The document discusses optimizing digital lead generation campaigns by focusing on qualified leads rather than just initial conversions. It suggests using Google's offline quality conversions import and instant ad forms to improve lead quality and cost-per-lead metrics. Additionally, it emphasizes the importance of effective communication strategies, including the use of videos and clear calls-to-action to engage potential customers.

1. Slide 1/3
The conversion you are getting from your digital
campaigns, is that your final conversion? or you
need to call them or email them to determine and filter
amongst them?
If it's not the qualified lead, then why aren't you
optimising for final qualified leads?
You know you can use Google's offline quality
conversions import mechanism to make your lead
gen campaigns highly effective?
Is your digital conversion
your final Lead?
»»»
Helps in increasing
Lead quality rate >>

2. Do you really want cold prospects to come on your
website and then fill a form? Is "bring on your website"
part needed at all?
Instant Ad forms will help you reach customers one
step earlier in their journey in an environment where
they’re already engaged and open to discovery
These Tap-Tap forms autofills all the basic info which is
required & requires less efforts from your potential
prospects
Instant Ad Forms Or
Website Forms?
»»»
<< Inc in conversion rates
& ~30% better Cost Per
Lead

3. What's your Lead Gen
Communication Strategy?
Slide 3/3 «««
Talk about not only the USP but also it's benefits to
the end user.
Be Persistent, Be Informative, Be Direct & Enticing!
Brand Name is Important
Include Benefits & Features
Include CTA in your Ads
Excite audience & induce them to fill the form
If a picture is worth a thousand words, a video is worth
a 100 pictures, and believe me they work the best to
get quality leads, try running Video Form Fill Ads!
Attractive &
Informative, use of
Videos for quality
leads