Managing Student Staff and Contributions to Social Media was a presentation done at Academic Impressions' Social Media Strategy For Higher Education: Beyond the Basics conference in Fort Worth, Texas.
This presentation covers three case studies of student staffing models at Rochester Institute of Technology (RIT), University of Michigan at Flint (UM-Flint), and Ithaca College, and an in-depth look at the creation and sustainability of the Oberlin blogs.
The future of learning is global - a vision for leadershipJulie Lindsay
Schools want to go global, teachers want to connect their classrooms with the world, but what are the leadership skills needed to 'flatten' a school and launch it into the future. In fact, the future is now, the vision needs to be articulated now, and global learning should be planned across the curriculum now, not as an add on or as something too hard to access. This session will share ideas and resources for planning to move a learning community into a globally connected and collaborative future.
Global collaboration in the classroom: Meet Flat ConnectionsFlat Connections
An overview of global collaboration strategies for classroom learning. Flat Connections teacher development and global projects are reviewed.
These slides were used for an online webinar September 2014. The recording for this webinar is here: http://goo.gl/1kslWX
Your Hybrid Classroom: Will You Change Your Paradigm? social media, 21st cent...Michelle Pacansky-Brock
Teaching a hybrid class has the potential to be a paradigm altering experience. The choice is yours. Will you take the leap and rethink your students' learning? Will hybrid teaching infuse your students' experiences with participatory, global, relevant learning?
The future of learning is global - a vision for leadershipJulie Lindsay
Schools want to go global, teachers want to connect their classrooms with the world, but what are the leadership skills needed to 'flatten' a school and launch it into the future. In fact, the future is now, the vision needs to be articulated now, and global learning should be planned across the curriculum now, not as an add on or as something too hard to access. This session will share ideas and resources for planning to move a learning community into a globally connected and collaborative future.
Global collaboration in the classroom: Meet Flat ConnectionsFlat Connections
An overview of global collaboration strategies for classroom learning. Flat Connections teacher development and global projects are reviewed.
These slides were used for an online webinar September 2014. The recording for this webinar is here: http://goo.gl/1kslWX
Your Hybrid Classroom: Will You Change Your Paradigm? social media, 21st cent...Michelle Pacansky-Brock
Teaching a hybrid class has the potential to be a paradigm altering experience. The choice is yours. Will you take the leap and rethink your students' learning? Will hybrid teaching infuse your students' experiences with participatory, global, relevant learning?
Global Education Conference Keynote 2013Julie Lindsay
Emerging technologies and increased access to networks is the catalyst to embed global awareness, interaction and understanding into all learning opportunities, but has this really happened yet? What positive social change needs to take place to fully realize the goal of a connected and 'flattened' environment that supports personalized learning?
Join Julie for 'How to Go Global' as she describes, and shows through current examples, how leadership, collaborative learning that leads to true co-creation, and building 'leagues' of designers, innovators and communities can take learning to the next level. Our future is important, let's articulate and plan to go global now.
Student autonomy for flat learning and global collaborationJulie Lindsay
The focus of this presentation is on developing student autonomy to build learning networks and communities of practice for collaboration, both local and global. We talk about the teacher as a connected and collaborative global learner, but we need to redesign the learning paradigm further to connect students in K-12 more independently with others. The role of the teacher as activator or ‘learning concierge’ for student network building is crucial. Knowledge construction via a non-hierarchical approach means the student must also learn to take responsibility for professional learning modes and not be reliant on the teacher as the conduit.
Join Julie to explore new ideas for collaborative learning to support deeper understanding about the world while working with the world.
Teaching with Technology: Some Pedagogical ImplicationsDilip Barad
This presentation is about some pedagogical implications in using technology in the classroom. Based on Vygotsky's philosophy of constructivism, if teachers use technology as a method of delivery in the classroom, it can make huge difference in connecting the class with the outside world.
With Our Powers Combined: Social Media & CommunicationMa'ayan Plaut
On social media and communication throughout my life as a lens to talk about social media, communication, and digital identity development for students.
Presented at CrowdSource Summit (#hewebcrowd) on 10.17.14 in Portland, Oregon.
Global Education Conference Keynote 2013Julie Lindsay
Emerging technologies and increased access to networks is the catalyst to embed global awareness, interaction and understanding into all learning opportunities, but has this really happened yet? What positive social change needs to take place to fully realize the goal of a connected and 'flattened' environment that supports personalized learning?
Join Julie for 'How to Go Global' as she describes, and shows through current examples, how leadership, collaborative learning that leads to true co-creation, and building 'leagues' of designers, innovators and communities can take learning to the next level. Our future is important, let's articulate and plan to go global now.
Student autonomy for flat learning and global collaborationJulie Lindsay
The focus of this presentation is on developing student autonomy to build learning networks and communities of practice for collaboration, both local and global. We talk about the teacher as a connected and collaborative global learner, but we need to redesign the learning paradigm further to connect students in K-12 more independently with others. The role of the teacher as activator or ‘learning concierge’ for student network building is crucial. Knowledge construction via a non-hierarchical approach means the student must also learn to take responsibility for professional learning modes and not be reliant on the teacher as the conduit.
Join Julie to explore new ideas for collaborative learning to support deeper understanding about the world while working with the world.
Teaching with Technology: Some Pedagogical ImplicationsDilip Barad
This presentation is about some pedagogical implications in using technology in the classroom. Based on Vygotsky's philosophy of constructivism, if teachers use technology as a method of delivery in the classroom, it can make huge difference in connecting the class with the outside world.
With Our Powers Combined: Social Media & CommunicationMa'ayan Plaut
On social media and communication throughout my life as a lens to talk about social media, communication, and digital identity development for students.
Presented at CrowdSource Summit (#hewebcrowd) on 10.17.14 in Portland, Oregon.
In this interactive session, Michael Paskevicius guides participants getting started with WordPress. This session is designed to get participants started on designing and creating ePortfolios.
Social Media To Enhance Enrollment Management - Academic Impressions, March ...Ma'ayan Plaut
Social Media To Enhance Enrollment Management was a presentation done at Academic Impressions' Social Media Strategy For Higher Education: Beyond the Basics conference in Fort Worth, Texas.
This presentation covers strategy, implementation, and integration of social media into the admissions and enrollment process.
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
Spotlight on Students: Student-Centered Strategies for Your Library's Social ...bwest2
Connecting with students via social media while balancing the demands on librarians and library staff can pose a challenge. Two academic librarians share effective strategies which alleviated the burden of maintaining the library's social media presence while boosting student participation. Participants will come away with the beginnings of a concrete social media strategy and best practices for encouraging student interaction utilizing contests and polls.
Using Social Media as a Professor and as a Thought Leader in the business worldHannah Redmond
This presentation was made at the 2012 Business Professor Teaching Summit at Drexel University in Philadelphia. Presenters were Hannah Redmond and Leon Fraser.
Take a look at this multi-school research study that was conducted in late 2015 to determine the most popular tones and topics used by alumni relations and annual giving department social media feeds.
NU Innovation in Teaching Series: Social Media in Medical EducationMichael Gisondi
"The Dynamic Role of Social Media in Medical Education" presented at The Garage of Northwestern University in the Innovation in Teaching Series by Dr. Michael Gisondi, Associate Professor of Emergency Medicine and Medical Education, Northwestern University Feinberg School of Medicine. October 17, 2016.
The Dynamic Role of Social Media in Medical EducationMichael Gisondi
Grand Rounds lecture presented at Palmetto Health Richland Emergency Medicine Residency Program / University of South Carolina School of Medicine, August 2016.
This presentation discusses the use of social software in the Master of Distance Education program at UMUC, and shares lessons learned during the development of several initiatives taking place outside of the online classroom.
Conversations in the Cloud: Strategies for Implementing Open Reflective Writi...Michael Paskevicius
In these sessions we explore a range of ways to support students in sharing their experiences, reflections and discussions outside of class in a more open manner – through digital communication platforms and tools. As part of this series, you will redesign one course activity or assessment strategy for implementation in a course in Fall 2016.
Throughout the three part series we will engage in a simulation using a shared and collaborative WordPress blog thereby modeling approaches to implementing open reflective writing. Various models of using WordPress in education will be explored including individual student reflective writing sites, collaborative community course sites, and aggregated sites.
By the end of these sessions participants will:
-experience taking part in a collaborative reflective writing community
-plan a learning activity which makes use of this technique
-share their experiences implementing within their discipline
Presented during the Environment for Humans Content Strategy Summit on 9.21.15.
Examples and case studies referenced in the talk can be found at the following links:
Make Content More Social: https://oncampus.oberlin.edu/webteam/2012/11/make-content-more-social
Poster Culture: http://www.oberlin.edu/alummag/summer2013/aroundtappansquare.html#calendar
Interview Bingo: http://blogs.oberlin.edu/applying/interviews/interview_bingo.shtml
Kitten Email: https://oncampus.oberlin.edu/webteam/2014/02/purr-fect-case-study
My New Home case study: https://oncampus.oberlin.edu/webteam/2014/10/i-have-two-questions
My New Home Video: https://www.youtube.com/watch?v=9PkHfsJCKYg
End Tweets: http://www.oberlin.edu/alummag/summer2014/issue/?page=50
7 Gifs To Make You Feel Like You're Back At Oberlin (Buzzfeed article): http://www.buzzfeed.com/maayanplaut/7-gifs-to-make-you-feel-like-youre-back-at-oberli-dp4g
On Tshirts: https://oncampus.oberlin.edu/webteam/2013/11/just-wear-it
Shared Content - measuring success on a career center bulletin board: https://oncampus.oberlin.edu/webteam/2013/11/let-us-measure-success
Listen to your parents - parents advice video: https://www.youtube.com/watch?v=R8AaKUQE9Y8
Tappin' in Tappan: https://oncampus.oberlin.edu/webteam/2014/04/social-loops-tappin-tappan
COPE case study - All Our Worlds: https://oncampus.oberlin.edu/webteam/2015/03/social-content-distribution-action-all-our-worlds and https://oncampus.oberlin.edu/webteam/2015/04/facebook-video-experiment-all-our-worlds
Evergreen and Growth: Sustainable Content Strategy for Social Media ManagersMa'ayan Plaut
Presented at HighEdWebNY (#hewebny) on June 12, 2015.
For social media managers struggling with the balance of being reactive and proactive on social networks, there’s at least one way to help quell the “content crazies” – to focus on the content already in existence to maximize its mileage. Through on campus partnerships, internal projects, and an eye toward our past creations to inspire future content, we can make the most of the stories we show, tell, and share about our school.
IdeaFest Bowling Green - A Hero's JourneyMa'ayan Plaut
Presented to attendees of IdeaFest Bowling Green (#ifbg2015). A little bit of my hero's journey to now and how I'm now encouraging others to be their own heroes.
Western Kentucky University, 3.20.15
Being a good digital human and claiming your own online home, with a focus on about.me pages. Presented to a conservatory professional development class on February 24th, 2015.
A Tale of Two Projects: Relationship Building Through Legacy ProjectsMa'ayan Plaut
Over the past six years, we’ve seen a lot of change to the social landscape, but one thing is clear: Our community tells the story we as communicators wish we could tell ourselves. Social media has made it easier to connect with our communities, but do we have the spaces to support our community’s stories? Two projects within the Oberlin social landscape have remained constant beacons of authentic community content, the Oberlin Blogs and the Oberlin Stories Project. In this presentation, we will take an introspective dive into the successes, failures, and takeaways of these projects both internally & externally.
Presented by Ben Jones and Ma'ayan Plaut at #confabEDU on November 14th, 2014 in Atlanta, Georgia.
New change to a social platform? That’s no time to rethink your social media strategy; stick to your content strategy and all will be fine. Recenter yourself with the mantra “Make content more social”—an attempt to proactively create, host, and share more social stories. Moving horizontally rather than vertically through our social spaces allows for more seamless and integrated social experience, with an emphasis on telling our best story, aided by the tools we have at our disposal.
Inspired by a 2012 blog post on the Oberlin College Webteam blog: https://oncampus.oberlin.edu/webteam/2012/11/make-content-more-social
Initially presented at Confab Higher Ed (#confabEDU) in November 2013, updated for Aggregate Conference (#ggrgt) in September 2014.
Many Hands, One Voice: Harmony in Higher EdMa'ayan Plaut
With the evolution of technology and communication, the way we reach our audiences will never be the same. Our messages, regardless of medium, are all part of the larger conversation. No longer can the divisions between print, web, social media, and in-person communications be ignored--when we connect with our audiences, they’re expecting everything we do to be consistent across the board.
To do this, we must work together on the inside so we’re all singing the same song on the outside. In this presentation, we will demonstrate how to break down the division between job roles and media to deliver your messages effectively, reach your people where they are, and provide the value they are looking for. We’ll make the case for collaboration to enhance internal and external conversations, and provide ideas to better the relationships between online and offline communications.
Presented with Alaina Wiens from UM-Flint at #psuweb14, the Social Media Summit for Penn State Communicators, and the KCTCS Web Retreat.
Social Media & Higher Education Undergraduate AdmissionsMa'ayan Plaut
A presentation on social media in undergraduate admissions, co-presented with Cara Rousseau from Duke University at the Consortium on Financing Higher Education 2014 Retreat.
What's Your Story? Integrating Your Narrative Across ChannelsMa'ayan Plaut
Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.
http://www.case.org/Conferences_and_Training/SMC14/Program.html
It's Not You, It's Them: Crafting the Content Your Audience WantsMa'ayan Plaut
Presented on March 20th, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.
http://www.case.org/Conferences_and_Training/SMC14/Program.html
Got Students? Get Social! #heweb13 #tie5Ma'ayan Plaut
Got students at your school? They're making great stuff and we should definitely be partnering with this. This presentation covers why student content creation is important for you and your school, how to make the experience better for our students, and managing the beast that is a team of creatively awesome student creators.
Presented at HighEdWeb 2013 (#heweb13) in the Technology in Education (TIE) track on October 7th, 2013.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Managing Student Staff and
Contributions to Social Media
Ma’ayan Plaut
Social Media Coordinator
Oberlin College
Wednesday, March 27, 2013
1:30 – 4:30pm
2
3. AGENDA
• Student Staffing: An overview
• Benefits of Student Staffing
– Why a student team?
– Account Management
– Ideas & Decisions
– Finding Students
• Managing Social at Oberlin
• Oberlin blogs
• Training and accountability
• Management
• Pitfalls
• Rewards 3
4. LEARNING OUTCOME
After participating…
…you will understand how to hire, train, and manage student
staff to ensure the highest-quality contributions while
minimizing mistakes to your social media efforts.
4
10. WHY A
STUDENT
TEAM
On #RITstudents:
“No one understood our community
and student-to-student connections
were missing from what we were
doing.”
Ashley Hennigan (@ashleyhenn),
Assistant Director of Undergraduate
Admissions | Rochester Institute of
Technology
10
11. WHY A
STUDENT
TEAM
On #ICSocial:
“Students generally live, eat, and do
everything else on campus, so they
have a much better sense of place
than staffers do.”
Rob Engelsman (@rcengelsman),
Multimedia Content Specialist |
Ithaca College
11
12. WHY A
STUDENT
TEAM
On Students @ UM-Flint:
“Student voices are vital. They’re
the avenues of connection between
prospective and current students.”
Alaina Wiens (@alainawiens), New
Media Communication Specialist at
University of Michigan-Flint
12
14. STARTING
THE TEAM
#RITstudents
•Spinoff of the admissions
ambassadors blogging program
•Blogs began in 2005
•#RITstudents launched in 2011
•Students are hired by admissions
and trained in full
•Team of 8 students
•Paid positions as ambassadors
14
15. STARTING
THE TEAM
#ICSocial
•Launched January 2012
•Applications via Ithaca College’s
social media channels
•Team of 16 students
•Volunteer positions, though some
funding is available for projects
15
16. STARTING
THE TEAM
Students @ UM-Flint
•Launched August 2012
•Personal recruitment
•Volunteer positions; supplied with
an iPod touch for easy on-the-go
updating
•Hoping for structural improvements
based on pilot for 2013-14 academic
year
16
17. TAKEAWAYS
LEARNING OUTCOME
Starting the team:
•Some sort of incentive to be involved (money,
iPod touch, information)
•Takes some time to get traction
•Training is necessary
•Spawns from a direct need
17
18. ACCOUNT
MANAGEMENT
#RITstudents
•Access to Facebook, Youtube and
Twitter accounts.
•All accounts individually branded as
#RITstudents.
18
19. ACCOUNT
MANAGEMENT
#ICSocial
•Students are the
content creators
•Photo, videos at
events, sent to
Multimedia Content
Specialist
•Specialist posts to
official channels
19
20. ACCOUNT
MANAGEMENT
Students @ UM-Flint
•Blog posts under student names
•All posts reviewed by Social Media
Strategist
•UM-Flint branded Twitter accounts
•Shared access to UM-Flint Instagram
20
22. IDEAS AND
DECISION
MAKING
#RITstudents
•Students provide content and ideas
•Assistant Director of Undergraduate
Admissions helps provide context and
tech help
•Student captain in charge
•Too. Many. Ideas.
22
23. IDEAS AND
DECISION
MAKING
#ICSocial
•Bring strategy to the table
•Students offer ideas for
improvement
•Broad ideas from students, honed
with Multimedia Content Specialist
•Creative briefs for all projects;
student initiatives included
23
24. IDEAS AND
DECISION
MAKING
Students @ UM-Flint
•Suggestions from Social
Media Strategist for blog
posts
•Many overlapping ideas
from students (very
involved)
•All posts go through
strategist before
publishing
24
26. FINDING
STUDENTS
#RITstudents
•Hired through
admissions
•Half expressed
interest, half
referrals
•Care for university
first, social media
second
26
27. FINDING
STUDENTS
#ICSocial
•Application via a
Google Form
•Only shared on social
channels at the end of
the semester
•Range of experience
and ideas about what
social media means
27
28. FINDING
STUDENTS
Students @ UM-Flint
•Hand-picked
•Active on social
media
•Leaders on campus
•Deeply care about the
university
•Able to give feedback
on projects
28
30. INTERNAL
COMMUNICATIONS
#RITstudents
•Facebook group for
students
•Email
•Text/tweets
•Google Docs for
scheduling
•Trello for task
management
•In person meeting
twice a week
30
31. INTERNAL
COMMUNICATIONS
#ICSocial
•4 student leaders meet once a week
•Whole team meets once a week
•Facebook group for leaders, whole
team
•Asana for task management
•#ICSocial chat
31
47. MANAGING
SOCIAL AT
OBERLIN
• An opportunity to peek into complex
Oberlin environment.
• Not many students actively engaging with
us.
• Prospective students chatting about us are
at a minimum.
47
49. MANAGING
SOCIAL AT
OBERLIN
• No two Oberlin experiences are
the same
• Generalizations don’t go far
• Strength in sharing is through
storytelling.
49
55. OBERLIN
BLOGS
Desired qualities:
•Natural storyteller
•Consistent (already producing, not just for
app)
•Desire to share
•Range of class years, majors, interests,
housing
•Diversity
55
56. OBERLIN
BLOGS
Blogger selection:
•Committee from communications,
admissions, current student bloggers
•Average applicant pool is 45
•18 student bloggers on the roll
•Currently: not all media types represented
56
57. OBERLIN
BLOGS
Sustainability:
•Program launched fall 2008
•63 students, faculty, and staff
contributing over 4+ years
•1358 posts (and counting!)
•3500 visits a week
57
60. SQUIRREL
BRIGADE
The Squirrel Brigade is here to excite
people; to be an easily accessible
resource for information and directors
for "the next step" in the information-
gathering process; to connect students
with each other, on and offline; and to
be a megaphone for the campus
community.
60
61. SQUIRREL
BRIGADE
• Six students: three recruited, three
selected
• Connections to admissions,
communications, and student body
• Posting access to Facebook group, Twitter,
Tumblr, Youtube, shared email account
61
63. TRAINING
• Hold passwords and posting access to
Squirrel Brigade social accounts
• Dedicated email account for internal and
external communication
• Facebook is most used for communications
with and between Squirrel Brigade
63
64. ACCOUNTABILITY
The Rules of the Internet
•Use common sense.
•Post things you find exciting.
•If you’re acting under the group name, sign
your name/initials.
•Reread everything.
•Don’t delete things. Own your mistakes.
•Be a human.
64
65. WHERE ARE
WE NOW?
• A year or so in…
• Presence is strong
• In person interactions are key
• Time is not on our side
• Desire to include more of the student body
65
66. WHERE DO
WE WANT
TO GO?
Next year:
•Add 3-4 new students
•Spend fall creating content, outreach to
student body
•Spend spring doing outreach with new class
•Bulk up FAQ, blog, Youtube channel
•Forge connections with student affairs
66
68. MANAGING
STUDENT
CONTENT
CREATORS
• We hire people, not blog posts.
• If we can’t trust our students to
tell the story of our school, who
should we trust?
• Provide the tools, framework, and
support.
• Get out of the way and let
creativity take charge.
68
70. WHERE I FIT
IN:
• Cheerleader
• Editor
• Agent
• Troubleshooter
70
71. WHERE I FIT
IN:
Behind the scenes:
•Prompts
•Analytics
•Individual emails/meetings
•Blogging parties
•Content master for all sorts of additional
outreach (print and web)
71
81. REWARDS
Wealth of creative
content to be shared
and repurposed.
81
82. TAKEAWAYS
LEARNING OUTCOME
• Decide what you want to get out of social
media, and whether a student can help you
accomplish your goals
• Consider the pros and cons of a student team,
and whether you can support that
• Understand the management requirements and
determine if they can be met by your staff
82
Social media ambassadors are hired and trained as admissions ambassadors. Team of 8 students. Managed by #RITStudents captain and Assistant Director of Undergraduate Admissions
Students @ UM Flint Pilot blogging and social media team Hand-picked team of 4 volunteer students Managed by Social Media Strategist in University Relations
#ICSocial Volunteer student content contributors for official Ithaca College channels Team of 16 students Managed by Multimedia Content Specialist in Marketing Communications office
Started as a blogger program. Front facing students-to-student piece. Research saw: no one understood community, that was really missing from what we were doing. Combat with: student content! Housed out of admissions. All students also work as admissions ambassadors (tour guide trained) More university wide perspective, rather than just own niche. Have brand background, same messaging as a tour guide and understanding of what the audience might want. Same delivery online. A few bloggers wanted to do more video, which spawned with the social team. How can we add video into blogs? Stand alone videos! On social media! Making it official (SM ambassadors). The social ambassadors (Twitter, videos, most front-facing, also blog). Also bloggers that aren't social media ambassadors. Blogs = open to everyone. On camera/social is paid. Focus is important. The bloggers are also paid, part of their tour guide/admissions work. SM ambassadors are application based, and they are required to blog as well.
I started the team in January of 2012 by soliciting applicants through IC's social media channels. I received about 15 applicants and picked 7. For the fall of 2012, I received 25 applicants and expanded the team to 18 people. This spring, I received about 30 applicants but shrunk the team back down to 16. That number fluctuates due to students studying abroad and such. I've only fired one student, and the rest chose to leave the group or graduated.
The Students@UM-Flint project is in its first year. We’re looking at this as a pilot phase with a small group of students, and I’m hoping the students can help me improve the structure before we move into the next academic year. The goal of the project is to provide an avenue for prospective students to connect with current students, and for those current students to help tell the story of the university. The voice for this really needed to be a student voice. The bonus is that students are a part of much more on campus than staff members. I can’t leave my desk to attend every event on campus (most of the time I don’t hear about an event until it’s too late!). Students can provide us content from the “inside” without the huge coordination efforts that would be required to get staff coverage.
Names on everything!
TOO MANY IDEAS. We’re overcommitted but there are no restraints because the ideas are too good.
I try to pick a group of students that have a broad range of ideas about what social media means and what purpose it holds. That way we can have informed discussions where there are actually different opinions instead of one hivemind. I also try to select students with a broad range of experience, so there are seniors all the way down to freshmen. It helps get them thinking about what's important for the different age groups on campus, and also ensures that the team can continue without a complete turnover semester to semester.
Facebook is the best way to communicate. Official means paper trail, like hours. All students are social media users. LOVE Twitter/text communication with Ashley. In person meeting: required one per week. Captain is always available. Can come in during open office hours to work.
Me! Part time (and at an advantage, because more time to think and integrate). Con, athletics, museum, development, alumni association all have social media roles.
Enter... The Oberlin blogs. Started in 2008 by VP of Communications Ben Jones, after coming to Oberlin from MIT (where he launched their first blogging program) Goals: unfiltered experiences, different take on storytelling, content that was relevant and sharable everywhere, marked portfolio experience for students (at least ¼ of the staff have worked for student pubs/left Oberlin to do journalism/writing elsewhere).
Approached by Ben to start blogging as a junior as a photo blogger, but once I got the space, I started writing lots with a number of pictures involved. Written 126 posts and counting. Started managing the blogs following graduation. Blogging mentor to 40 student bloggers in the past three years.
Applications are posted on the blogs every fall (sometimes in the spring), hire late September and up by October.
Group of recruited (volunteer) students who help with the transition from admitted student to current student.
How I make it work with 18 student employees that, in many cases, I've never met beyond the internet. (Fitting, perhaps, but a challenge.)
How I make it work with 18 student employees that, in many cases, I've never met beyond the internet. (Fitting, perhaps, but a challenge.)
Scheduling with students = difficult. Their academics and personal schedule are always going to be first. Question for the group: how do we help our students?
Breaks are killer. How do you provide content and encourage posting when your campus is quiet? Question for the group: how can we provide more content when there’s a dry spell?
Be yourself, sound off, but know your grandma might be reading. Approve bloggers, not blog posts. Question for the group: how do you keep a handle on created content while letting it stay authentic?
You invest time to get programs going and continuing to run. Worth the energy you put in when it comes to student output? What if your students leave? Ideal = stick through whole experience, develop accordingly, but you win some, you lose some. Question for the group: how do you streamline training? Workflow?
You can only be in one place. Your student team means more people on the ground, more perspectives, and more
Your students will be living, breathing, awesome brand ambassadors, even after they leave the school. They leave with a hefty portfolio of things they’ve created, which if you want to work in social media, is the best example of knowing about the tools: using them constantly.
We can see through marketing-speak, real means some imperfections but overall, a more complete perspective.
Student created content is a a part of our content strategy. A thousand blog posts? That’s A LOT OF STORIES.