizing they must engage in social media to connect with customers. The SITEFORUM platform allows companies to create social networks for business to improve collaboration, knowledge sharing, and customer engagement. It provides content management, networking tools, and community building capabilities in a customizable and scalable software-as-a-service model. SITEFORUM has been successfully used by many large companies and helps organizations harness the power of social media.
Inbound Marketing Vs Outbound Marketing
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
e-mail marketing
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
Workflows 2.0 or How to Best Use Branching
Let’s explore five examples that illustrate the power of branching and breathe some new inspiration into your automation setup.
How To Win With Inbound Marketing
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
Wishpond's Dictionary: 25 Facebook Advertising Terms
Have you thought about Facebook Ads but gotten discouraged by a bunch of terminology you're not familiar with? Do you not have time to spend researching and studying Facebook Ads?
Well I'd like to formally apologize we haven't done this sooner.
Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)
Check it out.
The Secrets of Inbound Marketing
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
CaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para Hombre, Botas de Cocodrilo, Botas de Avestruz, Botas de Mantarraya, Botas de Armadillo y todo en Ropa Vaquera.
Inbound Marketing 101
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Digital Marketing Fundamentals & Concept
This presentation provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
Inbound Marketing
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
What is Inbound Marketing?
1) Inbound marketing is a holistic, data-driven approach that attracts potential customers through helpful content and converts them into lasting customers, rather than interrupting people with ads, emails, calls.
2) Traditional marketing is broken as people tune out interruptive tactics, but inbound marketing provides value to customers through content on blogs, videos, tools.
3) HubSpot is a marketing platform that makes inbound marketing simple through integrated software and tools that help businesses attract visitors and convert them into customers more effectively than outbound marketing.
Lead Generation WP
The document provides 5 tips for successful lead generation:
1. Embrace social media by selecting relevant channels, creating daily compelling content, and developing a reputation as a thought leader.
2. Consider using direct mail which can be effective for certain audiences and helps content stand out. It works well for event invitations.
3. Generate online leads using form-gated content, capturing contact information, developing relationships through communication, and focusing on solving problems rather than selling.
4. Test and optimize lead generation tactics by analyzing which formats and messages are most effective and how often prospects like to be contacted.
5. Revise strategies as needed based on measuring results and changes in prospect behavior and needs.
Email Marketing Presentation
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Ecommerce marketing-plan-template
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
Lessons Learned from Building a Growth Team
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
18 Marketing KPIs to Track (And How to Calculate Them)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
Pillars of Social Media
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
How to Measure Social Media ROI: A Guide for Businesses
As social media continues to be a powerful tool for businesses, it’s important to understand how to measure its return on investment (ROI). While it may seem difficult to measure the impact of social media, there are various metrics and methods businesses can use to determine its success. In this guide, we will explore 10 ways to measure social media ROI for your business.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/how-to-measure-social-media-roi-a-guide-for-businesses/
More Related Content
What's hot
Content Marketing Predictions 2017
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Hubspot Inbound Marketing Essentials Webinar - International
This document provides an agenda and overview for an inbound marketing webinar. The agenda includes an inbound marketing roadmap, a demonstration of HubSpot tools, and requirements for success. It summarizes HubSpot's all-in-one marketing software platform and shows how customers using HubSpot have achieved significant increases in website traffic and leads over time. It concludes with contact information for follow up questions.
Social Networking Revolution
Social networking is growing rapidly and entering the business world. Companies are realizing they must engage in social media to connect with customers. The SITEFORUM platform allows companies to create social networks for business to improve collaboration, knowledge sharing, and customer engagement. It provides content management, networking tools, and community building capabilities in a customizable and scalable software-as-a-service model. SITEFORUM has been successfully used by many large companies and helps organizations harness the power of social media.
Inbound Marketing Vs Outbound Marketing
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
e-mail marketing
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
Workflows 2.0 or How to Best Use Branching
Let’s explore five examples that illustrate the power of branching and breathe some new inspiration into your automation setup.
How To Win With Inbound Marketing
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
Wishpond's Dictionary: 25 Facebook Advertising Terms
Have you thought about Facebook Ads but gotten discouraged by a bunch of terminology you're not familiar with? Do you not have time to spend researching and studying Facebook Ads?
Well I'd like to formally apologize we haven't done this sooner.
Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)
Check it out.
The Secrets of Inbound Marketing
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
CaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para Hombre, Botas de Cocodrilo, Botas de Avestruz, Botas de Mantarraya, Botas de Armadillo y todo en Ropa Vaquera.
Inbound Marketing 101
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Digital Marketing Fundamentals & Concept
This presentation provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include:
- Digital marketing is easier, more affordable and effective than traditional marketing.
- It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts.
- Popular digital marketing channels include search engine marketing and social media marketing.
- To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.
Inbound Marketing
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
What is Inbound Marketing?
1) Inbound marketing is a holistic, data-driven approach that attracts potential customers through helpful content and converts them into lasting customers, rather than interrupting people with ads, emails, calls.
2) Traditional marketing is broken as people tune out interruptive tactics, but inbound marketing provides value to customers through content on blogs, videos, tools.
3) HubSpot is a marketing platform that makes inbound marketing simple through integrated software and tools that help businesses attract visitors and convert them into customers more effectively than outbound marketing.
Lead Generation WP
The document provides 5 tips for successful lead generation:
1. Embrace social media by selecting relevant channels, creating daily compelling content, and developing a reputation as a thought leader.
2. Consider using direct mail which can be effective for certain audiences and helps content stand out. It works well for event invitations.
3. Generate online leads using form-gated content, capturing contact information, developing relationships through communication, and focusing on solving problems rather than selling.
4. Test and optimize lead generation tactics by analyzing which formats and messages are most effective and how often prospects like to be contacted.
5. Revise strategies as needed based on measuring results and changes in prospect behavior and needs.
Email Marketing Presentation
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Ecommerce marketing-plan-template
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
Lessons Learned from Building a Growth Team
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
What's hot (19)
Hubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - International
Wishpond's Dictionary: 25 Facebook Advertising Terms
Wishpond's Dictionary: 25 Facebook Advertising Terms
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Similar to 6 Social Media KPIs for Social Media Marketing Mastery
18 Marketing KPIs to Track (And How to Calculate Them)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
Pillars of Social Media
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
How to Measure Social Media ROI: A Guide for Businesses
As social media continues to be a powerful tool for businesses, it’s important to understand how to measure its return on investment (ROI). While it may seem difficult to measure the impact of social media, there are various metrics and methods businesses can use to determine its success. In this guide, we will explore 10 ways to measure social media ROI for your business.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/how-to-measure-social-media-roi-a-guide-for-businesses/
The-Introduction-to-Digital-Marketing.pptx
Digital marketing is the art of promoting products or services using online platforms. It encompasses various strategies such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and more.
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
"Elevate your brand with our digital marketing strategies! 🚀 Click now to boost your online presence and engage your audience. #DigitalMarketing #BoostYourBrand"
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
"Elevate your brand with our digital marketing strategies! 🚀 Click now to boost your online presence and engage your audience. #DigitalMarketing #BoostYourBrand"
The- Introduction- fo-r Digital- marketing
Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It involves leveraging various digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Paid Promotions -- VIP Department, BrandYourself
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Click through Rate VS Conversion Rate.pdf
Find the crucial difference between Click-through Rate (CTR) and Conversion Rate. Also, learn to optimize both for maximum results on your website.
Digital Marketing Fundamentals
This document provides information on digital marketing strategies for social media platforms like Instagram and Facebook. It discusses creating goals and objectives, understanding audiences, researching competitors, auditing current efforts, setting up accounts and profiles, finding inspiration, creating content calendars, and testing strategies. It also provides details on different types of Instagram ads, factors that impact ad costs, formats, objectives, and call-to-actions. Additionally, it outlines how to design effective ads and lists tips for social media advertising best practices.
Unlocking Growth.pdf
Tailored Ecommerce Digital Marketing: Elevate Your E-Commerce Success With Us. We Strategize How To Drive Your Brand To New Heights.
Unlocking Growth.pdf
Tailored Ecommerce Digital Marketing: Elevate Your E-Commerce Success With Us. We Strategize How To Drive Your Brand To New Heights.
Google Search crash course
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
5 Steps to Social Media Success Using Competitive Intelligence
The 5 step document provides a beginner's guide to social media success using competitive intelligence. The 5 steps are: 1) listen first to competitors' social media before engaging; 2) identify successful social media channels used by competitors; 3) define key performance indicators to measure success; 4) join social media conversations; and 5) continuously monitor competitors and benchmarks to stay ahead. The goal is to learn from competitors, maximize engagement on effective channels, and continuously improve strategies.
Measuring the SUCCESS of your DIGITAL MARKETING efforts
Measuring the success of your digital marketing efforts is crucial to understand the effectiveness of your strategies and make data-driven decisions.
How to Improve Your Social Media ROI.pdf
Welcome to the ever-evolving world of digital marketing, where every like, share, and comment can hold the key to your brand's success. In this era of social media dominance, businesses worldwide are investing significant resources into their online presence. From creating engaging content to running targeted ad campaigns, the digital landscape has become a bustling marketplace where brands vie for attention and consumer loyalty. But amid the hustle and bustle of social media marketing, there's one pressing question that plagues every marketer's mind: Is all this effort translating into tangible returns on investment (ROI)? The answer, while elusive for some, is absolutely within reach.
But amid the hustle and bustle of social media marketing, there's one pressing question that plagues every marketer'sIn this blog, we embark on a journey to unravel the mysteries of Social Media ROI.
We'll not only show you how to prove the worth of your social media endeavors but also provide insights on how to enhance your strategies for better results. So, if you've ever wondered whether your social media efforts are paying off or how to boost your ROI in this digital age, you're in the right place.
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs
These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
Introduction to digital marketing
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
What is multi-touchpoint attribution.pptx
What is multi-touch point attribution, and which model perfectly defines your customer's buying journey? Read our expert blog to learn more.
https://www.virtueanalytics.com/multi-touch-point-attribution/
Measuring social media with Google Analytics
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Similar to 6 Social Media KPIs for Social Media Marketing Mastery (20)
18 Marketing KPIs to Track (And How to Calculate Them)
18 Marketing KPIs to Track (And How to Calculate Them)
How to Measure Social Media ROI: A Guide for Businesses
How to Measure Social Media ROI: A Guide for Businesses
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
"Kunal's Digital Spotlight: Illuminate Your Brand with Cutting-Edge Marketing!"
5 Steps to Social Media Success Using Competitive Intelligence
5 Steps to Social Media Success Using Competitive Intelligence
Measuring the SUCCESS of your DIGITAL MARKETING efforts
Measuring the SUCCESS of your DIGITAL MARKETING efforts
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs
More from Kayla Perry
Brafton eBook example - Attanium - Shorter eBook Example
This eBook is an example of packaging short pieces of content into a collection that the reader can flip through.
Valentine's day puns
The kinds of cheesy Valentine's cards that only a digital marketer would appreciate.
Example Case Study Slides
These are slides that we created based on a case study we published on our site: https://www.brafton.com/clients/case-studies/500-backlinks-for-preply/
Brafton White Paper Example
The document discusses the future of mobile authentication and the potential for multimodal biometrics to replace passwords. It argues that passwords are outdated and insecure, while biometrics offer a more convenient and secure alternative. Specifically:
- Multimodal biometrics, which use multiple biometric factors (like facial recognition and voice analysis) simultaneously, improve security by making spoofing more difficult. They also improve the performance and usability of biometric authentication.
- Biometrics are evolving rapidly and adoption is increasing exponentially. When combined through multimodal authentication, biometrics are expected to permanently replace insecure password-based authentication.
- The document concludes by noting that the best architecture approach (device-centric vs. server-centric) for
Brafton White Paper Example
The document discusses cloud cost governance in a multi-cloud environment. It notes that over 60% of enterprises now use a mix of public and private clouds for operational agility and scalability. However, managing costs across multiple cloud services introduces complexity. The document outlines three key factors that drive up cloud costs: poor budgeting, lack of accountability, and under-optimization. It provides recommendations in each area to improve cost governance, including dynamic budgeting based on baseline usage, clear accountability policies, and ongoing optimization through performance measurement and insights. The goal is to control cloud costs without compromising agility through the right tools and methodologies.
Brafton: 14 Types of Visual Content
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
Search Performance Brief Example
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
Persona Development Example
Flip through these examples of the types of marketing personas we make for our clients. Contact us to learn more about our persona development services.
More from Kayla Perry (8)
Brafton eBook example - Attanium - Shorter eBook Example
Brafton eBook example - Attanium - Shorter eBook Example
Recently uploaded
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
6 Social Media KPIs for Social Media Marketing Mastery
- 1. 6SOCIALMEDIAKPIs FOR SOCIAL MEDIA MARKETING MASTERY
- 2. Comments measure engagement and also let customers share reactions and feedback. Use contests — such as giveaways — and features like Twitter polls to generate more comments. 1.COMMENTS
- 3. Impressions show how many times a post appeared in people’s feeds. Hashtag usage, influencer marketing partnerships and adept use of captions and descriptions all help boost impressions. 2.IMPRESSIONS
- 4. 3.CLICK-THROUGHRATE(CTR) CTR is the number of call-to-action (CTA) clicks, divided by impressions, multiplied by 100. With CTR, you can gauge the efficacy of CTAs like “Subscribe to our newsletter.”
- 5. 4.SITETRAFFIC+REFERRALS Platforms like Google Analytics and HubSpot let you see how much traffic your social media posts are referring to your websites. You can then optimize this content accordingly.
- 6. 5.LEADCONVERSIONRATE How do your social media campaigns translate to actual sales? Lead conversion rate provides an answer. Use clear CTAs, professionally designed landing pages and concise copy to increase conversions.
- 7. Make sure you’re not overspending per conversion. Narrowing your audience targeting, using A/B tests and exploring video ads may improve your social media ROI. 6.COSTPERLEAD