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Social Media & Higher Education Undergraduate Admissions

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Ma'ayan Plaut
Ma'ayan Plaut

A presentation on social media in undergraduate admissions, co-presented with Cara Rousseau from Duke University at the Consortium on Financing Higher Education 2014 Retreat.

Education
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Social  Media  &  Higher  Educa2on  |  Roles  &  Structure   Decentralized  but  communica2ve;     empowering  and  educa2ng.    
The  constant:  an  emphasis  on   content.   Social  Media  &  Higher  Educa2on  |  Content  strategy  
The  many  ways  they  find  you.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   The  many  2mes  they  find  you.  
Connec2ng  audiences  through   digital  tools  and  in  real  life.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   Building  communi2es  &  opportuni2es   for  chance  encounters  
Overall  planning  within  universi2es.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
Let’s  be  friends.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
The  Three  Things  For  Your  To-­‐Do  List   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Conduct  a  student  focus  group.     Ask:  “How  do  you  communicate   with  your  friends?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Find  your  social  media  manager  on   campus  and  invite  them  to  coffee.     Ask:  “Tell  me  about  your  work  and   how  can  I  help  you?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Build  an  internal  team  of  advisors.     Ask:  “What  are  your  personal   communica?ons  strengths?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
MIT  Blogs   hRp://mitadmissions.org/blogs   Stories  by  students  and  admissions  officers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Oberlin  Blogs   hRp://blogs.oberlin.edu/   First-­‐person  documenta2on  of  life  on  campus   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Social  Media  &  Higher  Educa2on  |  Case  Studies   @DukeStudents   hRp://instagram.com/dukestudents     Images/video  featuring  the  student  experience  
Here  We  Go  Saints   hRp://instagram.com/herewegosaints   Student-­‐generated  visual  content   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  #VirtualVistas   Crisis  responding,  flexible  use  of  digital  tools   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Uchicago  Admissions  Tumblr   hRp://uchicagoadmissions.tumblr.com     Social-­‐charged  blog  combining  campus  life  and  student  inquiries   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Vanderbilt’s  “I’m  In”   hRp://admissions.vanderbilt.edu/imin/2018/   Micro-­‐site  for  admiRed  students  and  customized  digital  swag   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Golden  Eagle  Deliver   hRp://youtu.be/KL5lU__sf-­‐I   Hand-­‐delivered  acceptance  leRers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Duke’s  Homepage   Duke.edu   Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced     Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
Oberlin’s  Homepage   Oberlin.edu   Integra2on  of  social  content:  stories,  blogs,  video,  photos   Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
Cara  Rousseau,  Duke  University   Cara.Rousseau@duke.edu   @CaraRousseau     Ma’ayan  Plaut,  Oberlin  College   maayan.plaut@oberlin.edu   @plautmaayan   Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info  

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Social Media & Higher Education Undergraduate Admissions

  • 1. Social  Media  &  Higher  Educa2on  |  Roles  &  Structure   Decentralized  but  communica2ve;     empowering  and  educa2ng.    
  • 2. The  constant:  an  emphasis  on   content.   Social  Media  &  Higher  Educa2on  |  Content  strategy  
  • 3. The  many  ways  they  find  you.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  • 4. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   The  many  2mes  they  find  you.  
  • 5. Connec2ng  audiences  through   digital  tools  and  in  real  life.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  • 6. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   Building  communi2es  &  opportuni2es   for  chance  encounters  
  • 7. Overall  planning  within  universi2es.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  • 8. Let’s  be  friends.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  • 9. The  Three  Things  For  Your  To-­‐Do  List   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 10. Conduct  a  student  focus  group.     Ask:  “How  do  you  communicate   with  your  friends?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 11. Find  your  social  media  manager  on   campus  and  invite  them  to  coffee.     Ask:  “Tell  me  about  your  work  and   how  can  I  help  you?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 12. Build  an  internal  team  of  advisors.     Ask:  “What  are  your  personal   communica?ons  strengths?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 13. MIT  Blogs   hRp://mitadmissions.org/blogs   Stories  by  students  and  admissions  officers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 14. Oberlin  Blogs   hRp://blogs.oberlin.edu/   First-­‐person  documenta2on  of  life  on  campus   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 15. Social  Media  &  Higher  Educa2on  |  Case  Studies   @DukeStudents   hRp://instagram.com/dukestudents     Images/video  featuring  the  student  experience  
  • 16. Here  We  Go  Saints   hRp://instagram.com/herewegosaints   Student-­‐generated  visual  content   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 17.   #VirtualVistas   Crisis  responding,  flexible  use  of  digital  tools   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 18. Uchicago  Admissions  Tumblr   hRp://uchicagoadmissions.tumblr.com     Social-­‐charged  blog  combining  campus  life  and  student  inquiries   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 19. Vanderbilt’s  “I’m  In”   hRp://admissions.vanderbilt.edu/imin/2018/   Micro-­‐site  for  admiRed  students  and  customized  digital  swag   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 20. Golden  Eagle  Deliver   hRp://youtu.be/KL5lU__sf-­‐I   Hand-­‐delivered  acceptance  leRers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 21. Duke’s  Homepage   Duke.edu   Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced     Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  • 22. Oberlin’s  Homepage   Oberlin.edu   Integra2on  of  social  content:  stories,  blogs,  video,  photos   Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  • 23. Cara  Rousseau,  Duke  University   Cara.Rousseau@duke.edu   @CaraRousseau     Ma’ayan  Plaut,  Oberlin  College   maayan.plaut@oberlin.edu   @plautmaayan   Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info